She Is A Leader - The Podcast for Women Creating Impact, Profit, and Peace in Their Business

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Jun 2026

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About the show

Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a digital entrepreneur, executive, or business owner, you'll discover practical strategies for team management, business automation, leadership development, and personal growth. No fluff, no cookie-cutter advice - just real conversations about what works when you're ready to step into bigger leadership while staying true to yourself. This isn't about following someone else's blueprint. It's about finding your unique leadership style and building a business that supports the life you want. Join us to explore frameworks that help you evolve as a leader without losing what makes you, you. Perfect for female executives, women entrepreneurs, business owners, and anyone ready to lead with both vision and heart. New episodes cover leadership strategies, business systems, team building, and the intersection of feminine wisdom and strategic action. She Is A Leader is brought to you by AskYvi.com, where visionary leaders find personalized support to transform their leadership impact through people-centered systems that scale.

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June 16, 2026Episode 7330 min

What If the Stars Know Your Business Better Than You Do with Aleksandra Ceho

What if your birth chart knows your business better than your strategy does? That's not a soft question. It's the one Aleksandra Ceho has been answering for CEOs, musicians, and entrepreneurs for years, and it changes everything about how you lead.Aleksandra is a professional astrologer and leadership strategist who uses natal charts the way Aristotle used philosophy with Alexander the Great, not to predict the future, but to understand the person making the decisions. In this episode, she breaks down why your weaknesses aren't failures, they're unsupported gifts. Why every good decision you've ever made came from your heart, not your mind. And how fear of money is running more businesses than most owners want to admit.This one will shift something inside you.Make sure you grab Aleksandra's free Star Power Resilience Guide: https://masterthestars.ac-page.com/starpowered-resilience--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟 Meet Aleksandra CehoWebsite: http://astrologerroyale.comInstagram: https://www.instagram.com/pallas.aleksFacebook: https://www.facebook.com/alex.ceho--------------🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 – What serious leaders get wrong about astrology00:47 – Aleksandra on what social media destroyed about her field02:30 – Why being educated used to mean calculating the stars by hand04:33 – The molds we never chose and the priorities we never questioned06:03 – What it actually takes to walk into a business room as an astrologer07:36 – What a session looks like: natal charts, blockages, and the path to unstoppable10:00 – Why there's no such thing as a weakness, only an unsupported gift11:51 – Heart vs. mind: your mind is a tool, so why does it keep running the show?13:10 – The question that silenced a room: name one good decision your mind made16:05 – The earbud moment: you control the tool, the tool doesn't control you17:31 – What your emotions are actually telling you about your priorities18:00 – Positive emotions mean you're getting closer. Negative ones? You're receding.24:07 – Fear of money: is your bank account making your business decisions?26:05 – The first thing to do if today's conversation shifted something--------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

June 9, 2026Episode 7226 min

The Real Reason Your Business Feels Stuck (And How to Fix It) with Rachel Minion

If your business is working but you still feel stuck, you don't have a marketing problem. You have a systems problem. And it's more common than anyone wants to admit.Rachel Minion has spent 25 years building marketing systems that work without the founder in the room. In this episode, she's direct about what creates momentum and what founders do instead that quietly kills it. You'll hear how she rebuilt her entire business in 21 days after losing her right-hand person, why she automated 100% of her team, and what she tells clients who insist their way isn't working. If you feel like you’ve been grinding without moving, this episode is for you.And make sure you grab Rachel's free playbooks: https://rockstarrandmoon.com/playbooks/--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟 Meet Rachel MinionWebsite: https://rockstarrandmoon.comLinkedIn: https://www.linkedin.com/in/rachelminionInstagram: https://www.instagram.com/rachminion/YouTube: https://www.youtube.com/@rockstarrandmoon/--------------🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 - Introduction01:29 - "Don't we all hate marketing?" the real reason it falls off03:35 - The founder problem: when passion doesn't transfer04:56 - How to narrow your target without losing everyone08:48 - What Rachel listens for when a client says "I'm stuck"10:48 - The question that changes everything13:24 - Why churn-and-burn ad agencies fail your business15:35 - Rachel loses her right-hand person and what she does next17:30 - 3am to 7pm, 21 days straight, rebuilding her business from the ground up18:07 - Automating 100% of her team and what that made possible21:09 - Why marketing is always the first thing cut (and why that's backwards)22:18 - The feast-and-famine grind cycle explained24:45 - The one action to take in the next 24 hours--------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

