Business of Advice

Hosted by Cody Foster

Business Education

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Episodes

100

Latest episode

Dec 2025

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About the show

If there's a topic that can help you become a better business owner, we'll tackle it on The Business of Advice podcast. Join innovative thought leaders, bestselling authors and revolutionary executives for chats that will inspire, challenge and stretch you.

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60 recent

December 18, 2025Episode 11356 min

Ep. 113 – Hilary Billings: The Formula to Go Viral

Ever wonder how some creators go viral overnight — and use that attention to build relationships? In this episode, Cody talks with Hilary Billings, the co-founder and CEO of Attentioneers Agency who grew her TikTok account from 0 to 400,000 followers in just 40 days and amassed over a billion organic views. Hilary shares her formula for creating content that grabs attention, engages and builds trust with your audience. Whether you're new to content creation or looking to amplify your existing strategy, this episode provides the blueprint for standing out in a crowded digital world. In this episode, you'll discover: · The three essential components every video needs in the first three seconds. · Why organic, iPhone-shot content often outperforms polished studio videos. · Actionable strategies to make financial topics engaging and shareable. Ready to stop the scroll? Download the free Viral Content Blueprint and get 40 proven hooks, time-saving tactics and ChatGPT prompts to start creating content that converts today. Get Your Free Blueprint: https://www.attentioneers.com/advisors Connect with Hillary on social media: Instagram: @hilary_billings TikTok: @hilarybillings

December 1, 202551 min

Ep. 112 – Marc Hodulich: Use Community to Scale Your Business

What does it take to build a business that inspires thousands to conquer their perceived limits? In this episode, Cody Foster sits down with Marc Hodulich, co-founder of the groundbreaking endurance event 29029, to uncover the strategies that transformed a simple challenge into a thriving community. Marc pulls back the curtain on how he built a powerful, supportive community from the ground up — and the leadership principles that guided him through the monumental decision to sell and then buy back his business. You'll gain actionable insights on: · Building a brand with soul · Creating an environment of abundance · What it means to "put something big on your calendar that scares you" Listen now to learn ways to apply these powerful lessons on grit, community and fulfillment to your own business and life.

November 13, 202540 min

Ep. 111 - Jesse Itzler: Inexperience Is Your Greatest Asset

How do you build a billion-dollar business portfolio and an even richer life? Jesse Itzler, a serial entrepreneur and adventurer, joins the Business of Advice podcast to share his unique journey and life philosophies. From starting as a rapper to founding and selling successful businesses like Marquis Jet and Zico Coconut Water, Jesse emphasizes the power of innovation, storytelling and authenticity in building impactful ventures. He highlights how his lack of industry experience became a strength, allowing him to approach challenges with fresh perspectives. Jesse also delves into his life philosophy, focusing on maximizing experiences and creating a "life resumé." He'll share how his "Big Ass Calendar" system encourages intentional living by scheduling both major and mini adventures to ensure a fulfilling life. You'll learn more about: · The value of doing things differently to stand out in competitive industries · The role of grit and resilience in personal and professional growth · The importance of investing in health, with a focus on mindful eating and rest · Building a strong community through care, consistency and overdelivering on expectations

October 30, 202554 min

Ep. 110 - Kevin Bailey: Win at Work Without Losing at Home

Can the principles that save a marriage also revolutionize your business and leadership? In this episode, Cody sits down with Kevin Bailey, a former Fortune 500 executive who traded the corporate ladder for a calling to restore relationships. As the co-founder of Reverence Restored, Kevin shares his incredible journey from the brink of divorce to rebuilding his marriage and turning his "mess into a message." For driven entrepreneurs and financial advisors, the line between ambition and burnout is thin. Kevin offers a raw, honest look at how his intense focus on work nearly cost him everything — and the lessons he learned that are directly applicable to leading a successful business without sacrificing what matters most. In this episode, you'll learn: · What the "Four R's of Reconciliation" are · The importance of setting boundaries in maintaining a work-life balance · Lessons learned in marriage that translate to the business world · A practical framework for couples to strengthen their relationship If you're looking to enhance your leadership skills AND build a more fulfilling life, this is an episode you can't afford to miss.

