Bring Your Product Idea to Life

Hosted by Vicki Weinberg

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395

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Aug 2026

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About the show

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/

Listen to episodes

60 recent

August 21, 20261 hr 1 min

How to launch a skincare brand with Mark and Malachy Mitchnick

Have you ever wondered what it really takes to launch a skincare brand in one of the world's most competitive industries? In this week's episode, I'm joined by father and son team Mark and Malachy Mitchnick , the founders of Burnd Sunscreen. Mark is a paediatrician and product developer who spent decades creating products for some of the biggest names in skincare. Malachy left a career in technology to help build a consumer brand from the ground up. What I loved about this conversation is that it isn't just about sunscreen. It's about innovation, building a product people genuinely need, creating a brand customers connect with, and having the confidence to launch something even when plenty of people think it's a bad idea. We also talk honestly about the reality of building a business. From living at home to keep costs low, to making decisions without having all the data, Mark and Malachy share the lessons they've learned while launching a skincare brand in a crowded marketplace. If you're developing your own product, or thinking about bringing an idea to market, this episode is full of practical advice, honest reflections and encouragement from founders who are building a business one step at a time. Find Mark and Malachy Here: getburnd.com @burndskincare https://www.linkedin.com/in/mark-mitchnick-a9a71311/ ***Get 15% off sitewide by using code vicki *** LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

August 14, 202618 min

Amazon updates roundup with Vicki

If you sell on Amazon, things don't stay still for long, and over the past couple of months there have been several updates that could affect how you manage your business. From new virtual bundles and returns tools to changes to product titles, AI shopping features and important dates for Q4, there's plenty to be aware of. In this episode, I'm rounding up the latest Amazon seller updates , explaining what they mean in practice and, most importantly, what action you might want to take now. Whether you sell through FBA or FBM, these updates could help you improve your listings, increase your average order value and prepare for the busiest time of the year. If you want to stay ahead of changes on Amazon without having to read every announcement yourself, this episode will bring you up to speed. If you have any questions regarding the episode my next Amazon Sellers Support Connect is on Thursday 3rd September, for more information on this head to my instagram below and pop me a message. LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

August 7, 202649 min

Starting a Product Business with Louise Meddar

Have you ever had an idea for a product but wondered where to start? Starting a product business can feel overwhelming. From finding manufacturers and creating prototypes, to building a brand and bringing your product to market, there are so many unknowns that it's easy to feel stuck before you've even begun. In this week's episode, I'm joined by Louise Meddar, founder of Louise Meddar London, a luxury handbag brand inspired by her Jamaican heritage and the memory of her late mum. Louise shares the honest story behind starting a product business , including how she found manufacturers without having industry connections, why asking questions became one of her biggest strengths, and what she's learned from building a premium brand from the ground up. What I loved about this conversation is that Louise doesn't pretend the journey has been easy. Instead, she shares the realities of learning as you go, trusting your instincts and continuing to move forward, even when you don't have all the answers. Whether you're just starting a product business , or you've already launched and are navigating the next stage of growth, I hope this conversation gives you the confidence to keep going. Find Louise Here: https://louisemeddar.com/ https://www.instagram.com/louisemeddardesigns LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

July 31, 202626 min

Pricing Strategy for Product Businesses: How to Price With Confidence, With Caroline Cookson

Pricing can feel like one of the hardest decisions you'll make as a product business owner. Charge too little and you risk under valuing your product, reducing your profits and making it harder to grow. Charge too much and you might worry that customers won't buy from you. So how do you find the right balance? In this episode, I'm joined by pricing and growth strategist Caroline Cookson to talk about pricing strategy and why pricing is about so much more than simply adding a margin to your costs. We discuss why your pricing should reflect your brand positioning, how to think about competitors without simply copying them, and why reviewing your prices regularly is one of the most important things you can do as your business grows. Whether you're launching your first product or reviewing an existing range, this conversation will help you approach your pricing strategy with more confidence. In this episode we discuss: • The difference between setting a price and having a pricing strategy • Why your customer should be at the centre of every pricing decision • How much attention you should pay to competitor pricing • Why cost plus pricing isn't always the best approach • When promotions make sense, and when they don't • How to avoid relying on discounts to drive sales • What to do if you've underpriced your products • How to increase your prices without damaging customer trust • Why reviewing your prices every year is so important • Common pricing mistakes product founders make • Why pricing is just as much about marketing as it is about finance • Practical steps you can take to review your pricing this week One of my biggest takeaways from this conversation was that pricing isn't simply about choosing a number. Your price communicates something about your brand, your positioning and the value you offer your customers. Having a clear pricing strategy can help you make confident decisions, rather than constantly second guessing yourself or comparing your prices to everyone else's. Find Caroline here: www.cooksonpartners.com https://www.instagram.com/cooksonpartners/ https://www.linkedin.com/in/caroline-cookson/ LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

