Brand Intelligence

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Mar 2026

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About the show

Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets. The Ultimate Brand Strategy Podcast Looking for the best brand strategy podcast? Brand Intelligence delivers unrivaled insights, strategies, and conversations with marketing trailblazers. Each episode features candid interviews with luminaries who will explore the intersection of art and science as they unveil their playbook on crafting compelling brand narratives, navigating the ever-evolving digital landscape, and defying industry norms to emerge victorious. Looking for a top CMO podcast? Whether you're already a CMO or just aspiring to be one, our guests reveal how to create a unique brand identity and an effective brand strategy. Further, learn how to maintain brand integrity, achieve marketing compliance and harness the magnetic power of branding for unbeatable differentiation. Looking for a top Marketing podcast? Join us as we discuss how an effective brand strategy helps drive pipeline and revenue while lowering your cost of acquisition. Learn more at intelligencebank.com/podcast/

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34 recent

March 18, 202628 min

2026 Content Marketing Trends Report: Expert Discussion

Marketing teams are producing more content than ever, with output up 85% year over year. But compliance teams have not kept pace, creating a growing gap that is reshaping how organizations manage risk, brand, and workflows. In this episode of the Brand Intelligence Podcast, William Tyree sits down with Alex Hubbard, VP of Product and AI at IntelligenceBank, to unpack the biggest insights from the 2026 Content Trends Report. Drawing on aggregated platform data and real customer conversations, they explore what is really changing inside modern marketing and compliance teams. They discuss: Why content production and data volume are accelerating, especially with AI and video The operational strain on compliance teams and how leading organizations are adapting The shift from compliance as a final review step to compliance embedded across the workflow How synthetic media, AI-generated content, and evolving regulations are introducing new risks Why brand compliance is becoming more complex across regions, teams, and channels The role of DAM as a decisioning layer and AI control center How metadata is becoming foundational for scalable compliance automation The new roles emerging in marketing, including AI workflow and operations leaders This conversation offers a clear view of where marketing, compliance, and AI are heading, and what teams need to rethink now to keep up. Download the full report here: https://intelligencebank.com/content-marketing-trends-report/

March 6, 202629 min

How ASX Reshaped Market Confidence

How do you rebuild confidence in one of the world’s most scrutinized financial markets? In this episode of the Brand Intelligence Podcast, William Tyree speaks with Theresa Lintvelt and Alex Skelton from the Australian Securities Exchange (ASX) about the strategy behind their award-winning “Capital with Confidence” campaign. At a time when global IPO activity had slowed and market narratives had turned negative, the ASX marketing team set out to shift perception and remind audiences of the exchange’s underlying strength as a listings destination. They discuss how the campaign used powerful statistics, audience-specific messaging and data-driven insights to reach founders, bankers, lawyers and investors influencing IPO decisions. The team also shares how close collaboration between marketing and the listings sales team helped turn complex financial data into compelling creative, and why those insights became the backbone of the campaign. You’ll also hear how the campaign performed, including a 270% increase in website traffic and strong adoption of campaign messaging by the sales team, who began using the creative in their own pitches.

January 11, 202613 min

How are Marketers using GenAI?

Generative AI has moved from curiosity to operational reality — reshaping how marketing teams research, create, review, and deliver content. But beyond the headlines and product demos, the real story is unfolding inside organizations adapting at different speeds and in different ways. In this episode of the Brand Intelligence Podcast, we gather perspectives from marketing, brand, creative, and strategy leaders who are putting AI into practice. The conversation spans industries and disciplines, offering a candid look at how AI is influencing work today — and what still firmly belongs in human hands. Guests share: Where AI is delivering immediate value, from research and summarization to asset development and compliance-ready creative How teams are using AI to reclaim time and focus on work that requires nuance, empathy, and strategy New creative applications, including synthetic video, demographic adjustments, and rapid visual production Governance and ethical considerations, especially for regulated industries The tension between efficiency and authenticity — and how leaders are navigating it Why strategy, storytelling, and empathy remain uniquely human skills, even as AI accelerates execution The result is a grounded, pragmatic view of AI’s impact across modern marketing: what’s working, what’s emerging, and what still requires human intuition and craft. Whether you’re leading an AI initiative or simply trying to keep up with the pace of change, this episode provides a thoughtful, real-world look at where marketing innovation is headed next.

December 14, 20259 min

What's Your Walkout Song?

Every episode of the Brand Intelligence Podcast begins with a deceptively simple question: If you were walking out on stage to give a keynote, what would your walkout song be? It’s a moment that instantly humanizes our guests and sets the tone for the conversation that follows. Over time, this tradition has become a listener favorite — a personality test, a mood check, and a creative warm-up all in one. In this compilation episode, we bring together the full playlist: Songs that pump guests up when nerves hit Anthems tied to personal resilience and growth Music that reflects professional chapters, cultural roots, or creative identity Unexpected emotional picks tied to family, life events, and memories And yes… even a few wonderfully embarrassing favorites Whether you’re building a personal brand, leading a team, or simply curious what fuels today’s marketing and creative minds, this episode offers a joyful, candid look at the humans behind the strategies.

