Business School for the Rehab Chiropractor

Hosted by Justin Rabinowitz

Business Entrepreneurship Health Fitness

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Episodes

250

Latest episode

Sep 2026

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About the show

Welcome to Business School for the Rehab Chiropractor where we coach you on how to run the practice and business of your dreams. Your host is Justin Rabinowitz - a multiple Rehab Chiropractic practice business owner and investor. In addition to running his own locations, Justin works with Rehab Chiropractors across the US talking about everything from sales to marketing, and creating the business systems necessary to succeed.

Listen to episodes

60 recent

September 30, 2026Episode 24913 min

EP 249: The Business Skills That Cost Me $1 Million to Learn

In today's episode, Justin explains why being a great chiropractor doesn't automatically make you a great business owner. He breaks down the idea of "knowledge creep" and why being successful in school or becoming an excellent clinician doesn't mean you'll naturally know how to market, manage a team, make money, or grow a business. Justin shares how it took him nearly five years to understand which skills actually moved his practice forward, and why that learning gap ultimately cost him about $1 million. He challenges chiropractors to stop waiting for their clinical skills to create the income and freedom they want and start developing the business skills their practice actually requires. In this episode, you'll hear about: Why being a great clinician doesn't automatically translate into being a successful business owner. The business skills Justin didn't understand during his first five years in practice and why that gap cost him about $1 million. Why your practice will only grow as far as your skills do, and what you can start doing now instead of waiting for the perfect time. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

September 23, 2026Episode 24815 min

Ep 248: Your Fear of Selling Is Hurting Your Patients.

In today's episode, Justin tackles a topic most chiropractors would rather avoid: sales. He explains why conversations about price, treatment, and difficult clinical decisions don't have to feel sleazy, and why being willing to have them is part of doing what's best for your patients. Through three real patient stories, Justin shows what can happen when doctors are more concerned about making someone uncomfortable than clearly communicating what they see. From avoiding unnecessary surgery to recognizing signs of a possible stroke, he challenges chiropractors to rethink what selling actually means in a clinical setting. In this episode, you'll hear about: Why hearing “you're too expensive” can be an opportunity to explain your value instead of treating it as a rejection. How avoiding difficult conversations can prevent patients from understanding the seriousness of their situation and making an informed decision. Why your fear of being pushy or “fear mongering” may actually be about protecting yourself from an uncomfortable conversation. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

September 16, 2026Episode 24717 min

EP 247: If I Lost Everything, Here’s How I’d Build It Back

In today's episode, Justin shares the challenges he faced while building Strive 2 Move from zero, from changing his entire business model to surviving COVID and spending years trying to make Google Ads work. Through every setback, one lesson became clear: the circumstances around your business will always change, but your ability to adapt depends on the skills you've built. Justin explains why lack of money, inconsistent new patients, competition, or your location may only be symptoms of a bigger problem. He breaks down why learning how to make money, market your practice, communicate your value, and lead a team can change what you're capable of building. In this episode, you'll hear about: Why lack of money or new patients may actually point to skills you haven't developed yet. How Justin went from starting with one table and no office to building a seven-figure practice that runs without him. Why mindset, self-belief, and business skills matter more than your location, competition, or circumstances when building the practice you want. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Ready to take the next step? Our next RC Mastermind Live is just days away in New Jersey. If you're ready to develop the skills you need to build a better practice, this could be the first step. Join Justin and the RC community for hands-on business training designed to help you figure out what's keeping you stuck and what to do next. Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organic Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

September 9, 2026Episode 24621 min

EP 246: 5 Beliefs That Are Costing Chiropractors Money

In today's episode, Justin breaks down five of the most common beliefs he sees holding chiropractors and clinic owners back. After working with hundreds of chiropractors across the U.S. and around the world, he's heard the same excuses repeatedly: "This won't work in my town," "My patients can't afford it," "I don't have time to build a team," and "I'm just not good at business." Justin explains why these beliefs often have less to do with your circumstances and more to do with the stories you've accepted as true. From developing more ownership over your results to learning business and reframing the way you think about sales, this episode challenges clinic owners to stop looking for external reasons they can't grow and start focusing on what they can control. In this episode, you'll hear about: Why "this won't work in my town" is often a belief problem, not a market problem. Why assuming patients can't afford your services may be preventing you from communicating the true value of what you offer. Why building a team, learning business, and getting comfortable with sales are essential if you want a practice that creates more money and more freedom. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Ready to take the next step? Join us September 18th, 19th, and 20th at RC Mastermind Live in New Jersey. If you've never attended one of our events, Friday's Practice Growth Diagnostic Day gives you the opportunity to work with Justin in a small-group setting to identify where your practice is stuck and what moves you need to make to grow. Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organic Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

September 2, 2026Episode 24517 min

EP 245: Your Town Isn’t Too Small to Build a 7-Figure Practice

In today's episode, Justin tackles one of the biggest concerns chiropractors have about growing a practice: believing their town is too small, their market doesn't have enough money, or there simply aren't enough people to build the business they want. Justin explains why a smaller market can actually give you major advantages, from lower competition and cheaper advertising to stronger community relationships. He breaks down exactly what he would do if he had to move to a small town tomorrow and build a successful chiropractic practice from scratch. In this episode, you'll hear about: How to use Google, paid ads, and local SEO to stand out in a smaller market where competition may be significantly lower. Why building relationships with local businesses and becoming an active part of your community can become one of your biggest growth advantages. How local media, valuable content, and even becoming a published author can help position you as the go-to expert in your town. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Ready to take the next step? Join us September 18th, 19th, and 20th at RC Mastermind Live in New Jersey. If you've never attended one of our events, Justin personally invites you to join as his guest. Friday's Practice Growth Diagnostic Day gives you the opportunity to work in a small-group setting to identify what's keeping your practice stuck and what you need to do next to market, hire, scale, and grow. Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organic Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

