Bright Minds of eCommerce Podcast

Hosted by Dahna Borg

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Oct 2026

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About the show

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

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60 recent

October 22, 2026Episode 2333 min

We’re talking ugly ads, UGC and what really sells in our first Bright Red Marketing round table

In this episode I’ve dragged the team into the studio to talk Meta ad creative with no script. Emily and Rachel share how we come up with ideas, how we judge what’s working, and their spicy hot takes on ugly ads, UGC, captions and AI slop. We also dig into the ads that surprised us most, including the cardboard T-Rex photo that took three weeks to get approved and then made thousands.

October 8, 2026Episode 2218 min

Why the calmest brands will have the best Black Friday this year

Black Friday is coming in hot and in this episode I'm walking you through everything I want you to sort out now, so you're not scrambling in November. We start with whether you should go on sale at all, then get into margins, timing, budgets, the Meta ads creative that cuts through a feed full of black tiles, and the email mistake that left me a little bit jaded last year. I'm also sharing the four questions to keep on a Post-it note and why you need a plan for the very quiet week that follows.

September 24, 2026Episode 2123 min

Perfectionism was quietly killing her brand until she let herself be more human with Mary Grace

I sit down with Mary from Mary Grace this week, and we get into how she turned her own skin sensitivities into a full beauty and home fragrance brand, why she ditched the picture perfect approach to branding, and how that decision ended up building her the most loyal customer community. We also talk about the chaos of accidentally going viral, what she's learned from having actors and authors comment on her posts, and her simple but brilliant advice for anyone too scared to put themselves out there. Be weirder. You're not weird enough.

September 10, 2026Episode 1916 min

Having a personality is the competitive advantage nobody talks about in eCommerce

Why has marketing gotten so boring lately? In this episode I'm unpacking why so many eCommerce brands feel the same, and why having a personality, yours or a deliberately built one, might be the biggest competitive advantage you're not using. I look at brands like Duolingo, Frank Body and Who Gives a Crap who've nailed this, share why trying to get everyone to love you is a losing game, and give you some practical ways to find your own point of difference and start standing out in a crowded feed.

August 27, 2026Episode 1936 min

Why chasing every new marketing trend is quietly wrecking your eCommerce growth with Jodie Minto

Jodie Minto joins me this week to talk about the marketing mistakes she sees eCommerce founders make on repeat, from relying too heavily on organic social in the early days, to going all in on paid ads and forgetting everything else. We get into product pages that leave customers with more questions than answers, what conversion rate you should actually be aiming for, and why the money you think you don't have might be sitting in your slow moving stock. Jodie also breaks down how to prep for Black Friday without blowing your ad budget or your profit margin, and shares why she treats every campaign, post and email like a little experiment.

August 13, 2026Episode 1811 min

Your Meta Account Structure Could Be Costing You Thousands in Lost Sales

Is your Meta ads account structure actually built for your goals, or just built? In this episode I break down the two types of advertisers I see all the time, the set and forget crowd and the constant tinkerers, and why both approaches can quietly cost you growth. I share a real client story where solid sales were masking a serious growth problem, talk about when to hand control back to Meta and when to take it away, and give you a tidy little trick for cleaning up a messy account without losing your data.

July 31, 2026Episode 1727 min

Why you can't trust your Shopify numbers for a profitable eComm store, with Jaimie from Bloom Money

Jaimie from Bloom Money joins me to talk numbers, the kind most eCommerce owners avoid until tax time forces their hand. We get into why Shopify and Xero never seem to agree, the GST mistake that once cost a business three hundred grand in ad spend, and how to actually plan a Black Friday sale using real figures instead of a guess and a prayer.

July 16, 2026Episode 1618 min

16 Lessons in 16 Years of business with Dahna Borg

Sixteen years ago I started Bright Red Marketing with no idea what I was doing. In this episode I'm sharing the sixteen lessons that stuck, from learning I'm not for every client, to why chasing the algorithm makes you a worse advertiser, to the accountant conversation that changed everything. Some of it's about business, some of it's about boundaries, and one of it is about why a logo is not a brand.

June 25, 2026Episode 1416 min

Why a bit of weird and quirky in your ads is actually your secret weapon to successful marketing

I'm talking about the thing I think a lot of marketers are getting quietly wrong right now, optimising so hard for numbers that they've stopped actually connecting with people. I share the story of a client ad with a goal ROAS of zero that went on to get a 22x ROAS, break down what "more human" content actually looks like in a Meta ads context, and explain why founder content, UGC, and even a well-placed typo might be worth more than your next polished creative.

July 1, 2026Episode 1519 min

Trusting your instincts and getting the right support are the skills you need with Kuddly Kids

In this episode, Lauren McBean from Kuddly Kids shares the messy, honest reality of buying and building a business from scratch, from the stock she's still clearing five years later, to burning out before she finally let go of control. She also shares how she is learning how to show up online when it terrified her, the gut feeling she ignored and why trusting your instincts might be the most underrated business skill of all.

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