CanopyIQ

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May 2024

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About the show

Welcome to the Canopy IQ podcast. Each episode explores how digital innovation is transforming the way we think and respond to the rapidly evolving challenges of today’s senior care industry. Tune in as expert voices and special guests from a wide range of disciplines help guide our understanding of how everything from business intelligence, branding, machine learning and digital advertising are reshaping AgeTech and our understanding of the modern longevity economy.

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28 recent

May 1, 202431 min

Estenda Solutions’ RJ Kedziora on the intersection of AI and healthcare technology

In this episode of CanopyIQ, we sit down with RJ Kedziora, co-founder and partner at Estenda Solutions, a provider of healthcare data analytics and dashboard solutions. We explore the impact of AI on healthcare, focusing on its role in addressing the needs of aging populations. RJ shares insights into how AI-driven technologies can bridge healthcare gaps and empower individuals. He also discusses the impact of privacy and ethical considerations in the future landscape of tech solutions for healthcare. Join us as we delve into the world of healthcare innovation with RJ Kedziora, and discover how data-driven insights and AI are shaping the future of digital health solutions.

March 19, 202440 min

Ep.25: RevOppAI founder Angela Green Urbaczewski on Navigating the Age of AI

Episode 25 of CanopyIQ welcomes Angela Green Urbaczewski, the founder of RevOppAI. Angela is a revenue optimization, AI & marketing automation expert. She and Adam will be attending the Argentum Senior Living Executive Conference in late April. Angela emphasizes the transformative potential of integrating AI and automation into daily operations, highlighting the multitude of benefits they offer. She cautions against solely focusing on AI's flashy features, urging a closer look at the practical and potent ways it can enhance efficiency. In addition to advocating for increased adoption of automation, Angela delves into the realm of ethical marketing. Drawing on her expertise in both marketing and AI, she provides intriguing insights into how SEO and social media strategies are evolving in response to the growing prevalence of AI technologies.

March 12, 202437 min

Ep. 24: How "Unconditional Joy" could reframe dementia care, with James Lee of Bella Groves

In Episode 24 of the CanopyIQ Podcast, join us for an insightful conversation with James Lee, the visionary CEO & Co-Founder at Bella Groves and the host of "Level Up - A Leadership Podcast." James brings a deeply authentic and passionate perspective to the discussion on senior care and challenges the way our society typically engages with the topic. Delving into the meaning behind Bella Groves' tagline, "Unconditional Joy," James and Adam explore how it aims to dismantle the stigmas surrounding the senior care industry. As an award-winning memory care community Co-Founder, James is not only making waves in the industry but is also an influential figure in the Senior Living community. The episode explores the impact of James' thoughtful LinkedIn content and delves into the objectives he aims to achieve with his Level Up podcast. James shares the liberating experience of learning and growing in these forums while staying true to his passion and authenticity. This authenticity resonates in all aspects of James' ambitious ventures, writings, and podcast appearances. Tune in to discover the inspiring journey and insights shared by this influential leader in senior care and beyond.

February 26, 202444 min

Ep. 23: TRAZER “measuring what matters,” with Barry French and Randy Cohen

Welcome to Episode 23 of the CanopyIQ Podcast! In this engaging conversation, Adam delves into the world of transformative technology with TRAZER’s Co-Founder, Barry French, and the insightful VP of Elite Performance & Clinical Education, Randy Cohen. Under the visionary guidance of Barry and Randy, TRAZER has evolved into a versatile technology with applications spanning healthcare, senior care, sports, wellness, orthotics & prosthetics, and workplace injury prevention. The driving force behind TRAZER's mission is simple yet profound – to enhance the movement capabilities of every body. In this episode, Barry emphasizes the core philosophy of "measuring what matters" in TRAZER’s approach, advocating for a holistic perspective on health and wellbeing. Randy, drawing on his wealth of experience as a clinician, challenges listeners to rethink traditional notions of fitness and aging. Together, Barry and Randy blend their expertise, crafting objective, quantifiable goals, and actionable recommendations for their patients. In particular, they shed light on their efforts to empower older individuals by mitigating the risks of falling, emphasizing the promotion of balance, control, and overall wellbeing.