June 2, 2026Episode 7134 min

How to Hire Employees for a Small Business (And Keep Them) with Luby Purnell

You've been posting jobs, getting applicants, and still ending up with the wrong people. This episode is why, and what to change.Yvonne Heimann breaks down the exact hiring system she's built with her COO Luby Purnell. ClickUp automations that filter candidates before a single call, Easter egg tests that screen for attention to detail immediately, an AI agent that gives every applicant a 0-5 alignment rating, and a layered interview process that's caught people the system almost missed. But the bigger conversation is what happens after you hire: growth plans, pay schedules built on buying power, weekly async check-ins, and why treating your team like people isn't just nice, it's cheaper than replacing them.This is a real behind-the-scenes look at how a small business runs hiring without burning out the CEO. No theory. Just the system they're actually using.And if you haven't listened to part one yet, start there for the full picture!--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟Meet Luby PurnellLuby Purnell is the COO of AskYvi, the behind-the-scenes boss who built the hiring and team management systems that actually keep the business running. 🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 – Why you should listen to Episode 1 first (and why Yvi almost didn't hire Luby)01:51 – The ClickUp hiring system: forms, stages, and automated rejection emails03:20 – What those automated emails actually got them back05:07 – The two Easter eggs in every job application06:48 – The AI agent scoring applicants 0-5 before a human looks08:03 – How Yvi structures growth plans and position shifts after hiring10:24 – Why the first question after hiring is "where do you want to be?"13:07 – The internal pay schedule built on global buying power16:17 – Why keeping someone costs less than replacing them (the math)19:46 – The "hire fast, fire faster" debate and what they actually do instead21:00 – Blame the process, not the person: how they handle mistakes25:45 – What happened when a "solution" came back as a manual process27:16 – The 3x weekly async check-in system (Monday, Wednesday, Friday)31:52 – Hard skills are taught. What you can't teach.33:36 – The closing framework: how to stop gambling on every new hire--------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

May 26, 2026Episode 7037 min

Why Good Intentions Keep Blowing Up in Your Face with Matthew Riven

Have you ever tried to help and ended up the bad guy?Yvonne got kicked out of an event for giving feedback she thought was welcome. What followed was a real-time lesson in intent versus impact, the Karpman Drama Triangle, and why our best intentions sometimes cause the most damage.In this episode, Yvonne and her coach Matthew Riven break down what actually happened, where the communication ruptured, and what it looks like to stay in your adult when everything in you wants to react.If you have ever been misunderstood when you were trying to help, or spiraled over something someone said that they claim was no big deal, this one is for you.What you will take away:Why intent and impact are almost never the same thing, and what to do about itHow the drama triangle shows up in business relationships without you realizing itThe difference between rescuing and helping, and why it mattersWhat it means to check out the fantasy instead of acting on itWhy drama is always optional, even when it does not feel like it--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟 Meet Matthew RivenWebsite: https://stirinstitute.com/ Instagram: https://www.instagram.com/matthew.riven/YouTube: https://www.youtube.com/@MatthewRivenTikTok: https://www.tiktok.com/@matthew.riven--------------🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 | Introduction00:35 | Why intent vs impact matters01:54 | When is it okay to offer help? Setting the stage with Matthew Riven02:31 | The full story: giving feedback and getting kicked out of an event 04:50 | The logistics problem: why unclear event locations hurt attendees07:50 | The Karpman Drama Triangle explained11:55 | Rupture and repair: what to do when communication breaks down 14:48 | Drama is optional16:53 | Intent vs impact in real life20:48 | What is a "fantasy" in communication and why you need to check it out 24:42 | The right way to start a hard conversation 28:49 | Why "no emotions at work" is bad leadership and bad research 30:35 | Building a workplace culture where emotions are safe35:15 | Managing people through change vs managing them out --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

May 19, 2026Episode 6929 min

Build a Team That Can Run Your Business Without You with Daria Rudnik

What if the reason your business feels heavy isn’t the workload, but the way everything still runs through you?In this episode of She Is a Leader, Yvonne Heimann sits down with Daria Rudnik, a former Chief People Officer turned team architect, to talk about what really keeps leaders stuck in doing it all. Their conversation moves beyond delegation tips and into how teams are actually built, or not built, inside a business.Daria shares what she has seen across companies that thrive and those that quietly fall apart. The difference is rarely talent. It is whether a team knows how to operate without constant approval, whether people are connected to each other, and whether there is a shared purpose strong enough to guide decisions without the leader in the middle.What stands out is how much of this is never taught. Most leaders learn how to manage individuals, not how to design how people work together. That gap is where bottlenecks form, where trust breaks down, and where growth stalls even when the vision is clear.This conversation also brings up something more personal. Letting go is not just a strategy. It is an identity shift. It requires trust, restraint, and the willingness to stop proving you can do everything yourself.If you have been feeling like everything depends on you, this episode will likely hit closer than expected.Grab a copy of Daria's book here: https://www.amazon.com/dp/B0FN4S6P37/--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟 Meet Daria RudnikWebsite: https://dariarudnik.com/LinkedIn: https://www.linkedin.com/in/dariarudnik/YouTube: https://www.youtube.com/@dariarudnikcoachingX: https://x.com/DariaLRudnik--------------🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 | Introduction 02:12 | What strong teams do differently in times of crisis 08:42 | What a “team architect” does in practice 10:01 | The 5 pillars of a self-sufficient team 12:05 | How to build real connections inside your team 14:26 | Delegation struggles and learning to let go as a leader 17:35 | Signs your team might be too dependent on you 20:15 | Handling overwhelm and urgencies 25:01 | How to stop micromanaging and build trust gradually 28:08 | Final thoughts on building a team that runs without you --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

