Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has turned her success into your success. Don't miss out on the secrets, tips, and best practices to grow a 7 or 8 figure boutique business.
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June 5, 202627 min
Why Boutiques Financially Fail
3 reasons your boutique isn't as profitable as it should be:1. Your financial plan only looks at sales — not loans, taxes, owner pay, or savings. If those aren't in there, the plan doesn't work.2. You're buying inventory with your gut instead of a buying plan by department by month. That gap costs you more than you know.3. You're avoiding your numbers because nobody taught you how to read them. You can't fix what you won't look at.All three of these are fixable. That's what Profit Power Tools does.Comment PROFIT and I'll send you the link.
May 11, 202631 min
The Whole Truth About My ADHD Diagnosis
On my YouTube channel I shared that I was diagnosed with ADHD. That was true — but it wasn't the whole story.In this episode I'm sharing the full picture: I have AuDHD — autism level one and ADHD together — and what that combination actually looks like in a business context. I'm talking about rejection sensitivity dysphoria (RSD), how I experience both the scattered and the hyperfocused sides of my brain, the sensory challenges I've had to navigate, and the specific tools and resources that are genuinely helping me right now.This episode is for you whether you have a diagnosis or not. A lot of what gets labeled as "bad at business" in boutique owners is actually an undiagnosed brain trying to work in the wrong system.🎥 Watch the companion YouTube video: https://www.youtube.com/watch?v=BogG5x_Pm-Y&t=10s🔓 Try the Inner Circle FREE for 14 days: https://www.boutiquetrainingacademy.com/circle📚 Resources mentioned:- Study With Me (Pomodoro/ADHD music): https://youtu.be/74cOUSKXMz0?si=CUB7MYr8zAF7wYDq- ADHD Chatter Podcast: https://www.youtube.com/@ADHD_Chatter_Podcast- Claude AI: claude.ai- Mom on the Spectrum: https://www.youtube.com/@MomontheSpectrum- Loops earplugs: https://a.co/d/04ST6psa- Noise canceling headphones: https://a.co/d/0anEOrYu , https://a.co/d/039YsH9L , https://a.co/d/06Mb9Oqm- Fidget tools: https://a.co/d/04ChWfr9 , https://a.co/d/060twfBO , https://a.co/d/0j733g6o- Mini trampoline / walking pad: https://a.co/d/0b09Q4uM , https://www.vulyplay.com/en-US/trampolinesEmail: hello@boutiquetrainingacademy.com
May 4, 202622 min
Is 2026 Weird? What are other boutique owners doing?
This week I'm pulling back the curtain on one of my Inner Circle membership calls — a raw, unfiltered strategy session with boutique owners who are navigating the second half of 2026 in real time.We cover inventory, marketing, content, and the one question most boutique owners are too scared to ask themselves. If you've been feeling behind, stuck, or just off-track — this is the conversation you need.🎥 Watch the companion YouTube video: https://www.youtube.com/watch?v=BogG5x_Pm-Y&t=10s🔓 Try the Inner Circle FREE for 14 days: https://www.boutiquetrainingacademy.com/circleTopics covered:Why your best sellers might be telling you something you're ignoringThe content mistake that's silently killing boutique conversionsWhat your sell-through data is actually saying about your customerWhen it might be time for a brand pivot — and how to know
January 3, 202619 min
How to Start a Boutique in 2026 | Online vs Brick & Mortar
If you want to start a successful boutique business in 2026, you need to have a plan. This video is a guide for new boutique owners on how to start a boutique in 2026. Whether you're starting an online boutique, brick and mortar boutique, women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise, you'll want to watch this video to learn the boutique tips and boutique advice you need to start a successful boutique business in 2026.Free training - The New Way to Start a Profitable Boutique: https://www.boutiquetrainingacademy.com/registration-pageSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/Facebook: https://www.facebook.com/stylishandsuccessfulListen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.comWebsite: https://www.boutiquetrainingacademy.comSubscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusiness
November 23, 202512 min
Boutique Owner FAQ 2026: Top Boutique Owner Questions Answered
Thinking about starting or growing your boutique in 2026? Maybe you have questions and wish you could pick the brain of a seasoned boutique owner or retail expert with your most frequently asked questions (FAQ's)? You're in the right place! In this video, retail expert and founder of Boutique Training Academy, Emily Benson, answers the most frequently asked questions every boutique owner has... from photography and vendors to shipping, social media, and SEO... and more! Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored episode. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusiness
November 4, 202519 min
Boutiqueland Digest: Boutique Update Fall 2025
If you want to build a profitable boutique business in 2025 and beyond, you need to have a plan. This episode is an update for boutique owners on the state of the boutique industry right now. Whether you own a women's clothing store, children's boutique, gift boutique, Etsy store, or more, you'll want to tune in to this episode to learn the boutique tips and boutique advice you need to grow a successful boutique business in 2025.Join my Inner Circle: https://www.boutiquetrainingacademy.com/circleJoin Profit Power Tools: https://www.boutiquetrainingacademy.com/power-toolsSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusiness
September 8, 202517 min
Which POS System For Boutiques is Best in 2025? Shopify vs. Square vs. CommentSold
Which POS System for Boutiques is the best choice as a boutique owner in 2025? If you’ve been wondering how to choose between Shopify, Square, and CommentSold, this video is your complete guide to choosing the best point of sale system for your boutique.As a boutique owner, your POS system is more than just a way to ring up sales! It’s the backbone of your business. From inventory management to customer tracking to online integration, the right boutique POS system can save you time, money, and stress.In this video, I break down:Which POS system for boutique businesses is the best in 2025Shopify POS for boutiques: pros, cons, and when to use itSquare POS for boutiques: strengths, weaknesses, and best fitCommentSold POS for boutiques: who it works for and who it doesn’tThe best POS system for boutique owners who sell in-store vs. onlineWhat to look for when comparing boutique POS systemsThe best POS system for boutique businesses in 2025 comes down to your unique needs — Shopify vs. Square vs. CommentSold each has its place. I’ll walk you through real-world examples so you can make the right choice for your store.If you’ve been searching for:best POS system for boutique 2025Shopify vs. Square vs. CommentSoldhow to choose a boutique POS systemboutique POS system comparisonretail POS for small business boutiques…then this video is for you!👉 Watch now to find out: Which POS system is best for boutiques in 2025? Shopify vs. Square vs. CommentSold. Sign up for Shopify here: https://shopify.pxf.io/vP37D3Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusinessMentioned in this episode:How To Start A Clothing Boutique Business: Free WebinarTo register for the free, on-demand webinar enter your details here: https://www.boutiquetrainingacademy.com/registration-pageWork On Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.
