Burning Brightly

Hosted by Bonnie Wiscombe: Online Business Coach for Christian Women

Business Entrepreneurship Religion Spirituality Christianity Education

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111

Latest episode

Jun 2026

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About the show

Are you a Christian woman who feels a quiet (or not-so-quiet) call to build an online business but isn’t sure where to start, or how it fits into your family and faith? Welcome to Burning Brightly. I'm Bonnie Wiscombe, a certified life coach, online business mentor, and mom of 10. Join me as I encourage faithful women (like you) to step beyond comfort and build the business God is inviting you to create. A business that expands your talents, serves others, and allows you to make an impact without sacrificing what matters most. If you’ve ever thought: "I feel inspired to do this… but I don’t know where to start." "I’m not good with technology." "I don’t have the time." "What if building a business means neglecting my family?" You’re not alone, I've been right where you are. I've been building online businesses from home for over a decade while raising and homeschooling a growing family. Along the way, I've learned that becoming who God created us to be often requires saying yes to scary, uncomfortable calls, and most importantly, being willing to shine God's light publicly. In this podcast, we talk about: * Listening for God’s direction and trusting His timing * Building a faith-led online business that aligns with our values * Navigating fear, discomfort, and self-doubt * Making a difference without mom guilt or overwhelm My work is deeply informed by my Christian faith and lived values as a member of The Church of Jesus Christ of Latter-day Saints. This space is designed for women who want God at the center of both their life and their work. If you’re ready to burn a little brighter and step into the work God is calling you to do, you’re in the right place. For more resources or to schedule a free business audit, visit: https://bonniewiscombe.com

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60 recent

June 11, 202623 min

111. Why Every Business Should Be Running Ads

Are you spending hours every week on social media trying to find potential clients and still feeling like it's never quite enough? In this episode, I'm tackling one of the biggest pain points for busy women in business: a way to find leads that doesn't require you to be online all day long.This is Part 1 of a three-part series on using AI and automation to build a coaching business that runs more independently, so you can spend your time actually coaching, creating, and living your life.In this episode you'll learn:Why posting three times a day for organic leads is not a sustainable strategyHow running consistent ads can replace the daily social media grindWhy ads work like a 24/7 personal assistant finding your perfect clients for just a few dollars a dayWhat a simple lead generation ad actually looks like (and how AI can help you write the copy fast)The bigger picture: what it looks like to build a business that generates leads even when you're completely offlineLinks mentioned in this episode:Get on the Studio waitlistTake Zach Spuckler's FB ads courseGrab the Burning Brightly book on Amazon

June 4, 202615 min

110. You Don't Need an Assistant, You Need a System

Do you feel like you're constantly doing the same tasks over and over in your business, and wondering if there's a better way? There is! In this episode, I'm breaking down exactly how to audit your business and discover where your time and energy is draining, and how to start handing those tasks off to automations and AI tools. You don't even need to be super tech savvy!This is the episode that will change how you think about building a sustainable coaching business from the very beginning.In this episode, you'll learn:Why you no longer need a full team to run a thriving coaching businessThe three-bucket Energy Audit framework for finding your biggest time leaksThe difference between automation and AI, and how to use them bothWhere to start if you're brand new to building systems in your businessThe one action step you can take this week to get some of your time backLinks mentioned in this episode:Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

May 14, 202617 min

109. When Peacemaking is Lying in Disguise

Grab the Burning Brightly book on KindleHave you ever told someone the truth and watched it all go downhill? Or stayed quiet to keep the peace... and then regretted it later? That tension between honesty and kindness is woven into so much of our earthly experience and in this episode, we're digging into why and how it's possible to hold truth and love at the same time.I'm exploring the dichotomy between truth and love, and why choosing one over the other leaves something important to be desired. Truth without love becomes a weapon and love without truth becomes a comfortable lie. The goal isn't to pick a side but rather to learn how to weave them both together.This tension shows up everywhere: in our closest relationships, in our parenting, and in our businesses. We look at what scripture teaches us about delivering hard things well, including Ephesians 4:15, 2 Nephi 2:11, Jacob's powerful example of truth delivered with a broken heart, and the practical blueprint laid out in D&C 121:41-43.In this episode:Why truth without love does more harm than good, even when you're rightWhy conflict-avoidance isn't kindness, it's delayed harmWhat Jacob's example in the Book of Mormon teaches us about hard conversationsThe four principles for holding truth and love at the same timeHow this shows up in coaching, parenting, and everyday relationships

May 7, 202616 min

108. Why Right Now is the Best Time to Build a Business

Have you been feeling a quiet pull toward building a side business of your own? Or maybe feeling persistent inspiration that you can't quite explain or shake?In this episode, I'll explain why this feeling is not random and the timing of it is no accident. I'm talking about how the last 50 years (and especially the last decade) have created a window of opportunity for women that has never existed before, and why women of faith are uniquely positioned to take advantage of it.I'm sharing my own story of not getting into PA school after my first baby was born, and how that unexpected detour led me to exactly where I was always meant to be. I'm also walking through the two types of women who are feeling this calling right now and why both of them have exactly what it takes to build something inspired and impactful.If you've ever wondered whether your desire to build a business fits with your faith and your family, this episode is for you.In this episode:Why the rise of online business has changed everything for womenThe two kinds of women feeling called to be business owners right now and why both are perfect for this opportunityHow your God-given gifts translate directly into businessWhy this season of history is a window you don't want to missGet your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

