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Business of Story

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

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Last Episode Date: 2 September 2024

Total Episodes: 480

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2 September 2024
#479: How to Craft Effective Leadership Narratives Using the S.O.A.R. Story Structure

Paul Morton, founder of the Practical Leadership Academy and host of the Practical Leadership podcast, shares how to use storytelling to increase the impact of your servant leadership with his S.O.A.R. storytelling strategy. Improve your storytelling immediately with my The...

56 min
26 August 2024
#478: How a Popular College Football Analyst Became an Emmy-Winning Storyteller

Yogi Roth, Emmy Award-Winning Filmmaker, College Football Analyst & Author, and host of the Y-Option podcast shares how he accelerated his career in college football as a storyteller on the PAC-12 Network and other mediums. Improve your storytelling immediately with my ...

50 min
19 August 2024
#477: Learn the C.R.E.A.T.E. Process to Reframe Your Story Into a Powerful Brand

Joy Spencer, founder of Reframe to Create and podcast host, shares how to use her proven C.R.E.A.T.E process to identify your unique gifts and share that story with the world to grow your personal and professional brand. Improve your storytelling immediately with my The ABT...

46 min
12 August 2024
#476: How to Build Community and Collaboration Through the Stories You Tell

Jenny Poon, CEO & Founder of HUUB and CO+HOOTS, empowers entrepreneurs, especially those from underrepresented communities, to overcome barriers and seize the opportunities they deserve. Improve your storytelling immediately with my The ABTs of Agile Communications™ q...

46 min
5 August 2024
#475: 3 Ways to Find Your Funny in Your Business Storytelling

Marta Ravin, founder of Marta Ravin Productions, shows you how to embrace your unique sense of humor and not be afraid to use it at work with colleagues, clients and leading your teams. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick ...

53 min
29 July 2024
#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling

Phillip Swan, Managing Partner at Pi Partners and CRO at LingoAid, shares how to Create a Customer-Centric Go-To-Market Strategy With Your Brand Storytelling Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the a...

56 min
22 July 2024
#473: Why Building Trust With Your Storytelling is the Best Medicine

Dr. Jessica Vogelsang, Chief Medical Officer at the American Animal Hospital Association (AAHA) and author of All Dogs Go to Kevin, shares how she uses storytelling to demonstrate empathy and build trust with pet owners for the best outcomes for their cherished pets. Improv...

45 min
15 July 2024
#472: What’s the Point in Telling Your Story?

Francisco Mahfuz, National Champion Speaker and Storytelling Coach, shares how experts and leaders can become more interesting than Netflix. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative fr...

50 min
8 July 2024
#471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio

Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do. Improve your storytelling immediately with my The AB...

56 min
1 July 2024
#470: How to Make Your Complex Sales Simple by Exploding the View

Pleasant Middelhof, Chief Operating Officer at Operator.ai, shares how to turn complexity into simplicity by exploding the view to its most important parts and then selling to solve those problems. Improve your storytelling immediately with my The ABTs of Agile Communicatio...

57 min
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