Brand Chats

Hosted by Darby Lyndon

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Latest episode

Sep 2024

Language

EN-AU

About the show

Welcome to Brand Chats! Each week, we'll be chatting about a different element of what makes a stand-out brand, speaking with industry experts and small business owners who have built a brand that they love and one that their audience loves too. Hosted by Darby Lyndon, a brand strategist and content marketer passionate about turning great businesses into irresistible brands.

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56 recent

September 3, 202412 min

The missing piece in most small business content strategies

I have noticed that a lot of businesses are missing a key ingredient in their communication strategy. It is something that a lot of the big brands do really well, but something that small businesses often forget.⁠ A lot of small brands nail their educational content, but the real magic happens when brands can motivate their audience through inspirational content. In this episode, I will be chatting about the importance of inspirational content and how you can use it to take your content to the next level. Connect with me over on Instagram.

August 20, 202416 min

The most common re-branding mistakes that I'm seeing right now

Thinking about a rebrand? I’ve had a few clients recently who are in the process of rebranding, but they have hit some hurdles by the time they come to me. In this episode, I am running through what I am seeing in the rebranding space so that if you are considering a rebrand, you can make sure you are going about it in the right way. ⁠Connect with me over on Instagram.

August 6, 202417 min

My proven formula for understanding your ideal client's pain points

When building a business and a brand, knowing your target audience is essential. Your target audience is who you ultimately want to work with, and when you understand your audience deeply, it will mean that you can communicate with more impact and meaning. One of the key ingredients that you need to know about your audience is their pain points or problems. Because, when you can use this in your messaging, your ideal clients will feel seen and heard. Today I will run you through my proven formula for determining your audience's pain points, and how you can use this information to take your brand message to the next level. Connect with me over on Instagram.

June 11, 202427 min

Using video to build a personal brand with Lisa Stockman

In this episode, I'm chatting with the very talented Lisa Stockman. Lisa is a personal stylist based in Melbourne who is killing it with her personal brand. She has built an engaged audience online and is using video to build a brand that people love and remember. In this chat, Lisa shares her brand story and plenty of insights that other service-based business owners can learn from. Leveraging video to build trust with your audience The importance of being authentic on camera Planning videos to show up consistently Listening to your customers and creating content that adds value The importance of showing up on multiple channels Say hello to Lisa and I on socials, and let us know your favourite insights from this episode! Connect with Lisa on Instagram Connect with Lisa on LinkedIn Visit Lisa’s website Connect with Darby on Instagram

May 28, 202437 min

Behind the brand: chatting Duolingo with Mia Fileman

In this ‘behind the brand’ chat, I sit down with co-host Mia Fileman to explore the magic behind Duolingo, the world's most popular language-learning app. Known for its creative storytelling and innovative marketing strategies, Duolingo has captivated audiences on TikTok and beyond. Mia, the founder of Campaign Del Mar and a global marketing strategist, brings her insight to our discussion as we dissect how Duolingo has built such a compelling brand. We'll uncover the secrets to their integrated marketing approach and share valuable insights for small business owners who are ready to take their brand to the next level. Check out Duolingo on TikTok Watch the Love Language campaign Watch the Duolingo on Ice campaign Connect with Darby on Instagram Connect with Mia on Instagram

May 14, 202446 min

Measuring your brand performance with Brooke Huckerby

Are you exhausted by marketing and all of the things you need to do to build your brand? I speak with so many business owners who are overwhelmed by the time, energy and money required to effectively build a brand. Today I’m chatting with Pennlytics founder and data enthusiast Brooke Huckerby about how to measure your brand performance so that you can start to use your time and resources strategically. Why measuring marketing and brand performance is so important How to measure the performance of your brand activities The importance of listening to your clients in growing your brand Tips for getting started in tracking your brand performance Say hello to Brooke and I on socials, and let us know your favourite takeaways from this episode! Connect with Brooke on Instagram Visit the Pennlytics website Connect with Darby on Instagram Explore the ZeroCo brand

April 30, 202417 min

How podcasting supports my brand goals

In this episode, we are celebrating 50 episodes of the brand chats podcast! I thought it would be a great opportunity to reflect on how the podcast has supported my brand goals and my business. There's something that every business owner can learn from this one. I'll be diving into the benefits of podcasting, the most surprising parts of the process, learnings, and all of the juicy things. If podcasting isn't on your radar, there's plenty that you can take away from this episode too. Podcasting is not for everyone but in this chat, we talk about the importance of having a hero content channel and how you can get creative in other ways. Connect with Darby on Instagram Learn more about working with Darby

April 16, 202429 min

Cultivating community through your brand with Peta Politis

In this episode, I'm chatting with the proud founder of GrowGirlGrow, Peta Politis. Building a community-focused brand isn’t an easy task these days, but Peta is nailing it by creating a really inviting space for women to connect, learn and explore. In this chat, we are diving into the GrowGirlGrow story with Peta kindly sharing her insights into the world of community building. How Peta came up with the idea for GrowGirlGrow Creating a community through the power of relationship management The importance of 'why' in community building and serving an engaged audience How the visual brand came to be for GrowGirlGrow Storytelling through content, video and social media Tips for building a community-centred brand Say hello to Peta and I on socials, and let us know your favourite takeaways from this episode! Connect with Peta and the GGG community on Instagram Learn more about GrowGirlGrow Connect with Darby on Instagram

April 2, 202436 min

Behind the brand: chatting about Glossier with Shanna Gualtieri

In this behind the brand chat, I am joined by co-host Shanna Gualtieri to chat about the powerhouse that was Glossier. Beauty brand Glossier quickly rose to prominence in 2014, capturing the hearts of millennials everywhere with its pink branding, minimalist packaging, innovative product line, and a marketing strategy that heavily leaned into user-generated content. The brand's ethos of "skin first, makeup second" resonated with consumers seeking a more natural, effortless beauty routine. However, as we've seen in the fast-paced world of beauty, maintaining that initial momentum and cult following is no easy feat. In this episode, we're going to dive into the highs and lows of Glossier's brand story. Explore the Glossier website Connect with Darby on Instagram Connect with Shanna on Instagram

March 19, 202449 min

Building a brand on TikTok with Maggie Virtually

I know that TikTok can feel intimidating for so many business owners, but it can be such a powerful tool to expand your reach and attract aligned clients. So in this chat, I am speaking with TikTok Strategist Maggie Bland to unpack it all! What types of businesses thrive on TikTok The benefits of using TikTok as a brand tool How to create a personal brand and deepen your connections through TikTok Using this channel to complement your other marketing activities How to create compelling stories How important frequency is on TikTok and how to manage the time commitment Repurposing your video content across other channels Tips to help business owners who are keen to leverage the power of TikTok Say hello to Maggie and I on socials, and let us know your favourite takeaways from this episode! Connect with Maggie on Instagram Connect with Maggie on TikTok Maggie's Website Maggie's TikTok Academy Connect with Darby on Instagram