Business Muscle

Hosted by Business Muscle Podcast

Business Entrepreneurship Health Fitness

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Episodes

160

Latest episode

Aug 2026

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About the show

How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come to life, you want to turn your side hustle into your full time gig, or you own a small business and want to turn it into an empire - you’ve come to the right place. And we can’t help ourselves, as a physical therapist and a fitness instructor, we’re going to throw fitness and wellness tips your way, too. The Business Muscle podcast is a female run business podcast loaded with tips and takeaways to make you the strongest business owner you can be. Expect episodes on anything from how to be profitable in the first month to the way we grew five locations in less than three years, to ways to bulletproof your back. Your co-hosts Elise and Ariel have the experience to put the muscle behind your business, together scaling to 7 different business locations in less than 7 years, each of them profitable in the very first month. Our co-hosts and guests are the experts who will help you turn your passion into a profitable business in less time than you’d think. Get ready to flex your business muscle!

Listen to episodes

60 recent

August 10, 20268 min

160. How to start a business in 30 days

Thinking about starting a business but not sure where to begin? In this episode, we break down a simple 30-day roadmap for launching a service-based business. From defining your offer and validating demand to forming an LLC, setting up payment systems, and finding your first client, we walk through exactly what we would do if we were starting over today. Packed with practical advice and clear action steps, this episode is designed to help aspiring entrepreneurs stop overthinking, take action, and start building something real. Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

August 3, 202633 min

159. Rob Toro: Starting over and building a Multi-Million dollar construction company

In this episode, we sit down with Robert Toro, President of the Woburn City Council and owner of Toro Construction, to talk about his journey from spending 15 years as a federal investigator to building a multi-million-dollar residential remodeling company. Robert shares what it was like starting a business while working a full-time federal job, the lessons he learned scaling quickly, how he built a team and company culture, and the biggest mistakes contractors and homeowners make during renovations. We also dive into leadership, hiring, handling difficult clients, balancing business ownership with public service and family life, and what finally gave him the confidence to leave the security of his government career. Enjoy!Book an estimate with Toro Construction: https://www.toroconstruction.com/Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

July 27, 202612 min

158. The 3 Mistakes That Cost Us the Most Money in Our Cash-Based PT Practice

Opening a cash-based practice can be incredibly rewarding—but it’s also full of lessons learned the hard way. In this episode, we share the three biggest mistakes we made when launching FIXXED, including undercharging, trying to do everything ourselves, and waiting until we felt “ready.” We break down how these decisions affected growth, profitability, and burnout, while offering actionable advice for PTs looking to start or scale their own businesses. If you're thinking about opening a practice, this episode could save you thousands of dollars and countless hours of frustration.Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

July 20, 202611 min

157. Speed Wins: Most overlooked driver of business growth

In this episode, we dive into one of the most overlooked drivers of business growth: speed! We explore why businesses often lose opportunities not because of pricing, competition, or marketing, but because they simply take too long to respond. From leads and referrals to employees and partnerships, we discuss how responsiveness builds trust, creates momentum, and directly impacts revenue. You'll walk away with practical strategies to improve your follow-up systems, communicate more effectively, and stop letting opportunities slip through the cracks. Enjoy! Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

July 13, 202633 min

156. Bianca Paraison on building The Luxe Dose

In this episode of Business Muscle, we sit down with Bianca Paraison, founder of The Luxe Dose, to discuss what it really takes to build a business that lasts. From balancing a hospital nursing career while growing her practice on the side to becoming a nationally recognized trainer featured in Vogue, GQ, and Best of Boston, We dive into why chasing trends can hurt your business, how staying committed to your values builds trust, and why reputation, consistency, and exceptional client experiences are the true drivers of long-term success. Book an appointment at The Luxe Dose: https://www.theluxedose.com/Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

July 6, 202610 min

155. Would we open a cash based Physical Therapy Practice in 2026?

Would we open a cash-based PT practice in 2026? Absolutely. In fact, we'd argue there's never been a better time. In this episode, we discuss why we're such strong believers in the cash-based model, from escaping the headaches of insurance to building a business that's both profitable and rewarding. We break down the low startup costs, high earning potential, and ability to create a better experience for both clinicians and patients. We'll also share what we'd do differently if we were starting from scratch today, the opportunities we see in the industry, and why so many PTs are realizing they don't have to settle for burnout, low reimbursement rates, and endless paperwork. If you've ever wondered whether cash-based PT is worth it, this episode is for you. Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

June 29, 202628 min

154. Betting on Yourself: How Lacey Faria Built a Thriving Mortgage Business

Everyone seems to be waiting for interest rates to drop before buying a home—but is that actually the smartest move? In this episode of Business Muscle, we sit down with mortgage expert Lacey Faria to discuss why waiting could end up costing buyers more in the long run. We break down the realities of today's housing market, refinancing, and why some of the best opportunities happen when everyone else is standing still. Lacey also shares her journey from leaving a salaried job to building a successful career in a male-dominated industry, the lessons she learned along the way, and what it takes to bet on yourself and build a business from the ground up. Enjoy!Work with Lacey: https://crosscountrymortgage.com/lynnfield-ma-4815/lacey-faria/Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xpYou can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

June 22, 202614 min

153. Listener Q&A with Elise and Ariel!

Your questions, answered! This week on the podcast we’re answering some of your best business questions — including the best purchase we’ve ever made for our business for under $1,000, what we would do if we had to start over and lost everything, and the biggest things we’d do differently if we could go back to the beginning. We’re talking about lessons learned the hard way, the mistakes that actually helped us grow, and the practical decisions that made the biggest impact on our businesses. Whether you’re just getting started or already deep into entrepreneurship, this episode is packed with honest conversations, strategy, and perspective we wish we had earlier on.You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

June 15, 202611 min

152. How to Stay Consistent when Things Aren't Going Your Way

Everyone is motivated when things are going well — but the real challenge is staying consistent when you’re exhausted, overwhelmed, stressed, not seeing results, running on no sleep, or trying to balance work, kids, and life. On this episode, we break down why consistency has less to do with motivation and more to do with systems, structure, and minimum standards. We talk about stopping the cycle of waiting for the “perfect time,” creating non-negotiable habits for hard days, avoiding decision fatigue by planning ahead, and using the “eat the frog” method to tackle the hardest tasks first. Whether it’s workouts, business, content creation, or everyday life, this episode is all about building routines that still work when life gets messy — because consistency isn’t perfection, it’s continuing to show up anyway.You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/

June 8, 202649 min

151. From Rock Bottom to CEO: Matt Ganem's Unfiltered Path to Building an Empire

This week, we sit down with Matt Ganem, a recovering heroin addict turned entrepreneur, real estate investor, author, and CEO of multiple addiction treatment and behavioral health centers across Massachusetts, Delaware, and New Jersey. Matt shares his powerful journey from addiction and early recovery to building and scaling successful businesses that help thousands of people. We dive into the realities of running treatment centers, rebuilding after losing a business partnership, opening a new company during the uncertainty of COVID, and the lessons he's learned about leadership, culture, resilience, and growth. Matt also discusses how real estate became a key part of his wealth-building strategy, the mindset shifts required to scale multiple businesses, and the hard-earned lessons that shaped the entrepreneur he is today! This is a must listen!Follow Matt on Instagram: https://www.instagram.com/mattganem_poet/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/