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Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

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Last Episode Date: 17 June 2024

Total Episodes: 456

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17 June 2024
EP 454: Improving client-agency trust and other takeaways from the 2024 Agency Edge Research study with Susan Baier

Every year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years. This y...

52 min
10 June 2024
EP 453: Getting up to speed with the new FTC non-compete rule with Sharon Toerek

The FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for man...

46 min
3 June 2024
EP 452: Expanding your agency talent pool with international employees with Kim Walker

Agency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring internatio...

53 min
27 May 2024
EP 451: What it takes to become a fractional CMO with John Jantsch

If you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO. For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust tha...

39 min
20 May 2024
EP 450: The trends that influenced agency AGI in 2023 with Drew and Danyel McLellan

In 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI. With some of our profitability struggles fina...

40 min
13 May 2024
EP 449: How agency owners can get ahead of burnout with Eric Recker

Burnout can sneak up on us; before we know it, we’re ready to sell the agency. But before we get to this critical point, there are usually signs and symptoms of burnout, but it’s not always easy to differentiate them from regular day-to-day stress. In this week’s epis...

57 min
6 May 2024
EP 448: Defining your agency niche to go from a generalist to a specialist with Tyler Samani-Sprunk

Agency owners like to think they can do it all, but the real gold is in finding and defining your agency niche. To demonstrate, I spoke to Tyler Samani-Sprunk of Simple Strat to get into the head of an agency that learned this lesson the hard way but still did it very well ...

49 min
29 April 2024
EP 447: Proving ROI to clients with AI tools with Jonathon Reilly

Clients increasingly want to know exactly what they’re getting in return for their dollars spent with agencies. This data can be tricky to compile, let alone interpret and visualize in a way the client actually understands. So this week, we’re diving deeper into the ongo...

51 min
22 April 2024
EP 446: Methodologies for agency owners to navigate HR issues with Allyns Melendez

As agency owners, we all want to be different. We don’t want to be the boss who is a stickler for punctuality or to feel like we’re micromanaging our employees. But HR issues will inevitably arise, and that’s when the reality check sets in. HR issues aren’t always a...

56 min
15 April 2024
EP 445: Why agency owners should start online communities with Drew McLellan

Online communities are quickly becoming one of the most powerful biz dev tools out there, but there’s etiquette to starting and maintaining one. It’s not for everyone, but for those who are ready, an online community could be your ticket to selling without ever having to...

56 min
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