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Burning Brightly

Burning Brightly

Hosted by Bonnie Wiscombe

BusinessEntrepreneurshipReligionSpiritualityChristianityEducation
WebsiteRSS feed

Episodes

119

Latest episode

Aug 2026

Language

EN

About the show

Are you a Latter-Day Saint or other Christian woman who feels a quiet call to build an online business but isn’t sure where to start, or how it fits into your family and faith? Welcome to Burning Brightly. I'm Bonnie Wiscombe, a certified life coach, online business mentor, author, and mom of 10. Join me as I encourage faithful women (like you) to step beyond comfort and build the business God is inviting you to create. A business that expands your talents, serves others, and allows you to make an impact without sacrificing what matters most. If you’ve ever thought: "I feel inspired to do this… but I don’t know where to start." "I’m not good with technology." "I don’t have the time." "What if building a business means neglecting my family?" You’re not alone, I've been right where you are. I've been building online businesses from home for over a decade while raising and homeschooling a growing family. Along the way, I've learned that becoming who God created us to be often requires saying yes to scary, uncomfortable calls, and most importantly, being willing to shine God's light publicly. In this podcast, we talk about: * Listening for God’s direction and trusting His timing * Building a faith-led online business that aligns with our values * Navigating fear, discomfort, and self-doubt * Making a difference without mom guilt or overwhelm My work is deeply informed by my Christian faith and lived values as a member of The Church of Jesus Christ of Latter-day Saints. This space is designed for women who want God at the center of both their life and their work. If you’re ready to burn a little brighter and step into the work God is calling you to do, you’re in the right place. To get personalized help with your own business journey, visit: https://bonniewiscombe.com

Listen to episodes

60 recent
August 6, 202613 min

119. How to Charge More For Your Coaching (and Stop Charging by the Hour)

If you're ready to get your first clients without overwhelming tech or a big following, start here!Are you ready to attract high-ticket coaching clients — without feeling pushy or "salesy"? In this episode, I'm walking you through exactly how I get these clients as a faith-based business coach, plus how to price your coaching packages so you feel confident (not awkward) naming your price. If you're a Latter-Day Saint or other Christian woman building a coaching business that blesses your family and honors God, this one's for you. Today you'll learn: ✨ How to identify and attract your ideal high-ticket coaching clients 💰 A simple framework for pricing your coaching packages with confidence 🙏 How to sell in a way that feels aligned with your faith and values 🎯 The mindset shift that made the biggest difference in my own businessGet your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

July 30, 202615 min

118. How to Create a Coaching Program People Actually Want to Buy

Get my free mini training on how to land your first five clients here.In this video, I explain how you can stop spending months building a program before signing clients by treating a coaching offer like a road trip: choose a clear destination , map the route with milestones as a coaching framework, then decide only the simplest delivery tools needed without creating unnecessary work for you and your clients.I teach you how and why clients buy the transformation, not Zoom calls or worksheets, and teach you pricing strategies based on the value of your client's results rather than hours, fear, or competitors.Then I teach you how to name your program for the transformation and then deliver it, gaining feedback, and continuing to repeat instead of waiting for perfection. Now let's go get some clients!Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

July 23, 202616 min

117. How to Sell Your Coaching Without Feeling Pushy

If you've ever wondered how often you should promote your coaching program or worried that you're talking about your offer too much, this episode is for you. The truth is, you're probably not selling too much—you're selling too little. In this episode, I explain why most coaches, consultants, and service providers dramatically underestimate how often they should talk about their offers, why your audience isn't seeing nearly as much of your content as you think, and how to market your coaching business consistently without feeling pushy, salesy, or inauthentic. You'll learn why selling is actually an act of service, how to overcome the fear of sounding like a used-car salesperson, and practical ways to naturally weave your coaching offer into your content so the right people know how to work with you when they're ready.In this episode, you'll learn: ✔️ How often you should promote your coaching offer ✔️ How to sell your coaching services without feeling pushy ✔️ Why consistent marketing builds trust instead of annoyance ✔️ The biggest mindset shift that makes selling feel natural ✔️ Simple ways to mention your offer in content without sounding salesy Whether you're a life coach, business coach, health coach, consultant, or online service provider, these marketing strategies will help you confidently attract more clients while staying authentic to who you are. Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

