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The Bitcoin Playbook

The Bitcoin Playbook

Hosted by Josh Friedeman

BusinessInvesting
WebsiteRSS feed

Episodes

156

Latest episode

Jun 2025

Language

EN

About the show

🚀 The Bitcoin Playbook is your go-to podcast for business owners and entrepreneurs looking to integrate Bitcoin into their businesses. Join top executives, industry leaders, and forward-thinking entrepreneurs as they share proven strategies for using Bitcoin to grow their businesses, increase financial resilience, and stay ahead in the evolving economy. 💡 Why listen? > Discover real-world case studies of businesses adopting Bitcoin. > Learn about corporate treasury strategies, payment solutions, and economic trends. > Get insights from business owners who are ahead of the curve. As Bitcoin adoption accelerates, ensure that your business is positioned to thrive in the digital economy. 🎧 Subscribe now and start using Bitcoin strategically in your business. 𝕏 Follow the conversation: https://x.com/joshuafriedeman

Listen to episodes

60 recent
June 13, 202546 min

Trump Media’s $2.5B Bitcoin Move: Signal or Stunt?

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedTrump Media just made a $2.5B Bitcoin move. Square flipped Lightning on at the point of sale. And the Bitcoin Conference? It threw a few curveballs. In this post-conference debrief, Josh Friedeman is joined by Jon Gordon and Trey Sellers to break down treasury shifts, political plays, and business adoption trends you need to know.🌐 CONNECT WITH JON𝕏  X: @thebitcoinyogi on X 📸 Instagram: @jongordon9 on Instagram 🌍 Website: Jon's Website 🌐 CONNECT WITH TREY𝕏  X: @ts_hodl on X 🌍 Website: Trey's Website 🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYSTrump Media’s treasury move blurred the line between campaign optics and Bitcoin conviction.Square’s Lightning rollout gives 4M merchants instant Bitcoin payment access.Bitcoin’s adoption is rising—but remains stuck in partisan gridlock.The team’s conference predictions flopped—and exposed where Bitcoin hype still outpaces delivery.Sound HSA aims to redefine medical finance with Lightning and patient sovereignty.Trump’s Rumble deal mixes alt-media, politics, and Bitcoin into one volatile cocktail.Is Bitcoin a strategic treasury asset—or just PR in disguise? The jury’s still out.Businesses want Bitcoin—but lack the playbook to use it.From Unchained to Square, Bitcoin’s institutional playbook is splintering—not consolidating.SHOW PARTNERSMentioned in this episode:Strong Wealth: Wealth Management for Bitcoiners, by BitcoinersVelas Commerce: Biz Tech Meets Bitcoin

May 30, 202550 min

Jamie Dimon Called Bitcoin a Scam. Now $4T JPMorgan’s Selling It

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedJamie Dimon once called Bitcoin a scam — now JPMorgan is offering it to clients. What changed? In this sharp business roundup, we break down Wall Street's slow pivot, why Ledn went Bitcoin-only, and how Steak 'n Shake Lightning payments signal a shift in real-world adoption. We also explore the bold idea of the U.S. acquiring 1M BTC as part of a sovereign reserve strategy.Featuring Joe Ianni (Lyncster) and Trey Sellers (Unchained), both trusted advisors to institutions, family offices, and Bitcoin-native businesses.🌐 CONNECT WITH JOE🌍 Website: Joe's Website🌐 CONNECT WITH TREY𝕏  X: 🌍 Website: 🌍 Substack: Trey's Substack🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYSJamie Dimon’s reversal highlights how even the biggest Bitcoin critics are now strategically adopting BTC.Ledn dropping altcoins signals a growing institutional preference for Bitcoin-only infrastructure.Lightning is reaching real-world consumers — with Steak ‘n Shake now accepting Bitcoin.Spending vs. HODLing isn’t just a meme — it’s becoming a macroeconomic decision.The Bitcoin-only movement is accelerating, leaving no room for crypto dilution in serious institutional plays.Institutional interest is no longer exploratory — it’s strategic, tactical, and public-facing.SHOW PARTNERSMentioned in this episode:Strong Wealth: Wealth Management for Bitcoiners, by BitcoinersVelas Commerce: Biz Tech Meets BitcoinDOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

