Building your Brand

Hosted by Liz Mosley

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Oct 2026

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Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

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October 23, 2026Episode 27811 min

How I Repurpose My Content and Make it Work Harder for Me

In this episode, I'm sharing the content-repurposing habits that have helped me show up more consistently without feeling like I'm constantly creating from scratch. I definitely don't have a perfect system, but I've found a few simple ways to reuse evergreen posts, turn long-form content into smaller pieces, and make the most of the work I've already done. If creating content feels overwhelming, I hope this gives you permission to make it easier. Key Takeaways Your existing content is full of possibility A useful post does not have to be used just once. If it is still relevant, sharing it again gives it another chance to reach the people who need it. Consistency does not require constant reinvention Scheduling and revisiting evergreen content can help you keep showing up, especially during busy periods when creating something new feels difficult. Long-form content can work harder for you A podcast transcript, blog post or video script can become a carousel, LinkedIn post, Reel, email or a collection of future content ideas. Use tools to support your creativity, not replace it Assistive tools can help you identify key points, organise ideas and create a first draft, while your voice, judgement and creative direction remain central. Repetition helps people remember what you stand for Re-sharing core ideas is not boring. It reinforces the topics you want to be known for and helps new followers discover your work. Small systems create more breathing room Saving drafts, batching simple formats and planning future reposts can reduce pressure and make visibility feel much more manageable. Episode Highlights 00:00 – Why I'm learning to repurpose content instead of always creating from scratch 00:45 – My simple scheduling habit for reusing evergreen posts in three to six months 04:17 – Turning podcast transcripts and long-form content into carousels and social posts 07:50 – Using past content to spot recurring themes and generate fresh ideas 08:15 – Re-recording older video scripts to refresh content quickly 09:16 – How other creators reuse Reels multiple times in different formats 10:46 – Why repurposing has helped me stay visible and build steady growth Mentioned in the Episode Adobe Express (aff link) Adobe Acrobat Brock Johnson Post it Five Times post I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

October 21, 2026Episode 27741 min

Morin Glimmer: Feminist Branding, PMDD and Working Cyclically

In this episode, I chat with Morin Glimmer, a feminist brand strategist who works at the intersection of business, brand and body. Drawing on 15 years of shaping brands and 30 years of living with premenstrual dysphoric disorder (PMDD), Morin shares her journey of building identity-led brand foundations and cycle-aware businesses. We dig into what working cyclically actually looks like in practice, why rest isn't a productivity hack, and how letting our physical realities inform our business strategy can lead to a far more sustainable, aligned way of working. Key Takeaways Your business strategy is missing a piece: your body. As solopreneurs especially, our physical capacity is our "capacity reservoir" — and ignoring it systematically is often at the root of burnout. Rest isn't something you earn. We need to unlearn the conditioning that ties our worth to productivity and instead rest simply because we're human beings, not because we've "earned" it. Map your phases to the seasons. Tracking how you feel over roughly three months reveals patterns you can map to the four seasons of nature, so you can lean into your strengths at each phase. Boundaries build trust — in yourself and with others. A simple move like a cycle-aware out-of-office message protects your energy and quietly gives others permission to rest too. Honouring your cycle can transform your health. Since fully integrating cycle awareness into her work, Morin says her PMDD symptoms have been virtually non-existent. Episode Highlights 01:00: Morin introduces herself as a feminist brand strategist building identity-led, cycle-aware businesses. 02:00: Her untraditional start in design — including designing backstage passes for a founding member of the Velvet Underground — and burning out within 10 months at a big branding agency. 07:00: The "penny drop" moment: realising the four phases of the menstrual cycle mirror the four seasons of nature. 09:00: Why rest shouldn't be treated as a productivity hack — we deserve it simply for being human. 15:00: The boundary that changed everything: Morin's cycle-aware out-of-office reply and blocking out "bleed" days in her calendar. 21:00: How honouring her cycle made Morin's PMDD symptoms virtually disappear, plus the "spoons" model for thinking about finite energy. 32:00: The story behind the name Rosie Futures, and how embodying her cyclical brand transformed her business. About the Guest Website: rosyfutures.com — sign up for her newsletter, Rosy Letters Instagram: https://www.instagram.com/rosy.futures/ Mentioned in the Episode Spoon theory – the concept Morin references for thinking about finite daily energy, popular within neurodivergent communities. Meg Lewis – a designer I've had on the podcast before, referenced in our chat about breaking industry "rules" around how designers are supposed to work and present themselves. Hannah and Lois – friends of the podcast, mentioned in relation to a past episode on redefining success and unpicking the fear of growth. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

