Can I Buy You a Coffee?

Hosted by Ebony Coatsworth

Business Marketing

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Episodes

Latest episode

Jun 2026

Language

EN-AU

About the show

Can I Buy You a Coffee? the podcast for modern-day career women who want the industry insights, life hacks, and career cheat codes from the top names across marketing, PR and brand. No fluff, just tangible advice from the impressive women you dream of having coffee with.

Listen to episodes

27 recent

June 9, 202648 min

Ashleigh Buchanan | Viral Beauty Campaigns & Building a Career in Social Media

In this episode of Can I Buy You a Coffee?, Ebony sits down with Ashleigh Buchanan, Content Lead at The Breakout Hack and one of the marketing minds behind some of their most viral videos. Ashleigh has spent the last three years helping grow The Breakout Hack and York Street Brands through highly relatable, community-led social media content, building campaigns that consistently rack up millions of views while reshaping what modern beauty marketing looks like online.In this episode, we cover:What uni doesn’t teach you about social media marketingWhat actually helps you stand out and get promoted in marketingWhy personal branding and posting on TikTok can help land your dream roleThe future of paid contentThe strategy behind creating viral campaigns The day-to-day reality of working social mediaAshleigh’s best advice for aspiring marketers wanting to break into the industryFollow ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠on socials!Follow Ashleigh on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Instagram.⁠⁠⁠⁠⁠Check out The Breakout Hack’s Viral Nicki Minaj TikTok Challenge here.Join the closed ⁠⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠⁠Join the ⁠⁠⁠⁠Social Co Academy⁠⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

March 29, 20261 hr 8 min

Rachael Wilde | Building Cult Beauty Brands, Leading at Scale & Going Global

Today on the show, Ebony sits down with one of her dream guests, Rachael Wilde, for an honest and insightful conversation on what it really takes to build a cult brand.Rachael is the co-founder of The Breakout Hack and Managing Director of York Street Brands. Known for turning science-backed products into highly engaged, community-led brands, she has built a reputation as one of Australia’s most exciting brand builders. In this episode, we cover:What it really takes to build a successful brand in 2026How to identify true “brand potential” vs just a good productBuilding in public vs building in privateManufacturing virality and what actually makes campaigns take offNavigating rapid growth and evolving team structuresStepping into the Managing Director role and leading at scaleHer thoughts and approach to work-life balanceHer best advice for aspiring marketers, founders and career womenFollow ⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠on socials!Follow Rachael on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠, ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ and ⁠⁠⁠⁠Instagram.⁠⁠⁠⁠The Breakout Hack and Bouf Haircare.Join the closed ⁠⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠⁠Join the ⁠⁠⁠Social Co Academy⁠⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

February 1, 20261 hr 8 min

Bronte Chandler | Turning 30, Thriving in London & Building a Global Marketing Career (Without Giving Up Her Social Life)

In this episode, Bronte shares her journey of moving from Australia to London, navigating career ambitions, and building a thriving social and professional life. We dive into the realities of relocating, the power of confidence, and how to succeed in a global city while staying true to yourself.We cover: The differences between Australian and London marketing landscapesPractical advice for moving abroad: saving, accommodation, and job strategiesThe importance of being loud about your ambitions and self-promotionCultural nuances: language, slang, and market-specific insightsBuilding authentic community and lasting friendships in your 20s and beyondThe role of personal branding in career and social successHow pop culture influences brands and consumer engagementBalancing a thriving career with an active social lifeEmbracing the uncertainty and potential sidesteps when relocatingThe importance of self-awareness and intentionality at this stage of lifeFollow ⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠on socials!Connect with Bronte on ⁠⁠⁠LinkedIn⁠⁠⁠, ⁠⁠⁠TikTok⁠⁠⁠ and ⁠⁠⁠Instagram.⁠⁠⁠ Follow Hot Girl Marketing Club on ⁠ ⁠Instagram⁠ Join the closed ⁠⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠⁠ Join the ⁠⁠Social Co Academy⁠⁠- use code CIBYAC50 for 50%OFF your first three months!

January 19, 202653 min

Phoebe Perring | From NYC PR to Socials at Mecca to Launching Balmee Beauty

In this episode of Can I Buy You a Coffee?, Ebony sits down with Phoebe Perring to unpack her journey from PR intern to global beauty marketer to co-founder of Balmee Beauty.What we talk about: • How Phoebe landed a role at Mecca and what made her stand out in a highly competitive beauty space• Her early career in PR and what the industry looked like over a decade ago• What it was like working in the New York scene and how it shaped her career• The reality of working for a global beauty brand and what changes when your audience is worldwide• Building a startup alongside a full-time job with early mornings, late nights and lunch breaksFollow ⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠on socials!Connect with Phoebe on ⁠⁠LinkedIn⁠⁠, ⁠⁠TikTok⁠⁠ and ⁠⁠Instagram.⁠⁠ Follow Balmee on TikTok and Instagram Pre-order the sold out balm HEREPhoebe's Podcast Playlist Join the closed ⁠⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠⁠ Join the ⁠Social Co Academy⁠- use code CIBYAC50 for 50%OFF your first three months!

