Bright Minds of eCommerce Podcast

Hosted by Dahna Borg

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Jun 2026

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About the show

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

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60 recent

June 4, 2026Episode 1333 min

Doing everything yourself is the most costly mistake you can make with Jess Whatman from AgentSync

Running an eCommerce business while stuck in a mountain of emails and admin tasks? Jess Whatman from AgentSync joins me to talk about how to actually figure out what to hand off, the difference between a VA, an OBM, and an executive assistant, and why the real risk is staying stuck doing everything yourself. We also get into how AI and automation are changing what offshore support looks like, and why 80% done by someone else beats 100% done by you at midnight.

May 14, 2026Episode 1221 min

How To Audit Your Meta Ads Account Like A Pro With Dahna from Bright Red Marketing

In this episode, I take you through my step-by-step Meta ads account audit, the exact process I use to find what's working, what's not, and where budget is quietly disappearing. From dashboard setup to audience segments, funnel metrics, creative performance, and the breakdown tool, this is a practical look inside how to actually read your account instead of just hoping the numbers make sense.

April 29, 2026Episode 1135 min

What nobody tells eCommerce brands about working with influencers with Nikki Parkinson

Nikki Parkinson has been a content creator and influencer for nearly 18 years, and in this episode she's sharing everything brands need to know about making influencer partnerships actually work. We talk about why follower count is a trap, how to vet creators properly, why long-term relationships beat one-off campaigns every time, and how creator content is becoming one of the most powerful assets you can use inside your Meta ads. If you've ever wondered whether influencer marketing is worth it for your eCommerce brand, Nikki has some very useful things to say.

April 17, 2026Episode 1021 min

Why your Meta ads break when you scale them and what to do about it

Scaling your Meta ads is one of the most misunderstood parts of running paid ads for your eCommerce store. In this episode, Dahna breaks down horizontal vs vertical scaling, what's changed with Advantage Plus, and the practical strategies that let you grow your ad account without blowing up what's already working.

April 8, 2026Episode 937 min

The real reason AI isn't working for your business yet with Em Gee

AI is everywhere right now, but most people are starting with it completely wrong. Em Gee joins me to break down exactly where to begin if you want AI to actually save you time in your eCommerce business, how to train it to sound like you, and why the human in the loop is still the most important part of the process. Whether you've been dabbling with AI for a while or still haven't really gotten into it, this one is worth a listen.

March 25, 2026Episode 823 min

The Difference Between Pretty Photos And Photos That Actually Sell, With Peita From Bloom Creative

Your product photos are doing more selling than you think, and if they're not up to scratch, your ads don't stand a chance. In this episode, Dahna chats with Peita from Bloom Creative about strategic product photography, why trust is the real thing you're selling online, and how to build a shot list that actually works for your eCommerce business. They also get into UGC, AI images, and the moment you know it's time to stop DIYing your content.

March 18, 2026Episode 725 min

How a Car Ride Complaint Became a Million Dollar Beauty Brand with Charlie Pond from The Guideliner

Charlie Pond from The Guideliner took a car ride complaint, a vague memory of childhood tattoos, and a Cricut machine, and turned it into a million-dollar beauty brand in just 18 months. In this episode, she shares exactly how she did it and what she'd do differently. From product development and sustainable packaging to going viral without warning and navigating the million-dollar swamp, this one is packed with real talk from a founder who is genuinely winging it and doing it brilliantly.

March 11, 2026Episode 617 min

Funnels Aren't Dead. Here's What's Actually Hurting Your Meta Ads Results

Every week someone's telling you funnels are dead, Advantage Plus is the only way, and you need to try this new strategy ASAP. But what if all that trend-chasing is actually making your results worse? In this episode, I break down why knowing your own business data beats following the gurus every time, how to use Meta's Audience Segments tool to see where your money's actually going, and why the best Meta advertisers are (frankly) a bit boring. A must-listen if your ad results feel all over the place.

March 4, 2026Episode 530 min

Why Beautiful Websites Fail to Convert and What's Actually Missing With Em From Sparo Studios

Emma from Sparo Studios is here to tell you that your logo is not your brand, and your pretty website might be the reason your ads aren't converting. In this episode, Emma and I dig into why brand positioning and UX are the two non-negotiables for eCommerce success, what to look for when your site isn't performing, and how to make sure your ads and your website are actually working together instead of against each other.

February 25, 2026Episode 423 min

How Our Earth Life Went From Side Hustle to Six-Figure Sales Without Debt

Lauren from Our Earth Life shares how she built her nature play business from side hustle to family operation. We talk staying debt-free, working with your spouse, Black Friday wins, stock management, and why designing products you're proud of changes everything.