July 24, 202637 min

How to Sell an Innovative Product That Nobody Is Searching For, With David from Talking Print

What happens when you've created a fantastic product, but your biggest challenge is that nobody knows it exists? In this episode, I'm joined by David, founder of Talking Print, a business that's been creating audio greeting cards, video brochures and other innovative printed products for over 15 years. One of the things I found most interesting about our conversation was the challenge of selling an innovative product . When customers don't know your product exists, they aren't searching for it, which means marketing becomes just as important as the product itself. David shares how he built a business around innovation, why he's never been afraid to test new ideas, and how selling through platforms like Amazon and Etsy has allowed him to experiment, learn and grow. Whether you're developing a completely new product, or you're trying to market something different from everything else on the market, this conversation is packed with honest insights and practical advice. In this episode we discuss: • How David built a business around innovation • Why selling an innovative product brings unique challenges • The journey from B2B to B2C • Creating products people didn't even know existed • The realities of selling on Amazon and Etsy • Why testing ideas is such an important part of product development • The importance of customer service when selling personalised products • Lessons learned from appearing on Dragon's Den • Why relationships with manufacturers matter • How to stand out in a crowded marketplace • Why marketing is often the biggest challenge for innovative products • The value of continually trying new ideas One thing I really took away from this conversation is that innovation isn't just about creating something new. It's also about finding ways to help customers understand why they need it. David has spent years refining his products, testing new ideas and learning what works, and what doesn't. His willingness to experiment, adapt and keep moving forward is something I think every product founder can learn from. If you're selling an innovative product , or you're developing something that's a little different from what's already on the market, I hope this episode reassures you that building awareness takes time, but it's worth the effort. Find David here: Websites: B2B: https://www.talkingprint.com B2C: https://talkiesbytalkingprint.com Etsy shop: https://talkingprint.etsy.com Twitter https://x.com/talkingprintUK Instagram https://www.instagram.com/talkingprintofficial/ LinkedIn https://www.linkedin.com/in/davidhyams/ LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

July 17, 202640 min

Why great product development takes time - James Fields

If you've ever felt frustrated by how long it's taking to develop your product, this episode is for you. One of the biggest misconceptions about product development is that once you've got the idea, everything else should happen quickly. In reality, creating a product you're genuinely proud of often takes much longer than expected. In this episode, I'm joined by James Fields, founder of British watch brand Swan and Edgar. Although James designs luxury watches, this conversation is about so much more than watches. It's about building products with purpose, staying true to your vision, and resisting the temptation to rush simply to get to market faster. James shares why developing his first watch took 18 months, how every tiny design decision matters, and why patience has become one of his greatest strengths as a founder. Whether you're creating your first product or expanding an existing range, this episode is packed with practical insights into product development and what it really takes to build something that lasts. One of the things I found most interesting about this conversation was hearing how much thought goes into every single decision. From sourcing components to refining tiny design details, James explains why creating a product isn't about finding the quickest route, it's about making decisions that support your brand for years to come. If you're currently in the middle of product development , or you're about to start creating your first product, I hope this conversation reassures you that taking your time isn't a weakness. Often, it's exactly what's needed to build something you're proud of. Find James here: https://swanandedgar.com/ https://www.instagram.com/SwanandEdgar https://www.facebook.com/SwanandEdgarWatches/ https://www.youtube.com/@swanandedgar https://uk.pinterest.com/swanandedgar/ https://www.linkedin.com/company/swan-edgar/ LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

July 10, 202619 min

Amazon AI for Shopping: what UK sellers need to know - Vicki

There's been a lot of talk recently about Amazon's AI shopping tools, with some people claiming they'll completely change how customers shop and others saying that Amazon SEO is dead. So, what does this actually mean for UK sellers? In this episode, I'm breaking down what we know so far about Amazon AI for Shopping , including Rufus and Alexa for Shopping, and separating the facts from the fiction. I explain how these new AI powered shopping tools work, why Amazon is investing so heavily in them, and what they could mean for the future of product discovery on Amazon. Most importantly, I share what I think you should actually be focusing on right now, without getting caught up in the hype. If you're selling on Amazon, or you're planning to, this episode will help you understand what's changing, what's staying the same, and how to make sure your listings are ready for the future of Amazon AI for Shopping . One thing I really wanted to do with this episode was cut through some of the noise. There are lots of headlines suggesting everything is changing overnight, but I don't believe that's the case. Instead, I think this is another reminder that good Amazon listings have always been about helping customers understand your product. AI is simply giving customers another way to find that information. Whether you're already selling on Amazon or you're planning to launch your products soon, understanding Amazon AI for Shopping now will help you stay one step ahead as these tools continue to develop. Chapters 00:00 Introduction 00:45 Why Amazon AI for Shopping matters 02:18 What Rufus actually does 04:36 How Rufus uses your product listings 06:59 Alexa for Shopping explained 08:09 Debunking the biggest AI myths 10:26 What sellers should focus on now 13:02 AI powered advertising and sponsored prompts 14:45 My own Rufus testing and what I found 16:15 My biggest takeaway for Amazon sellers 17:30 Join my free Amazon Seller Support and Connect session LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

