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Business Her Way

Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.



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Last Episode Date: 19 February 2024

Total Episodes: 65

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19 February 2024
Ep #65: Should You Have A Signature Offer?

Feeling overwhelmed by too many services? Struggling to attract your ideal clients? You're not alone! Today's episode of Business Her Way dives into the burning question: Should you have a signature offer?Get ready for a hot take  (a quick, bite-sized episode) as I explore both sides of the coin:** The Allure:**Laser-sharp focus: Attract dream clients with a clear message.Amplified sales: Convert interest into action with a streamlined offer.Brand clarity: Stand out from the crowd and be unforgettable.** The Flip Side:**Boxed in? Risk limiting your offerings and stifling creativity.One-size-fits-all trap? Can your ideal client be neatly packaged?Marketing mayhem? Will it resonate with diverse audiences?This episode is packed with real-life examples, practical tips, and NO pressure:Discover if a signature offer is your ride-or-die ‍♀️ or your business nemesisGet the tools to decide what's right for YOU and your unique goalsUnleash your inner firecracker and rewrite the rules of your businessDon't miss this essential episode! Subscribe, share, and leave a review to join the conversation. ✨----Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.

11 min
8 February 2024
#64: Sadie Fienberg on Providing Value & Making Money

Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. On today's episode, Stephanie speaks with Sadie Fienberg of Butterfly Creative Projects. Listen in as Stephanie and Sadie talk business strategy, growth plans, and how to anchor your business in value-driven revenue practices.  Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.Sadie's Website: butterflycreativeprojects.comFollow Sadie on Instagram: @sadiefienbergAnd don't forget to leave us a review! With over 20,000 downloads + listens, your review helps others find podcasts just like this one. 

46 min
20 November 2023
Ep. #63: Ceels Lockley on Niching, Pivoting, and Burning It Down

Ceels Lockley is a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants, and agency owners. Ceels specializes in niche marketing. offer suite design and messaging. With over 20 years of experience in digital marketing, Ceels’ background includes social media direction for Sony Mobile and Habit as well as leading digital editorial and content for Tesco Magazine. Ceels left her agency career in 2019 to pursue self-employment to work around her baby daughter and has since built a thriving coaching business.Ceels, originally from Kent, lives in Melton Mowbray, Leicestershire with her husband and daughter.Find her at https://www.ceelslockley.co/ or on Instagram @ceels.lockley-----Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324PLUS! Download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b 

59 min
6 November 2023
Ep #62: How to plan for the year ahead

In this episode, I unveil the compelling reasons why planning your year ahead in November trumps waiting until January. Discover the advantages of getting a head start on your annual goals, and gain insights into a practical planning process.I'll share my personal approach to year-ahead planning, outlining the steps I take and the key metrics I measure. Find out how to set the stage for a successful year by identifying your priorities, breaking down goals into actionable steps, and tracking progress throughout the months.By planning in November, you'll be equipped to hit the ground running in January, ensuring a smoother and more productive year ahead. Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324And don't forget to download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b 

28 min
23 October 2023
Ep #61: Marketing vs Branding - What's the difference?

Do you know the difference between marketing and branding? Like so many, most people spend considerable time marketing their business and not building their brand first. In this episode, Stephanie shares the very simple distinction between marketing and branding, and shares why every entrepreneur must make their branding a priority. Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way. Book your Brand Blueprint → https://brandpsyche.co/brand-blueprintReady to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324

5 min
16 October 2023
Ep #60: Permission to Do Business Your Way

Had enough of the "Make $1M While You Sleep" empty promises and "do it this way" coaching models? Join me in this episode as I share my transformative rebranding journey and why it's a game-changer for my brand and this podcast. This season, I'm debunking the misleading narratives and inspiring you with stories of women who've succeeded on their terms. Get practical advice, embrace authenticity, and give yourself permission to build your brand your way.Ready to take charge of your branding journey? Visit https://brandpsyche.co for resources, tools, and support in building your BrilliantBrand™️. Don't miss this transformative episode – subscribe, review, and share. Welcome to Business Her Way.

13 min
10 May 2023
Ep #59 Integrating Mind, Body, and Business: The Importance of Strategy and Energetics in Your Success

In my fifteen years of working with and supporting business owners, I have seen firsthand the impact a holistic approach can have on their overall success. When entrepreneurs integrate their mind, body and business strategies, it catapults their revenue, impact and industry growth. Now, whether you call it energetics or mindset shifts or subconscious reprogramming the bottom line is this, you can have all the strategies in the world but if you aren’t simultaneously working on your innermost self at the same time, you’ll miss out on what’s ultimately possible for you. To work with Stephanie visit https://storyleadershipinstitute.com/business-coaching Grab your free business resources at https://storyleadershipinstitute.com/resources Connect with her on LinkedIn at https://linkedin.com/in/stephaniejirochAnd as always, please leave a review, subscribe and share this episode with friends! 

8 min
8 May 2023
Ep. #58: Overcome Negative Money Stories with Sam Kopelman (Money Mindset Coach)

Get ready to shift those outdated and limiting money stories! Today on the podcast I have the honor of speaking to Sam Kopelman, money mindset coach for millennial women. She's bringing the heat (and lots of aha moments for me!) on saving, spending, and shifting the stories that keep us from financial freedom.  Sam and I go deep and I share a few money mindset stories that hold me back from experiencing next level success on my journey. You don't want to miss this!To learn more about Sam and her work, visit https://samrobincoaching.com/ and connect with her on Instagram at https://www.instagram.com/samrobincoaching/Love this episode? Rate it, share it and don't forget to subscribe for more just like it. Ready to move through those limiting beliefs? Shift your story with this free 5-minute guided meditation for female leaders: https://view.flodesk.com/pages/642ca62100b71c2447920e70And don't forget to connect with Stephanie:LinkedIn: https://linkedin.com/in/stephaniejirochInstagram: https://instagram.com/leadwithstory 

47 min
28 April 2023
Ep. #57 Engage, Clarify, Influence: Create Compelling Stories with The Story Trifecta™️

As humans, we are naturally drawn to stories. From the earliest times, we have used stories to share knowledge, entertain each other, and connect with one another. Stories are an essential part of our lives, and they can also be a powerful tool for leadership and branding. That's why we have developed "The Story Trifecta™️," a proprietary method that helps our clients engage, clarify, and influence through storytelling. In today's episode, dive into the three elements of The Story Trifecta™️ to maximize your brand or professional story. Love this episode? Rate it, share it and don't forget to subscribe for more just like it. Learn more about Impact: The Mastermind at https://storyleadershipinstitute.com/impact-mastermindGrab your FREE copy of the BrandStory Blueprint at https://view.flodesk.com/pages/63eecb72f55c70e680a813be And don't forget to connect with Stephanie!LinkedIn: https://linkedin.com/in/stephaniejirochInstagram: https://instagram.com/leadwithstory 

12 min
14 April 2023
Ep. #56: How to StoryProof Your Business

Here’s the thing: recessions, fluctuating markets, pandemics, cool new tech…they happen! In order to survive the next big event, you need to "story-proof" your business. That’s why today, I’m sharing my StoryProof Plan™ to support you in securing your business or personal brand for economic hardship, market shifts, and technological advances (like A.I.). This 3-step process supports you in staying one step ahead of fluctuating world events. To grab your free StoryProof Plan™: https://view.flodesk.com/pages/643e1e6046aaeb64ed6a0192Follow Stephanie on Instagram: https://instagram.com/leadwithstoryConnect with Stephanie on LinkedIn: https://linkedin.com/in/stephaniejiroch

7 min
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