October 16, 2026Episode 27613 min

Build a Business Around What Brings You Joy

In today's solo episode, I'm reflecting on the role joy plays in building a business that actually feels sustainable. I share why it is so important to notice the work, marketing and opportunities that genuinely light you up, rather than forcing yourself into someone else's version of success. This is your reminder that you can build a business around your strengths, your energy and the things you truly enjoy. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review! Key Takeaways Joy is useful information The parts of your business that energise you can reveal where your strengths, interests and best opportunities lie. You do not have to market like everyone else Podcasting, video, writing, LinkedIn or something else entirely can be the right fit. Choose the channel that helps you show up with enthusiasm. Knowing yourself creates a more sustainable business The clearer you are on what you enjoy, what drains you and what matters to you, the easier it is to make decisions that feel aligned. Permission to do things differently is powerful There will always be opinions about the "right" way to run a business. You can take what helps and leave the rest. Alignment makes consistency easier Going all in on work you genuinely enjoy is more likely to feel sustainable than forcing yourself to follow strategies you resent. Episode Highlights 00:10 – Why joy has become an important lens for how I approach my business 02:20 – Recognising the difference between what you think you should do and what you genuinely enjoy 05:00 – Finding marketing methods that suit your personality and strengths 08:00 – Letting go of outside opinions and choosing what works for you 10:55 – Permission to pursue the parts of business that light you up 12:01 – Reflections on being a podcast guest and how conversation can bring clarity Mentioned In The Episode A Thought I Kept "Should is the Killer of Joy." — Liz Mosley podcast episode Sophie Cliff Building you Brand Episode

October 14, 2026Episode 27547 min

Mr Bingo on Hate Mail, Death Threats and Selling Nothing (Literally)

Recorded Live at The St Bride Foundation in London, on today's special podcast episode I chat to Mr Bingo . Illustrator-turned-Artist and self-described "silly man" Mr Bingo and I talk about building a creative career on your own terms. We chat about the life-changing Kickstarter and his offensive postcards, opening a one-day-a-week shop in London. We chat about making work people genuinely connect with, marketing without the cringe, and why following your own curiosity can lead to the most unexpected opportunities. If you missed out on being in the room for this one I really hope you enjoy it and if you're interested in being there for the next live podcast recording sign up to the waitlist to be the first to hear all about it! The event was sponsored by Adobe Express . I've been working with Adobe for over 5 years now and I use their tools every single day. Adobe Express has become an integral tool that I use as a small business owner and as a branding designer it's brilliant for setting up the branding I create for my clients! If you haven't tried it yet check out this link to give it a ago and I would love to hear how you get on! Key Takeaways Make the work only you can make Mr Bingo's career grew when he stopped trying to fit a conventional creative path and leaned into ideas that were distinctly his. The thing that feels unusual or niche may be exactly what makes people pay attention. Build an audience before you need one Years of sharing work online, staying connected through social media and growing an email list gave Mr Bingo a direct relationship with the people who value his work. That community made it possible to move away from client work and sell directly. Marketing can simply be an invitation Talking regularly about what you have made is not necessarily pushy. When you are genuinely excited about your work, sharing it becomes a way to invite the right people in. Let your values shape your business model By keeping his work accessible, Mr Bingo has made it possible for more people to own it. Success does not have to mean exclusivity; you can build a sustainable business around the kind of access and impact that matters to you. Make room for curiosity and play Many of Mr Bingo's projects begin with a strange thought, a joke or an observation. Following those ideas, rather than only pursuing the most obvious commercial route, keeps the work fresh and creates unexpected possibilities. You do not need to have every answer before you begin From opening a shop to taking a year away from work, Mr Bingo shows that big choices can start with a small experiment. You can learn what works by trying it, noticing what happens and adapting as you go. Creativity needs both effort and rest Taking time away from work did not erase Mr Bingo's drive, but it gave him space to experience life differently. When ideas feel stuck, stepping away and trusting the process can be as valuable as pushing harder. Episode Highlights 00:58 – From freelance illustration to building an audience online 02:30 – The Kickstarter that changed everything: offensive postcards, creative risk and going independent 03:57 – The reality of being a full-time artist: administration, products and running a business 08:01 – The accidental origins and lasting power of the Mr Bingo name 12:32 – Personal projects, following curiosity and making ideas that feel true to you 14:36 – Why Mr Bingo opened a shop in London and runs it just one day a week 19:03 – Taking a year off, travelling without a plan and learning to step away from work 25:15 – Keeping art accessible and building a business outside the traditional art world 28:12 – Public speaking, creative confidence and letting projects grow organically 36:58 – Audience Q&A: creative slumps, marketing, AI and caring less about what others think About The Guest Mr Bingo's website and online shop Mr Bingo on Instagram Mr Bingo's newsletter I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and edited by me, recorded and produced by Kingsbane Studios If you like to watch your podcasts you can watch all of my solo episodes and a few in person episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

