
Brand Bites Episode 55 - They Lied! Busting Brand Myths
In this episode of Brand Bites, The Digi Dame dispels some branding myths to help you brand sweeter.

Episodes
55
Latest episode
Jul 2026
Language
EN-AU
Brand Bites with The Digi Dame offers bite-sized episodes where small business owners can learn about branding their business in quick and easily-digestible pieces. Your host, Cassandra (aka The Digi Dame) is a brand design specialist. She helps business owners and entrepreneurs to bake a delectable brand that is irresistible to their audience; as a child cannot resist licking the delicious cake batter off the spoon. If you need to add some sprinkles to your brand, this is the podcast for you. And there might be cake. Learn more at thedigidame.design

In this episode of Brand Bites, The Digi Dame dispels some branding myths to help you brand sweeter.

When everyone else zigs, I suggest that you zag. In this episode of Brand Bites, Cassandra shows you how to stand out against your competitors with print design when they're branding using a digital-only approach.

Do you want a bright colour palette for your brand's visual identity but you're struggling to get it right? This episode should help you to choose your colours strategically. Understand the basics of Colour Psychology - https://www.thedigidame.design/blog/colour-psychology The Coolors Contrast Checker - https://coolors.co/contrast-checker/112a46-acc8e5

In this bite-sized episode, The Digi Dame talks about conducting your own brand audit.

In this bite-sized episode, Cassandra answers some commonly asked questions about branding.

Are you using generative AI for your business branding? This episode may shock you.

Do you need to protect your business interests with a patent? In this episode, Cassandra provides a quick rundown on patents for small business.

In this episode of Brand Bites, Cassandra explains how to create brand values that are actually well, valuable!

How important to your brand is a branded email address? In this episode, Cassandra considers your options as a small business owner.

Feeling confused about the differences between the terms Brand, Branding, Brand Image and Brand Identity? In this bite-sized episode of Brand Bites, Cassandra explains these terms. For more on branding, visit https://www.thedigidame.design/
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