Build Your Author Brand Podcast

Hosted by Isabelle Knight

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Jun 2025

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About the show

The Build Your Author Brand podcast with host Author Brand Expert and Mentor Isabelle Knight, brings authors the secrets and professional methods to build your author brand. Teaching authors how to get their books out into the world, build a readership, create loyal fans and understand how to give your books the best possible chance of success in their market. With a career spanning over two decades as a top-tier publicist, Isabelle Knight has worked alongside some of the world’s best known celebrities and brands in film, television and publishing. isabelleknight.substack.com

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20 recent

December 16, 202431 min

Ep. 12 - Engaging Your Audience for a Global Launch with Dr. Kathrine McAleese

In this episode, Isabelle sits down with Dr. Kathrine McAleese, a speaker, author, and entrepreneur, to discuss how embracing authenticity and thinking outside the box helped her create a successful global book launch. Kathrine’s journey isn’t just about writing a book—it's about building a community and staying true to her personal mission. She shares how her book launch became an immersive, unforgettable experience and how small beginnings led to unexpected opportunities. Kathrine also offers practical advice for aspiring authors and entrepreneurs on creating a launch that resonates with your audience. Episode Highlights: 1. The Power of Authenticity: Kathrine talks about how staying true to her values and being authentic to herself played a pivotal role in her success. 2. Small Beginnings, Big Opportunities: Kathrine shares how starting with smaller events and projects helped her build momentum. 3. Creating a Movement: We dive into how Kathrine used her book launch to engage her community and turn it into a memorable experience. 4. Building a Supportive Network: Kathrine reflects on the importance of surrounding yourself with a strong community and how it’s supported her success 5. Advice for Aspiring Authors and Entrepreneurs: Kathrine shares her top tips for anyone looking to make an impact—whether through a book, a brand, or a business. Connect with Kathrine: Instagram & Threads: @drkathrine Website: https://www.drkathrine.com/ Connect with Isabelle: Website: ⁠⁠⁠ www.buildyourbrandwithpr.com ⁠⁠⁠ Threads: ⁠⁠⁠ https://www.threads.net/@isabelle.kni... Instagram: ⁠⁠⁠ / isabelle.knight.pr⁠⁠⁠ LinkedIn: ⁠⁠⁠ / isabelle-knight-pr⁠⁠⁠ Facebook: ⁠⁠⁠ / ikpublicity⁠⁠⁠ TikTok: ⁠⁠⁠ / isabelle_knight_pr⁠⁠⁠ X: ⁠⁠⁠ / ik_publicity⁠⁠⁠ Download the latest free guide and checkout the other useful links: https://www.buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

December 2, 202455 min

Ep. 11 - The Journey of a Traditionally Published Author with Veronique Moorcroft

In this episode, Isabelle sits down with Veronique Moorcroft, a successful multi-genre, traditionally published author known by the pen names Nikki Moore and Ella Allbright. Veronique takes us through her author journey, sharing the highs and lows of her career—from early setbacks to key moments of recognition. She highlights the importance of persistence, the value of supportive writing communities, and the challenges of navigating marketing, publicity, and rejection in the competitive world of publishing. Episode Highlights: The Truth About Traditional Publishing: Veronique dispels the myth that securing a publishing deal is the end of the hard work. She shares how, even after signing with a publisher, authors must hustle to handle their own marketing, publicity, and social media presence. Overcoming Health Challenges: Veronique reflects on how overcoming serious health setbacks, including a critical surgery and long recovery, taught her resilience and helped shape her approach to writing and persistence. The Power of Community: Veronique emphasizes the importance of being part of a supportive network of writers and how it has helped her stay motivated. She also highlights the inclusive nature of the writing world, where there’s room for every author to thrive. Staying True to Your Values: Veronique discusses how staying true to her values and adapting to the evolving publishing landscape has been key to her success. She also talks about trusting your instincts as an author. Embracing Rejection: Veronique talks about how rejection is an inevitable part of an author’s journey, and how resilience and persistence are essential for long-term success. The Impact of Social Media: Veronique shares how platforms like BookTok and Instagram have reshaped the way authors connect with readers, and how she engages with her audience online to build meaningful relationships. Advice for Aspiring Authors: Veronique offers practical advice for emerging writers, including the importance of networking, continuously honing your craft, and staying motivated, even when the journey gets tough. Connect with Veronique: https://nikkimooreauthor.wordpress.com Instagram and Threads: @authorbythesea1207 ⁠ Connect with Isabelle: Website: ⁠⁠⁠⁠www.buildyourauthorbrand.com⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠https://www.threads.net/@isabelle.knight.pr⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/ikpublicity⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@isabelle_knight_pr⁠⁠⁠⁠ X: ⁠⁠⁠⁠https://twitter.com/ik_publicity⁠⁠⁠⁠ Download the latest free guide and checkout the other useful links: https://www.buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

