Candid by Innovate Comms

Hosted by Innovate Comms

Business Marketing

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Latest episode

May 2026

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22 recent

May 31, 202649 min

Why change doesn’t work — even with good communication (S3:E2)

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Carly Morris and Ayesha Hassan, who specialise in the communication and stakeholder side of something we find really interesting: why good strategies often struggle during periods of growth or change. Listen in to hear our collective thoughts on where organisations get it wrong, how to engage leadership, how internal comms flows into external comms and who’s got it right.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

May 3, 2026Episode 120 min

Stop marketing features nobody cares about (S3:E1)

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we dive into one of the big pitfalls of innovation marketing - when it obsesses over what the tech does before anyone understands why they should care. We dissect the causes, why it’s a problem and how to navigate to avoid it with some juicy tidbits from our own experiences.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

March 28, 2026Episode 1123 min

Series 2 Episode 11: Looking back on nearly a decade of 5G projects

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.6G development is in full flow and one of the things that comes through loud and clear - from both industry and academia - is the need to learn the lessons from 5G. This month we delve into our learnings from countless 5G innovation projects over the years and what it means for 6G comms.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

February 28, 2026Episode 1030 min

Series 2 Episode 10: The intersection of commercialisation and marketing

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we’re joined by telco industry stalwart, Peter Marshall, to devise the perfect marriage between setting commercial and product or service strategies and marketing and communications.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

January 4, 2026Episode 942 min

S2:E9 - The magic of integrated campaigns

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Kate Baker from Zscaler to tackle the elusive integrated campaign. We cover everything from the power of great creative, to psychological safety between clients and agencies, to taking risks to processes.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

January 4, 2026Episode 839 min

S2:E8 - The art of developing usable value propositions

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we are joined by Zlatka Larsen, a wonderful generalist marketer currently working with Autodesk, to tackle the topic of usable value propositions – what they are, why we need them and how we stop people from shoving them in a digital drawer and never using them properly.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

October 25, 2025Episode 743 min

S2:E7 - Navigating the AI gold rush

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we’re joined by another of the IC collective, Daniella Graham Stollery, our strategy director, to get candid about how B2B tech can navigate the AI goldrush and avoid AI-washing with their comms.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

September 21, 2025Episode 647 min

S2:E6 - Coaching the brightest minds to translate the deeply technical

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month, we’re joined by coaching extraordinaire and B2B tech marketing veteran, Jackie Nixon, to talk about helping technical experts communicate the highly technical to lay audiences. A new member of our collective, Jackie has joined forces with us to offer a new suite of comms training courses and coaching for engineering and academic teams, with the goal of translating innovation into understandable value.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

August 9, 2025Episode 546 min

S2:E5 - How to create engaging video content for B2B audiences

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by the ‘Toms’ as we callthem – two very talented film directors and videographers in our collective who specialise in crafting beautiful commercial films. We talk about what we want to ban from corporate film, some of our most memorable shoots and trends like AI (of course) in film making. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

July 27, 2025Episode 422 min

S2:E4 - The commercials of creativity

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month, we’re reflecting on quite a few conversationswe’ve had recently about how much value should be or is attributed to creativity, alongside whether marketing should a role in strategically guiding an organisation (spoiler: obviously).⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