August 26, 2026Episode 24413 min

EP 244: 15 Money Rules Every Clinic Owner Should Know

In today's episode, Justin shares the 15 money rules that have shaped the way he thinks about business, investing, and building long-term wealth. He explains why so many clinic owners focus on saving, cutting expenses, and perfecting their budgets when their biggest opportunity is growing revenue instead. From investing back into your business to understanding the difference between revenue, profit, and cash, Justin breaks down the financial principles every clinic owner needs to build a business that creates real wealth, not just a paycheck. In this episode, you'll hear about: Why you can't save your way to wealth, and why growing revenue should be your biggest priority as a business owner. The difference between revenue, profit, and cash, and why each one plays a different role in building a successful business. How to think about investing, marketing, and spending so every dollar helps your business grow. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Ready to take the next step? Join us this September at RC Mastermind Live in New Jersey for three days of hands-on business training alongside growth-minded chiropractors and clinic owners. Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organic Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

August 19, 2026Episode 24322 min

EP 243: How to Turn One Community Event Into New Patients

In today's episode, Justin challenges the idea that digital marketing is always the best way to get new patients. He shares why community events can be one of the most effective ways for chiropractors and clinic owners to grow their practice, but only when there's a real system behind them. Justin breaks down the five-step process his team uses to turn events like 5Ks into real business opportunities. From defining the right outcome to creating a client journey before the event even begins, he explains how to stop wasting weekends at community events and start using them to build relationships, generate leads, and grow your practice. In this episode, you'll hear about: Why community events can outperform digital marketing when they're executed with the right strategy. The five-step system for turning a community event into leads, conversations, and eventually new patients. How to build relationships before event day, create a follow-up system, and improve every event by asking how you can make it 20% better. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Ready to take the next step? Join us September 18th, 19th, and 20th at RC Mastermind Live in New Jersey for hands-on business training designed to help you leave with an actual blueprint and plan you can execute in your practice. Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organic Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

August 12, 2026Episode 24214 min

242: The Fear That's Keeping Clinic Owners From Growing

In today's episode, Justin challenges one of the biggest myths in business: that "nobody wants to work." He explains why the real reason so many clinic owners struggle to build a team has nothing to do with the hiring market and everything to do with the fears they're avoiding. He shares why fear of being exposed keeps business owners stuck, how courage becomes the foundation of leadership, and why building the business and life you want starts with leading people before you feel completely ready. If you've been putting off hiring because you're waiting for the perfect time, this episode will challenge the way you think about growth. In this episode, you'll hear about: Why the biggest obstacle to hiring isn't finding great people. It's overcoming the fear that's keeping you from leading. How to turn fear into courage and build a team that creates more freedom, impact, and long-term growth. Why you'll never feel ready to hire, and what it takes to build a business that doesn't depend on you every day. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Ready to take the next step? Join us this September at RC Mastermind Live in New Jersey for three days of hands-on business training alongside growth-minded chiropractors and clinic owners. Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organic Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

August 5, 2026Episode 24128 min

EP 241: The Business Side of Chiropractic with Dr. Mike Aiken

In today's episode, Justin shares a conversation with Dr. Mike Aiken about the biggest business challenges facing chiropractors today. From shrinking insurance reimbursements to rising overhead, they explore why so many practice owners feel busier than ever while making less money and what it takes to build a more profitable practice. Justin shares why clinical excellence alone isn't enough to build a thriving practice, the mindset shift required to create more freedom, and how chiropractors can confidently build a business that serves both their patients and their families. In this episode, you'll hear about: Why relying on the traditional insurance model makes it increasingly difficult to build a profitable practice. The identity shift from chiropractor to business owner that creates more freedom, income, and long-term growth. How to confidently communicate your value, raise your prices, and build a practice without sacrificing patient trust. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Ready to take the next step? Join us this September at RC Mastermind Live in New Jersey for three days of hands-on business training alongside growth-minded chiropractors and clinic owners. Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organic Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO

July 29, 2026Episode 24013 min

EP 240: Why Great Chiropractors Build Average Clinics

In today's episode, Justin challenges one of the most common beliefs in chiropractic: that becoming a better clinician is the key to building a better business. While clinical excellence matters, it may be the very thing keeping you overworked, underpaid, and stuck in a practice that depends entirely on you. Justin explains why so many chiropractors unknowingly build themselves into the center of their business and why true freedom only comes when you make the shift from clinician to business owner. If you've been investing everything into your clinical skills but still aren't seeing the financial or lifestyle results you want, this episode will change the way you think about growth. In this episode, you'll hear about: Why becoming a better clinician won't necessarily build a better business. The identity shift every practice owner must make to create more freedom and profitability. The business skills that matter most if you want your practice to grow beyond you. Your Host: Justin Rabinowitz, Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. Ready to take the next step? Join us this September at RCC Mastermind Live in New Jersey for three days of hands-on business training alongside growth-minded chiropractors and clinic owners. Get your FREE non-member ticket here: https://go.rehabchirocoach.com/non-member-tix-sept-26?utm_source=organic Prefer to watch instead of listen? Watch the full episode on the Rehab Chiro Coach YouTube channel . Want help growing your practice? Book a free strategy call with the Rehab Chiro Coach team: https://go.rehabchirocoach.com/call-organic?el=podcast Jane.app Partner To get your first month free with Jane.app, use code rehabchiro1mo when you book your demo: https://janesoftware.partnerlinks.io/JRRehabChiro1MO