Brands And Barbed Wire

Hosted by Jim Johnson

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Latest episode

Oct 2025

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EN-US

About the show

Brands and Barbed Wire is a beef cattle podcast where Jim Johnson takes you behind the brands and looks through the barbed wire at the most iconic and historic beef cattle ranches in the world. We'll sit down and hear stories from prominent beef cattle operations and visit with the influential people who shaped the industry. So sit back, kick off your boots and prepare to be entertained and astounded as Jim introduces you to those captivating stories rarely, if ever been told.

Listen to episodes

60 recent

October 29, 202559 min

Future of Beef Episode 7: Innovation in Ag Tech with Ian Wheal

Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series. On this episode we interview one of my cohosts and founder of Breedr Ian Wheal. We hope you enjoy getting to know more about Ian and Breedr and more information on the Future of Beef visit www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

October 15, 20251 hr 30 min

The Future of Beef Episode 6: Redefining Yield Prices with Dale Woerner

Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series with another of my favorites. This week we interview Dr. Dale Woerner one of the industry’s leading experts in meat science and redefining yield in the beef industry. I really think you’re going to enjoy this episode from the Future of Beef and more information on the Future of Beef visit www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

September 2, 20251 hr 10 min

The Future of Beef Episode 5: Succession with Alan Hojer

Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series with one of my favorites. We interview Alan Hojer with Keep Farmers Farming and exciting episode about succession planning. This is an episode you won’t want to miss. We hope you enjoy the show and more information on the Future of Beef visit www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

August 21, 20251 hr 16 min

The Future of Beef Episode 4: Genomics with Nick Jorgensen

Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series where we interview Nick Jorgensen with Jorgensen Land and Cattle. We’ve interviewed the Jorgensen family before here on Brands and Barbed Wire which is an incredible episode if you haven’t listened. It’s about the family’s history in the Angus business and details the famous FBI raid on the ranch. This episode from the Future of Beef focuses more on the technology they utilize on their ranch in SD. We hope you enjoy the show and more information on the Future of Beef visit www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

July 3, 202558 min

Expanded Consumer Access BIF

Welcome back to another episode of Brands and Barbed Wire. This week we once again record live from the Beef Improvement Federation Convention with some exciting news about expanded consumer demand for quality beef. I’m joined by Brett Spader, Executive Vice President with the American International Charolais Association www.charolaisusa.com, Katie Martin, Director of Communications with the Red Angus Association of American www.redangus.org, Neil Mellers with Ranch 2 Retail www.ranch2retail.com, Jared Wareham with Horizon Venture Management www.horizonventuremanagement.com and Thomas (T.C.) Turner, the Red Beard Butcher at www.redbeardbutcher.com Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

May 13, 20251 hr 10 min

Jared Wareham, Horizon Venture Management

Welcome back to another episode of Brands and Barbed Wire. This week we sit down with Jared Wareham, as he shares with us his journey to starting his own company. Jared opens up about his drive, experiences and fears that have shaped him to become the entrepreneur he is today, and how those experiences can now potentially help others. I hope you enjoy our conversation with Jared Wareham of Horizon Venture Management. For more information on Horizon Venture Management please visit www.horizonventuremanagement.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

May 7, 20251 hr 16 min

The Future of Beef Episode 3: Genetics with Troy Marshall

Welcome back to another episode of Brands and Barbed Wire. This week we continue our Future of Beef series where we interview Troy Marshall with the American Angus Association and get into a great discussion around genetics. We hope you enjoy the show and more information on the Future of Beef visit www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

March 9, 20251 hr 14 min

Future of Beef Episode 2: Beating the Bell Curve with John Schroeder

Welcome back to another episode of Brands and Barbed Wire. This week on Brands and Barbed Wire, we decided once again to air our second episode of The Future of Beef. In this episode Ian, Jess and I sit down with John Schoeder manager of Dar Feedlot and discuss individual animal management and tracking. We hope you enjoy the show and more information on the Future of Beef visit www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

February 4, 20251 hr 32 min

The Future of Beef

Welcome back to another episode of Brands and Barbed Wire. This week on Brands and Barbed Wire, I was honored to be asked to guest host a new podcast called The Future of Beef. So Martha and I jumped on a plane and flew to Austin TX to meet Ian and Suzy Wheal of Breedr and collaborate on their new project called The Future of Beef. We decided to share their first episode on Brands and Barbed Wire. We hope you enjoy and we’ll be back to regularly scheduled Brands and Barbed Wire content shortly. For more information on the Future of Beef visits www.thefutureofbeef.com. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com

December 17, 202458 min

Carey Portell and New Acres

Welcome back to another episode of Brands and Barbed Wire. Today on Brands and Barbed Wire we get to hear the incredible story of Carey Portell, from her tragic accident to her inspirational recovery, her faith and her new exiting opportunity. Carey is a national speaker and advocate for disabilities and mental health in agriculture and now the face of New Acres. For more information on Carey visit www.careyportell.com or New Acres visit www.newarces.org. Thanks to our sponsors Allied Genetic Resources www.alliedgeneticresources.com, The Grant Company at www.grantcompany.net, B.R. Cutrer Ranch www.brcutrer.com, Jorgensen Land and Cattle www.jorgensenfarms.com