November 30, 202527 min

Turning Heritage into a Competitive Edge

In a market crowded with acronyms and parity messaging, GMHBA needed to stand out without straying from its values. In this episode, Helen Stevens, Chief Marketing Officer at GMHBA, joins William Tyree to reveal how the team reimagined a 90-year-old brand to compete with national players — and win. Helen discusses how the campaign “Caring Since 1934” turned a local origin story into a modern brand advantage, using authenticity and craft to cut through a cluttered category. She also shares how creative storytelling and disciplined measurement worked hand-in-hand to deliver major gains in recall, consideration, and customer connection. This conversation explores the intersection of brand strategy, creative execution, and marketing effectiveness — and why genuine purpose still sets brands apart. Learn more about GMHBA at http://gmhba.com.au/.

November 24, 202523 min

Modern Identity, Enduring Heart

After four decades as one of Australia’s most recognizable brands, Priceline Pharmacy faced a familiar challenge: how to evolve without erasing what made it iconic. In this episode, Sophie Harris, Senior Manager of Brand at Priceline Pharmacy, joins host William Tyree to unpack how the team brought a beloved heritage brand into the modern era. Sophie shares the thinking behind their new brand promise — “The Heart of Health and Beauty” — and how her team balanced emotion and credibility to craft a tone of voice that resonates across health and beauty audiences. She also explains the unique complexity of rebranding within a franchise model and how Priceline empowered store partners to become champions of the new brand. From strategy to rollout, this episode offers an inside look at evolving a legacy brand with purpose — and what it takes to make a rebrand land across hundreds of locations, teams, and touch points. Learn more about Priceline Pharmacy at https://www.priceline.com.au/. Subscribe to the Brand Intelligence podcast on your favorite platforms:

October 31, 202527 min

Fast Pivots, Stronger Impact

In this episode of the Brand Intelligence Podcast, host William Tyree sits down with Dimi, Head of Marketing and Brand at Helia, to discuss how her team navigated one of the most dramatic market shifts in recent years. When the Australian government expanded the Home Guarantee Scheme — eliminating income caps, increasing property price limits, and taking on the role of insurer — Helia’s marketing team suddenly faced a massive disruption. Their campaign, already in-market, needed to be completely rethought. Within just two weeks, Dimi and his team flipped the strategy, shifted the messaging, and found a way to turn challenge into opportunity. Dimi shares how Helia leaned into authenticity by spotlighting real mortgage brokers as campaign heroes — telling their stories in their own words, and in the process, winning over skeptics while creating buzz across the industry. He walks through the research and creative process that produced “LMI Lets Me In,” a concept that moved brokers from awareness to advocacy by reframing Lenders Mortgage Insurance as an enabler, not a last resort. This is a story about resilience, authenticity, and differentiation — showing how Helia seized a disruptive policy shift as a moment to stand out and connect more deeply with both brokers and customers.

October 20, 202520 min

Redefining Multicultural Marketing

In this episode of the Brand Intelligence Podcast, host William Tyree speaks with Jessica Germain, VP of Marketing at My Code, about the company’s bold and award-winning rebrand. Originally founded as H Code, a Hispanic-focused digital media platform, MyCode expanded its reach to include Black, AAPI, and LGBTQ audiences while adding new offerings such as research, a creative studio, and a robust creator network. But as consumer identity and cultural affinities grew more complex, the company recognized the need for a brand that reflected intersectionality and spoke to the full spectrum of modern culture. Jessica shares how the rebrand positioned MyCode as a culture marketing platform that helps brands decode cultural shifts, develop authentic storytelling, and direct campaigns to the right communities. She explains why timing was critical, how the market was evolving, and what it takes to shift from demographic targeting to cultural connection. This conversation highlights the strategic thinking, creativity, and market awareness behind a successful rebrand — and shows how MyCode is helping major brands like Sephora and the NFL connect with growth audiences in powerful new ways. Learn more about My Code Media at https://mycodemedia.com/

October 6, 202517 min

Capturing a City’s Energy Through Design

In this episode of Brand Intelligence, host William Tyree talks with Shanmathy of the Baltimore Development Corporation about Made in Baltimore, an award-winning campaign that reimagined a biannual lookbook as a storytelling platform for the city’s makers. What started as a catalog evolved into a lifestyle-magazine experience, showcasing more than 65 local businesses across fashion, food, home goods, and wellness. Shanmathy explains how Baltimore’s mural culture inspired the campaign’s bold, immersive aesthetic, how the team built it in just three months, and why authenticity was central to its success. Along the way, she shares the challenges of coordinating dozens of creatives, the surprising feedback from retailers, and her perspective on using AI as a tool while keeping design rooted in originality. This conversation highlights how design can capture the spirit of a city, strengthen community, and elevate local economies. Learn more about Made in Baltimore at https://madeinbaltimore.org/

September 22, 202534 min

Branding with Purpose

In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Rebecca Brown, VP of Marketing, Annabelle Pike, Director of Community Health Engagement, and Creative Director Andy McLeroy to explore the story behind Baptist Health’s centennial campaign. Instead of a typical anniversary celebration, Baptist Health marked 100 years with 100 days of service, engaging 250 staff across Kentucky and Southern Indiana to partner with 88 community agencies. From blood drives to baby supply donations, the initiative combined marketing, community engagement, and human impact in powerful ways—resulting in measurable service outcomes, award-winning creative, and unforgettable personal stories. The team shares how they transformed a milestone into a movement, the creative process behind the campaign, and why storytelling and service are inseparable in modern healthcare marketing. They also reflect on results, lessons learned, and how generative AI is shaping their future campaigns. Tune in for a conversation about branding, community, and the power of turning anniversaries into action.