November 18, 202437 min

Ep. 10 - Getting Honest About Your Author Goals with Ty Hutchinson

In this episode of the Build Your Author Brand podcast, Isabelle sits down with best-selling indie author Ty Hutchinson, who shares his incredible journey from a burned-out advertising career to becoming a successful full-time writer. Ty discusses his path into self-publishing, the importance of embracing failure and experimentation, and how building strong relationships with readers has been key to his success. Whether you're an aspiring author or an established indie writer, Ty’s insights on navigating the changing landscape of indie publishing and building a personal brand are sure to inspire. Episode Highlights: The power of persistence in the face of early struggles in the writing and publishing world. Why embracing new opportunities and saying “yes” has been key to Ty’s growth as an author. How building a personal connection with readers is just as important as writing great books. The importance of being honest with yourself about your author goals. Why building a strong, authentic relationship with your audience is key to long-term success. The importance of being proactive with your marketing efforts to stay visible in a crowded marketplace. Why listening to your readers and adapting based on their feedback is crucial for both improving your craft and building a successful author business. Connect with Ty: ⁠⁠⁠⁠⁠ ⁠https://tyhutchinson.com/ Connect with Isabelle: Website: ⁠⁠⁠www.buildyourauthorbrand.com⁠⁠⁠ Threads: ⁠⁠⁠https://www.threads.net/@isabelle.knight.pr⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠⁠ Facebook: ⁠⁠⁠https://www.facebook.com/ikpublicity⁠⁠⁠ TikTok: ⁠⁠⁠https://www.tiktok.com/@isabelle_knight_pr⁠⁠⁠ X: ⁠⁠⁠https://twitter.com/ik_publicity⁠⁠⁠ Download the latest free guide and checkout the other useful links: https://www.buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

April 29, 202414 min

Ep. 5 - How to Be a Podcast Guest

In this episode, Isabelle guides you through preparing for and maximizing your impact as a featured guest on a podcast. From crafting the perfect pitch to ensuring a successful interview, she covers the essential steps to make your guest appearance memorable and beneficial to your promotional goals. Episode Highlights: How to craft a compelling podcast guest pitch that highlights your unique credibility on a topic Tips for embracing self-promotion confidently, including how to showcase your expertise, personality, and upcoming projects with ease How to ensure alignment of the podcast’s promotion with your own marketing plans Insight into understanding the dynamics of podcast conversations and collaborating with the host for maximum audience engagement Connect with Isabelle: On Instagram: ⁠@isabelle.knight.pr⁠ On LinkedIn: ⁠linkedin.com/in/isabelle-knight-pr⁠ Visit the website: ⁠www.buildyourauthorbrand.com⁠ Download the latest free guide and checkout the other useful links: https://www.buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

