Busy Blooming with Tess Barclay

Hosted by Tess Barclay

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Oct 2026

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About the show

WELCOME TO WORK!! Busy Blooming is social media's digital office where you stay on the pulse of what's working, trending & happening on social media and the creator economy. Clock-in to the weekly meeting with Tess! Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

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October 19, 202651 min

Views are overrated in 2027: How to make $1M with 6k followers, 300 views & not going viral ft. Gabrielle Scout

Today we're unpacking the most unfiltered mindset we all need to make millions through our businesses without needing millions of followers and we have THE Gabrielle Scout in the Busy Blooming office today (AHH!) ✨ We're talking mental health building your vision, the power of podcasting, the messy behind-the-scenes of pivoting and MORE!! 📥 SPONSOR Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay 🔗 CONNECT WITH SCOUT Instagram: https://www.instagram.com/gabriellescoutmaio Scout’s Agency: https://scoutsagency.com Scout’s Agency on Instagram: https://www.instagram.com/scoutsagency REVUE newsletter (Substack): https://revuewoman.substack.com REVUE magazine on Instagram: https://www.instagram.com/revuewoman Podcast: REVUE by SCOUT (Apple Podcasts / Spotify) ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro & Sponsor 03:15 Entrepreneurship is the biggest personal development game 06:05 Detaching your self-worth from views 07:45 Zooming out: Stop letting a bad post ruin your week 09:12 The 300-view TikTok that booked a $10,000 client 10:45 When to push through vs. when to pivot your business 12:15 Knowing when an era is ending (and the pain of walking away) 15:05 The trap of waiting for "alignment" & doing the shit work 16:48 The exact thing you’re afraid to post is your superpower 18:15 The truth about pricing: "Money is not real" 19:35 How to incrementally raise your rates without survival panic 20:40 Why women struggle to talk about money 24:00 Being an ambitious woman & an ambitious mom 26:15 The viral motherhood backlash & lowering the bar 28:10 The duality of motherhood and entrepreneurship 31:05 Making seven figures with only 6,000 Instagram followers 33:00 Why podcast guesting is the ultimate high-ROI PR strategy 36:15 How to turn one podcast interview into weeks of content 39:45 What makes a successful podcast heading into 2027 42:15 Redefining success: Would you rather have followers or revenue? 44:20 Inside The Placement Studio: The new era of podcast tours 47:00 Holding grief, joy, and bipolar disorder with grace 48:40 The uncurated truth behind "glamorous" social media photoshoots ⸻ 🔗 BUSY BLOOMING LINKS Busy Blooming HQ: tess.fyi/hq-yt Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #socialmediagrowth #socialmediagrowth

October 5, 202657 min

The 1M follower strategy to take-over social media in 2027 ft. InspiredMediaCo

Today we have Alyssa (@InspiredMediaCo.) in the Busy Blooming office! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261 🎟️ BUY TICKETS TO THE NYC EVENT ON NOV 5: https://getrella.com/future-of-social ⸻ ➡️ CONNECT WITH ALYSSA Instagram: https://www.instagram.com/inspiredmediaco TikTok: https://www.tiktok.com/inspiredmediaco Join the Mini-Mind (use code CREATOR50 for 50% off): https://minimind.inspiredmediaco.com/home Alyssa's Podcast: https://open.spotify.com/show/5j0ZpvH5pLfzP7Ba5RrRM6?si=srACucltQrO-F1E_kQ-vUA&utm_source=copy-link ⸻ 🎧 LISTEN ON THE BB PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 📥 TODAY'S SPONSOR The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261 ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro & sponsor 03:42 - What Is YOU-CODED CONTENT® Content Strategy? 05:35 - How to Find Your Niche: The "Authentic Brand" T-Chart Exercise 08:28 - What Is a LIFESTYLE PILLAR®? (How to Be Memorable on Socials) 12:09 - Examples of LIFESTYLE PILLAR®: Accessories, Pets & Aesthetics 15:27 - UNSELFISH CONTENT® Strategy for Vlogs & Lifestyle Creators 18:43 - How to Tell Engaging Stories in Vlogs: Creating Conflict & Tension 22:43 - How to Create a SIGNATURE STYLE SERIES® That Converts 25:59 - Trending Formats vs Original Content: The "Big Yellow Text" Epidemic 27:38 - Stop Chasing Views: Growing an Account vs Growing a Brand 32:31 - How to Attract High-Paying Clients Without Going Viral 36:40 - The Future of the Creator Economy (Brand Equity & Digital Wealth) 40:00 - Social Media Predictions: What Formats & Strategies Will Last 41:30 - Are Content Coaches Scammers? Navigating Cringe & Building Trust 48:14 - Creator Business Tech Stack: GoHighLevel vs Traditional Websites 51:00 - Why It’s Not Too Late to Start: Finding Your Core Medium 53:33 - Overcoming the Fear of Failure & Perfectionism 56:30 - Where to Find Alyssa & Outro ⸻ 🔗 LINKS Busy Blooming HQ: tess.fyi/hq-yt Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #socialmediatips #contentcreation

