Business Anchors

Hosted by Dan Knowlton, Lloyd Knowlton

Business Entrepreneurship EducationExplicit

Website RSS feed

Episodes

254

Latest episode

Aug 2024

Language

EN-GB

About the show

Business doesn’t have to be boring. Business anchors Lloyd and Dan Knowlton share a 100% honest view in how to and how not to keep your business afloat. Lloyd and Dan learn about Business trends, business growth & marketing whilst trying to convince each other that they know what they’re doing. May contain nuts. Podcast sponsors: Adobe Express

Listen to episodes

60 recent

August 15, 202430 min

172: 6 EPIC Places To Get Marketing Inspiration From

In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original.How will you apply these insights to spark creativity in your marketing? Tune in to find out!

August 8, 20247 min

Knowlton Nugget 71 - Box Bollen (E165)

In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products. You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

August 1, 20244 min

Knowlton Nugget 70 - Northface's terrible reacitve marketing (E165)

In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face. They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy. Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

July 25, 20246 min

Knowlton Nugget 69 - Key Lesson About Managing Risk (E165)

In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model.To prevent future issues, they’ve diversified their income with more retainers and introduced a mix of full-time and freelance team members for flexibility.The takeaway? Manage risks by diversifying income and adopting flexible resource strategies.Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

July 18, 20242 min

Knowlton Nugget 68 - Eat Some Frogs (E165)

Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficult task first each day. Dan shares his personal experience of procrastinating on upgrading his computer, only to find immense benefits once he finally did it.The takeaway? Stop delaying important tasks that will save you time and effort in the future.Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

July 11, 20242 min

Knowlton Nugget 67 - Dan's Foot Cheese On Toast (E165)

Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast.Amid laughter, Dan and Lloyd discuss the importance of paying attention to details and how even small mistakes can lead to memorable stories.Tune in for a good laugh and a reminder to always double-check your kitchen tools!Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

July 4, 202427 min

171: 6 Lessons From Our EPIC Marketing Fails

In this episode, we delve into lessons from entrepreneurial mistakes and how they can lead to success.We discuss Boyd Bolton's infamous wig story and the importance of proper planning. We also explore evolving networking strategies and the critical role of consistent event planning.How will you apply these insights to avoid pitfalls and enhance your entrepreneurial journey?

June 6, 202430 min

E170: 4 Clever Marketing Strategies NO ONE is Speaking About

In this episode, we explore the evolution of QVC into viral TikTok shopping videos and how clever engagement bait drives sales.We also discuss the surprising appeal of POV "Shop with Me" content, reveal why LinkedIn Thought Leader Ads outperform traditional company page ads and understand the crucial role of addressing relatable problems with creative content in your marketing efforts.How are you going to use these strategies in your marketing future?

May 28, 20247 min

Knowlton Nugget 066 - Qualifying in sales (E161)

Dan recalls a past experience that taught him a valuable lesson, qualifying for an opportunity. Both Dan and Lloyd come to an understanding that not all opportunities are worth all your time.Stop chasing every opportunity without knowing if you are the right solution for them, take your time to ask yourself important questions!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month

May 21, 20245 min

Knowlton Nugget 065 - The importance of relationships (E161)

Dan and Lloyd teach us the importance of real, authentic relationships in the marketing world and how these relationships have benefitted their business.So stop rehearsing your lines at your next networking event and make real relationships!Full episode - E161: Skyrocket Your Sales: Discover 5 Techniques That Drove £125K+ In Sales Last Month