July 16, 202612 min

116. 7 Biggest Mistakes Coaches Make When Creating a Coaching Program

Download my free video training on how to get your first five clients with zero complicated tech or strategy: https://bonniewiscombe.com/first5/ Most new coaches make the same mistakes when creating their life coaching program—and those mistakes can make it harder to attract clients, get them results, and confidently sell your offer. In this episode, I'll walk you through the biggest coaching program mistakes I see and show you how to create a clear, results-driven program that people actually want to buy—without spending months building a course first! If you're ready to build a coaching program that works, this video will save you time, frustration, and a whole lot of guesswork. Let's go! Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

July 9, 20268 min

115. The Real Reason You Haven't Started Your Coaching Business Yet

You know you want to launch your coaching business. You want to help people. You want to make money doing meaningful work.So… why haven't you actually started yet?In this episode, I'm breaking down 5 reasons you may still be stuck in the planning phase instead of launching your coaching business—and what to do about each one.The truth is, planning and learning feel productive. Researching tech, refining your niche, and mapping out your business model can all feel like you're moving forward.But at some point, you have to make the leap from planning to execution.We'll talk about why you don't need another certification or course before you start, how you're probably making the technology WAY more complicated than it needs to be, and why waiting to feel "ready" will keep you waiting forever.I'm also sharing why trying to figure out your entire business model before getting clients can actually slow you down—and the fear many new coaches don't want to admit: being seen trying something new.In this episode, you'll learn:Why action will teach you more than another course or certificationHow much technology you actually need to get your first coaching clientsWhy readiness and confidence are results of action—not prerequisitesWhy you shouldn't build your entire coaching business before talking to real peopleHow fear of criticism, failure, and being seen can quietly keep you stuckYou don't need to have your entire business figured out.You just need to take the next step.🎁 Want to get your first 5 clients without complicated technology? Grab my free mini training and learn how to start finding clients using just your smartphone: https://bonniewiscombe.com/first5/If you feel called to build a coaching business, it's time to stop overthinking and start taking action.Your people need your help. Let's get to work!Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

July 2, 202620 min

114. Why People Don’t Buy From You

➡️ This week only, doors are open to The Studio, my membership for coaches who want to launch a business that consistently helps people and makes money. Inside, I give you a simple 5-step path to go from feeling confused and overwhelmed to getting consistent, paying clients.⭐️ Grab your spot at burningbrightly.co/join-now before doors close in just a few days! ⭐️Have you ever had someone follow you for months, love everything you post, and still never buy? I used to take that personally until I understood what’s actually happening in someone’s head when they’re deciding whether or not to purchase.In this episode, I’m sharing a personal story about a time I was on the buying side of this, wanting a training I knew my business couldn’t afford, feeling the FOMO, and then getting honest with the person selling it. What she did next made me a fan for life, and it taught me an important lesson about how to sell from integrity.We dig into the real reasons people hesitate to buy, even when they like and trust you:They don’t think it’s worth it yetThey’ve spent money on something similar and it didn’t workThey don’t think they have timeThey don’t believe they’ll follow throughMost of these are not a “you” problem; they’re beliefs running quietly in the background. Once you know how to spot them, selling stops feeling spammy and starts feeling like something you get to do to help people make their life better.

June 25, 202621 min

113. (Part 3 of 3) The Secret to Selling Effortlessly

I want to tell you about a client I got... and I never even knew his name.He simply found me somewhere on the internet, got on my email list, went through my welcome sequence, received my sales emails, and then one day he sent me a single message asking about my program.Then he signed up.I did zero manual work to sell him, instead, the system did it. And in this episode, the final installment of my three-part series on building an automated, independent coaching business, I'm walking you through exactly how it happened, and how you can build the same thing in your business.We're talking about two tools that work together to sell for you while you're busy living your actual life: automated sales email sequences and ManyChat.In this episode, you'll learn:Why hustling harder isn't the answer to inconsistent salesWhat an automated sales email sequence is and why it's different from your regular newsletterThe simple 5-email framework you can use to turn cold leads into paying clientsHow ManyChat lets your Instagram content start conversations and deliver freebies automatically, without you manually sending a single DMHow these two tools work together to build a business that doesn't need you to be "on" 24/7This episode wraps up the series, so if you missed Part 1 (using ads instead of relying on organic content) or Part 2 (building your automated welcome sequence), go back and give those a listen first. They set the foundation for everything we talk about today.If you don't have a freebie in place yet, that's your starting point. Grab my free guide, Get Your First 5 Coaching Clients and let's get you started.Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagram

June 18, 202620 min

112. (Part 2 of 3) Turning Leads Into Clients While You Sleep

You worked hard to get someone on your email list so the last thing you want is to lose them in the first week. In this episode I'm breaking down one of the most powerful and most overlooked tools in a coach's business: the email welcome sequence. If you've ever wondered what to say to new subscribers, how to build real relationships with your email list, or how to use AI to write nurturing emails faster, this one's for you.This is Part 2 of my three-part series on using AI and automation to build a coaching business that it doesn't require you to hustle 24/7 to be successful. Last week we talked about lead generation and running ads. Today we're talking about what happens next: what to do the moment someone says yes and gets on your list.In this episode you'll learn:Why the first week after someone joins your email list are the most important days in the entire relationshipA simple five-email framework you can use to build your own welcome sequence, including what to write in each emailHow to use AI tools to write your welcome emails faster without losing your personal voiceWhy taking good care of your email list will always lead to more money and more impactHow a welcome sequence fits into the bigger vision of a business that runs more independentlyThe five-email welcome sequence framework I walk through in this episode:The warm hello: deliver what you promised and introduce yourselfYour story: the personal details that build real connectionA real lesson: give them something genuinely useful they can apply todaySocial proof or connection: show them this works and invite them to find you elsewhereThe soft invitation: a natural, low-pressure next step for those who are ready to go furtherYour action step from this episode: Open a new document and write the first email of your welcome sequence today. Just introduce yourself, remind them how they found you, and tell them what to expect. One email. That's it. You can use an AI tool to help you draft it — just describe your audience, your coaching focus, and a little about your story, and let it give you a starting point to work from.Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

June 11, 202623 min

111. (Part 1 of 3) Why You Should Be Running Ads

Are you spending hours every week on social media trying to find potential clients and still feeling like it's never quite enough? In this episode, I'm tackling one of the biggest pain points for busy women in business: a way to find leads that doesn't require you to be online all day long.This is Part 1 of a three-part series on using AI and automation to build a coaching business that runs more independently, so you can spend your time actually coaching, creating, and living your life.In this episode you'll learn:Why posting three times a day for organic leads is not a sustainable strategyHow running consistent ads can replace the daily social media grindWhy ads work like a 24/7 personal assistant finding your perfect clients for just a few dollars a dayWhat a simple lead generation ad actually looks like (and how AI can help you write the copy fast)The bigger picture: what it looks like to build a business that generates leads even when you're completely offlineLinks mentioned in this episode:Get on the Studio waitlistTake Zach Spuckler's FB ads courseGrab the Burning Brightly book on Amazon

June 4, 202615 min

110. You Don't Need an Assistant, You Need a System

Do you feel like you're constantly doing the same tasks over and over in your business, and wondering if there's a better way? There is! In this episode, I'm breaking down exactly how to audit your business and discover where your time and energy is draining, and how to start handing those tasks off to automations and AI tools. You don't even need to be super tech savvy!This is the episode that will change how you think about building a sustainable coaching business from the very beginning.In this episode, you'll learn:Why you no longer need a full team to run a thriving coaching businessThe three-bucket Energy Audit framework for finding your biggest time leaksThe difference between automation and AI, and how to use them bothWhere to start if you're brand new to building systems in your businessThe one action step you can take this week to get some of your time backLinks mentioned in this episode:Get your copy of Bonnie’s book ➡️ Burning Brightly: Answering God's Call to Build a Business as a Latter-day Saint Woman⚡️Join the Burning Brightly private FB group⏰ Get on the waitlist for the Burning Brightly Business Studio===========================Connect with Bonnie:FacebookInstagramYouTube

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