October 9, 2026Episode 27416 min

Behind the Scenes of Hosting a Live Podcast Event

In this solo episode, I'm taking you behind the scenes of my second live podcast recording event. I'm sharing what it was really like to sell tickets, coordinate all the moving parts, host two very different guests, and navigate the inevitable last-minute chaos. It was a brilliant night and I'm so proud of how it came together, but there were plenty of lessons along the way too. The event was sponsored by Adobe Express . I've been working with Adobe for over 5 years now and I use their tools every single day. Adobe Express has become an integral tool that I use as a small business owner and as a branding designer it's brilliant for setting up the branding I create for my clients! If you haven't tried it yet check out this link to give it a ago and I would love to hear how you get on! Key Takeaways You can feel nervous and still create something brilliant Selling tickets and putting your name to an event can feel deeply vulnerable, but nerves do not mean you have made the wrong choice. Atmosphere matters more than hitting a perfect number Around 85 people created a room that felt both lively and intimate, proving that the quality of connection matters more than a specific attendance target. Different perspectives can create a stronger conversation Although the guests had very different stories and experiences, their conversations revealed shared themes around creativity, self-doubt and moving through challenges. Good events are built through many small details From ticketing and tech to photography, goodie bags and audience questions, thoughtful planning helps create an experience people remember. Community turns a podcast into something bigger Bringing listeners together transformed what is usually a solitary experience into a warm, collective one—and the audience's encouragement shaped the whole evening. Reflection helps each event become better than the last Every event brings lessons, from allowing enough time for technical set-up and pack-down to choosing tools that make check-in smoother. Progress comes from noticing what worked and refining what did not. Episode Highlights 00:00 – Why I wanted to debrief my second live podcast event while it was still fresh 01:05 – Launching tickets, setting a goal and the emotional reality of selling seats 04:01 – Choosing the venue and inviting two very different guests 06:17 – How the conversations came together through shared human themes 08:35 – Behind the scenes: tech, photography, video, scheduling and logistics 11:37 – The final lead-up: client deadlines, a sick child and finding the energy to host 13:25 – What made the event meaningful: audience connection, goodie bags and lessons for next time I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

October 7, 2026Episode 27342 min

Creating Content, Community and a Family-Led Business with Ola Pelovangu Live from London

