Business Muscle

Hosted by Business Muscle Podcast

Business Entrepreneurship Health Fitness

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Episodes

166

Latest episode

Oct 2026

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About the show

How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come to life, you want to turn your side hustle into your full time gig, or you own a small business and want to turn it into an empire - you’ve come to the right place. And we can’t help ourselves, as a physical therapist and a fitness instructor, we’re going to throw fitness and wellness tips your way, too. The Business Muscle podcast is a female run business podcast loaded with tips and takeaways to make you the strongest business owner you can be. Expect episodes on anything from how to be profitable in the first month to the way we grew five locations in less than three years, to ways to bulletproof your back. Your co-hosts Elise and Ariel have the experience to put the muscle behind your business, together scaling to 7 different business locations in less than 7 years, each of them profitable in the very first month. Our co-hosts and guests are the experts who will help you turn your passion into a profitable business in less time than you’d think. Get ready to flex your business muscle!

Listen to episodes

60 recent

October 19, 202616 min

167. WE’RE BACK!!! & THINGS THAT MAKE US DIFFERENT IN BUSINESS

We’re back! In this episode, we’re kicking things off with a little life and business catch-up before diving into some of the things that make us different in business. From making fast decisions instead of overthinking every little detail, to not getting too high with the wins or too low with the setbacks, we’re sharing the habits and mindsets that have helped us continue to grow. We also talk about making our meetings more strategic and productive, being intentional with our time, and cutting out the things that don’t actually move the business forward. Because at the end of the day, growing a successful business isn’t always about doing more—it’s about making better decisions, staying consistent, and focusing your energy on what actually matters. Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

September 21, 202646 min

166. REPLAY! Creating RAWR

Buy RAWR bars here: https://shop.rawrorganics.com?aff=369 If you’ve ever thought about launching a product, this is the episode you need. Today on the podcast, we sit down with Jake and Rachel Beaudry, founders of RAWR Bars, to break down how they went from selling at a local farmers market to building their own production facility. We dive into every phase of their journey—from starting from scratch and figuring out production, packaging, and shipping on their own, to navigating a major growth surge through social media and scaling operations without sacrificing quality. This episode is packed with honest insight into the risks, challenges, and behind-the-scenes realities of growing a physical product—and what it actually takes to make it work. Rawr Organics: https://shop.rawrorganics.com?aff=369 Follow Rawr Organics on Instagram: https://www.instagram.com/rawrorganics You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

September 14, 202637 min

165. Dr. Dawn Andalon - Co Founder of Revive PT & Pilates

What does it actually take to build a profitable cash-based PT practice that doesn’t rely solely on one-on-one treatment? In this episode, we sit down with Dr. Dawn Andalon, co-founder of Revive PT & Pilates, to talk about how she grew a 100% cash-based practice, built a team that has served more than 4,700 women, and created a wellness membership generating $30K+ per month in recurring revenue. Diving into sales and converting cash-pay clients, building memberships people actually want to keep, hiring and retaining great PTs, getting yourself out of patient care, and creating a business that can grow beyond the owner. If you’re a PT, wellness professional, or business owner looking to build more recurring revenue and a business that isn’t completely dependent on you, this episode is packed with takeaways you can put into action. Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

September 7, 202614 min

164. Replay- Double your clients with these 4 things

REPLAY- In this solo episode, we break down exactly how we doubled our new clients in one month—and no, it wasn’t from a viral post or a lucky break. We walk through the four specific levers we focused on to drive real growth: increasing Google Ads spend to capture high-intent leads, hosting more in-person events to build trust and community, showing up more consistently on social media with clear calls to action, and reactivating past clients who already knew and trusted our brand. None of these strategies are flashy, but when executed consistently and intentionally, they compound in a big way. If you’re feeling stuck in your business, this episode will help you identify where you might be under-leveraging opportunities that are already right in front of you. You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

August 31, 202638 min

163. REPLAY Isaac Lewis creating the ANCORE Training System

Replay Episode from October 2025- Today we’re joined by Isaac Lewis from ANCORE Training Systems, a company that grew from a grad school project in a Swampscott garage to supplying pro teams in the NHL, NBA G League, and PGA Tour, with products now shipped to over 65 countries. Isaac shares the origin story of ANCORE, including how he and co-founder Nathaniel got started, their first prototypes, and the lessons learned from early product development. We dive into the company’s growth milestones, breaking into professional sports, and expanding internationally, as well as business strategy insights on scaling, partnerships, and keeping ownership in-house. Isaac also shares marketing tips for startups, advice for founders navigating competition, and the skills he’s had to learn personally while growing ANCORE. Enjoy! ANCORE: https://ancoretraining.com/ You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

August 24, 20269 min

162. If We Lost Everything Today How We'd Get Our First 10 Clients Again

What would happen if your website disappeared, your social media accounts were deleted, and you had no existing clients or referrals? In this episode, we tackle that exact scenario and outline the steps we would take to get our first 10 paying clients from scratch. We discuss the importance of relationships, conversations, referrals, and delivering value before asking for anything in return. This practical episode strips away the distractions and reminds listeners that business growth is built on trust, connection, and consistent action—not logos, websites, or fancy marketing tools! Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

August 10, 20268 min

160. How to start a business in 30 days

Thinking about starting a business but not sure where to begin? In this episode, we break down a simple 30-day roadmap for launching a service-based business. From defining your offer and validating demand to forming an LLC, setting up payment systems, and finding your first client, we walk through exactly what we would do if we were starting over today. Packed with practical advice and clear action steps, this episode is designed to help aspiring entrepreneurs stop overthinking, take action, and start building something real. Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

August 3, 202633 min

159. Rob Toro: Starting over and building a Multi-Million dollar construction company

In this episode, we sit down with Robert Toro , President of the Woburn City Council and owner of Toro Construction, to talk about his journey from spending 15 years as a federal investigator to building a multi-million-dollar residential remodeling company. Robert shares what it was like starting a business while working a full-time federal job, the lessons he learned scaling quickly, how he built a team and company culture, and the biggest mistakes contractors and homeowners make during renovations. We also dive into leadership, hiring, handling difficult clients, balancing business ownership with public service and family life, and what finally gave him the confidence to leave the security of his government career. Enjoy! Book an estimate with Toro Construction : https://www.toroconstruction.com/ Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

July 27, 202612 min

158. The 3 Mistakes That Cost Us the Most Money in Our Cash-Based PT Practice

Opening a cash-based practice can be incredibly rewarding—but it’s also full of lessons learned the hard way. In this episode, we share the three biggest mistakes we made when launching FIXXED, including undercharging, trying to do everything ourselves, and waiting until we felt “ready.” We break down how these decisions affected growth, profitability, and burnout, while offering actionable advice for PTs looking to start or scale their own businesses. If you're thinking about opening a practice, this episode could save you thousands of dollars and countless hours of frustration. Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/

July 20, 202611 min

157. Speed Wins: Most overlooked driver of business growth

In this episode, we dive into one of the most overlooked drivers of business growth: speed! We explore why businesses often lose opportunities not because of pricing, competition, or marketing, but because they simply take too long to respond. From leads and referrals to employees and partnerships, we discuss how responsiveness builds trust, creates momentum, and directly impacts revenue. You'll walk away with practical strategies to improve your follow-up systems, communicate more effectively, and stop letting opportunities slip through the cracks. Enjoy! Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist FIXXED: https://www.fixxedstudios.com/ Sweat Fixx: https://www.sweatfixx.com/