Branding Love Letters

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Jul 2024

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Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.

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25 recent

July 14, 2024Episode 2629 min

"What Star Wars' Primal Branding Teaches Entrepreneurs" — Ian Paget, Logo Designer

Star Wars is an American sci-fi franchise and logo designer Ian Paget 's favourite brand. Ian's been feeling the force since he first saw C-3PO on a VHS sleeve as a child. While developing his career as a logo designer, he has come to realise that these are more than films. Star Wars, he suggests, is a primal brand that can teach entrepreneurs how to build a lasting following. Ian's website: www.logogeek.uk Resources (including Ian's book): ⁠pilgrimagedesign.substack.com/p/resources⁠ What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

June 14, 2024Episode 2527 min

"Marshall's Soulful Branding" — Radim Malinic, Designer And Author

Marshall is a British amplification company and designer Radim Malinic 's favourite brand. A wall of Marshall speakers at a Motörhead gig changed everything for a 90s teenager called Radim. He'd never heard anything like it. As he grew up, this sound soulfully wove its way into his own creativity. This is a love letter to a brand that's a million miles from the boardroom. Radim's website: www.radimmalinic.co.uk Radim's agency: www.brandnu.co.uk Resources (including my favourite Radim book): pilgrimagedesign.substack.com/p/resources What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

May 14, 2024Episode 2424 min

"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager

Thankyou is an Australian social enterprise and strategist Levina Kusumadjaja 's favourite brand. Ending extreme poverty by selling personal care and cleaning products? Impossible. But that's exactly what Thankyou have set out to do. In the process, they have faced giants of global capitalism and brought devoted supporters into their ranks. Levina is one of them. This is her love letter to a fearless brand looking inequality square in the eye. Levina's website: www.levinamo.com What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

March 14, 2024Episode 2228 min

"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist

Marmite is a British savoury spread and strategist Keva Epale 's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy (if done right) should be adopted by more companies aiming to make an unforgettable impact. Keva's website: kevaepalestudio.webflow.io Keva's creativity newsletter: yourcreativeletter.substack.com Keva's branding newsletter: yourbrandingletter.substack.com What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

February 14, 2024Episode 2126 min

"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager

The Beatles are a British rock band and community manager Flora Aliaga 's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why The Beatles stir such profound emotions and asks: what can they teach modern-day creators? Work For Impact: www.workforimpact.com Flora's novel: www.amazon.com/-/es/Mar%C3%ADa-Florencia-Aliaga-ebook/dp/B093Y4M274 What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠ ⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠⁠ pilgrimagedesign.substack.com

January 14, 2024Episode 2025 min

"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert

Liquid Death is an American canned water company and print design expert Dave Hopkins ' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious mission in an entertaining shell. Dave's website: www.printdesignacademy.com The Quickie podcast: www.printdesignacademy.com/podcasts/the-quickie-interviews-for-graphic-designers What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠ ⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

December 14, 2023Episode 1930 min

Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands

Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies and local coffee shops have the same aim: emotionally connect with individuals. Many thanks to my amazing 2023 guests whose stories are distilled in this round-up! Timestamps: (00:00) Intro (01:41) First golden rule (06:12) Second golden rule (10:36) Third golden rule (13:54) Fourth golden rule (17:58) Fifth golden rule (22:28) Summary of the five rules (23:45) Life/business update What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠⁠ pilgrimagedesign.substack.com

November 14, 2023Episode 1824 min

"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast

The British Broadcasting Corporation (BBC) is podcaster Steve Folland 's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hear why this is a brand that—perhaps like no other—gets under our skin. Steve's website: www.stevefolland.com Being Freelance podcast: www.beingfreelance.com What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠ ⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com

October 14, 2023Episode 1727 min

"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist

IKEA is a Swedish furniture retailer and strategist Anneli Hansson 's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offering the same thing. Because when you step through the doors of that big blue warehouse, you get to experience almost endless possibilities. And 'experience' really is the key word. This episode is a (very Swedish) journey into the wonderful everyday. Anneli's website: www.annelihansson.com What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠⁠ www.pilgrimage.design⁠⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠⁠ pilgrimagedesign.substack.com

September 14, 2023Episode 1622 min

"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist

Harvard is an American university and visual strategist ⁠ Tosin Odugbemi 's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter to an oxymoron of a brand: both monolithic and radical, inspirational and anxiety-inducing. Tosin's website: www.oluwatosin.net What is this podcast? Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.⁠⁠⁠ Who am I? I'm Sam. I love Jesus and design. My website: ⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠ Final thing (I promise)! I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠pilgrimagedesign.substack.com