July 3, 202622 min

How to Start Exporting Your Products Internationally, With Tim Reid

If you've ever thought about selling your products overseas but assumed exporting was too complicated, too expensive, or only for large businesses, this episode is for you. In this episode, I'm joined by Tim Reid, Chief Executive of UK Export Finance, to talk about what exporting really looks like for small businesses and why it might be more achievable than you think. We discuss some of the biggest misconceptions around exporting, the support that's available for businesses looking to sell internationally, and the practical first steps you can take if you're considering expanding into overseas markets. Tim also explains how UK Export Finance works with businesses of all sizes, helping them access finance, reduce risk and feel more confident about growing internationally. If you're wondering how to start exporting your products internationally, this conversation is full of practical advice and reassurance. One of the things I found most encouraging about this conversation was how much support is available for businesses that want to export. It isn't about figuring everything out on your own. There are organisations and people whose job is to help businesses grow internationally and navigate the process with confidence. More info on us here UK Export Finance LinkedIn here (14) UK Export Finance: Posts | LinkedIn Twitter here Profile / X LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership

June 26, 202649 min

How to Turn a Product Idea Into Something People Can Buy - Natalya Koval

Have you ever had an idea for a product but had no idea what to do next? Many product business owners start with a concept, a sketch, or even just a feeling of something they'd like to create. But turning that idea into a finished product that people can actually buy involves far more than most people realise. In this episode, I'm joined by product designer and consultant Natalya Koval, founder of Ginger Quikki Studio. Natalya works with founders and established brands to help bring product ideas to life, from the earliest stages of design right through to manufacturing and production. We talk about what really happens behind the scenes when developing a product, the common mistakes founders make, and why bringing a product to market is often a much longer and more emotional journey than people expect. Natalya shares practical insights into product design, manufacturing, sampling, factory relationships and customer feedback. She also explains why simplicity is often the key to great design, and why getting the foundations right can save a huge amount of time, money and frustration later on. If you've ever wondered how to turn a product idea into something people can buy, this episode offers a realistic and honest look at what's involved. In this episode we discuss: • How product ideas evolve from an initial concept into a finished product • Why understanding your customer is essential before you start designing • The importance of balancing creativity, functionality and budget • Common mistakes founders make during the product development process • Why sampling and product development take longer than most people expect • How to choose the right manufacturer for your product • The role of factories, pattern makers and production partners • Why quality control is such an important part of the process • How customer feedback can improve your product before launch • The hidden costs that many founders overlook • Why product development can be an emotional journey • How to avoid costly mistakes when working with manufacturers • What happens when products don't succeed commercially • Practical advice for anyone developing their first product One of the things I found particularly interesting about this conversation was Natalya's honesty about the realities of product development. We often see the finished product, but rarely hear about the years of work, testing, revisions and problem solving that happen behind the scenes. Whether you're developing your first product or looking to improve an existing one, there are plenty of practical insights in this episode that will help you approach the process with more confidence. Connect with Natayla www.gingerkoiki.com Instagram Natalya Koval | LinkedIn https://gingerkoiki.scoreapp.com LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

June 19, 202625 min

Is your Amazon account reaching its full potential? - Vicki

In this episode, I am talking about a question I think every Amazon seller should be asking regularly, is your Amazon account reaching its full potential? What I often see is that Amazon does not need to be performing badly for there to be room for improvement. In fact, some of the biggest opportunities come from accounts that are already generating sales, but have stopped evolving. Small gaps in optimisation, visibility, advertising, or operations can quietly limit growth without you realising it. I also see sellers giving up too early because they assume Amazon is not working for them, when actually the account simply has not had the right attention yet. When you start to look closely, there are usually clear, actionable areas that can improve both sales and profitability. So in this episode, I walk you through the key signs that your Amazon account reaching its full potential might not yet be happening, what to look for inside your listings and ads, and how small changes can start to compound into meaningful results over time. Chapters 00:00 Introduction, why Amazon accounts often have hidden potential 02:40 Signs your account could be doing more, even if sales feel steady 06:10 Outdated listings and missed optimisation opportunities 09:20 Visibility versus conversion, where sales can be quietly lost 12:10Improving conversions through listings, images and storefronts 15:20 Ads performance, data review and missed opportunities 18:10 Operational improvements and profitability gains 21:10 Final thoughts, why small changes compound over time LET’S CONNECT Follow me on YouTube Find me on Instagram Work with me Buy My Book: Bring Your Product Idea To Life If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support Mentioned in this episode: Amazon Made Easy is now open My membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership