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Boutique Chat

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.


Last Episode Date: 14 June 2024

Total Episodes: 337

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14 June 2024
Five Minute Friday: How To Get The Most Out of Attending a Conference Once You're Home

Have you ever come home from a conference feeling inspired and ready to take on the world—only to get home and find you don't end up doing all the things you intended? This is an important Five Minute Friday episode, as I know many of you joined me at The Boutique Summit i...

6 min
11 June 2024
#613 Inventory Planning, Data-Driven Decisions, and Adaptive Strategies in Retail

There’s no way around it—you have to know your numbers! You probably hear this from us all the time, but if you’re not sure what that actually means or how to put it to work in your business, this episode is for you. Dane Cohen from Management One joins the show to hel...

35 min
7 June 2024
Five Minute Friday: The Secret to Getting on The Instagram Discover Page

Today I want to talk about growing on the 'Gram. And, actually, the concept I'm sharing today works across social channels. Listen in to learn about the 5-3-1 method of how to grow on Instagram using the algorithm to your advantage. Resources: Join The Boutique Hub Community...

6 min
4 June 2024
#612 The Art of Balance: Managing Two Careers, Embracing Vulnerability, and Market Expansion

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her busi...

38 min
31 May 2024
Five Minute Friday: Are You Ready to Lose It All?

I hate that I even have to share this message today, but I continue to see a major problem across the industry that I can't ignore. The issue? Copyright/trademark infringement. It's easier than you may think to fall into this trap, so if you don't want to risk losing everyth...

6 min
28 May 2024
#611 Inside Dallas Market Center: Retail Revelations and Trends

Do you truly know your customer, and if so, why stop at selling just clothes or gifts? Why not expand your reach and become a one-stop shop? In this episode, Cindy Morris, President and CEO of Dallas Market Center, joins us to discuss the importance of understanding your cu...

39 min
24 May 2024
Five Minute Friday: To Be Interesting, You Have To Be Interested

What does it take to get people interested in your business? You've gotta show up as the person you want to see. In this episode, Ashley challenges you to take a look in the mirror and reflect on how the energy you're bringing to the table could be influencing the way others...

3 min
21 May 2024
#610 Small Town Dreams to Big Time Success: Building a Business with Heart

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying ...

28 min
17 May 2024
Five Minute Friday: The Bus Rule

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's ...

5 min
14 May 2024
#609 Wholesale Buying Strategies and Trend Forecasting on Hubventory

If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us tod...

42 min
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