Burning Brightly

Hosted by Bonnie Wiscombe

Business Entrepreneurship Religion Spirituality Christianity Education

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125

Latest episode

Oct 2026

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About the show

Are you a Latter-Day Saint or other Christian woman who feels a quiet call to build an online business but isn’t sure where to start, or how it fits into your family and faith? Welcome to Burning Brightly. I'm Bonnie Wiscombe, a certified life coach, online business mentor, author, and mom of 10. Join me as I encourage faithful women (like you) to step beyond comfort and build the business God is inviting you to create. A business that expands your talents, serves others, and allows you to make an impact without sacrificing what matters most. If you’ve ever thought: "I feel inspired to do this… but I don’t know where to start." "I’m not good with technology." "I don’t have the time." "What if building a business means neglecting my family?" You’re not alone, I've been right where you are. I've been building online businesses from home for over a decade while raising and homeschooling a growing family. Along the way, I've learned that becoming who God created us to be often requires saying yes to scary, uncomfortable calls, and most importantly, being willing to shine God's light publicly. In this podcast, we talk about: * Listening for God’s direction and trusting His timing * Building a faith-led online business that aligns with our values * Navigating fear, discomfort, and self-doubt * Making a difference without mom guilt or overwhelm My work is deeply informed by my Christian faith and lived values as a member of The Church of Jesus Christ of Latter-day Saints. This space is designed for women who want God at the center of both their life and their work. If you’re ready to burn a little brighter and step into the work God is calling you to do, you’re in the right place. To get personalized help with your own business journey, visit: https://bonniewiscombe.com

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60 recent

October 22, 202619 min

125. 6 Lessons in Failure (and How to Recover)

Technology fails, launches flop, and things don’t always go according to plan. But failure doesn’t have to shake your confidence or make you question whether it's time to quit. In this episode, I’m sharing some of the tech failures I experienced this week and the lessons I’ve learned over the years that help me handle these moments differently. We’ll talk about knowing the value you bring, treating business like a science experiment, and learning to see failure as information rather than a verdict on your worth. If you’ve ever wondered whether there's something wrong with you because something didn’t work, this episode is for you! In this episode, we’ll talk about: Why knowing the value you offer makes failure less personal How working with clients builds confidence Treating business as a science experiment, not a character evaluation Separating what happened from the story you tell yourself Learning to troubleshoot, adapt, and keep moving forward Remember: Failure is information, not a verdict. Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

September 24, 202618 min

124. What To STOP Doing In Your Business

Are you working hard on your coaching business but still not seeing the results you want? You might not need to do more —you might need to stop doing the things that aren't actually moving your business forward. In this episode, I’m sharing the simple three-step customer journey I use to evaluate almost everything I do in my business: 1. Find leads 2. Nurture them 3. Sell to them We’ll look at some of the common tasks coaches spend way too much time on—from endlessly creating content and perfecting their websites to constantly learning and building things their audience never asked for. If you've been building your coaching business for months (or even years) but aren't consistently getting clients, this is your invitation to take a hard look at where your time is actually going. You don't need more things on your to-do list. You need to know what deserves to stay on it. Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

September 17, 202622 min

123. Your Business Is Changing You (And That’s the Point)

Building a business isn’t just about making money—it’s about who you become along the way. In this episode, I’m talking about the ways entrepreneurship has changed me and my clients: building confidence, developing resilience, becoming more resourceful, strengthening our faith, and learning to keep going when things don’t go as planned (plus so much more!). I also share why I think it’s so important to stop getting stuck inside our own heads and start looking outward at the people who need what we have to offer. Your business may not be growing exactly the way you expected—but that doesn’t mean God isn’t working. Sometimes the growth we can’t measure is the growth that matters most. Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

September 10, 202615 min

122. Why You Feel the Need to Work (Even When You Don't Have To)

Why do so many of us feel like we NEED to work, create, accomplish, and contribute—even when our basic needs are already met? Our ancestors spent most of their days doing physically demanding work simply to survive. Today, modern conveniences have removed much of that work from our lives. And we can be VERY grateful for modern conveniences, while also sometimes wondering what we lose when our lives no longer require quite as much from us. Human beings were made to create, contribute, solve problems, develop skills, and grow. And that's one reason building a business can be such a meaningful pursuit—especially for women who feel called to entrepreneurship but don't necessarily need the money. In this episode, I'm talking about our human need for meaningful work, why comfort doesn't always equal fulfillment, and why your desire to build something might actually be connected to God's desire for you to grow and expand your capacity. I'll also share some of my own experience building an online business and why I'm so grateful for the ways it has stretched me, challenged me, and helped me become someone I couldn't have become by simply staying comfortable. If you've been feeling a persistent desire to create, contribute, build, or do something beyond what is currently required of you, I hope this conversation helps you look at that desire a little differently. Maybe it's not selfish or a distraction. Maybe it's an invitation. Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

