WĀ-HINE

Hosted by Sandra Julian | Intuitive Business Coach

Business ManagementInterviews guests

Website RSS feed

Episodes

164

Latest episode

Oct 2026

Language

About the show

Kia ora and welcome to WĀ-HINE, a podcast celebrating wāhine in business who are carving their own path with intention, courage, and vision. This is a space for honest kōrero about building a business that reflects your identity, your values, and the legacy you’re creating. I’m your host, Sandra Julian, business coach, mentor, and wāhine Māori. In each episode, I sit down with wāhine entrepreneurs and leaders to explore the real stories behind their success - the lived experiences, cultural connections, and bold leadership that shape who they are in business and in life. Episodes drop every second Wednesday of the month. This isn’t hustle culture. This is wāhine legacy leadership.

Listen to episodes

60 recent

October 13, 2026Episode 1621 hr 22 min

12 Practical Tips For Using AI in a Small Business | Ep162

AI is everywhere right now. It can write your emails, brainstorm your next offer, help with content, create images, research ideas, and generally make you wonder how you ever managed without it. But here’s the thing. Just because AI can do something doesn’t mean your business should do it. New tools appear seemingly every five minutes, everyone has an opinion about the latest model, and there is an ever growing pressure to “get on board”. But what if you stopped for a moment and asked a different question? Not “ What can AI do? ” But “ What does my business actually need, and how can AI support that well? ” That is where ethical AI comes in. We recently explored this with Amanda Jeffs from She Is AI , a New Zealand business pioneering in ethical AI. 👏 Continue to read at: https://www.sandrajulian.co/podcast162 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

September 15, 2026Episode 1611 hr 2 min

Personal Leadership: What If You’re Already Enough? | Ep 161

What if you’re already enough? Not once you have achieved the next goal. Not once the business is bigger. Not once you feel more confident. Not once you have finally stopped second guessing yourself. Now. It is a deceptively simple question. And for anyone who has spent years striving, achieving, performing and trying to get things right, it can be a surprisingly uncomfortable one. On this podcast, Tui Fleming [ https://tuifleming.com/ ] explains what she calls “personal leadership” . Rather than asking how we can become better leaders by adding more skills to the toolkit, Tui asks us to look at something much closer to home. 🤔 Who are you underneath all the roles, expectations, and stories you carry? And how can that discovery help you become a better leader? Continue to read more at: https://www.sandrajulian.co/podcast161 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

August 11, 2026Episode 16053 min

How to Build Self-Belief in Business? | Ep160

The biggest obstacle in business isn't always strategy… it's believing you're capable. When we start a business, it's easy to think success comes from having the perfect website, marketing plan, or business strategy. But according to Māori business coach Tarra Bishop https://sociatap.com/tarrabishopcoachingandmentoring , the real work starts much deeper. It starts with self-belief . In our recent kōrero, Tarra shared how building confidence in herself completely changed the direction of her life and business. Her journey is a powerful reminder that the business you build is a reflection of the relationship you have with yourself. For wāhine Māori and Indigenous women in business, this message is especially important. We often carry big responsibilities, big dreams, and sometimes even bigger doubts. Tarra's story shows that self-belief isn't something you're born with; it's something you build. Continue to read at: https://www.sandrajulian.co/podcast160 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

June 16, 2026Episode 15929 min

The Hidden Cost of Keeping Going | Ep 159

What happens when the strategy that built your success is the very thing that breaks you? For a long time, I thought I was doing what strong women do. You keep showing up. You keep delivering. You keep supporting the people around you. You keep the business moving, the family functioning, and the commitments honoured. And then one day, your body has a different opinion. 😳 Over the past year, some of you may have noticed that the podcast episodes became less frequent. The Momentum Shift newsletter shifted from weekly to fortnightly to monthly. Social media became a little... quiet. Okay, a lot quiet. There was a reason. Continue to read at https://www.sandrajulian.co/podcast159 Sign up to the Momentum Shift newsletter here at https://sandrajulian.kit.com/a062eb7917 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

May 12, 2026Episode 15856 min

What Steps Can I Take to Improve My Resilience in Business? | Ep 158

How do you rebound from difficulties in your business? Setbacks, health struggles, financial fiascos. It’s a matter of “when,” not “if” you’ll be thrown some obstacles on your business journey. 🚧 And when that moment arrives, resilience is the difference between success and failure. Cultivating the capability to rebound from difficulties is not just beneficial. It's vital for making your mark. But it doesn’t make it pleasant or easy. Petina Tieman [ www.completebs.com.au ] knows a thing or two about setbacks and the need for resilience in business (and life, for that matter). She’s an incredible Indigenous businesswoman with a remarkable story. In this episode, we talk about what it takes to thrive on your entrepreneurial adventure. 🎙️ ✨ Read more at https://www.sandrajulian.co/podcast158 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

April 14, 2026Episode 1571 hr 9 min

What to Do When You Lose Passion for Your Business? | Ep 157

Ever woke up in the morning and the idea of having to show up for your business fills you with dread? Zero energy, zero inspiration, zero passion. 😩 The realisation that the creeping sense of “meh” isn’t just fatigue, but a sign you are completely running out of steam isn’t a fun one. It forces you to face a tough question. What to do when you lose passion for your business? I experienced it. So did Wyndi Tagi, an award-winning entrepreneur. In this episode, we explore actionable lessons you can apply to your own business journey. Continue to read at: https://www.sandrajulian.co/podcast157 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

March 11, 2026Episode 1561 hr 0 min

Is Turning a Personal Struggle Into a Business Genius or Crazy? | Ep 156

Is it actually a good idea to turn your personal challenges into a business opportunity… or is that just a romantic story we tell ourselves? 🤔 It’s a question that comes up regularly in my coaching business. During my recent kōrero with Miah Faumuina, founder of Dulve, it was the perfect time to address it. In her mid-20s Miah was dealing with hormone and gut health issues, and when she started reading the ingredient labels on the plant-based milks she was drinking, she realised many of them contained highly processed ingredients that didn’t sit well with her. So she did what many curious, slightly stubborn entrepreneurs do… she started experimenting. Eventually, that idea became Dulve, a plant-based hemp milk designed to be silky, barista-friendly, and free from oils, gums, and added sugars. But Miah’s story raises a bigger question for all of us in business: Just because you can turn a personal struggle into a business… should you? ✨ Continue to read at: https://www.sandrajulian.co/podcast156 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

February 10, 2026Episode 15534 min

Lessons From 25 Years in Business - Moments That Matter | Ep155

This podcast episode is a bit special. 💛 Granted, it’s just me; no guest. But it’s also special in another way. Unlike what the title may suggest; it’s not a retrospective “here’s what I learned” piece followed by “and this is what you should do”. Instead, it’s a thinking-out-loud, meaning-making moment while I’m still in the thick of figuring it all out. No frameworks, no lessons, no tidy bows. Just me, in the middle of the messy-ness that comes with a transition phase. I’m no longer the person I was, but I’m still becoming, still finding my way forward. And I thought, it’d be very insightful for you to be part of that intense but also powerful moment of transition and reflection. SO, … No How-To today. ✋ No advice. Just listen👂 and notice what stirs something inside you, see what lands. Here are five key lessons from 25 years in business, moments where something quietly changed. Not overnight. Not dramatically. But enough to reshape everything after. Continue to read at: https://www.sandrajulian.co/podcast155 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

January 13, 2026Episode 15456 min

Are You Managing or Leading? How to Evolve as a Business Owner | Ep 154

Discover how to evolve from manager to leader, trust your team, and build a business that thrives without burning you out. Real insights on the podcast with Justine Parsons. How to Know If You Are a Manager or Leader in Your Business? 🌴 🤔 When you finally take a break, are you frantically checking emails by the pool, putting out fires left, right and centre? Or are you genuinely switching off? Your answer matters because it says a lot about where you sit on the manager to leader transition. For many small business owners, stepping away isn’t simple. Even on holiday, the mental load of running a business follows you. If that’s happening, you might still be operating as a manager, not a leader. But why does that matter? Continue to read at: https://www.sandrajulian.co/podcast154 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing

December 9, 2025Episode 1531 hr 3 min

What's the Best Way to Get More Client Referrals Without Paid Ads? | Ep 153

Looking for ways to get more client referrals and grow your business without spending on ads? It’s possible! In this episode, Sonaya Williams shares proven strategies to build predictable referrals without paid ads, using simple relationship-based systems that actually work. It’s myth buster time! “You need ads, funnels, and a big social media presence to scale your business. Referrals, on the other hand, are random. You can’t control them.” At least, that’s the story. But what if I told you that’s simply not true? Let’s bust that myth wide open with Sonaya Williams from The CEO Partner https://theceopartner.com . Sonaya is a systems-driven entrepreneur who built her agency powered by a smart strategy to get more client referrals without paid ads. Meet Sonaya from The CEO Partner Sonaya is the founder of a thriving consulting agency that helps service- based businesses streamline their operations and scale sustainably. Like me (If you’ve listened to my previous podcasts, you know this is totally my jam), Sonaya believes good systems are the backbone of any successful business. They are about creating consistent, repeatable and streamlined experiences that guarantee a great outcome. You can find some of the previous podcasts about how to streamline business processes here https://sandrajulian.co/systems-and-processes/ , and here, https://sandrajulian.co/clunky-business-processes/ Spoiler alert: Sonaya’s systems expertise can also help you get more client referrals in a predictable way. Continue to read at: https://www.sandrajulian.co/podcast153 Rate, Review, And Subscribe For More Business Wisdom! You can send me a message, question, feedback HERE Work with me You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/ Website: www.sandrajulian.co Instagram: www.instagram.com/sandrajulian.co Facebook: www.facebook.com/sandrajulian.co LinkedIn: www.linkedin.com/in/sandrajulian1 Music is Te Kawa o Rongo by Ngāneko Eriwata Episode edited by LJS Creative Services #PodcastManager Show notes & blog by Mattie Belsack from Bellbird Writing