Brand2Brand: The Marketing Show

Hosted by Brand2Brand.co

Business TechnologyInterviews guests

Website RSS feed LinkedIn Instagram

Episodes

Latest episode

Jul 2026

Language

About the show

Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.

Listen to episodes

60 recent

July 22, 202621 min

Indeed vs. LinkedIn: AI Broke Hiring. Who Can Fix It?

Hiring is broken. Job seekers are using AI to apply for more roles, employers are using AI to screen more applicants, and both sides are becoming increasingly frustrated with a process that feels less human by the day. In this episode of Brand2Brand, Tom and Veronica compare Indeed and LinkedIn’s competing visions for the future of AI-powered hiring. LinkedIn is betting on greater automation and recruiter efficiency, while Indeed is positioning AI as a tool for creating better, more person-centered matches. Which approach can rebuild trust, and what can every business learn from the way its hiring process shapes its brand? For full episode resources and references, visit stirlingbrandworks.com .

May 13, 202622 min

Epic vs Eleos Health: When Operational Experience Becomes Brand Strategy

When it comes to health and human services technology, success comes down to building trust—not hype. In this episode of Brand2Brand, we’re looking at Epic and Eleos Health, two companies approaching healthcare and human services innovation from completely different angles while solving for the same thing: creating better experiences for patients and clinicians alike. Tune in as we explore how some of the strongest brands are growing without flashy marketing and instead with trust from their core audience. For full episode resources and references, visit stirlingbrandworks.com .

March 11, 202620 min

Slate Auto vs Etsy: When Personalization Becomes the Expectation

Personalization used to be a premium feature. Now it’s the baseline, no matter what vertical you’re in. In this episode of Brand2Brand, we break down how Slate Auto and Etsy are scaling personalization through modular lean manufacturing and AI-powered discovery, and what that means for marketing leaders. For full episode resources and references, visit stirlingbrandworks.com .

February 11, 202621 min

ASU vs SNHU: Search and SEO in Higher Ed Enrollment Marketing

Prospective students are choosing where to enroll long before they ever fill out a form. In this episode of Brand2Brand, Tom and Veronica examine how Arizona State University (ASU) and Southern New Hampshire University (SNHU) approach enrollment marketing through search in very different ways. From digital advertising and dynamic search to inbound SEO strategies, we’re unpacking how meeting students at different parts of the decision-making process can have a major impact on their enrollment over time. For full episode resources and reference materials, visit stirlingbrandworks.com . Mentioned in this episode: The Ad Club Women's Leadership Forum Don't miss the biggest and best event for women in marketing, advertising, business, and tech – happening at Gillette Stadium (GO PATS) in Foxborough, MA on March 24th. Tickets available at adclub.org.

January 7, 202636 min

Happy Hour with Cliff Stevens: What B2B Can Learn from the Best of B2C

Just because it’s B2B doesn’t mean it has to be boring. In this Brand2Brand Happy Hour, we sit down with Cliff Stevens of Sedgwick to hear how his bold, consumer-first approach to the traditional B2B category is the key to standing out in a sea of sameness. 🎧 For full episode resources and references, visit stirlingbrandworks.com .

November 12, 202519 min

LEGO vs IKEA: Leveraging Product Systems for Systemized Storytelling

By inviting customers to experiment, build, and co-create alongside them, LEGO and IKEA have transformed their modular product systems into engines for creativity and loyalty. In this episode, Tom and Veronica explore how both brands are translating their product systems into storytelling systems. Because in the end, you’re not just marketing a product—you’re marketing the entire experience of using it too. 🎧 For full episode resources and references, visit stirlingbrandworks.com .

October 29, 202520 min

Intuit vs Aerie: The New Rules of AI and Audience Loyalty

AI might be revolutionizing business, but that doesn’t mean your customers love it too. For brands like Intuit, AI represents efficiency, innovation, and next-gen thinking. But for lifestyle brands like Aerie, audiences crave human creativity and realness when that’s what the brand is built on. From FinTech to fashion, we’re unpacking how each side of the AI debate shapes brand trust and audience loyalty—and why success isn’t about if you use AI, but how you use it. For the full episode research and reference materials, visit stirlingbrandworks.com .

October 16, 202537 min

Happy Hour with Ted Schlueter: How Differentiated Brand Storytelling Lifts Exit Value

Grab a drink—it’s Happy Hour! Today, Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, to talk brand equity, mergers and acquisitions, and how founders are simplifying their future exit strategies by baking it into the brand itself. Tune in as we hear from Ted on how he’s helped businesses from CPG to B2B tech dramatically increase their valuation, and how you can use these strategies in your own brand planning. For the full episode research and reference materials, visit stirlingbrandworks.com.

August 28, 202519 min

HomeGoods vs BILT: Why Long-form Storytelling Still Wins in a Short-form World

Attention spans may be shrinking, but the smartest brands are proving that long-form storytelling still wins. In this episode of Brand2Brand, Tom and Veronica dig into how both brands are creating binge-worthy series that blur the line between ad and entertainment—and why the future of advertising isn’t about interrupting content, it’s about being the content. From trust and brand loyalty to engagement and sentiment, we unpack how long-form storytelling builds deeper connections, why episodic content is on the rise, and what it means for marketers navigating a short-form-obsessed world. For the full episode research and reference materials, visit stirlingbrandworks.com.

August 7, 202519 min

American Eagle vs. Dove: Great Jeans Sparked Buzz, Real Beauty Built a Brand

When it comes to marketing to women, confidence is a commodity. But while American Eagle is blowing up over its choice to release—and then continue to defend—a headline-chasing campaign, Dove’s decades-long commitment to sincerity and openness is proving that purpose still pays off. In this episode, Tom and Veronica break down how American Eagle’s “Great Jeans” campaign went viral for all the wrong reasons, while Dove’s focus on Real Beauty continues to build lasting trust. From risky brand messaging to Gen Z credibility, we’re diving into what today’s signals say about tomorrow’s brand equity—and who really wins when it comes to heat vs. heart. For the episode research and reference materials, visit stirlingbrandworks.com .