Build Your Copywriting Business

Hosted by Comprehensive Copywriting Academy

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Episodes

353

Latest episode

Oct 2026

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About the show

Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Comprehensive Copywriting Academy team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years of experience, respectively, writing for multi-billion-dollar companies, solopreneurs, and every size business in between. Subscribe now and make sure you never miss an episode!

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60 recent

October 21, 2026Episode 29830 min

What Freelancers Get Wrong About Freelancing (Episode 298)

OK, OK major caveat before you listen to this Build Your Copywriting Business podcast episode: If you've made any of these mistakes you're not alone. Kate and I have made a few of these. But we're not here just to rattle off a list of no-nos and tell you, "don't do it!" We're talking through the biggest mistakes we see freelancers (copywriters, or otherwise!) make again and again, and sharing how you can avoid them. A lot of this is—you may have guessed it—mindset work. Because it's very easy as freelancers to blame our lack of work on outside variables—AI, the economy, crummy clients. But when you strip away the feeling and look at the facts (Kate even brought statistics for this one ...), you realize there's a lot more in our control that maybe, just maaaaaybe we've let go. Ready to get honest with each other? --------------- Get Free Copywriting Training here

October 14, 2026Episode 29723 min

Why You Can't Learn Copywriting from AI (Episode 297)

Not gonna lie: AI is great for a lot of things … but it’s not gonna teach you how to write copy. If you’re like, “But Nicki, you’re just trying to sell me on the CCA.” Nope. (But, CCA students: tell ’em how it’s waaaaay more fun to learn alongside bada** humans. 😉) What I am saying is AI isn’t the answer. At least for this. It’s a robot. It’s never worked as a copywriter a day in its life. On episode of the Build Your Copywriting Business podcast, we’re breaking down exactly how the learn-copywriting-from-AI strategy is bound to backfire. The tricky thing is, AI seems super confident. So, too many people are treating it like a know-it-all expert. Don’t let it trick you. --------------- Get Free Copywriting Training here

October 7, 2026Episode 29637 min

Jeff Goldblum Helped Him Land His First Clients - Eli's Story (Episode 296)

OK, OK, you know I hate click bait. But Jeff Goldblum really did help Eli land his first clients—for piano lessons. Wait, what?! On this episode of the Build Your Copywriting Business podcast, Eli generously shared how he started copywriting before he even knew it was a career (that's where Jeff Goldblum comes in) and how he's using humor (definitely check out his LinkedIn!) to land clients. The takeaway? Leave "playing it safe" for the generic AI copywriting. If you want to stand out, and really connect with humans, then write copy. Like a human. --------------- Follow Eli on LinkedIn View Eli's portfolio --------------- Get Free Copywriting Training here

September 30, 2026Episode 29531 min

Lessons from our first copywriting jobs (Episode 295)

Time to hop in the way, way back machine, friends! We're sharing the good, the bad, and the, yes, ugly lessons we learned from our first copywriting clients, including how Kate missed a client meeting (that led to $100K+ in work) and how Nicki sent postcards to land her first clients. Get ready for some stories we're sharing for the first time, and some tactics you'll want to try ... and some you'll want to avoid. --------------- Get Free Copywriting Training here

September 23, 2026Episode 2941 hr 14 min

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry? Join the club. Gee, it’s almost as if it benefits the media and the AI companies for us to feel scared and powerless! (It absolutely does.) That's why a few weeks back, Kate and I gave a free training on the state of the copywriting industry. No speculation. No B.S. And...not to brag...but after the training, one CCA student called me the GOAT (thank you, Alandria 🥰). We're covering: ✅ The surprising stats that aren’t scary or sexy...so naturally they don't make the news ✅ The 180-degree turnaround even the AI companies themselves have made ✅ What real copywriters are earning today (and gearing up to earn in the future) Spoiler: things actually aren’t doom and gloom… In fact, we’re entering into a whole new era for copywriting! --------------- Get Free Copywriting Training here

September 16, 2026Episode 29345 min

What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients (both past and present). Now, some copywriters lean into these slow seasons and enjoy the break. To these copywriters I say, build in your vacations so you're not waiting for a slow season to take time off! Buuuuuut more often, I see copywriters hit the PANIC button (yes, all-caps-style panic). I've noticed it's gotten even worse with AI entering the conversation. I've even seen copywriters on LinkedIn wondering if they should throw in the towel. No, my friends, the fact remains that there is no better time to become a copywriter—you're needed now more than ever. But it can feel pretty doom-y gloom-y. And I don't want to discount that. I want to help you address it. So, listen in to hear our our top tips for what to do when you're in a slow season. And no, hitting the giant PANIC button is not one of them. 😉 --------------- Get Free Copywriting Training here

September 9, 2026Episode 29236 min

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...). What I mean is there's absolutely NO reason all of us shouldn't be living the lives we want to live. Yes, there are bills, and kids sports games, and endless laundry loads. But that doesn't mean those can't coexist alongside our biggest, wildest dreams. Listen to hear how Sarah started pursuing the things she loved most—and wanted more from—in life. --------------- Get Free Copywriting Training here

September 2, 2026Episode 29127 min

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step and it shows in weak copy. Make sure you're not one of them. I promise that including this step on every project will save you time AND will result in much stronger copy. --------------- Get Free Copywriting Training here

August 12, 2026Episode 29045 min

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator Andi is sharing how she's taking one imperfect step after another to do just that. On this Build Your Copywriting Business podcast episode, Andi is bringing us on a journey from Kenya to Vietnam to Montana. And she's unpacking some unparalleled insights, like how she realized as much as she thought she'd love working from home alone, she needed human interaction. So, she connected with fellow CCA student Lisa in Malaysia to stay accountable on her copywriting goals. (Hi, Lisa! 👋) Andi is sharing not only a wealth of advice on connecting with local businesses, but also on how she's aligning her career with her values. She says she hasn't got it all figured out, but once you listen to this, I think you'll agree that her mindset is one to aspire towards! --------------- Get Free Copywriting Training here

July 15, 2026Episode 28941 min

Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)

Does it ever feel like someone’s trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word. That’s why I can’t wait for you to hear Shelby’s story on today’s Build Your Copywriting Business podcast episode. A copywriter, comedian, actor, podcaster, former teacher, and CCA student (among, many, many other things!), Shelby is sharing allllll the details on how she makes her multi-hyphenate career work. But even more helpful than her tips for balancing multiple income streams and passions are her tips for balancing all of your interests without burning out. I can’t wait for you to hear all of her hard-earn wisdom … Psst: You can hear Nicki and Kate on Shelby’s podcast Herstory right here . ---------------- Get Free Copywriting Training here

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