Brandfetti

Hosted by Anita Siek

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Episodes

417

Latest episode

May 2026

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About the show

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

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60 recent

May 12, 2026Episode 41738 min

What It Takes To Create a Killer Onboarding Experience with Jen Heuett

It's one of those things everyone says is important… but very few businesses are actually strategic about. In this episode, I sat down with the incredible Jennifer Heuett of Small Wins Company to unpack what it really takes to create a client experience that people remember, the kind that builds trust, retention, and referrals without you needing to constantly chase new leads. We get into the behind-the-scenes of what happens after someone says yes to working with you, because spoiler alert: the moment after someone buys is where a lot of businesses drop the ball. Inside this convo, we dive into: Why client experience is about way more than welcome emails and gifts The surprising way your intake form can double as a marketing goldmine How asking better questions can help your clients feel instantly seen and supported The tiny onboarding shift that eliminates confusion and builds trust fast How to use AI to improve systems (without losing the human touch) If you've ever wondered why some businesses have clients who stay for years, rave about them online, and refer everyone they know… this episode is going to give you a whole new perspective. Enjoyed this episode? Do share with me and Jen over at @anitasiek and @thesmallwinsco what was the biggest takeaway! This episode is proudly sponsored by Jen Heutt of Small Wins Co. Jen has kindly gifted all my listeners her Onboarding Success Kit, which you can grab right here: thesmallwinscompany.com/freebie Follow Jen here: @thesmallwinsco

May 5, 2026Episode 41618 min

Low Ticket vs High Ticket Offers: Which One?!

Low or high ticket offers?! I've done both and in this episode I am going to talk about the pro's and con's with both, what you must master if you want to drive sustainable scale on either, and what YOU need to consider if you're on the fence of deciding. Psst. Don't forget to follow me on @anitasiek and the team at @wordfetti This episode is proudly sponsored by Danni Vee, executive neuroscience performance coach. Danni has kindly gifted listeners assess to a Identity Assessment which you can find here: https://www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level.

April 14, 2026Episode 41521 min

Life Update: Moving, freedom, and a brave decision

Life update episode! If you've been followin' me on IG, you would have seen that the last 2 weeks has been HUGE. We packed up our dream home here in Brisbane and have left on perhaps the BIGGEST adventure yet, all because of a decision I made 6 months ago. If you're curious what's going on, then take a listen to this episode. If you enjoyed this episode, make sure you follow me at @anitasiek and say hi! x

April 7, 2026Episode 41436 min

What Happens to Your Nervous System Before You Level Up with Danni Vee

What if the real reason you're stuck isn't strategy… but your nervous system? In this epic conversation, I sit down with Danni Vee, a neuroscience performance coach who blends neuroscience and energetics in her work to chat all things around breaking through self-doubt, regulating emotions, and what it means to lead from self-trust. We unpack why so many high performers hit invisible ceilings, especially when it comes to visibility, sales, and leadership, and how to shift from force and burnout into aligned, sustainable success. If you've ever felt like you know what to do but still hold yourself back… this episode will hit. On the episode we dive into: What it actually means to use neuroscience + energetics in business and personal growth Why self-doubt and imposter syndrome spike right before your next level A simple nervous system regulation ritual you can use before: Sales calls Posting content Raising your prices Leading your team How dysregulation silently impacts your leadership, decisions, and communication The #1 practice to implement over the next 30 days for a noticeable shift in confidence and results Danni has also kindly gifted listeners assess to a Identity Assessment which you can find here: www.dannivee.com/identity where you can see EXACTLY where you may be misaligned and what you need to do immediately to step into the next level. Enjoyed this episode? Make sure you tag us at @anitasiek and @danniveecoach

March 31, 2026Episode 4139 min

This is The Worst Marketing Advice (But It's Everywhere)

I've heard a lotta CRAPOLA marketing advice, but I'd say THIS one is one of the worst. Cause not only is it wasting SO many business's time, but it's costing you leads and sales. On this episode, I share why this one piece of advice that's everywhere could be hurting you, and exactly what you need to focus on instead (including the 3 things EVERYONE actually needs to hear before they'll buy). Want to know what ACTUALLY moves the needle to money-making content? I'm running a free live masterclass NEXT WEEK, first one of 2026 baby! And you're invited. Join me here, tickets are $0: wordfettigroup.com/contentmasterclass Come say hey on Instagram: @anitasiek @wordfetti

March 24, 2026Episode 41219 min

7 Unexpected Ways You Can Use FETTIBot To Up Your Copy/Content Game

8 months ago, I created FETTIBot, a custom AI bot trained in our 8+ years of copywriting, content, marketing and sales psychology frameworks. In this episode, I share 7 unexpected ways our users are using the bot to up their copy and content game. If you're curious and want to try it out yourself, get FETTIBot here. It's $49 a month, cancel anytime! 🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie Come say hey on Instagram: @anitasiek @wordfetti

March 3, 2026Episode 4117 min

Small Shifts That Make Your Audience Feel Seen (Not Sold To)

Ever read a piece of content and instantly feel… sold to? Yeah. Same. In this episode, I'm diving into the small (but powerful) shifts you can make in your content so your audience feels seen, understood, and validated instead of pushed, pressured, or pitched at. Inside this short + punchy episode, I share: • How to get "surveillance camera specific" with your audience's real-life struggles • Why mirroring your audience's exact language is a game changer • The unexpected way to write a sales email that doesn't feel salesy at all (hint: think love letter, not launch mode) If you've ever worried your content sounds a little too "buy my thing", this one's for you. 🎁 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here: https://wordfettigroup.com/freebie Come say hey on Instagram: @anitasiek @wordfetti

February 24, 2026Episode 41012 min

Webinars Aren't Dead, But The Old Way of Doing It Is

Webinars ain't dead. In fact one of our most recent webinars converted at over 20% +. In this episode I dive into what helped us with our latest webinar, and why the old way of doing webinars won't work anymore. 🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie 👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

February 17, 2026Episode 40936 min

I Was Working 60+ Hours a Week and Burnt Out: How I Rebuilt It To Only Work 20 Hours

5 years ago, business looked VERY different. I was booked 3 months in advance, busy, back to back meetings and on the exterior things looked great. But I was also miserable inside. For the first time, I share in this real and raw look behind the scenes on how I actually went from only doing 1:1 work working 60+ hours a week to now working only working 20+ hours a week (and making more) and working 1:many. Ps. Want me to share with you the exact engines I built to help me with working only 20+ hours a week, I'm hosting a live workshop next week to share this deep dive for the first time. Get it here: anitasiek.com/masterclass **ONLY 21 TICKETS LEFT FOR GATHER 2026! GET YOURS HERE: wordfettigroup.com/gather 👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti

February 11, 2026Episode 40815 min

What to Do/Post When You Have Zero Motivation

Ever have days when you KNOW the importance of "showing up" online but you just have zero motivation or desire to? You freeze, you end up procrastinating and then it gets to 5pm and you're like EH, tomorrow's problem? If so, this episode is for you. It's a BTS episode, where I am hot seat coaching one of our Wordfetti members. Her Q? I know it's important for me to marketing myself, but I freeze each time and just don't have the motivation. 🎁 FREEBIE ALERT! Want 5 e-lessons to level-up your copy game? Snag it here → https://wordfettigroup.com/freebie 👯‍♀️ Come hang with me on IG: @anitasiek @wordfetti