May 12, 2026Episode 6824 min

How to Start Hiring the Right People and Build a Team You Can Trust with Luby Purnell

What if the reason hiring keeps failing is not the people, but the way you are bringing them in?In this episode of She Is a Leader, Yvonne sits down with her business manager, Luby, to unpack what really changed inside her business after years of hiring out of urgency.This conversation moves past the usual hiring advice and into what actually makes a team work. They talk about why hiring for skill alone kept leading to frustration, and how shifting the focus to values, personality, and communication changed everything. It is not about finding the perfect resume. It's about understanding how someone thinks, how they handle pressure, and whether they truly align with how you operate.There is also an honest look at leadership. The hesitation people feel around being honest with their boss. The habits carried over from bad work environments. The tension between having deadlines and still leading with humanity.At its core, this is a conversation about trust. What it takes to build it, and what becomes possible when you do.If you have ever felt like you are doing everything yourself or constantly starting over with new hires, this might shift how you see your role as a leader.--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 | Introduction 02:43 | Meet Luby: From Assistant to Business Manager 04:00 | Concerns About Hiring Within Relationships 07:14 | Why Firing Multiple Assistants Is a Red Flag 09:27 | Why Values Matter More Than Skills in Hiring 11:22 | Using Personality and Communication in Hiring 13:01 | Why Communication Became Our Top Value 16:22 | Why Team Members Struggle to Be Honest at Work 20:24 | Why Taking Time Off Improves Productivity 23:09 | How We Structure a Business That Supports the Team 23:59 | What’s Coming in Part 2: Team Systems and Structure --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

May 5, 2026Episode 6728 min

How to Lead as a Woman in a Male-Dominated Industry with Hannah Hurckes

Building a business in a male-dominated industry comes with a different kind of pressure, one where you’re often underestimated before you even get the chance to speak.In this episode of the She Is a Leader Podcast, we explore what it really takes to lead when you’re constantly being questioned, labeled, or placed into expectations that were never built for you.I’m joined by Hannah Hurckes, founder and CEO of Boss Lady Logistics, who shares how she built her company in the logistics space while challenging outdated norms and redefining what leadership looks like for women.In this conversation, Hannah opens up about the moment she was asked “whose assistant are you?” at a conference, and how that experience shaped her confidence, resilience, and leadership style over time.We talk about leading by example, building trust within your team, and why your actions will always speak louder than trying to prove yourself.Hannah also shares how she approaches team culture, balancing high expectations with real support, and what it looks like to grow a business without losing the human side of leadership.If you’ve ever felt overlooked or underestimated, this episode will shift how you think about authority, leadership, and the way you show up.--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟 Meet Hannah HurckesWebsite: http://www.bossladylogistics.comLinkedIn: https://www.linkedin.com/in/hannahhurckes/Instagram: https://www.instagram.com/hannahhurckes/TikTok: https://www.tiktok.com/@hannahtherealbossladyYouTube: https://www.youtube.com/@hannahhurckesX: https://x.com/HannahHurckesFacebook: https://www.facebook.com/hannah.hurckes/--------------🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 | Introduction 02:30 | Facing gender bias in a male-dominated industry 04:30 | “Whose assistant are you?” defining moment 08:00 | What “Boss Lady” really means in leadership 12:30 | Setting boundaries without losing authority 15:00 | Managing teams with trust, not micromanagement 21:00 | Aligning employee growth with business goals 27:00 | The impact of compassionate leadership on business growth 33:00 | Balancing empathy with accountability as a CEO 36:00 | Boss Lady Logistics and future vision 42:00 | Breaking labels and rewriting the narrative--------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

