WELCOME TO WORK!! Busy Blooming is social media's digital office where you stay on the pulse of what's working, trending & happening on social media and the creator economy. Clock-in to the weekly meeting with Tess! Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.
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August 24, 202642 min
YouTube monetization, feeling trapped in your content, OCD as a creator & the influencer recession
Welcome to social media's office!! 💙 It's time to clock-in to your weekly social media meeting to unpack YouTube's new monetization requirements for 2027, the "influencer recession", content therapy about feeling trapped in your content, a voice-note about consistency & content ideas for Fall 2026 to end the meeting! Time stamps 0:00 Intro & sponsor 3:03 What's working right now: the "mini mic + big text" formula trend 4:50 Carve out your own corner - small engaged audience over mass reach 9:47 YouTube doubles monetization requirements 13:52 Instagram's logo redesign 14:19 The "influencer recession" headline 14:26 There is no influencer recession - it's a vapid content recession 17:26 New segment: Content Therapy 18:06 Over-engineering your goals & losing the driver's seat 30:20 Voice note: Being consistent is overrated lol 34:19 My experience with OCD as a content creator & consistency 40:27 Content idea of the week: Fall 2026 trend predictions Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay
July 31, 202638 min
She gained 500k on Instagram & TikTok after her account got deleted (ft. Bec Stewart)
Today we have @becstewart__ in the Busy Blooming office!! We unpack her journey growing on Instagram, starting from 0 after losing her account, being an "authority" on camera and more! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay07261 ➡️ FOLLOW BEC Instagram: @becstewart__ TikTok: @becstewart__ YouTube & Podcast: @becstewart__ The Habit Tracker: https://thehabittracker.com.au/collec ... (Use code: BUSYBLOOMING) 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 📥 SPONSOR Take MKBHD's class on Skillshare to learn how to grow on YouTube by using this link: https://skl.sh/tessbarclay07261 (The first 500 people to use this link will receive a 1-month free trial of Skillshare!) ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro & sponsor 02:55 Welcome Bec to the office! 03:28 Losing her Instagram account at Coachella 06:39 Starting completely from scratch 07:08 The walking pad video that hit 40 million views 08:23 How the Future You series took her from 100K to 300K 10:00 Why social media isn't actually oversaturated 13:30 The biggest mistake: copying what works for other creators 16:01 Letting your content evolve as you evolve 19:15 Why vulnerability builds authority instead of hurting it 21:16 From influencer to founder: building The Habit Tracker 24:00 Turning a Pinterest template into a real business 27:08 Hiring help and learning to outsource 28:07 Why every piece of content needs a tangible takeaway 29:31 Where to start if you want to build better habits 33:57 Outro ⸻ 🔗 LINKS Busy Blooming HQ: tess.fyi/hq-yt Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → https://instagram.com/busybloomingg Tess IG → https://instagram.com/tessbarclay TikTok → https://tiktok/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #contentcreation #socialmedia #instagram
July 17, 202627 min
You don't need to post every day in 2026: Reacting to "viral" social media advice
Welcome to WORK!! Today we're reacting & unpacking the most common social media advice and why it's ✨wrong✨ - let me know your thoughts BELOW!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming #socialmediaadvice #contentcreation
July 3, 202626 min
Claude is ending Instagram & TikTok in 2026: The future of social media is not what you think
Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!! 00:00 Intro 1:29 Ad break: My favourite tool to build your brand on YouTube 3:18 How Claude is changing Instagram & TikTok 6:20 The 3 things working to AI-proof your content in 2026 7:07 Instagram &Youtube's response to get ahead of this 11:19 The good news: Small followings & personal brands are IN 13:14 The new Instagram & TikTok strategy is starting a podcast 16:46 Headline: YouTube's new AI assistant 18:45 Content idea of the week: 3 things I do after the trend ended 19:55 Voice-note: What to do when you're stuck on TikTok 24:55 Weekly win: 6 month reflection for the rest of 2026 content Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay
June 26, 202629 min
In 2026, you have to be insane to grow on TikTok & Instagram: Gary Vee's new social media rules
Welcome to WORK!! Today we're breaking down Gary Vee's "New Social Media Rules" on how to grow and build a business through social media in 2026 and we have to UNPACK as an office!! ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro & sponsor 2:07 Breaking down Gary Vee's new rules for social media 15:08 Platform update: YouTube has DMs 17:40 Content idea: Advice you needed at X.. 20:12 Voice-note Q&A: How to create founder content Gamma: https://gam.link/TessBarclay https://www.busyblooming.ca/hq
June 21, 202639 min
How to be a content creator without doom-scrolling & melting your brain from screen-time
It’s time to CLOCK-IN!! Today we’re unpacking the formula, habits, content creation process & tips to grow on social media without doomscrolling & having a high screen-time!! 00:00 Intro 3:33 How doom scrolling affects us as creators 10:40 Setting social media hours Mon-Fri & deleting on weekends 13:52 How to handle your drafts 15:01 How to create, edit & post without social media apps 18:28 How to rank in search/algorithm when scheduling content 21:45 Inspo scrolling & engagement without social media 24:45 Headline: Instagram has multiple captions on carousels 26:11 Weekly wins: Launching new podcast & brand deal calculator 28:36 Realization about applying the “let them” theory to the universe 32:36 Content idea of the week & trend 34:18 Voice-note: Should I start a new account when re-branding? ➡️ Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming
June 12, 202626 min
Content creation "tips" are brainwashing you into thinking you don't know what you're doing
It's time to CLOCK-IN to WORK!! For this week's social media & content meeting, we're unpacking the effects of content tips, how to BACK YOURSELF & of course content ideas, social media news & MORE! Check-out Hubspot's FREE Build Your First AI Agent course: https://clickhubspot.com/e1b0fd 00:00 Intro 4:18 How social media advice affects creators: Confidence, crash-outs & comparison 8:41 How social media advice affects creators: You need to "let the concrete dry" 12:53 Social media news: Adam Mosseri launches custom Instagram algorithm 17:40 Weekly wins: I'm starting a new podcast & HQ changes 20:50 Content idea & trend: "Media Diet" carousel 22:10 Trending topic to create about this week: Knicks & celebrities at the games 24:24 I went to an influencer event last night lol Join Busy Blooming HQ: tess.fyi/hq-yt
June 5, 202629 min
Your Summer 2026 Content Strategy: It's SIMPLE CONTENT SUMMER!!
It's SIMPLE CONTENT SUMMER!! Today we're unpacking how to grow on social media in Summer 2026 with a simple, peaceful content strategy that we all need to get out of heads & onto the FEEDS!! Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay
May 29, 202629 min
You guys.. I think we can get out of content strategy JAIL & just have fun again and it's working 👀
Happy FRIDAYY!!! It's time to get on the PULSE of social media of what's working, trending & happening on social media!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming 00:00 INTRO 2:48 What’s working: Funny tone & large text on Instagram 6:08 Headline: Meta AI & Instagram premium launch 10:34 Wins: Ego Death with views & viewing content as a web 16:44 Content idea of the week 18:04 Trending topics: Summer House & Patrick Ta drama 21:04 After-hours: How to get views on social media (The formula)
May 22, 202632 min
Instagram is getting cancelled by creators: What's working right now on social media (May 2026)
WELCOME TO SUMMER FRIDAYS AT THE OFFICE!! This week we're donig our first social media PULSE for the week of what's happening, working & trending on social media - and we're bringing back content ideas & after hours! Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay TIME STAMPS
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