Bright Minds of eCommerce Podcast

Hosted by Dahna Borg

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Aug 2026

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About the show

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

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60 recent

August 13, 2026Episode 1811 min

Your Meta Account Structure Could Be Costing You Thousands in Lost Sales

Is your Meta ads account structure actually built for your goals, or just built? In this episode I break down the two types of advertisers I see all the time, the set and forget crowd and the constant tinkerers, and why both approaches can quietly cost you growth. I share a real client story where solid sales were masking a serious growth problem, talk about when to hand control back to Meta and when to take it away, and give you a tidy little trick for cleaning up a messy account without losing your data.

July 31, 2026Episode 1727 min

Why you can't trust your Shopify numbers for a profitable eComm store, with Jaimie from Bloom Money

Jaimie from Bloom Money joins me to talk numbers, the kind most eCommerce owners avoid until tax time forces their hand. We get into why Shopify and Xero never seem to agree, the GST mistake that once cost a business three hundred grand in ad spend, and how to actually plan a Black Friday sale using real figures instead of a guess and a prayer.

July 16, 2026Episode 1618 min

16 Lessons in 16 Years of business with Dahna Borg

Sixteen years ago I started Bright Red Marketing with no idea what I was doing. In this episode I'm sharing the sixteen lessons that stuck, from learning I'm not for every client, to why chasing the algorithm makes you a worse advertiser, to the accountant conversation that changed everything. Some of it's about business, some of it's about boundaries, and one of it is about why a logo is not a brand.

June 25, 2026Episode 1416 min

Why a bit of weird and quirky in your ads is actually your secret weapon to successful marketing

I'm talking about the thing I think a lot of marketers are getting quietly wrong right now, optimising so hard for numbers that they've stopped actually connecting with people. I share the story of a client ad with a goal ROAS of zero that went on to get a 22x ROAS, break down what "more human" content actually looks like in a Meta ads context, and explain why founder content, UGC, and even a well-placed typo might be worth more than your next polished creative.

July 1, 2026Episode 1519 min

Trusting your instincts and getting the right support are the skills you need with Kuddly Kids

In this episode, Lauren McBean from Kuddly Kids shares the messy, honest reality of buying and building a business from scratch, from the stock she's still clearing five years later, to burning out before she finally let go of control. She also shares how she is learning how to show up online when it terrified her, the gut feeling she ignored and why trusting your instincts might be the most underrated business skill of all.

June 4, 2026Episode 1333 min

Doing everything yourself is the most costly mistake you can make with Jess Whatman from AgentSync

Running an eCommerce business while stuck in a mountain of emails and admin tasks? Jess Whatman from AgentSync joins me to talk about how to actually figure out what to hand off, the difference between a VA, an OBM, and an executive assistant, and why the real risk is staying stuck doing everything yourself. We also get into how AI and automation are changing what offshore support looks like, and why 80% done by someone else beats 100% done by you at midnight.

May 14, 2026Episode 1221 min

How To Audit Your Meta Ads Account Like A Pro With Dahna from Bright Red Marketing

In this episode, I take you through my step-by-step Meta ads account audit, the exact process I use to find what's working, what's not, and where budget is quietly disappearing. From dashboard setup to audience segments, funnel metrics, creative performance, and the breakdown tool, this is a practical look inside how to actually read your account instead of just hoping the numbers make sense.

April 29, 2026Episode 1135 min

What nobody tells eCommerce brands about working with influencers with Nikki Parkinson

Nikki Parkinson has been a content creator and influencer for nearly 18 years, and in this episode she's sharing everything brands need to know about making influencer partnerships actually work. We talk about why follower count is a trap, how to vet creators properly, why long-term relationships beat one-off campaigns every time, and how creator content is becoming one of the most powerful assets you can use inside your Meta ads. If you've ever wondered whether influencer marketing is worth it for your eCommerce brand, Nikki has some very useful things to say.

April 17, 2026Episode 1021 min

Why your Meta ads break when you scale them and what to do about it

Scaling your Meta ads is one of the most misunderstood parts of running paid ads for your eCommerce store. In this episode, Dahna breaks down horizontal vs vertical scaling, what's changed with Advantage Plus, and the practical strategies that let you grow your ad account without blowing up what's already working.

April 8, 2026Episode 937 min

The real reason AI isn't working for your business yet with Em Gee

AI is everywhere right now, but most people are starting with it completely wrong. Em Gee joins me to break down exactly where to begin if you want AI to actually save you time in your eCommerce business, how to train it to sound like you, and why the human in the loop is still the most important part of the process. Whether you've been dabbling with AI for a while or still haven't really gotten into it, this one is worth a listen.