April 28, 2026Episode 6623 min

FemAuthority: Your Business, Your Way

There’s something new I’ve been building… and it’s been sitting in the background for years.In this solo episode of the She Is a Leader, I’m taking you behind the scenes of starting my second company: FemAuthority.I talk about what led to this. The realization that something is missing in how we teach business. The frustration with “one way to do it” messaging. The push to build something that actually gives women and minorities the tools to create real, profitable businesses on their terms.But I also share the other side of this…The moments of “who am I to do this?”The back and forth between excitement and doubt.The reality of building something that’s meant to be bigger than you.If you’ve been sitting on a vision that won’t leave you alone… this one is for you.--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟Follow FemAuthorityInstagram: https://www.instagram.com/fem_authorityYouTube: https://www.youtube.com/@Fem_AuthorityTikTok: https://www.tiktok.com/@fem_authority🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 | Introduction 01:40 | I’m building a new company from scratch04:20 | Introducing FemAuthority and its mission08:20 | Building a business YOUR way10:30 | How FemAuthority will help women and minorities build profitable businesses14:00 | Dealing with imposter syndrome as a founder16:00 | The bigger vision: impact, nonprofits, and real change19:00 | Why systems and team support matter more than ever23:30 | What’s coming next and how to follow the journey --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

April 21, 2026Episode 6531 min

How to Find a Coach You Can Trust with Matthew Riven

When you start questioning the coaching industry, what do you actually find beneath the surface?In this episode of She Is a Leader Podcast, Yvonne Heimann is back with Matthew Riven for part two of their conversation. After unpacking a recent behind the scenes experience in part one, they zoom out to talk about the bigger picture and what’s really going on in the coaching space.They dive into why the word “coach” has started to lose trust, the rise of unqualified experts, and the red flags to watch for when choosing who to work with. From outdated programs to surface level promises, this conversation calls out what’s no longer working and why the industry is shifting.At the same time, they break down what good coaching actually looks like. From asking the right questions to respecting boundaries and helping clients find their own answers, this is a real look at coaching that creates change instead of dependency.This episode is about discernment, self responsibility, and understanding the difference between real support and empty promises.And this is only part two. If you haven’t listened to part one yet, go back to episode 161 to get the full story.--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟 Meet Matthew RivenWebsite: https://stirinstitute.com/ Instagram: https://www.instagram.com/matthew.riven/YouTube: https://www.youtube.com/@MatthewRivenTikTok: https://www.tiktok.com/@matthew.riven--------------🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 | Introduction 01:10 | The problem with the coaching industry today 04:20 | Red flags when choosing a coach 06:00 | The dangerous “I can fix you” sales tactic 11:00 | Understanding emotional triggers and reactions 14:00 | The truth about “Instagram coaches” 18:30 | What good coaching actually looks like 20:40 | The most powerful question a coach can ask 25:30 | Why one-size-fits-all advice fails 30:00 | Final thoughts and what to look for in a coach --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network

April 14, 2026Episode 6426 min

A Better Way to Lead, Work, and Build Your Business with Melissa Aarskaug

A business that truly supports your life isn’t built by pushing harder. It’s built by rethinking how you lead, work, and make decisions.In this episode of the She Is a Leader Podcast, we dive into what it actually looks like to move through burnout, redefine success, and build a business that feels aligned instead of overwhelming.I’m joined by Melissa Aarskaug, a cybersecurity executive, founder, and a mom, who shares her journey of navigating high-pressure environments, making bold career pivots, and choosing to lead with intention instead of constant hustle.In this conversation, Melissa opens up about what burnout looked like for her, the feeling of having “too many tabs open,” and the moment she realized something needed to shift.We talk about the pressure to have all the answers as a leader, why that belief falls apart in real life, and what leadership actually looks like when you’re making decisions without certainty.Melissa also shares how she started setting boundaries, reevaluating relationships, and taking back control of her time and energy to build a life and business that feel right.If you’ve been feeling stuck or overwhelmed, this episode will challenge how you think about leadership, success, and the steps it takes to move forward.--------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.--------------🌟 Meet Melissa AarskaugWebsite: https://www.executiveconnectexperience.com/ LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/ YouTube: https://www.youtube.com/@ExecutiveConnect --------------🌟Connect with Yvihttps://instagram.com/askyvihttps://www.facebook.com/AskYvi/--------------🏆 Highlights 🏆00:00 | Introduction 05:00 | What Burnout Really Feels Like 08:30 | First Steps to Overcoming Burnout & Reclaiming Focus 10:20 | How Leadership Changes as You Grow in Business and Life 13:20 | The Biggest Leadership Myth 16:10 | Letting Go of Control and Trusting Yourself as a Leader 20:10 | Self-Trust, Intuition & Making Bold Decisions 22:45 | Feeling Stuck in Business? How to Move Forward 25:30 | Final Thoughts: Leadership, Courage & Building Your Own Path--------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm : https://askyvi.tips/transistorfm--------------Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIALProud member of the podmatch network