Business Muscle

Hosted by Business Muscle Podcast

Business Entrepreneurship Health Fitness

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Episodes

151

Latest episode

Jun 2026

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About the show

How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come to life, you want to turn your side hustle into your full time gig, or you own a small business and want to turn it into an empire - you’ve come to the right place. And we can’t help ourselves, as a physical therapist and a fitness instructor, we’re going to throw fitness and wellness tips your way, too. The Business Muscle podcast is a female run business podcast loaded with tips and takeaways to make you the strongest business owner you can be. Expect episodes on anything from how to be profitable in the first month to the way we grew five locations in less than three years, to ways to bulletproof your back. Your co-hosts Elise and Ariel have the experience to put the muscle behind your business, together scaling to 7 different business locations in less than 7 years, each of them profitable in the very first month. Our co-hosts and guests are the experts who will help you turn your passion into a profitable business in less time than you’d think. Get ready to flex your business muscle!

Listen to episodes

60 recent

June 15, 202611 min

152. How to Stay Consistent when Things Aren't Going Your Way

Everyone is motivated when things are going well — but the real challenge is staying consistent when you’re exhausted, overwhelmed, stressed, not seeing results, running on no sleep, or trying to balance work, kids, and life. On this episode, we break down why consistency has less to do with motivation and more to do with systems, structure, and minimum standards. We talk about stopping the cycle of waiting for the “perfect time,” creating non-negotiable habits for hard days, avoiding decision fatigue by planning ahead, and using the “eat the frog” method to tackle the hardest tasks first. Whether it’s workouts, business, content creation, or everyday life, this episode is all about building routines that still work when life gets messy — because consistency isn’t perfection, it’s continuing to show up anyway.You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

June 8, 202649 min

151. From Rock Bottom to CEO: Matt Ganem's Unfiltered Path to Building an Empire

This week, we sit down with Matt Ganem, a recovering heroin addict turned entrepreneur, real estate investor, author, and CEO of multiple addiction treatment and behavioral health centers across Massachusetts, Delaware, and New Jersey. Matt shares his powerful journey from addiction and early recovery to building and scaling successful businesses that help thousands of people. We dive into the realities of running treatment centers, rebuilding after losing a business partnership, opening a new company during the uncertainty of COVID, and the lessons he's learned about leadership, culture, resilience, and growth. Matt also discusses how real estate became a key part of his wealth-building strategy, the mindset shifts required to scale multiple businesses, and the hard-earned lessons that shaped the entrepreneur he is today! This is a must listen!Follow Matt on Instagram: https://www.instagram.com/mattganem_poet/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

June 1, 202616 min

150. Why we hate women's networking events

In this week’s episode, we’re calling out the real problem with most women’s networking events — too much venting, not enough strategy! While community and support matter and we love women who support women, too many events leave women emotionally drained instead of walking away with actionable ideas, referrals, or business growth opportunities. We break down the difference between networking that feels good and networking that actually moves your business forward, the kinds of conversations women should be having more often around pricing, hiring, marketing, systems, and negotiation, and how to show up to any event with intention. This episode is about raising the standard, asking better questions, and creating rooms where women leave smarter, more connected, and more confident in business. You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

May 25, 202615 min

149. Stop being Polite and Broke

In this week’s episode, we’re talking about why women struggle to talk about money — and how that silence can hold us back in business. Inspired by Emma Grede’s book Start With Yourself, we break down the conditioning that teaches women to stay quiet about finances, and how that impacts pricing, negotiating, paying ourselves, and owning our success. We also cover the key business numbers every owner should know — revenue, expenses, profit, break-even point, and owner pay — and why understanding them gives you the confidence to make better decisions and advocate for your worth. This episode is a reminder that knowing your numbers isn’t selfish or bragging — it’s power! Enjoy!You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

May 18, 202652 min

148. REPLAY with Chris Cuozzo!

On this week’s episode we welcome Chris Cuozzo, the owner of Christopher Cuozzo, LLC, a thriving multi-million dollar custom clothing brand. Chris shares his journey from starting his business as a side hustle in 2009 to building a distinguished company specializing in custom shirts, suits, blazers, and tuxedos. Tune in to hear Chris discuss what makes his brand unique, the inspiration behind starting his custom clothing line, and the challenges he faced in the early days.We explore the strategies Chris used to scale his business to reach the million-dollar mark, including key financial decisions, important milestones, and the technology that has been crucial for efficient operations. Chris offers valuable advice on funding, investment, digital marketing, and customer acquisition. He gets vulnerable and honest about the challenges of business growth, lessons learned from mistakes, and how he stays motivated and balances business with fatherhood. Enjoy!Get your first suit from Christopher Cuozzo: https://www.christophercuozzo.com/Work with us here: You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