September 22, 202643 min

Exposing the business of content creation in 2026: How much $$ creators make, brand deals, low views

Let's talk about the behind-the-scenes of the BUSINESS of social media!! Today this episode is so out of my comfort zone and I had to ZOOMIES filming it but here we are 🤸‍♂️ We're covering how to make money on social media, how much influencers make, my brand deal income & more!! Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 – Introduction & my credentials (lol) 03:37 – How much money do creators make? 09:41 – How much was your biggest brands deal? 11:56 – How much should creators charge for brand deals? 15:50 – How to actually get brand deals 17:20 – How much to make before quitting 9-5? 19:18 – What is the fakest part of the influencer industry? 20:24 – Have you ever had unstable income? 24:49 – What do you do when a brand deal flops? 28:17 – Do creators ever panic about low views? 29:32 – Are all influencer friendships fake? 30:13 -- Are influencer events actually fun? 32:45 – Who Works at Busy Blooming and what's it like working with your husband? 37:35 – How much do you actually work every week? ⸻ 🔗 LINKS Busy Blooming HQ: tess.fyi/hq-yt Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #branddeals #influencers #socialmediatips

August 31, 202642 min

How to get monetized on YouTube before February 2027: How to grow & build your corner on YouTube

Let's get MONETIZEDDD, MONETIZED 🎶 Today we're unpacking how to get monetized on Youtube before the requirements change in February 2027 - everything from thumbnails to titles to brand ideas - I can't wait to unpack! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay08261 00:00 Intro & what I'm doing to help you get monetized 4:10 The 5 "departments" of creators on YouTube 6:44 The winning style of YouTube right now 10:53 Should you be on YouTube more than TikTok? 13:22 Do you need to script videos & how? 16:52 YouTube description box template 17:39 The thumbnail & title formula for 2026 20:11 How much to post on YouTube? 21:29 Is YouTube more lucrative than other platforms? 23:18 Do you have to niche down on YouTube? 24:14 How do you build a personal brand on YouTube? 29:00 How do you post sustainably, but stay relevant? 33:06 Should you create for the algorithm or yourself? 28:16 How do you get over feeling embarrassed? 40:09 How do you build a community, not just a following? #youtubetips #youtubemonetization #youtubegrowth

August 24, 202642 min

YouTube monetization, feeling trapped in your content, OCD as a creator & the influencer recession

Welcome to social media's office!! 💙 It's time to clock-in to your weekly social media meeting to unpack YouTube's new monetization requirements for 2027, the "influencer recession", content therapy about feeling trapped in your content, a voice-note about consistency & content ideas for Fall 2026 to end the meeting! Time stamps 0:00 Intro & sponsor 3:03 What's working right now: the "mini mic + big text" formula trend 4:50 Carve out your own corner - small engaged audience over mass reach 9:47 YouTube doubles monetization requirements 13:52 Instagram's logo redesign 14:19 The "influencer recession" headline 14:26 There is no influencer recession - it's a vapid content recession 17:26 New segment: Content Therapy 18:06 Over-engineering your goals & losing the driver's seat 30:20 Voice note: Being consistent is overrated lol 34:19 My experience with OCD as a content creator & consistency 40:27 Content idea of the week: Fall 2026 trend predictions Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