April 29, 202616 min

107. Building a Business That Doesn't Stop When You Do

LINKS MENTIONED IN THIS EPISODE:📥 Free Business Blindspot Quiz📖 Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman (available now on Amazon)What does your business do when you can't show up? This week I wrote this podcast outline from my sick bed... and my business is still running. Emails are going out, leads are coming in, and content is getting created in minutes with AI. In this episode I'm breaking down exactly how that's possible and how you can build the same kind of structure in your own coaching business.It comes down to three steps I call The Client Path: a simple framework that keeps your business moving whether you're at full capacity or completely out of commission. If you've been feeling like you have to hustle every single day just to keep things alive, this episode will show you what's actually missing and what to do about it.IN THIS EPISODE:Why hustle is a symptom of a structure problemThe three steps of The Client Path: Find, Nurture, and ConvertHow to know which step is the weakest in your business right nowWhy your email list is the engine of your business (and what to do if you haven't started building one yet)The "sick day test" and how to know if your business would pass itHow AI tools can dramatically reduce the time and energy it takes to keep your content moving

April 15, 202615 min

106. I Published a Book (And it Almost Made Me Throw Up)

Grab the book: Burning Brightly is available now on Kindle for just 99 cents - but only for a few days.Eeeek! Burning Brighly the book is LIVE!And the process of putting it out into the world taught me more about fear, faith, and the primitive brain than almost anything else I've done in my business.In this episode I'm sharing the behind-the-scenes story of writing and publishing Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman including the moment that activated my nervous system more than anything I've anticipated. Spoiler: it was a simple email to my friends.We're talking about what it actually feels like to do something divinely inspired and scary, why the "I might throw up" feeling is not a stop sign, and how to tell the difference between spiritual hesitation and your primitive brain doing its everyday job.If you're standing at the edge of something overwhelming and terrifying, this one is for you.In this episode:Why publishing felt more vulnerable than anything I've done in yearsWhat the primitive brain does when we try to do something meaningfulHow to tell the difference between a spiritual prompting to stop and just plain fearWhy divine callings almost never feel comfortableThe question to ask yourself before the scary thingJoin the Burning Brightly Business Studio Waitlist

April 9, 202617 min

105. What Happens When No One Signs Up

I'm getting vulnerable today about my recent launch of the Burning Brightly Business Studio — the excitement, the silence, the Wednesday spiral, and what I did on Friday that turned it all around. If you've ever wanted to quit right before something was about to work, this episode is for you.In this episode:Why almost every launch has a "Wednesday" — and what it meansThe Valley of Despair and why it's not a verdict on your businessWhat my brain told her when the sign-ups weren't coming (and why it was wrong)The three things that helped me get back up and finish strongWhy the coaches who succeed aren't the ones who never struggleMentioned in this episode:Episode 52: Riding the Business RollercoasterFree Guide: Your First 5 Coaching Clients Burning Brightly Business Studio Waitlist

March 31, 202616 min

104. Why I Built The Studio (And Why I Want You In It)

Click here to join The Studio by April 3, 6pm PT!For years, the only way to work with me was one-on-one private coaching. It was amazing... but expensive, limited, and I could only help a handful of coaches each year. In this episode, I'm finally talking about what I've been building, why I built it, and why this might be the best opportunity for your business!If you've ever felt like you're stuck between "I can't afford high-ticket coaching" and "I'm getting lost in a giant group program," this episode is for you. You'll learn the personal story behind The Studio — a small, intimate monthly membership designed to get coaches and course creators to their first $5-10k — and why the founding member window closing Friday is one you don't want to miss.In this episode:The quiet frustration I had for years about who I couldn't helpWhy I built The Studio and what makes it different from every other group programWhat founding members get that no one else ever willWhy doors close Friday April 3rd at 6pm PT (9pm ET) Why founding members get $49/month locked in for life⚡️Join Bonnie's private FB group for Christian, female entrepreneurs===========================Connect with Bonnie:FacebookInstagramYouTube

March 26, 202615 min

103. You Don't Need a Funnel For Your First 5 Clients

Grab the free guide — Your First 5 Coaching Clients If you're a newer coach who's been busy building funnels, perfecting your website, and setting up tech, but you still don't have clients yet, this episode is for you.The truth is, a funnel is a scaling tool. And if you haven't hit your first $5k yet, building more infrastructure might actually be what's slowing you down.In this episode I bust the biggest myths keeping new coaches stuck, share how my last two clients came in with zero tech or ads involved, and walk you through a simple three-part framework for getting your first five clients—starting this week.In this episode:The 4 biggest myths new coaches believe about what they need to get startedWhy your first clients are closer than you thinkThe simple Clarity → Connection → Conversion frameworkWhy I still believe in systems and exactly when to build themJoin the book waitlist for my upcoming book!Loved this episode? Leave a review and share it with a coach friend who needs to hear this.

March 19, 202621 min

102. Present (Not Perfect): How to Enjoy Spring Break Without Letting Your Business Fall Apart

Join the Burning Brightly book waitlist!If you're a mom with a business, spring break just hits differently. The kids are home, your to-do list didn't shrink, and you're trying to be fully present in two places at once — which means you end up fully present in neither.In this episode, I'm talking about why the real struggle isn't a time management problem — it's a mental location problem. Divided attention drains you faster than a full schedule ever could. And the fix isn't doing less, it's learning to be actually, fully present, no matter where you are.I'm sharing three practical shifts for LDS women and Christian moms who are building businesses and raising families — and refusing to believe those two things have to be in conflict.In this episode:Why presence isn't about how many hours you give — it's about where your mind isThe simple Sunday ritual that helped me work without guilt this weekHow to schedule presence so you stop hoping for it and start protecting itA "crossing the threshold" ritual that helps your brain switch modesWhy you should stop measuring your motherhood in hoursTake the Business Blind Spot Quiz to figure out what your business is missing... and start getting paying clients. Connect with Bonnie:FacebookInstagramYouTube