May 11, 202640 min

147. 20 Years Inside the Fitness Industry with Lori Haverty , owner of Tread

Today on the podcast, we sit down with Lori Haverty, founder of Tread, who has spent over 20 years in the fitness industry building a high-energy, community-driven brand with locations in Reading and Winchester. Lori shares the real story behind how Tread came to life back in 2015 while she was teaching at another studio, and what it actually looked like to scale from one location to three. We get into the unfiltered side of running a boutique fitness business—how her role evolved from coach to owner to manager, what got harder as she grew, and the realities of managing part-time instructors, building team buy-in, and navigating tough leadership decisions. Enjoy! Book a class at Tread: https://www.treadreading.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

May 4, 202632 min

146. How to hit 1M followers on TikTok with Madison Macmillan

In this episode, we sit down with Madison Macmillan, the creator behind the viral account @enzothebluestaffordshire , to talk about how a few funny videos of her dog turned into a massive online following. With Enzo recently hitting 1 million followers on TikTok, Madison shares the story behind the account, the viral moments that helped it grow, and the running jokes that fans love—like the debate over what animal Enzo actually sounds like. We also dive into the behind-the-scenes reality of navigating brand deals, learning the business side of social media, and balancing a growing online presence while running her dog walking and training business! If you’re looking to grow your social media account, this episode is for you.Follow Enzo on Instagram: https://www.instagram.com/enzothebluestaffordshire/Follow Enzo on Tik Tok: https://www.tiktok.com/@enzothebluestaffordshireYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

April 27, 202646 min

145. RAWR Bars: Launching a Product Without Compromising Quality

RAWR Organic Bars If you’ve ever thought about launching a product, this is the episode you need. Today on the podcast, we sit down with Jake and Rachel Beaudry, founders of RAWR Bars, to break down how they went from selling at a local farmers market to building their own production facility. We dive into every phase of their journey—from starting from scratch and figuring out production, packaging, and shipping on their own, to navigating a major growth surge through social media and scaling operations without sacrificing quality. This episode is packed with honest insight into the risks, challenges, and behind-the-scenes realities of growing a physical product—and what it actually takes to make it work.Rawr Organics: https://www.rawrorganics.com/Follow Rawr Organics on Instagram: https://www.instagram.com/rawrorganicsYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

April 20, 202612 min

144. WE’VE INTERVIEWED OVER 60 BUSINESS OWNERS, HERE’S WHAT WE’VE LEARNED

After interviewing over 60 business owners across fitness, physical therapy, wellness, and beyond, a few consistent themes have emerged — and most of them are simpler than people expect. In this episode, we break down the five biggest lessons that keep coming up: why starting small (instead of waiting for perfection) is often the smartest move, the reality of sacrifice in the early stages of building something meaningful, and how having a mentor can dramatically accelerate your growth by helping you avoid costly mistakes. We also dive into why documenting your processes is the key to turning a job into a scalable business, and the truth that almost no one knows what they’re doing when they start — they just take action and figure it out along the way! If there’s one takeaway, it’s this: successful business owners aren’t necessarily more talented, they’re just willing to start, learn, and keep going. Enjoy!You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

April 13, 202628 min

143. Selling your business with Justina Gallow

In this episode, we sit down with Justina Gallow to talk about the real story behind selling her business, The Remedy Exchange. We dive into the identity shift that happens as entrepreneurs grow, the difference between burnout and simply evolving past a business, and the signs that it might be time to move on. Justina shares what led her to the decision to sell, the fears that almost held her back, and what the selling process actually looks like—from determining the value of the business to navigating the emotional side of letting go of something you built from the ground up. We also talk about what makes a business truly sellable, common mistakes owners make that hurt their ability to sell, and what life looks like after the deal is done. This episode is an honest conversation about growth, change, and knowing when it’s time for the next chapter. Enjoy! Follow Justina on Instagram: https://www.instagram.com/justinalangone/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/