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Business of Story

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

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Last Episode Date: 22 July 2024

Total Episodes: 474

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22 July 2024
#473: Why Building Trust With Your Storytelling is the Best Medicine

Dr. Jessica Vogelsang, Chief Medical Officer at the American Animal Hospital Association (AAHA) and author of All Dogs Go to Kevin, shares how she uses storytelling to demonstrate empathy and build trust with pet owners for the best outcomes for their cherished pets. Improv...

45 min
15 July 2024
#472: What’s the Point in Telling Your Story?

Francisco Mahfuz, National Champion Speaker and Storytelling Coach, shares how experts and leaders can become more interesting than Netflix. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative fr...

50 min
8 July 2024
#471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio

Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do. Improve your storytelling immediately with my The AB...

56 min
1 July 2024
#470: How to Make Your Complex Sales Simple by Exploding the View

Pleasant Middelhof, Chief Operating Officer at Operator.ai, shares how to turn complexity into simplicity by exploding the view to its most important parts and then selling to solve those problems. Improve your storytelling immediately with my The ABTs of Agile Communicatio...

57 min
24 June 2024
#469: Story-Doing: How to Blow Away Your Customers with a Multi-Sensory Journey

Samantha Hardcastle, founder and creative director of The Storied Experience, shares how to create epic experiences that your customers will share with their friends and family. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online c...

60 min
17 June 2024
#468: How to Deliver More Powerful Testimonials Using Audio Storytelling

Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all i...

51 min
10 June 2024
#467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling

Barry LaBov, Founder, President, and CEO of LABOV Marketing Communications and Training, shows you how to discover and celebrate your brand's unique qualities through the stories you tell.  Improve your storytelling immediately with my The ABTs of Agile Communications™ q...

46 min
3 June 2024
#466: The Secret to Six-Second Video Storytelling

Rain Bennett, author of Six Second Stories and host of The Storytelling Lab podcast, share how to use six-second stories to maximize your impact with video storytelling to grow your brand and business. Improve your storytelling immediately with my The ABTs of Agile Communic...

56 min
27 May 2024
#465: The 3 Keys to Engaging Your Audience With Your Learning Content

Celisa Steele, Co-Founder and Managing Director of Tagoras, a training firm to show you how to maximize learning engagement in continuing education & professional development that helps organizations in the business of lifelong learning, professional development, and con...

53 min
20 May 2024
#464: The Storytelling Animal: How Stories Make Us Human

Johnathan Gottschall, award-winning author of The Storytelling Animal: How Stories Make Us Human, discusses how you can hack through the noise and hook the hearts of your audience by using the primal technology of storytelling.    Improve your storytelling immediately with...

37 min
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