Recorded Live at The St Bride Foundation in London, on today's special podcast episode I chat to Ola Pelovangu . Ola is a return guest and was first on the podcast all the way at the beginning for episode 7! She is a full time content creator and (soon to be) mum of 6 and wife. Ola has a background in brand partnerships and media; previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She has been a full time content creator along side her family aka The Pelo Fam for over 5 years now. This converstation is full of candid insight into what goes into being a full time content creator, facilitating home education for their children and how Ola and her husband Darcy manage their lives together. If you missed out on being in the room for this one I really hope you enjoy it and if you're interested in being there for the next live podcast recording sign up to the waitlist to be the first to hear all about it! The event was sponsored by Adobe Express . I've been working with Adobe for over 5 years now and I use their tools every single day. Adobe Express has become an integral tool that I use as a small business owner and as a branding designer it's brilliant for setting up the branding I create for my clients! If you haven't tried it yet check out this link to give it a ago and I would love to hear how you get on! Key Takeaways Build from what is already true The Pelo family's public presence grew from values and routines already lived at home, rather than creating a persona for social media. A sustainable brand does not require you to perform; it can be an extension of who you already are. Let values guide your decisions Kindness, responsibility and effort shape how the family works together, makes content and approaches opportunities. Clear values make it easier to grow without losing sight of what matters. Create with people, not just around them The Pelo Fam's product development includes the children's ideas and gives them visibility of the business behind it, including profit and planning. Meaningful collaboration helps everyone feel ownership and learn along the way. Listen for ideas already gaining momentum Pelo Pac grew from a practical solution the family had used for years and a recurring response from their audience. Paying attention to the problems people repeatedly mention can reveal an opportunity worth developing. Make room for individuality within community Being part of a close family or team does not mean everyone has to be heard in the same way. Solo time, check-ins and one-to-one conversations can protect each person's voice. Intentionality is a daily practice From financial literacy to family check-ins, the conversation shows that long-term impact comes from small, considered choices repeated consistently—not from getting everything perfect at once. Episode Highlights 02:07 – Ola Pelovangu's career journey: from brand partnerships and TikTok to full-time family content creation 06:03 – The reality of creating content alongside homeschooling and raising a large family 07:52 – Involving children in content with intention, consent and long-term care in mind 10:46 – Building a family-led brand from values already lived at home 12:05 – The story behind Pelo Pac: turning a practical family packing system into a product 15:10 – Making space for each child's individuality within a busy family business 18:13 – Sharing difficult experiences online with purpose, practical support and boundaries 35:24 – Audience Q&A begins: Liz opens the floor for questions, with Hannah bringing over the roving microphone. 35:45 – How loss reshaped Ola's approach to risk, legacy and living intentionally Mentioned in the Episode The Pelo Pac; a door-hanging family organisation system with 22 compartments. https://pelopackit.com/ I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and edited by me, recorded and produced by Kingsbane Studios If you like to watch your podcasts you can watch all of my solo episodes and a few in person episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

October 2, 2026Episode 27211 min

How I Measure Success

In this episode, I chat about how my definition of success has changed over time. I used to think that chasing other people's goals would be my idea of success but then I realised I needed to find out what truly matters to me. I share the lessons I've learned about contentment, ambition, and building a life and business that feel right for me. I hope this encourages you to define success on your own terms. Episode Highlights 00:00:30 – Rethinking success: how my perspective has changed over time 00:03:00 – Letting go of other people's goals and finding my own definition 00:06:00 – Balancing ambition, family, and lifestyle choices 00:09:00 – Celebrating contentment, everyday wins, and modeling success for my kids 00:12:00 – Embracing bravery, growth, and inviting listeners to reflect on their own version of success Key Takeaways Define Success for Yourself Don't let others' expectations dictate your goals; find what truly matters to you. Contentment is Powerful Success isn't just about big achievements; it's about feeling proud and satisfied with your journey. Balance Ambition with Joy It's okay to want more, but remember to enjoy what you have and celebrate the small wins. Bravery is Success Pushing yourself to try new things and step outside your comfort zone is a win in itself. Your Version of Success Will Evolve Allow your definition of success to change as you grow and your life circumstances shift. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

September 30, 2026Episode 27144 min

Stop Hiding Parts of Yourself: Identity & Personal Branding with Dominique van Werkhoven

Today on the podcast, I'm chatting with Dominique van Werkhoven about the deep identity work that comes hand-in-hand with building a personal brand . Dominique shares her non-linear career path, from studying law to living in France, working in international development, running nonprofits, and eventually co-founding her web copywriting and development business, The Werks, with her husband in Austria and the Netherlands . We talk about the complexities of building a brand across cultures and languages, navigating multiple career identity shifts, shutting out external opinions, and why showing up fully as yourself is the ultimate key to attracting the right clients . Key Takeaways Identity Drives Action: How you view yourself directly dictates the risks you take and the actions you pursue in your business . True Belonging Requires Authenticity: Hiding unique parts of your background or personality to "fit in" deprives you of genuine connection; those exact traits might be what draw your ideal clients in . Navigating Multi-Cultural Branding: Building an international brand requires finding a common communication language while providing helpful context for cultural nuances and colloquialisms . Embracing Career Identity Shifts: Transitioning between sectors (like moving from non-profit work to entrepreneurship) requires intentional mindset shifts to value your time and price your services confidently . Visibility Creates Evidence for Others: Showing up authentically provides crucial representation and evidence to others that success is possible for people with similar backgrounds . Episode Highlights 00:58 - Dominique's journey: moving internationally four times, raising three boys, and co-founding The Werks. 07:22 - Navigating the identity and mindset shifts required when transitioning from the non-profit sector to commercial business . 20:56 - Why hiding parts of your identity to fit in prevents true belonging and connection . 26:55 - Managing visibility, setting personal boundaries online, and navigating the risks of public exposure. 36:25 - The practical challenges and rewards of building an international brand across languages and cultural communication styles . About the Guest Dominique van Werkhoven is a copywriter and co-founder of The Werks, a studio she runs with her husband offering website development and copywriting for small businesses and freelancers . Website: thewerks.nl Instagram: @thewerks.nl I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