You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forward
August 31, 202517 min
How to Choose a Name For Your Boutique Business, Retail Store, or E-Commerce Site
How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right! In this video, you’ll learn how to choose a name for your boutique business, retail store, and/or e-commerce site that will help you stand out, attract your ideal customers, and set the right perception of value. You’ll learn:How to name your retail store, your online boutique, or your e-commerce siteWhat not to name your boutique business (and common mistakes to avoid)How to decide on a name for your boutique that customers rememberWhy the right boutique name can actually help you charge moreToo many boutique owners pick names that are hard to spell, hard to say, or simply confusing. In this video, I’ll walk you through what makes a boutique name strong, share examples of names to avoid as a new boutique, and give you the tools to feel confident naming your store.If you’ve been searching “how to name your online shop” or “how to name your new boutique,” this video is the guide you need! By the end, you’ll know how to choose a boutique name that feels authentic to you, connects with your dream customers, and builds long-term brand value.Starting a boutique or retail store? Click Here for the Free Training: "How To Start A Successful Clothing Business"Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusinessMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.
You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025Transform Your Boutique's Profitability with Our Fall Planning TrainingAre you ready to revolutionize your boutique's buying strategy? Join Emily as she shares her proven method to create a buying plan that guarantees increased sales and profits. In this 90-minute training, you'll learn how to accurately predict your monthly sales by category and reverse engineer your buying strategy to hit your goals. Say goodbye to guesswork and hello to a profitable future!
Don't miss out on this opportunity to end the year profitably. Visit http://www.boutiquetrainingacademy.com/fallplan to get started today!
#BoutiqueSuccess #BuyingPlan #ProfitBoostFall Planning Training
August 11, 202519 min
Summer To Fall Boutique Strategy: How to Plan Promotions & Time Your Fall Launch
The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it!From tax-free weekends and Labor Day events to shifting your color palette and clearing old stock, this seasonal transition strategy for boutiques will help you end summer strong and start fall with momentum. You’ll learn how to plan promotions that excite your customers, when to introduce fall inventory, and what to expect in the months leading up to the holiday rush.Whether you’re navigating the summer slowdown or gearing up for your biggest boutique sales this fall, this video will help you boost profits and make smart inventory moves.Say hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!Mentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.
You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business
July 26, 202510 min
What Inventory to Buy For Your Boutique This Fall | Summer To Fall Profit Plan Part 2
If you’re wondering how to buy boutique inventory for fall, how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you! Emily Benson walks you through how to plan boutique inventory for profit, including how to use past data to guide your buys, how to create an effective budget, and how to buy boutique inventory with confidence this fall.Whether you’re just getting started or you’re an experienced boutique owner prepping for your most profitable season yet, this boutique inventory buying guide will help you take action now. In this episode, you’ll learn:How to plan your boutique product assortment based on past salesWhere to buy inventory for fall (in person or online)How to set a smart buying budget by categoryWhen to buy boutique inventory and when to hold funds for trendsTips to turn inventory faster and avoid cash flow problemsSay hi on social:Instagram: https://www.instagram.com/stylishandsuccessful/ Facebook: https://www.facebook.com/stylishandsuccessful Listen to the Podcast: Boost Your Boutique on Apple Podcast, Spotify and Stitcherhttps://bit.ly/boostyourboutiqueJoin the Facebook Group: https://www.emilyfbgroup.com Website: https://www.boutiquetrainingacademy.com Subscribe to my YouTube Channel: https://www.youtube.com/@Emilyboutique?sub_confirmation=1Questions?Comment below or email me at hello@boutiquetrainingacademy.comDisclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!#EmilyBenson #BoutiqueBusinessMentioned in this episode:Work on Your Shop Event- September 21, 2025Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity.
You’ll leave with:
✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan
✅ A fresh perspective on your numbers and goals
✅ The energy and confidence to move forwardWork on Your Shop Event- September 21, 2025How To Start A Clothing Boutique Business - Free On-Demand WebinarHere is the link to register for the free, on-demand training:How To Start A Clothing Boutique Business
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