May 23, 202550 min

How Bitment Helps CPAs Adapt to Bitcoin - Jordan Guess

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedMost accounting tools break under Bitcoin. Bitment is built different.Jordan Guess, a CPA and the founder of Bitment, is building a Bitcoin-native platform that automates ledger feeds, generates clear bank-style statements, and helps financial pros finally keep up with the Bitcoin economy.🌐 CONNECT WITH JORDAN𝕏  X: @guess_jordan on X 🌍 Website: Jordan's Website 🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYSMost CPAs still don't understand Bitcoin — Bitment bridges that gapBitcoin’s immutable ledger prevents Enron-style fraudLegacy accounting tools fail Bitcoin businessesBitment automates transaction feeds + builds readable statementsProduct vision = Plaid for Bitcoin + LightningCPA adoption depends on simplicity + educationFinancial pros who ignore Bitcoin risk getting left behindSHOW PARTNERSMentioned in this episode:DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDEVelas Commerce: Biz Tech Meets BitcoinStrong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

May 16, 202538 min

Bitcoin Hits Steak ‘n Shake — Nationwide Payments Start Now

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedSteak ‘n Shake now accepts Bitcoin nationwide — and that’s just the beginning. New Hampshire is advancing legislation to let residents pay taxes in Bitcoin. Strategy World 2025 revealed how corporations are moving from holding Bitcoin to building with it. This episode breaks down the most important Bitcoin business signals of the week — including early signs of adoption across retail, policy, and operations.🌐 CONNECT WITH JON𝕏  X: @thebitcoinyogi on X 📸 Instagram: @jongordon9 on Instagram 🌍 Website: Jon's Website 🌐 CONNECT WITH TREY𝕏  X: 🌍 Website: 🌍 Website: Trey's SubStack🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYSSteak ‘n Shake is now accepting Bitcoin payments across all U.S. locations.New Hampshire is advancing legislation to allow Bitcoin tax payments and state reserves.Strategy World 2025 showed how corporations are shifting from HODLing to building with Bitcoin.Bitcoin adoption is moving from headlines to hands-on business operations.SHOW PARTNERSMentioned in this episode:DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDEVelas Commerce: Biz Tech Meets BitcoinStrong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

May 9, 202548 min

How This Artist Is Teaching Bitcoin With Trading Cards - Alladan Flinn

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Alladan Flinn, creator of Bitcoin Trading Cards, joins the show to discuss how art, memes, and collectibles can teach Bitcoin better than charts ever could. From fiat parallels in the collector economy to sparking orange-pill moments, this episode delivers creative insight on bitcoin adoption through design.This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting started🌐 CONNECT WITH ALLADAN𝕏  X: @bitcoinliferaft on X 📸 Instagram: Alladan's Website 🌍 Website: Alladan's Website 📺 YouTube: Alladan on YouTube 🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman TAKEAWAYSAlladan uses trading cards to teach Bitcoin through art and memesThe collector economy is a perfect analogy for fiat money inflationEach card is designed as an orange pill — no jargon, just curiosityKids, parents, and educators are engaging with Bitcoin in new waysBitcoin’s cultural layer might be more powerful than its technical oneArt can orange pill faster than spreadsheets ever couldBitcoin Trading Cards are turning teaching into something tangibleSHOW PARTNERSMentioned in this episode:Velas Commerce: Biz Tech Meets BitcoinStrong Wealth: Wealth Management for Bitcoiners, by BitcoinersDOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

May 2, 202540 min

Wall Street Is Financializing Bitcoin — What Comes Next?

