EP. 266 When Nothing You Try Seems to Work - Try This
In this episode, Brig closes the Drain series by naming the authority drain: the energy lost when you do not know what you are for, what you are building, or what problem you are actually solving. Brig shares how, early in her coaching business, she spent thousands of dollars on programs, courses, workshops, and certifications because she had not made a clear North Star decision. She was buying solutions to problems she had not confirmed she actually had. The issue was not her skill. The issue was clarity. She explains that North Star decisions are high-level choices that make smaller decisions easier. When you know who you are, what you are building, and what matters most, you stop starting from zero every day. You have a filter for what to say yes to, what to pass on, and where your energy needs to go. This episode is for the woman who has done the work, bought the programs, hired the coaches, and still feels stuck. Brig reminds us that the next step may not be another solution. It may be getting clear on the actual problem, making one North Star decision, and building a simple protocol that removes the daily negotiation. What You Will Learn What the authority drain is and why it keeps you stuck. Why more skill is not always the answer. How North Star decisions make smaller decisions easier. Why you need to identify the actual problem before buying another solution. How protocols help remove daily negotiation and protect your energy. Why This Matters Brig reminds us that clarity protects energy. When you do not know what you are for, every decision costs full price. But when you make a North Star decision, your choices become clearer, your energy stops leaking, and execution becomes easier. Take Action This week, Brig invites you to: Identify the actual problem before investing in another solution. Make one North Star decision about who you are or what you are building. Create one simple protocol that makes a smaller decision automatic. To stay connected and receive more insights, sign up for the Reduce the Noise Memo , Brig’s weekly newsletter that dives deeper into the topics discussed on the podcast. MENTIONED — 264 Why You're Exhausted By 12pm and You Ain't Done But One Thang 265 The Hidden Problem With Being Everybody's Person — But Nobody Is Yours STAY CONNECTED — Website | Instagram | Facebook






