Candid by Innovate Comms

Hosted by Innovate Comms

Business Marketing

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Latest episode

Sep 2026

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26 recent

September 23, 2026Episode 634 min

Abolishing the stale panel we’ve all heard before (S3:E6)

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we have a good old rant about everyone who's on stage at tech events these days either having been there already or not saying anything that we haven't heard before. We offer our take on why this is, how event organisers can avoid it and how new talent can get into the speaking circuit. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

September 2, 202629 min

Performance under pressure - from poker table to boardroom table (S3:E5)

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we sit down with Jo Living - ex-investment banker turned founder of Aces High London - who's built a business teaching some of the world's biggest corporates how to read a room, hold their nerve, and make sharper calls under pressure, using the poker table as the classroom. No gambling - just cards, tells, and hard truths about how we actually behave when the stakes are high. Jo breaks down how different personality types handle risk, conflict, and negotiation, and explains why the skills that win a hand of Hold'em are the same ones that win in business. www.innovatecomms.co.uk

July 29, 2026Episode 432 min

The changing world of PR - or is it strategic reputation management? (S3:E4)

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we're joined by senior comms consultant, Muni Garcha, to talk about all things PR: the discipline, where it sits within the marketing mix and, of course, how things are changing in an AI world. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

July 7, 2026Episode 337 min

Sustainability - putting your money where your mouth is (S3:E3)

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Hayley Knott, head of marketing for KOcycle and fellow B Corp marketeer to talk through how to use sustainability in your marketing to commercial advantage, how to know when you’re erring into greenwashing and who’s doing a great job at responsible sustainability marketing. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

May 31, 202649 min

Why change doesn’t work — even with good communication (S3:E2)

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Carly Morris and Ayesha Hassan, who specialise in the communication and stakeholder side of something we find really interesting: why good strategies often struggle during periods of growth or change. Listen in to hear our collective thoughts on where organisations get it wrong, how to engage leadership, how internal comms flows into external comms and who’s got it right. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

May 3, 2026Episode 120 min

Stop marketing features nobody cares about (S3:E1)

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we dive into one of the big pitfalls of innovation marketing - when it obsesses over what the tech does before anyone understands why they should care. We dissect the causes, why it’s a problem and how to navigate to avoid it with some juicy tidbits from our own experiences. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

March 28, 2026Episode 1123 min

Series 2 Episode 11: Looking back on nearly a decade of 5G projects

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. 6G development is in full flow and one of the things that comes through loud and clear - from both industry and academia - is the need to learn the lessons from 5G. This month we delve into our learnings from countless 5G innovation projects over the years and what it means for 6G comms. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

February 28, 2026Episode 1030 min

Series 2 Episode 10: The intersection of commercialisation and marketing

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we’re joined by telco industry stalwart, Peter Marshall, to devise the perfect marriage between setting commercial and product or service strategies and marketing and communications. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

January 4, 2026Episode 942 min

S2:E9 - The magic of integrated campaigns

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Kate Baker from Zscaler to tackle the elusive integrated campaign. We cover everything from the power of great creative, to psychological safety between clients and agencies, to taking risks to processes. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

January 4, 2026Episode 839 min

S2:E8 - The art of developing usable value propositions

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we are joined by Zlatka Larsen, a wonderful generalist marketer currently working with Autodesk, to tackle the topic of usable value propositions – what they are, why we need them and how we stop people from shoving them in a digital drawer and never using them properly. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

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