George Kao shares a unique message for business: Create without resistance. Connect without guile. Succeed without stress. Find his best articles here: https://www.GeorgeKao.com . Topics include Authentic Marketing, Joyful Productivity, and Healthy Money. New episode every Monday. georgekao.substack.com
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60 recent
August 18, 20265 min
Building trust is more important than making the sale
I used to think about marketing as traffic and conversion, and I made good money doing it. I also burned out, and my conscience was shot — because when the sale is the priority, people become units to move through a funnel. Trust is slower. It’s also what I now build for, thinking in years and decades instead of this month’s numbers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
August 11, 20261 min
The Core of Authentic Marketing: Bless and Let Go
Create something, share it, and then let go. The moment you need a particular number of views or sales, you start thinking about how to manipulate the result, and it stops being yours. Bless and let go, and get on with making the next thing that matters to you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
August 4, 202615 min
Focus daily on your systems instead of your goals
Goals invite comparison, and comparison quietly tells you that you’re not enough yet. Naval put it well: desire is a contract you make with yourself to be unhappy until something specific happens. I’d rather revere the system — the thing I actually do each day — and let growth be the deeper goal. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
July 28, 20261 min
no research needed: you know enough already
You already know enough to make the thing. What’s missing isn’t more research — it’s time spent integrating what your life and your reading have already given you. And the people your work is actually for aren’t waiting to debunk you; they’re waiting to be helped. So commit to the rhythm of creating, and let the research keep happening on its own. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
June 30, 202614 min
Why we resist doing the work of Market Discovery -- and my own confession
Help me help you... if you would love more traction on your content & offerings, dedicate yourself to doing the work of Market Discovery, and let me know that you are! I wrote an article about Market Discovery here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
June 16, 20261 min
Build a business that honors your nervous system…
Read more about the 5 levels here:https://georgekao.substack.com/p/5-levels-of-soulpreneur-growth This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
June 2, 202615 min
Don’t Build an Audience YET...
Stop trying to “manifest” the perfect client and start talking to real people... Are you stuck in “Path 1”? Many soulpreneurs spend months (or years) trying to define their ideal client profile, building an audience from scratch, and creating offers for a “persona” that might not actually exist in the real market. In this video, I share why you don’t actually need to understand your ideal audience in the beginning. In fact, trying to “perfect” your niche before you have clients is often just an exercise in illusion. What you’ll learn in this video: Path 1 vs. Path 2: Why the traditional way of building an audience is the “hard path” and how to take the easier, more authentic route. The “Dance with the Market”: How to shift from a hobbyist mindset to a true partnership with the people you can already reach. The Power of Your Current Network: Why your “Facebook friends,” old colleagues, and email contacts are a goldmine for market discovery. Heart-Centered Pivot: How to “shape-shift” your offerings based on true empathy and what people are actually spending money on. The 10-Client Rule: Why you can only truly define your “Ideal Client” after you’ve worked with a handful of real people. If you’ve been feeling isolated in your “garage” working with AI to find the perfect words, this is your wake-up call to return to the heart of service. Real business happens in conversation, not in contemplation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
May 19, 202613 min
Everything is a distraction, except (very few things)...
Everything is distraction.Except your focused attention on the problems that you are uniquely positioned to solve.(And the foundations of a good life, e.g. faith, health, quality time with loved ones.)List out the problems you can solve better than most people.... And why those problems are worth solving. If you can't obviously justify it, might be a distraction. List out the distractions.... And for each: what would be better to do instead.Also write out how you would like to go about solving problems eg with calm, love, joy.*****Worthy problems:*****Probably distractions: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
May 5, 20261 min
Authentic marketing = public journaling in service to others :)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
April 27, 20262 min
Why soulpreneurs are struggling to make money...
The societal trends to be aware of, and what we can do about it: connect more deeply with your network, and collaborate more with colleagues! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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