Business Wars

Hosted by Audible

Business History

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Episodes

700

Latest episode

Aug 2026

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About the show

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers . Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. ]]>

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60 recent

September 23, 202646 min

FanDuel vs DraftKings | The Enemy of My Enemy | 1

It’s 2009, and most online betting is illegal in the U.S. Then tech founder Nigel Eccles finds a nifty loophole around fantasy sports, and FanDuel is born. The new ‘daily fantasy sports’ app allows users to play in short-term contests with quick payouts… almost like gambling by another name. But soon, a competitor emerges: DraftKings. The rivalry builds to a fever pitch, with battling ads running on national TV every 90 seconds. And that’s when the trouble really starts… If you’d like to learn more about the FanDuel - DraftKings rivalry, you can listen to the audiobook version of “Billion Dollar Fantasy,” by Albert Chen right now on Audible. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 17, 202636 min

Roomba: Hitting the Wall | The New Space Race | 3

Recent visitors to China’s tech zone in Shenzhen have come away in awe of the country’s manufacturing capabilities, including its increasingly advanced humanoid robots. And when iRobot’s Chinese supplier took over the company this year, it looked like another win for Chinese tech. Christopher Mims is a tech reporter for the Wall Street Journal. He’s the author of “Arriving Today: From Factory to Front Door – Why Everything Has Changed About How and What We Buy.” He joins David to discuss robots, AI and what he calls “the new space race.” Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 16, 202647 min

Roomba: Hitting the Wall | The Moat | 2

It’s 2017 and the Roomba rules the robotic vacuum market. But cheaper competitors from China, some of whom offer more features for less money, start eating away at its lead. iRobot’s CEO Colin Angle fights back with lawsuits and a bet on premium pricing. But the competition keeps finding ways around him, and as a pandemic-fueled sales boom fades, iRobot’s finances start to crumble. Can a lifeline from Amazon pull the Roomba to safety or is the pioneer of home robots, about to get sucked up by the competition? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 9, 202647 min

Roomba: Hitting the Wall | Fast, Cheap, and Out of Control | 1

It’s 1984 and MIT professor Rodney Brooks has a radical idea: robots don't need complicated brains to navigate the world — they just need simple rules. Brooks and two of his students, Colin Angle and Helen Greiner, turn that idea into a company called iRobot. The company chases government contracts and builds robotic dolls. But in 2002, iRobot breaks through with the Roomba — a vacuuming robot. The Roomba bumps into chair legs, takes cats for joyrides, and propels iRobot to a blockbuster IPO. But the Roomba is headed for trouble. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 2, 202643 min

The Sweetener Wars | Sweet Goes Sour | 2

After years on top, Sweet’N Low is sinking fast. Newer artificial sweeteners aspartame and sucralose are spawning fresh competition. But the problems go even deeper – because within its own ranks, fraudsters are draining Sweet’N Low's coffers. If you’d like to hear more about the artificial sweetener business, you can listen to the audiobook version of “Empty Pleasures” by Carolyn de la Peña right now on Audible. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 26, 202646 min

The Sweetener Wars | Attack of the Cancer Rats | 1

The promise seemed miraculous. Sweetness minus the calories. But when studies begin to link artificial sweeteners with cancer, the entire industry faces oblivion. And it'll take some lightning-fast pivots and Donald Rumsfeld to pull it back from the brink. If you’d like to hear more about the artificial sweetener business, you can listen to the audiobook version of “Empty Pleasures” by Carolyn de la Peña right now on Audible. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 20, 202639 min

Warby Parker vs Luxottica | A Modern Lens | 3

When Warby Parker debuted in 2010, the brand disrupted not just how much eyeglasses cost, but also how customers purchased them. Its direct-to-consumer e-commerce business model left many wondering whether Luxottica’s longstanding reign over the industry would soon be over. In the decade-and-a-half since, the answer to that question is still evolving. Max Chafkin profiled Warby Parker in its early days for Fast Company, and is currently a senior reporter for Bloomberg Businessweek. He joins David to discuss Warby Parker’s staying power, the company’s embrace of brick-and-mortar retail, and the current state of e-commerce. Check out Max’s Bloomberg podcast Everybody’s Business. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 19, 202643 min

Warby Parker vs Luxottica | Getting Vertical | 2

Warby Parker is three weeks old and its online glasses store is proving so popular the brand’s in danger of burning out. But if it’s going to pose a real challenge to Luxottica, it needs to learn how to sustain that momentum. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 12, 202640 min

Warby Parker vs Luxottica | The Empire of Eyes | 1

After a childhood of hard knocks, Italian entrepreneur Leonardo Del Vecchio sets out to build an eyewear empire by swallowing brands like Ray-Ban, Sunglass Hut, Lenscrafters, and Oakley. But as his wealth and power grows, four MBA students in Philadelphia ask if there’s room for an alternative. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 5, 202638 min

GoPro: The Billion Dollar Wipeout | Crash Landing | 2

After a successful IPO in 2014, GoPro founder and CEO Nick Woodman hopes to lead the company into its next act. In his vision, GoPro won’t just be a camera maker anymore; they’ll be a full-scale media empire. Woodman hires a Hollywood executive to lead the charge and staffs the new division with 100 people. But changing a company’s mission is a slow process, and in the meantime GoPro has one disastrous product launch after another. And within just a couple of years, GoPro is struggling to survive. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .