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Bringing Business to Retail

Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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Last Episode Date: 2 May 2024

Total Episodes: 500

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2 May 2024
How To Get 25X ROAS From Google Ads - Raj El-Ali

Want to know the secrets to getting 25 times your money back from Google Ads?  Tune into my latest podcast where I sit down with digital marketing expert Raj from Web Eagles.  He'll reveal how one ecom brand saw massive growth through strategic campaign optimizations.  I ...

39 min
26 April 2024
Would You Let Your Kids Work Like You Do

Are you working yourself to the bone for your business with nothing to show for it? Do long hours and no life have you on the fast track to burnout? In this episode, I'll reveal how I almost ended up in the hospital from stress - and how you can avoid my mistakes. You'll ...

20 min
19 April 2024
How Much Should I REALLY Be Earning?

Yesterday marked my 20th wedding anniversary. I met Ed in a pub, after getting some life altering news. We went on a date 2 nights later, got engaged THREE WEEKS LATER, married FOUR MONTHS from the day we met. No, I wasn’t pregnant. Yes, his parents asked “who to” when...

31 min
12 April 2024
Do This To Get More Sales And Customers

In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the...

41 min
5 April 2024
How To Price Your Product To Increase Sales

Back when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was these super cool wet/dry bag...

44 min
29 March 2024
I Trusted An 'Expert' With My Business Finances And It Almost Ruined Me 💸

I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances. Despite growing up poor, watchi...

35 min
22 March 2024
The Risks Kings of Neon Took To Expand Internationally with Steve Pastor

Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time ventur...

52 min
14 March 2024
This Person Can Increase Profits Without You Lifting A Finger - Carolina Montanez

Discover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain could transform your bottom line ...

44 min
7 March 2024
How Taylor Swift Can Get YOUR Business In The Media - For Free

TayTay has left the building, but is it too late to capitalize on her tour? Heck NO!   Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I...

44 min
25 February 2024
Steal The Marketing Secrets Of Lululemon & Pottery Barn with Jessica Shirra

Scale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover...

57 min
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