
Episode 20, Volume 7: THE TEN COMMANDMENTS OF MAKING A LINE-UP
If you’ve been listening to recent episodes, you’ve learned that there is something to know about getting a product—and that products don’t happen by themselves. It starts with NAMING the product. But naming the product is only the beginning of whole cycle of action. And here we come to the lost art of making a line-up. Just so you never forget this lesson, we’ve put it into 10 Commandments. Follow them—and watch your production explode!