October 9, 202551 min

Ep. 109 - The Journey Recap: What Separates Good from Elite

Get a front-row seat as we dive into the three transformative tracks shaping the future of financial practices. This special episode of the Business of Advice podcast unpacks the game-changing strategies shared at The Journey: Nashville. Hear how hiring a dedicated recruiter was the single most impactful decision for one firm and how a structured internal program for employee advancement boosts retention. Whether you're looking to step out of day-to-day sales, build a sustainable business or find fresh leadership inspiration, this episode provides a blueprint for intentional growth.

September 25, 20251 hr 13 min

Ep. 108 - Liz Bohannon: Why "Dream Big" Is Terrible Advice

Why is "dream big" the wrong advice for most entrepreneurs? In this episode of the Business of Advice podcast, Cody sits down with Liz Bohannon, founder of Seiko Designs (now Noonday Collection), bestselling author and Forbes Top 20 speaker, to unpack why starting small and taking action beats waiting for a lightning-strike moment. Liz shares her journey from quitting her corporate job at 22 and moving to Uganda with less than $1,000, to building a global brand that has empowered thousands of women worldwide. You'll discover: · How to turn opinions into action · Why promises are more powerful than goals · How embracing small dreams with big energy can lead to extraordinary impact If you're ready to challenge conventional wisdom and rethink how you approach success, this episode is a must-listen!

September 11, 20251 hr 2 min

Ep. 107 - Kevin Merrigan: What High Net Worth Clients Really Want

What do high net worth clients really want? In this episode of the Business of Advice podcast, Cody sits down with Kevin Merrigan, chairman of Northrop & Johnson and a global leader in superyacht brokerage, to uncover the secrets to serving ultra-wealthy clients. With over 40 years of experience and more than 400 yacht deals across 15 countries, Kevin shares how he built trust with billionaires, created unforgettable client experiences and scaled a business that thrives on relationships and referrals. You'll hear his insights on: · Navigating high-stakes negotiations · Understanding the emotional drivers behind luxury purchases · Building a team of experts to deliver excellence If you're ready to elevate your approach to working with high net worth clients, this episode is one you won't want to miss.

August 14, 20251 hr 12 min

Ep. 106 - Chad Johnson: Multiply Your Leadership by Adding This Role

What's one of the keys to multiplying your leadership ability in your business? It may be who you bring on to help you lead. In this episode of the Business of Advice With Cody Foster podcast, Cody sits down with Chad Johnson, a leadership expert with decades of experience working alongside John Maxwell. Chad reveals his insights on how a chief of staff can transform your business, amplify your vision and foster a culture of growth. You'll also hear Chad's insights on building legacy leadership, the power of mentorship and why choosing growth over comfort is the key to exponential success. If you're ready to unlock your full potential and take your business to the next level, this episode is packed with actionable wisdom you won't want to miss!

July 31, 20251 hr 1 min

Ep. 105 - Don Yaeger & Brig. Gen. Bernard Banks: Turning a Moment into Momentum

On this episode of The Business of Advice with Cody Foster, guests Don Yaeger and Brig. Gen. Bernard "Bernie" Banks explore how leaders can seize — or screw up — moments of opportunity. Prepare to gain key insights from their new book, "The New Science of Momentum," and discover how intentional actions can supercharge your leadership strategy. This conversation is a must-listen for financial advisors and leaders.

July 17, 202549 min

Ep. 104 - AE Leadership Roundtable: Scale Your Business Like the Pros

What does it really take to grow your business? In this episode of The Business of Advice with Cody Foster podcast, Cody and members of the Advisors Excel leadership team break down the lessons they learned from attending five exclusive events with top advisors from around the country. You'll hear how these top advisors streamlined their strategies, improved client experiences and achieved remarkable growth. If you're looking for practical ways to elevate your practice — like refining your team's focus or executing at a higher level — this episode is a must-listen.