April 7, 202541 min

Ep. 15 - Making Instagram Work For You with Nicola Washington

In this episode, Nicola Washington joins Isabelle to explore the world of social media marketing and PR for authors, discussing how to effectively connect with readers and build an engaging online presence. Nicola is an Instagram educator and strategist specializing in working with writers and authors. During this episode, she shares invaluable insights on crafting content that resonates with the right audience, overcoming the overwhelm of social media platforms like Instagram, and creating a sustainable posting strategy. Whether you're a fiction or nonfiction writer, traditionally published or self-published, this conversation is packed with actionable advice to help you grow your platform and promote your book successfully. Key Takeaways: The foundation of effective book marketing is understanding your ideal reader and crafting content that captures their interest How to navigate Instagram’s ever-evolving features without feeling overwhelmed, and how to start where you are—whether you're a beginner or an experienced user Tips for discovering the right posting frequency based on your goals—whether you're just starting out, maintaining engagement, or actively growing your audience The power of observing successful authors in your niche, understanding what works, and using that as inspiration for your own content Connect with Nicola: Website: https://www.toomuchsocial.com/ Instagram: https://www.instagram.com/toomuch_social/ Substack: https://nicolawashington.substack.com/ Connect with Isabelle: Website: ⁠⁠www.buildyourauthorbrand.com⁠⁠ Threads: ⁠⁠https://www.threads.net/@isabelle.knight.pr⁠⁠ Instagram: ⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠ Facebook: ⁠⁠https://www.facebook.com/ikpublicity⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@isabelle_knight_pr⁠⁠ X: ⁠⁠https://twitter.com/ik_publicity⁠⁠ Download the latest free guide and checkout the other useful links: https://www.buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

April 15, 202422 min

Ep. 4 - On Launching

In this episode, Isabelle dives into the intricacies of launching products, books, or services with precision and purpose. She shares invaluable insights on crafting a strategic approach that ensures maximum impact and audience engagement. Episode Highlights: Isabelle outlines the important factors you need to consider for a successful launch: defining objectives and underlying purpose, realistic and achievable goals, and timing that resonates with your target audience How tailoring your messaging and content to resonate with your audience’s interests and needs enhances engagement and conversion rates How to leverage data and metrics in your launch strategy Why strategic use of communication platforms is crucial to fostering engagement and building brand loyalty and action Tips for developing strategic partnerships to amplify reach and engagement How to enhance relevance and resonance through timely and relevant brand messaging Connect with Isabelle: On Instagram: ⁠@isabelle.knight.pr⁠ On LinkedIn: ⁠linkedin.com/in/isabelle-knight-pr⁠ Visit the website: https://www.buildyourauthorbrand.com Download the latest free guide and checkout the other useful links: https://www.buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

June 2, 202530 min

Ep. 19 - Turning Your Knowledge into Marketable Books with Jodi Brandon

Jodi Brandon is a book publishing strategist and coach for business owners and leaders, and the founder of Jodi Brandon Editorial. Jodi has used her 20+ years’ experience in book publishing to help 850+ business owners, leaders, and entrepreneurs write, publish, and market a book to grow their business. She is the author of Write.Publish.Market., 2nd edition (3rd edition coming fall 2025!), and the host of the Write Publish Market podcast. In this episode, Jodi and Isabelle discuss how business owners can use a book as a powerful business tool—not just for credibility and visibility, but for long-term impact. They break down why the true ROI of a book isn’t in royalties, but in the opportunities it creates. Episode highlights: How writing a book can grow your business and authority The rise of hybrid publishing and how it compares to traditional and self-publishing Why your personal goals matter more than bestseller status or vanity metrics How to repurpose existing content to start your book and skip the overwhelm The role of primary vs. secondary audiences in book marketing Why writing a book is a long game—and how it pays off Connect with Jodi: YouTube: https://www.youtube.com/c/JodiBrandon LinkedIn: https://www.linkedin.com/in/jodibrandoneditorial/ Instagram: https://www.instagram.com/jodibrandoneditorial/ Connect with Isabelle: Website: ⁠⁠www.buildyourauthorbrand.com⁠⁠ Threads: ⁠⁠https://www.threads.net/@isabelle.knight.pr⁠⁠ Instagram: ⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠ Facebook: ⁠⁠https://www.facebook.com/ikpublicity⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@isabelle_knight_pr⁠⁠ X: ⁠⁠https://twitter.com/ik_publicity⁠⁠ Download the latest free guide and checkout the other useful links: https://www.buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