September 25, 202614 min

My career history, from first jobs to creative confidence

In this episode, I share the story of my early career; navigating internships, first jobs, and the uncertainty that comes with starting out in the creative industry. I hope my journey encourages you to embrace the unknown and trust that every step, even the messy ones, can lead to something meaningful. Episode Highlights 00:00:10 – Leaving university and facing the job market 00:03:10 – My first internship and what I learned 00:06:45 – Taking on freelance projects and building confidence 00:10:20 – Landing my first full-time role 00:13:30 – Reflecting on early lessons and growth Key Takeaways Embrace Uncertainty The early stages of your career are full of unknowns; lean into them and trust the process. Every Experience Counts Internships, side projects, and even setbacks all contribute to your growth and skillset. Say Yes to Opportunities Taking on new challenges, even when you feel unprepared, can open doors you never expected. Growth Happens Outside Your Comfort Zone The moments that feel the scariest often lead to the most valuable lessons. Reflect and Celebrate Progress Take time to look back and appreciate how far you've come, even if you're still figuring things out. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

September 23, 2026Episode 26954 min

Building a Business (and Brand) That Actually Fits Together with Victoria Phipps

Today on the podcast, I'm chatting with photographer and podcast host Victoria Phipps, who also happens to be a previous client of mine! Victoria shares her journey from starting out as a self-taught wedding photographer in 2009 to navigating major career pivots, becoming a mum of two, launching her podcast Mum Means Business , and expanding into online courses and personal branding photography . We dive deep into the messy reality of running multiple business fractions, letting go of rigid perfectionism, using AI to organize complex ideas into a design brief, and how investing in a cohesive visual identity completely changes how confidently you show up in your business . Key Takeaways Authentic Branding Builds Real Confidence: A cohesive visual identity is so much more than colours and fonts; it provides the grounding and confidence you need to put yourself out there and take new leaps . Using AI as a Practical Structuring Tool: AI can be an incredible sounding board to help turn a brain dump into a clear, structured creative brief without losing your own voice or opinions . Consistency Flourishes from Joy: It is infinitely easier to stay consistent with projects that bring you genuine joy rather than simply checking off boxes of what you "should" be doing . Over-Communication Elevates the Client Experience: Being proactive, setting clear expectations, and adding thoughtful touches build deep trust and long-lasting professional relationships . Embracing the "Messy Middle": You don't always have to force yourself into a single, narrow niche; unifying your distinct business offerings under one cohesive visual language allows all your passions to thrive together . Episode Highlights 02:00 – Victoria's evolution from wedding photography to navigating COVID, motherhood, and business pivots. 06:15 – Launching the Mum Means Business podcast to connect with other female founders balancing ambition and family. 09:10 – Resisting the pressure to niche down and learning to bridge different business "fractions." 26:15 – How Victoria used Claude AI to dictate and structure a comprehensive creative brief for her rebrand. 33:00 – What makes an unforgettable client experience: communication, clear steps, and thoughtful details. 40:00 – Finding the visual thread that weaves distinct business strands together. 43:15 – How a brand identity that brings you joy transforms your confidence and how you market yourself. About the Guest Victoria Phipps is a UK-based photographer, host of the Mum Means Business podcast, and creator of the Print Over Pixels course for photographers . Website: mummeansbusinesspodcast.com Instagram: @mummeansbusinesspodcast | @victoriaphipps_mbe Mentioned in the Episode Events & Concepts: Atomic Con (aff link) Software & Tools: Claude AI , Canva , Adobe Express (Aff link) I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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