July 31, 202638 min

She gained 500k on Instagram & TikTok after her account got deleted (ft. Bec Stewart)

Today we have @becstewart__ in the Busy Blooming office!! We unpack her journey growing on Instagram, starting from 0 after losing her account, being an "authority" on camera and more! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay07261 ➡️ FOLLOW BEC Instagram: @becstewart__ TikTok: @becstewart__ YouTube & Podcast: @becstewart__ The Habit Tracker: https://thehabittracker.com.au/collec ... (Use code: BUSYBLOOMING) 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 📥 SPONSOR Take MKBHD's class on Skillshare to learn how to grow on YouTube by using this link: https://skl.sh/tessbarclay07261 (The first 500 people to use this link will receive a 1-month free trial of Skillshare!) ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro & sponsor 02:55 Welcome Bec to the office! 03:28 Losing her Instagram account at Coachella 06:39 Starting completely from scratch 07:08 The walking pad video that hit 40 million views 08:23 How the Future You series took her from 100K to 300K 10:00 Why social media isn't actually oversaturated 13:30 The biggest mistake: copying what works for other creators 16:01 Letting your content evolve as you evolve 19:15 Why vulnerability builds authority instead of hurting it 21:16 From influencer to founder: building The Habit Tracker 24:00 Turning a Pinterest template into a real business 27:08 Hiring help and learning to outsource 28:07 Why every piece of content needs a tangible takeaway 29:31 Where to start if you want to build better habits 33:57 Outro ⸻ 🔗 LINKS Busy Blooming HQ: tess.fyi/hq-yt Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → https://instagram.com/busybloomingg Tess IG → https://instagram.com/tessbarclay TikTok → https://tiktok/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #contentcreation #socialmedia #instagram

July 17, 202627 min

You don't need to post every day in 2026: Reacting to "viral" social media advice

Welcome to WORK!! Today we're reacting & unpacking the most common social media advice and why it's ✨wrong✨ - let me know your thoughts BELOW!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming #socialmediaadvice #contentcreation

July 3, 202626 min

Claude is ending Instagram & TikTok in 2026: The future of social media is not what you think

Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!! 00:00 Intro 1:29 Ad break: My favourite tool to build your brand on YouTube 3:18 How Claude is changing Instagram & TikTok 6:20 The 3 things working to AI-proof your content in 2026 7:07 Instagram &Youtube's response to get ahead of this 11:19 The good news: Small followings & personal brands are IN 13:14 The new Instagram & TikTok strategy is starting a podcast 16:46 Headline: YouTube's new AI assistant 18:45 Content idea of the week: 3 things I do after the trend ended 19:55 Voice-note: What to do when you're stuck on TikTok 24:55 Weekly win: 6 month reflection for the rest of 2026 content Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

June 26, 202629 min

In 2026, you have to be insane to grow on TikTok & Instagram: Gary Vee's new social media rules

Welcome to WORK!! Today we're breaking down Gary Vee's "New Social Media Rules" on how to grow and build a business through social media in 2026 and we have to UNPACK as an office!! ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro & sponsor 2:07 Breaking down Gary Vee's new rules for social media 15:08 Platform update: YouTube has DMs 17:40 Content idea: Advice you needed at X.. 20:12 Voice-note Q&A: How to create founder content Gamma: https://gam.link/TessBarclay https://www.busyblooming.ca/hq

June 21, 202639 min

How to be a content creator without doom-scrolling & melting your brain from screen-time

It’s time to CLOCK-IN!! Today we’re unpacking the formula, habits, content creation process & tips to grow on social media without doomscrolling & having a high screen-time!! 00:00 Intro 3:33 How doom scrolling affects us as creators 10:40 Setting social media hours Mon-Fri & deleting on weekends 13:52 How to handle your drafts 15:01 How to create, edit & post without social media apps 18:28 How to rank in search/algorithm when scheduling content 21:45 Inspo scrolling & engagement without social media 24:45 Headline: Instagram has multiple captions on carousels 26:11 Weekly wins: Launching new podcast & brand deal calculator 28:36 Realization about applying the “let them” theory to the universe 32:36 Content idea of the week & trend 34:18 Voice-note: Should I start a new account when re-branding? ➡️ Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

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