The Business Success By Design Podcast is our opportunity to share our experiences as small business owners along with the ups and downs that comes with that. We also have the added dynamic of being a husband and wife team since 2009! We share not only what’s it’s like trying to start and grow a coaching and consulting business, we also share some of the best strategies that have allowed us to grow into a complete lifestyle business…meaning something we can run from anywhere in world!
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June 26, 202629 min
Getting Emotionally Attached to Your Business.
In this raw and relatable conversation, Angela sits down with her longtime friend and fellow entrepreneur Kelly Jan to talk about the emotional rollercoaster that often comes with running your own business. From burnout and blurred boundaries to perfectionism and people-pleasing, they pull back the curtain on what it really looks like when you’re too close to the work—and what it takes to get some healthy distance. You’ll hear personal stories, hard-won lessons, and honest reflections on how attachment can quietly sabotage your growth, relationships, and peace of mind. If you’ve ever felt like your worth is tied to your results, this one’s for you. In this episode: Why emotional attachment can feel good—but be harmful The signs your business might be running you What it looks like to reclaim your identity and joy How to separate self-worth from business success The power of reflection, boundaries, and real conversations This one’s equal parts therapy and strategy session. Tune in—you’ll feel seen.
May 5, 202531 min
Love & LLC's
In this episode of the podcast, James & Angela discuss their NEW Podcast "Not Just Business' which talks more about their journey from corporate America to entrepreneurship, sharing insights on working together as a couple in business. They explore the dynamics of their partnership, including how they handle disagreements, manage stress, and avoid burnout. The conversation emphasizes the importance of playing to each other's strengths and maintaining a balance between personal and professional life. The hosts also highlight the significance of routines and tools that help them stay aligned and productive. Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
February 27, 202523 min
From Corporate to Entrepreneur: A 6-Figure Business in 12 months.
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
February 20, 202522 min
Client Enrollment Made Easy (No Sleaze, No Scripts)
In this episode of the Business Success by Design podcast, I'll share insights on mastering the art of sales without feeling pushy or uncomfortable. I'll emphasizes that selling is about serving clients and offers a simple, pressure-free sales process that can be applied to various business models. We'll discusses common pitfalls in sales conversations, the importance of understanding client needs, and effective follow-up strategies. Here are some takeaways: Sales can feel uncomfortable, but it's all in your head. Selling is serving your client, not being pushy. Focus on the client's needs, not your credentials. Clients buy outcomes, not coaching sessions. Sales conversations should be inviting, not intimidating. Pre-sale positioning is crucial for client readiness. Use a structured approach to sales calls. Follow-up is essential for closing sales. Offer risk-free guarantees to reduce client hesitation. Selling is about helping clients make the best decisions. Chapters: 00:00 Welcome Back and Introduction to Sales Masterclass 02:27 Understanding the Mindset of Selling 08:09 Three Steps to Effortless Enrollment 15:50 The Follow-Up Formula and Risk-Free Guarantees Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
September 10, 202416 min
Let's Get Real: What it Takes To Build Your Coaching Business
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
August 6, 202413 min
Should You Niche? Yes..and Here's Why!
The question of should I or should I not Niche my business isn't new. In fact is probably the #1 question most new businesses ask themselves (though they may not realize it). In the Podcast episode, I'll give you my thoughts around the subject, the myths you might be believing and how we actually evolved our Niche over time to where we are now. Let's do this! Leave Some Feedback: What should we talk about next? Please let us know Did you enjoy this episode? If so please leave a short review. Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
July 16, 2024Episode 1315 min
FB ads....should you use them when you first start your business?
One of THE most asked questions we get with new clients in their first year of their business is "should I run Facebook ads to drive leads?" FB ad campaigns aren't easy and they aren't cheap - testing alone can cost several $$$$$$$! In this podcast, I talk specifically on: The steps we took and our experience when we first tried running FB ads Key considerations of where you should be in your business before investing in FB ads Other ways to generate leads, especially as new business So, if you're considering whether or not to run FB ads we hope this episode helps you in your decisions! Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
March 19, 202410 min
Marketing Your Brand or Marketing To Get Clients!
Ok, I'm not saying Brand isn't important! But, there is a time and place to focus on your brand..when you're starting out isn't it. Many businesses just run out of cash because they focus on their website colors or font type for a business card etc etc etc....guess what....NO ONE cares! If you do this right, your brand will grow organically! Let's Go.....! Leave Some Feedback: What should we talk about next? Please let us know Did you enjoy this episode? If so please leave a short review. Want to build a marketing playbook that lands the best clients? Start by taking our short quiz and get your FREE 3 step plan: www.impactbizllc.com/quiz Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
January 11, 20248 min
What's Your Vision (Do You Even Have One?)
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
August 7, 202510 min
Curbing The Feast or Famine Cycle
The "Feast Famine.mp3" excerpts from the Business Success by Design Podcast address the common "feast or famine" cycle faced by early-stage coaches and consultants. Host James Lawson, joined by Angela Inzerillo, explains that this unpredictable income flow stems from a lack of consistent client acquisition systems rather than a reliance on hope. The podcast highlights the significant costs of this cycle , including financial losses from missed sales, decreased confidence, pressure to discount services, and a negative impact on client experience and reputation. To overcome this, the speakers propose four key strategies : consistently blocking time for lead generation, focusing on one lead generation system, implementing a simple follow-up system, and building offers that encourage client retention. Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you! We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes. Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels. We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners. After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!) We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same. It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.
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