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedFrom Wall Street's new Bitcoin-backed products to Arizona's Bitcoin treasury bill, this Roundup episode unpacks the latest shifts in Bitcoin's role in business and finance. Jon Gordon (Satoshi Health) and Trey Sellers (Unchained) join Josh Friedeman to discuss Bitcoin-native KPIs, the risks of over-financialization, and what business owners should really track in sats.🌐 CONNECT WITH JON𝕏  X: 📸 Instagram: 🌍 Website: 🌐 CONNECT WITH TREY𝕏  X: 🌍 Website: 🌍 Website: Trey's Substack🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman SHOW PARTNERSMentioned in this episode:DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDEStrong Wealth: Wealth Management for Bitcoiners, by BitcoinersVelas Commerce: Biz Tech Meets Bitcoin

April 25, 202534 min

Why More Employers Are Paying in Bitcoin - Scott Dedels

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedScott Dedels, CEO of Block Rewards, joins to explore how Bitcoin-based compensation is reshaping employer incentives. From startup growth to their bold rebrand, Scott shares how “good money” transforms loyalty, time preferences, and what employees value most. If you’ve ever wondered how Bitcoin can fit into payroll, perks, and culture — this one’s for you.🌐 CONNECT WITH SCOTT𝕏  X: @LanternBitcoin on X 📸 Instagram: @blockrewards.ca on Instagram 🌍 Website: Scott's Website 📺 YouTube: Scott on YouTube 🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman SHOW PARTNERSMentioned in this episode:DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDEStrong Wealth: Wealth Management for Bitcoiners, by BitcoinersVelas Commerce: Biz Tech Meets Bitcoin

April 18, 202547 min

Tariffs, Triffin, and Trust: Bitcoin vs. the Fiat System

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedTariffs, mining, and monetary disorder — this week’s panel dives into the growing tension between fiat fragility and Bitcoin’s resilience. Trey Sellers (Unchained) and Jon Gordon (Satoshi Health Advisors) join Josh to unpack the Triffin Dilemma, why Bitcoin's hashrate keeps climbing, and how traditional markets are cracking under pressure. Plus: reflections on Hal Finney and his impact on Bitcoin.🌐 CONNECT WITH TREY𝕏  X: 🌍 Website: 🌍 Website: Trey's SubStack🌐 CONNECT WITH JON𝕏  X: 📸 Instagram: 🌍 Website: 🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman SHOW PARTNERSMentioned in this episode:DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDEStrong Wealth: Wealth Management for Bitcoiners, by BitcoinersVelas Commerce: Biz Tech Meets Bitcoin

April 11, 202536 min

This Bitcoin Strategy Outperforms Without Obsession

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedMitch Moore, founder of Strong Wealth, reveals Fluvius — a strategy that blends Bitcoin conviction with dynamic traditional assets. Built to deliver performance without market obsession, Fluvius offers families a path to peace and upside in a volatile world. If you’re a Bitcoiner navigating fiat risk or family wealth dynamics, this is a must-listen.Watch the full presentation of Fluvius here: https://x.com/mitchdmoore/status/1900628928328593543🌐 CONNECT WITH MITCH𝕏  X: @mitchdmoore on X 📸 Instagram: @mitchdmoore on Instagram 🌍 Website: Mitch's Website 📺 YouTube: Mitch on YouTube 🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman SHOW PARTNERSMentioned in this episode:Velas Commerce: Biz Tech Meets BitcoinStrong Wealth: Wealth Management for Bitcoiners, by BitcoinersDOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

April 4, 202547 min

Roundup: Trump, GameStop, and the Bitcoin Corporate Playbook

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes:Six ways ANY business can benefit from BitcoinSome of the best Bitcoin-only businesses to partner withKey Bitcoin concepts for people getting startedBitcoin is becoming a serious corporate strategy — and this episode shows how. Jon Gordon (Satoshi Health Advisors) and Trey Sellers (Unchained) join Josh to break down a wave of high-signal moves in the Bitcoin space: mining plays from the Trump family, GameStop’s unexpected pivot, major balance sheet moves, and a quiet greenlight from the FDIC. If you want to understand how businesses are actually adopting Bitcoin, this is the roundup to hear.🌐 CONNECT WITH JON𝕏  X: 📸 Instagram: 🌍 Website: 🌐 CONNECT WITH TREY𝕏  X: 🌍 Website: 🌐 CONNECT WITH JOSH𝕏  X:@joshuafriedeman 🔗 LinkedIn:@joshuafriedeman 📺 YouTube:@joshuafriedeman SHOW PARTNERSMentioned in this episode:Velas Commerce: Biz Tech Meets BitcoinStrong Wealth: Wealth Management for Bitcoiners, by BitcoinersDOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

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