The shift to more tangible items vs digital items.
We are seeing a trend in many people that reveals we are getting tired of digital items. From images on social media, to PDF manuals to digital music and watching streaming movies. People are tired. Many are tired of zooms and want to see people and want to touch tangible items. Real experiences. Think of books, vinyl records and Polaroid cameras. Touching stuff . This applies to promo products for businesses as well..People want something that is present and not fleeting, like digital images that you can't remember.