June 16, 202525 min

Ep. 20 – Cracking Your Amazon Ads with Teddy Smith

Teddy Smith is partnership manager at Publishing Performance , host of the Publishing Performance Show podcast, and founder of My Romance Reads , a newsletter with over 25,000 romance readers who love free and discounted books. Publishing Performance is an AI-powered Amazon ad tool that helps authors set up campaigns, choose keywords, and optimize over time to sell more books and increase profits. In this episode, Teddy shares lessons from marketing his own products and how data, automation, and smart strategy cangive indie authors a competitive edge. Episode Highlights: How Teddy mastered Amazon’s algorithm—and what most authors get wrong about ads The two types of readers (fiction vs. non-fiction) and how they search for books differently Using ChatGPT and other tools to reverse-engineer what your readers really want Why your cover, title, and book description must be optimized to sell The power of reader-targeted promotions—and how free or discounted books can drive thousands of downloads and long-term fans Connect with Teddy: Website: https://teddyagsmith.com/ Social media (all platforms): @teddyagsmith Publishing Performance: https://publishingperformance.com/ My Romance Reads: https://myromancereads.com/ Connect with Isabelle: Website: ⁠⁠www.buildyourauthorbrand.com⁠⁠ Threads: ⁠⁠https://www.threads.net/@isabelle.knight.pr⁠⁠ Instagram: ⁠⁠https://www.instagram.com/isabelle.knight.pr⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/isabelle-knight-pr⁠⁠ Facebook: ⁠⁠https://www.facebook.com/ikpublicity⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@isabelle_knight_pr⁠⁠ X: ⁠⁠https://twitter.com/ik_publicity⁠⁠ Download the latest free guide and checkout the other useful links: https://www.buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

February 5, 202416 min

Ep. 1 - Welcome to the Build Your Author Brand Podcast

In this inaugural episode, host Isabelle Knight shares her experience in the world of PR and publicity that led to her passion for helping authors develop the confidence and skills they need to succeed on a global scale. Isabelle gives an overview of the tools and strategies she will dive into throughout the remainder of season one and provides direction to help authors get started on defining their unique author brand. Episode Highlights: Introduction to podcast host, Isabelle Knight: her background, expertise, and approach to helping authors maximize their success Isabelle shares the key to successful publicity and marketing for authors and their brands: the author brand story Isabelle provides the roadmap to creating an author brand story Connect with Isabelle: On Instagram: @isabelle.knight.pr On LinkedIn: linkedin.com/in/isabelle-knight-pr Visit the website: https://www.buildyourauthorbrand.com/ Download the latest free guide and checkout the other useful links: https://buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

March 19, 202410 min

Ep. 2 - What is an Author Brand and Why You Need One

In this episode Isabelle discusses what the Author Brand Story is and why it's the key to your book's success. Episode Highlights: What is the purpose of an Author Brand Story? Learn why your story is just as important for your marketing as the story you've written in your book How to reach your ideal reader and compel them to read your book Isabelle provides the 3 questions you need to answer to write your unique Author Brand Story Connect with Isabelle: On Instagram: ⁠@isabelle.knight.pr⁠ On LinkedIn: ⁠linkedin.com/in/isabelle-knight-pr⁠ Visit the website: ⁠https://www.buildyourauthorbrand.com/ Download the latest free guide and checkout the other useful links: https://buildyourauthorbrand.com/useful-links This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit isabelleknight.substack.com

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