Built For Meaning

Hosted by Stephanie Jiroch

Business Marketing Entrepreneurship

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Latest episode

Feb 2025

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EN-US

About the show

Welcome to Built for Meaning, a show for nonprofit leaders who want to go beyond basic donor retention tactics to learn how identity, belonging, and behavioral psychology transform first-time givers into lifelong supporters. Each week, join your host Stephanie Jiroch to discover why retention isn't a stewardship problem, it's a meaning problem. Whether you're sitting on a cold donor list or building a retention system from scratch, Built for Meaning will help you stop replacing donors and start keeping them.

Listen to episodes

60 recent

June 15, 2026Episode 7022 min

The Midlife Pivot I Never Saw Coming

After a long pause from podcasting, I'm back...and a lot has changed.In this episode, I'm sharing the story behind my midlife pivot: the unexpected shifts in business, identity, and purpose that led me away from building brands and toward exploring something much deeper - meaning, generosity, and the psychology of why people connect, give, and belong.If you've ever found yourself questioning the path you built, wondering whether success still fits, or feeling called toward something you can't quite explain yet, this conversation is for you.I'm so glad you're here for this next chapter of Built for Meaning. Follow the show on Spotify or wherever you listen to podcasts so you don't miss future episodes. And if this story resonates with you, come say hello on Instagram and send me a message. I would love to hear about your own pivot and what meaning you're building in this season of life.Connect on IG: @builtformeaning

February 18, 2025Episode 6911 min

Ep. #69: 3 Web Mistakes You're Making

Are these common web mistakes holding your business back? If you want a site that converts visitors into raving, paying fans - this is the episode for you.Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way. Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324See a full list of branding services → https://brandpsyche.co/work-with-us

February 4, 2025Episode 684 min

Ep. #68: When You Are Close to Quitting, Listen to This

What if achieving your big goals was as simple as filling a bucket, one drop at a time? In this hot take episode, I break down my "drops in a bucket" analogy and share how this mindset can transform the way you approach challenges in business and life. It’s all about consistency, patience, and celebrating small wins!Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way. Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324See a full list of branding services → https://brandpsyche.co/work-with-us

January 21, 2025Episode 6735 min

Ep. #67: Your Sober Pal Founder Laura Van Antwerp Shares How She Went All In On Her Business

Join me for a candid conversation with Laura Van Antwerp, the inspiring mind behind Your Sober Pal and Your Sober Pal Adventures. We dive into her journey from full-time corporate gal to business owner extraordinaire, the power of authenticity in building a personal brand, and how her sober lifestyle mission resonates with thousands of individuals online. Laura's vulnerability and candidness in sharing her entrepreneurial journey are beyond inspiring; this is an episode you do not want to skip and a must-listen for anyone building a brand with purpose and heart.Connect with Laura at her website or on Instagram and TikTok. Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way. Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand + online presence → Book Your Discovery CallFor a full list of our branding services → https://brandpsyche.co/work-with-us

January 7, 2025Episode 666 min

Ep. #66: My 2025 Web Design Predictions

Discover the trends shaping the future of web design in 2025! From groundbreaking design aesthetics to functionality shifts, I'm sharing my top three predictions that will redefine how brands engage online in the year to come. Whether you’re building a new site or revamping an old one, this episode is packed with insights to future-proof your online presence. Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way. Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324See a full list of branding services → https://brandpsyche.co/work-with-us

February 19, 2024Episode 6511 min

Ep #65: Should You Have A Signature Offer?

Feeling overwhelmed by too many services? Struggling to attract your ideal clients? You're not alone! Today's episode of Business Her Way dives into the burning question: Should you have a signature offer?Get ready for a hot take (a quick, bite-sized episode) as I explore both sides of the coin:** The Allure:**Laser-sharp focus: Attract dream clients with a clear message.Amplified sales: Convert interest into action with a streamlined offer.Brand clarity: Stand out from the crowd and be unforgettable.** The Flip Side:**Boxed in? Risk limiting your offerings and stifling creativity.One-size-fits-all trap? Can your ideal client be neatly packaged?Marketing mayhem? Will it resonate with diverse audiences?This episode is packed with real-life examples, practical tips, and NO pressure:Discover if a signature offer is your ride-or-die ‍♀️ or your business nemesisGet the tools to decide what's right for YOU and your unique goalsUnleash your inner firecracker and rewrite the rules of your businessDon't miss this essential episode! Subscribe, share, and leave a review to join the conversation. ✨----Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.

February 8, 2024Episode 6446 min

#64: Sadie Fienberg on Providing Value & Making Money

Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. On today's episode, Stephanie speaks with Sadie Fienberg of Butterfly Creative Projects. Listen in as Stephanie and Sadie talk business strategy, growth plans, and how to anchor your business in value-driven revenue practices. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.Sadie's Website: butterflycreativeprojects.comFollow Sadie on Instagram: @sadiefienbergAnd don't forget to leave us a review! With over 20,000 downloads + listens, your review helps others find podcasts just like this one.

November 20, 2023Episode 6359 min

Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down

Ceels Lockley is a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants, and agency owners. Ceels specializes in niche marketing. offer suite design and messaging. With over 20 years of experience in digital marketing, Ceels’ background includes social media direction for Sony Mobile and Habit as well as leading digital editorial and content for Tesco Magazine. Ceels left her agency career in 2019 to pursue self-employment to work around her baby daughter and has since built a thriving coaching business.Ceels, originally from Kent, lives in Melton Mowbray, Leicestershire with her husband and daughter.Find her at https://www.ceelslockley.co/ or on Instagram @ceels.lockley-----Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324PLUS! Download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b

November 6, 2023Episode 6228 min

Ep #62: How to plan for the year ahead

In this episode, I unveil the compelling reasons why planning your year ahead in November trumps waiting until January. Discover the advantages of getting a head start on your annual goals, and gain insights into a practical planning process.I'll share my personal approach to year-ahead planning, outlining the steps I take and the key metrics I measure. Find out how to set the stage for a successful year by identifying your priorities, breaking down goals into actionable steps, and tracking progress throughout the months.By planning in November, you'll be equipped to hit the ground running in January, ensuring a smoother and more productive year ahead. Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324And don't forget to download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b

October 23, 2023Episode 615 min

Ep #61: Marketing vs Branding - What's the difference?

Do you know the difference between marketing and branding? Like so many, most people spend considerable time marketing their business and not building their brand first. In this episode, Stephanie shares the very simple distinction between marketing and branding, and shares why every entrepreneur must make their branding a priority. Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way. Book your Brand Blueprint → https://brandpsyche.co/brand-blueprintReady to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324