February 12, 202425 min

Ep. 22: Abolishing Ageism, with Sarah Carothers & Abigail Elder of FOX Rehabilitation

Episode 22 of CanopyIQ features Sarah Carothers & Abigail Elder of FOX Rehabilitation. Larger than their mission of providing clinically excellent care to seniors in their own homes, FOX is on a mission to “abolish ageism.” Their tools are physical therapy, occupational therapy, exercise physiology, speech-language pathology, and the “astonishing spirit of our patients”. Sarah is the Director of Senior Living Partnerships and Abigail is an Exercise Physiologist with FOX. Together, they offer a holistic view of the mission behind the work that they do, the techniques that they use, and how people’s lives are positively impacted. They share stories about past patients’ healing journeys, the lessons they learned from them, and technological progressions that will be sure to change their industry and the work that they do in the coming years.

January 30, 202436 min

Ep. 21: LivNow is transforming the relocation journey with empathetic AgeTech

In episode 21 of the CanopyIQ Podcast, Adam is joined by Maureen Longoria, the co-Founder of LivNow Relocation. Maureen is on a mission to change the way older adults transition into Senior Living Communities. Maureen shares a number of tips for relocating elderly loved ones. She stresses the importance of accepting heirlooms and gifts from elder parents and relatives, despite their perceived value. Just accepting the offering will help the person to feel like they were able to pass on cherished memories, and that’s what matters in order for them to feel at peace. There are many moving parts involved when a family begins the process of moving a senior. Maureen and LivNow are experts at spotting problems before they arise, and providing their customers with incredible tools to help smoothly transition. Maureen is passionate about providing these tools so that families can spend more cherished time with each other, rather than only being able to focus on the stressful relocation.

January 9, 202435 min

Ep. 20: Gregory Petrossian: Data is the new oil and the AI 'arms race'

In the 20th episode of the CanopyIQ Podcast, Adam is joined by Gregory Petrossian, the Director of Sales at Skypoint. Their platform unlocks the power of generative AI for organizations by unifying AI with rich data. Prior to the proliferation of AI, whether he knew it or not, Gregory was preparing himself to be positioned as an industry leader. Throughout his career, he was known for being a “human data visualization expert,” and adept at organizing the data within an Excel spreadsheet. Until he realized it could all be automated. Today, Gregory blends his career’s formative lessons with a new AI landscape. He and Adam discuss the importance of quality data in AI, how generative AI could benefit senior living & medical facilities, as well as the new AI “arms race” and whether we need a new governing body.

November 28, 202328 min

Ep. 19: Andrew Stalbow is championing the global mobile games revolution

In episode 19 of the CanopyIQ podcast, Adam sits down with Andrew Stalbow. Andrew is a widely sought after expert in the mobile entertainment space, with years of experience producing award-winning apps and building global brands that are used by millions of fans around the world. Adam and Andrew are also former colleagues, so they take a trip down memory lane, analyze their shared experiences at 20th Century Fox in the 2000’s, and discuss how the transformative shift in digital technology and interactive media has influenced the work that they do today. The conversation then turns to Andrew’s experiences in building and managing companies and how his new role as an Adjunct Professor at UCLA has provided him with the opportunity to teach, and learn from a new generation of marketers and entrepreneurs.

November 14, 202334 min

Ep. 18: Shainoor Khoja's path from the Afghanistan tech industry to Thriving.ai

In Episode 18 of the CanopyIQ Podcast, Adam is joined by Shainoor Khoja, Founder and CEO of Thriving.ai. As the founder of a platform that seeks to get everyone more involved in healthcare and family care, Shainoor is a powerful voice advocating for preventative, equitable care. As Adam says, she’s out here trying to “boil the ocean.” Listen to her passionately explain some of the initiatives that she’s currently undertaking with Thriving.ai, as well as some of her formative experiences that shaped her passion for her work today. She and Adam share some of the personal stories that impacted them towards doing the work that they do today, and the broader context for why it’s so important. Later on in the episode, Shainoor expresses the Top 3 priorities, as she sees them, in the area of supporting a rapidly aging population.

October 28, 202328 min

Roobrik's Evan Friedkin is accelerating senior living's customer journey by tapping into the hidden market

In Episode 17 of the CanopyIQ Podcast, Adam is joined by the Head of Business Development at Roobrik, Evan Friedkin. Roobrik is a leading analytics platform with powerful capabilities. Adam & Evan discuss what the platform is, and why it’s important. Evan provides a wealth of information and context with which to view the common reluctance that buyers may show in their interactions with sellers. Consumer Psychology will always drive important buyer decisions, and understanding that is core to Roobrik’s mandate. With powerful analytics tools, Roobrik can track and uncover “hidden markets,” consisting of folks who may be real sales targets, but are “stuck prospects” still in their researching phase of the buying process. This may be particularly pertinent to senior citizens, who might be nervous to enter into an interaction with a sales person.