January 9, 202646 min

Words of the Year, Designer Handbags, Avoiding Burnout & Hello New York

In this episode, Shelley and Ebony sit down for a candid catch-up on their words of the year, career goals and personal intentions for 2026.They chat about ambition, designer handbags, avoiding burnout, getting their steps in, and navigating tall poppy syndrome as career women who aren’t afraid to want more. A light, honest conversation about success and showing up fully in 2026 - without shrinking yourself ☕✨Follow ⁠⁠⁠Ebony⁠⁠⁠⁠ and ⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠on socials!Connect with Shelley on ⁠LinkedIn⁠, ⁠TikTok⁠ and ⁠Instagram.⁠ Join the closed ⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠ Join the Social Co Academy- use code CIBYAC50 for 50%OFF your first three months!

January 5, 202642 min

26 Things That Will Make You More Hireable in 2026

On today's show, Ebony sits down with Rebekah Pickett, General Manager at Melbourne Social Co, to break down what actually makes someone hireable in 2026. • What truly stands out in a job application from an employer’s perspective• Why passion, drive and grit often outweigh a “perfect” resume• The growing importance of video applications and why they help candidates stand out• What hiring managers look for beyond technical skills• How to show adaptability, initiative and problem-solving in applications and interviews• Why being a “good human” matters more than you think• How personal brand, networking and AI skills impact employability• The small details that signal professionalism, emotional intelligence and leadership potential• Practical advice career women can action immediately to stand out in a competitive marketFollow ⁠⁠⁠Ebony⁠⁠⁠⁠ and ⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠on socials!Connect with Bek on ⁠LinkedIn⁠Join the closed ⁠⁠⁠CIBYAC Facebook Group Community⁠⁠⁠

December 22, 202524 min

How to Ask for More Money, Responsibility and Growth at Work in 2026

In this episode, Ebony and her boss, Melbourne Social Co Founder, Shelley Friesen, break down how to confidently ask for more money, responsibility and growth at work. This episode is a practical guide to advocating for yourself without overstepping or underselling your impact.They share: Why you should start showing up as the role you want before you ask for itHow documenting your wins makes growth conversations easier and more credibleWhy understanding the wider business context is critical before asking for moreHow to frame growth as value to the business, not just personal ambitionWhy asking for titles or pay without outcomes rarely landsHow to prime your manager ahead of a growth conversationWhy asking for clarity on the expectations gap accelerates progressHow to schedule growth conversations intentionally so they’re taken seriouslyWhy ownership and initiative matter more than potential in career progressionFollow ⁠⁠Ebony⁠⁠⁠ and ⁠⁠⁠Melbourne Social Co ⁠⁠on socials!Connect with Shelley on LinkedIn, TikTok and Instagram. Join the closed ⁠⁠CIBYAC Facebook Group Community⁠⁠

December 21, 202515 min

Zara Jarvis | She's moving to London to work for Steven Bartlett?! (PART TWO)

In Part Two of this conversation we sit down with marketing powerhouse Zara Jarvis to unpack the next major chapter of her career.By the time you’re listening to this episode, Zara will be in London, working for none other than Steven Bartlett, a role that millions of marketers would consider a dream job. Zara shares: How she landed what millions of marketers would consider a dream roleThe behind-the-scenes reality of a week-long interview process in LondonWhat it’s really like interviewing overseas for a global roleWhat it felt like to receive the offer and make the moveWhat Zara is most excited about as she steps into this new chapterFollow ⁠Ebony⁠⁠ and ⁠⁠Melbourne Social Co ⁠on socials!Join the closed ⁠CIBYAC Facebook Group Community⁠ Connect with Zara on ⁠TikTok⁠, ⁠Instagram⁠ and ⁠LinkedIn.

December 7, 202542 min

Zara Jarvis | How to think more like a marketer (PART ONE)

In Part One of this value-packed conversation, I sit down with Zara Jarvis. Zara has built a career from real-world experience, curiosity, and an ability to understand what truly drives people to buy.In this episode, we dive into:The mindset shift you can make today to instantly think more like a marketerHow Zara built a marketing career without studying marketing at universityThe personality traits and skills that have shaped her successHer top cover letter and resume tips for landing competitive rolesFollow Ebony⁠ and ⁠Melbourne Social Co on socials!Join the closed CIBYAC Facebook Group Community Connect with Zara on TikTok, Instagram and LinkedIn.

December 31, 202424 min

How to get HIRED, INSPIRED, NOTED AND PROMOTED in 2025!

HAPPY NEW YEAR Marketing Girly! Last year, I interviewed some of the top names across marketing PR and advertising, all of whom spilled their secrets to pay it forward to us- the next generation of marketing girlies. In this special New Year’s Day episode, I have bundled together the top pieces of career advice and cheat codes that will help you get HIRED, INSPIRED, NOTED AND PROMOTED in 2025! We hear from: Shelby Van Zwol Zoe Goodhardt Rosie Chong Grace Grimshaw Mary-Anne Amies Stephanie Brown ⁠⁠⁠⁠⁠⁠Join the CIBYAC Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow my Marketing Girly Journey on ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CIBYAC ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ HNY Marketing girlies!