September 3, 202617 min

121. Do Less, Not More: How to Slow Down Without Giving Up on Your Goals

What if you don't actually need to do more? I've spent most of my life moving fast. Even now, well into my 40s, I still find myself tempted to measure my worth by how much I can accomplish in a day. But lately, I've been asking myself some uncomfortable questions: Why do I feel the need to be busy all the time? Why is it so hard for me to rest? Why does productivity make me feel valuable? And most importantly, is all this doing actually helping me become the woman God wants me to be? In this episode, I'm talking about what I'm learning about slowing down, living more intentionally, and finding contentment while still having big goals. I'll share the concept from "The Gap and The Gain" that completely changed how I look at achievement, what I've been learning from the scriptures about being still, and the surprising lesson my husband and I learned when we took a vacation with almost nothing on the agenda. I don't think the answer is to stop having goals or stop working toward the things that matter to us. But I do wonder if we can pursue growth without constantly being dissatisfied with where we are. Maybe we can build businesses, raise families, serve God, pursue meaningful goals—and still learn how to slow down. Maybe the goal isn't simply to DO more. Maybe it's to BECOME more. If you're a Christian woman who sometimes feels like you're constantly trying to catch up, accomplish more, improve yourself, grow your business, or become the person you think you "should" be, I hope this conversation gives you permission to take a breath and appreciate where you are right now. Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

August 20, 202616 min

120. How to Build an Email List (4 Simple Steps)

➡️ ➡️ Join my Email List Challenge! If you're ready to stop putting off your email list and actually get it set up, join me for my List-Building Launchpad Challenge. We'll walk through the process step by step—from creating your freebie to choosing your email software, building your landing page, and connecting it all together: Are you a life coach trying to figure out how to build an email list—but feeling overwhelmed by all the moving pieces? You know you probably need a freebie. You know you need an email list. But then you start wondering: What should my freebie be? What email software should I use? How do I create a landing page? And how do I connect everything so it actually works? In this episode, I'm breaking down the simple steps to building an email list for your coaching business. We'll talk about how to: ✨ Create a freebie your ideal clients actually want ✨ Choose an email marketing platform ✨ Build a landing page to collect subscribers ✨ Connect your freebie, landing page, and email software ✨ Start building relationships with potential coaching clients Building an email list was a major turning point in my own online business. Instead of relying completely on scattered traffic, social media algorithms, and hoping the right people would see my offers, I began building an audience I could continue to serve and connect with. And the good news? You don't need a complicated funnel, a perfect website, or thousands of followers to get started. Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

August 6, 202613 min

119. How to Charge More For Your Coaching (and Stop Charging by the Hour)

If you're ready to get your first clients without overwhelming tech or a big following, start here! Are you ready to attract high-ticket coaching clients — without feeling pushy or "salesy"? In this episode, I'm walking you through exactly how I get these clients as a faith-based business coach, plus how to price your coaching packages so you feel confident (not awkward) naming your price. If you're a Latter-Day Saint or other Christian woman building a coaching business that blesses your family and honors God, this one's for you. Today you'll learn: ✨ How to identify and attract your ideal high-ticket coaching clients 💰 A simple framework for pricing your coaching packages with confidence 🙏 How to sell in a way that feels aligned with your faith and values 🎯 The mindset shift that made the biggest difference in my own business Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

July 30, 202615 min

118. How to Create a Coaching Program People Actually Want to Buy

Get my free mini training on how to land your first five clients here. In this video, I explain how you can stop spending months building a program before signing clients by treating a coaching offer like a road trip: choose a clear destination , map the route with milestones as a coaching framework, then decide only the simplest delivery tools needed without creating unnecessary work for you and your clients. I teach you how and why clients buy the transformation, not Zoom calls or worksheets, and teach you pricing strategies based on the value of your client's results rather than hours, fear, or competitors. Then I teach you how to name your program for the transformation and then deliver it, gaining feedback, and continuing to repeat instead of waiting for perfection. Now let's go get some clients! Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

July 23, 202616 min

117. How to Sell Your Coaching Without Feeling Pushy

If you've ever wondered how often you should promote your coaching program or worried that you're talking about your offer too much, this episode is for you. The truth is, you're probably not selling too much—you're selling too little. In this episode, I explain why most coaches, consultants, and service providers dramatically underestimate how often they should talk about their offers, why your audience isn't seeing nearly as much of your content as you think, and how to market your coaching business consistently without feeling pushy, salesy, or inauthentic. You'll learn why selling is actually an act of service, how to overcome the fear of sounding like a used-car salesperson, and practical ways to naturally weave your coaching offer into your content so the right people know how to work with you when they're ready. In this episode, you'll learn: ✔️ How often you should promote your coaching offer ✔️ How to sell your coaching services without feeling pushy ✔️ Why consistent marketing builds trust instead of annoyance ✔️ The biggest mindset shift that makes selling feel natural ✔️ Simple ways to mention your offer in content without sounding salesy Whether you're a life coach, business coach, health coach, consultant, or online service provider, these marketing strategies will help you confidently attract more clients while staying authentic to who you are. Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube

July 16, 202612 min

116. 7 Biggest Mistakes Coaches Make When Creating a Coaching Program

Download my free video training on how to get your first five clients with zero complicated tech or strategy: https://bonniewiscombe.com/first5/ Most new coaches make the same mistakes when creating their life coaching program—and those mistakes can make it harder to attract clients, get them results, and confidently sell your offer. In this episode, I'll walk you through the biggest coaching program mistakes I see and show you how to create a clear, results-driven program that people actually want to buy—without spending months building a course first! If you're ready to build a coaching program that works, this video will save you time, frustration, and a whole lot of guesswork. Let's go! Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman ⚡️ Join the Burning Brightly private FB group ⏰ Get on the waitlist for the Burning Brightly Business Studio =========================== Connect with Bonnie: Facebook Instagram YouTube