Bold Business Owners Podcast

Hosted by Zhen Jun (ZJ) Chang

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Dec 2025

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About the show

Hi I am ZJ! I am a business strategist and coach for entrepreneurs. In this podcast I will share tips on strategy and business and take you with me on my entrepreneurial journey, behind the scenes stories on being a business owner, personal development junkie and mom of three young kids. I am hoping to inspire you insights, (business) tips and lessons learned on building a business and life that you are passionate about. Happy listening! Follow me on Instagram: https://www.instagram.com/zjmeansbusiness/ Visit my website: www.zjmeansbusiness.com

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46 recent

December 1, 202513 min

46. How to turn your sales goals into daily action

Setting a sales target sounds great in theory, but what do you actually do on a daily basis to reach it?This is where most entrepreneurs get stuck. The number feels big and the next steps feel unclear. And now the goal becomes something you “hope” to reach instead of something you intentionally work toward.In this episode, I’m breaking down a simple, practical process to turn your sales goals into clear, repeatable actions you can take every single week, without overwhelm, confusion, or second-guessing.In this episode, you’ll discover:Why sales targets feel abstract (and how to make them actionable)The five-step process I use with clients to translate goals into concrete activitiesHow to reverse-engineer your numbers so you know exactly what to focus onThe simple math behind your clients, calls, proposals, and conversionsHow to build a sales routine that helps you grow consistently, quarter after quarter🎧 Listen to the full episode to learn how to create a sales rhythm that supports your goals — instead of hoping momentum will magically happen.Free resource: Your Sales Activity PlannerTo make this even easier for you, I created a one-page Sales Activity Planner that helps you:Break your goals into the right numbersMap out your pipeline and conversionsTurn your goals into weekly sales habitsPlan exactly what to do each week to stay on track📥 Download your Sales Activity Planner here:https://www.zjmeansbusiness.com/f/sales-activity-plannerWant personalized help? Book a Free Sales Boost CallIf you want clarity on your sales strategy, your numbers, or the exact actions you should be focusing on, you can book a free Sales Boost Call with me.It’s a 30-minute 1:1 session where we look at your current sales approach and I’ll give you at least three practical, personalized tips to increase your sales effectiveness.📞 Book your Free Sales Boost Call here:https://tidycal.com/zjmeansbusiness/free-sales-boost-session

November 21, 202515 min

45. Scaling your business with productized services

If scaling your service-based business has ever felt confusing or impossible, this episode will give you clarity.In this episode, I’m breaking down how to shift from “custom everything” to a streamlined, productized way of working, so you can grow without adding more hours, hiring a big team, or burning out.In this episode, you’ll discover:Why offering too many custom services slows down your growthHow productizing your service increases efficiency and resultsThe exact process to build a scalable, productized offerWhy choosing one client and one core problem unlocks real scalabilityHow standardization helps you market, sell, and deliver better🎧 Listen to the full episode to learn how to create services that are scalable, easier to deliver, and easier to sell — without losing the quality or depth of your work.If you’re ready to strengthen your offer, simplify your services, or scale more strategically, book a free Discovery Call.--Free resources to help you strengthen your sales and proposals1. Book a Free Discovery CallIf you’re ready to strengthen your offer, simplify your services, or scale more strategically, book a free Discovery Call.We’ll look at your business together, uncover opportunities for growth, and discuss what your next steps could be.📞 Book your Discovery Call here:https://tidycal.com/zjmeansbusiness/discovery-call2. The 6 Questions Every Winning Proposal Must AnswerThese are the exact questions your prospects are thinking — but not saying — when they’re reading your proposals.Answer them clearly, and turning a lead into a client becomes so much easier.Get the guide here:https://zhenjunchang.plugandpay.nl/checkout/guide-the-6-questions-every-winning-proposal-must-answer-to-win-the-client3. High-Impact Discovery Call GuideLearn how to lead a discovery call that positions you as the expert, sells the value before the proposal, and sets the tone for a yes.Download it here:https://zhenjunchang.plugandpay.nl/checkout/pre-proposal-checklist-12-ways-to-upgrade-your-lead-conversation

November 13, 202511 min

44. Why you shouldn’t ask client what they want from you

Do you ever let your prospect decide what they think needs to happen? You try to be helpful and flexible.It comes from a good place, but it almost always pulls them further away from the result they actually want.In this episode, we dive into why you need to stay in the expert role, how to guide clients without feeling pushy, and how to design a process that gets results (even when clients resist parts of it).In this episode, you’ll discover:· Why letting clients decide the “how” dilutes your process and hurts their results· The real reason clients choose the path of least resistance· How to hold your authority without feeling rigid or controlling· What to do when clients resist certain steps· How to sell what they want while giving them what they need — without breaking trustIf you are ready to strengthen your sales, sales conversation and proposals, I've got some free resources to help you get started:1. High Impact Discovery Call GuideLearn exactly what to discuss in a discovery call so your prospect feels understood, guided, and ready to say yes — even before they see your proposal.📥 Download it HERE:2. The 6 Questions Every Winning Proposal Must AnswerThese are the six questions your prospects are already thinking — but rarely saying out loud. When your proposal answers these, signing becomes the obvious next step.📥 Get the guide HERE:3. Free Sales Boost SessionA 30-minute call where we look at your current sales process, identify gaps, and uncover at least 3 personalized ways you can boost your sales right now.📞 Book your session HERE--Connect with me on INSTAGRAM: @zjmeansbusiness Connect with me on LINKEDIN: Zhen Jun Chang Subscribe to never miss an episode and while you're here, leave me a 5-star rating!

November 6, 202511 min

43. 3 ways to articulate your value better so your prospect says YES

If you ever feel like potential clients don’t fully see the value of what you offer, even though you know your service is worth it, this episode is for you.You’ll learn how to clearly communicate the value of your work so your prospect instantly understands why working with you is the obvious choice.In this episode, you’ll discover:Why “fancy” language and industry jargon make your offer less clear (and what to say instead)How to translate your features into tangible outcomes clients actually care aboutSimple ways to make your results more specific and measurableThe key to using your client’s exact words to build connection and trust· How to tie your value to emotion and urgency so it sticks🎧 Listen to the full episode to learn how to make your offers, proposals, and conversations crystal clear — and turn more prospects into clients who say YES.👉 Want help making your value impossible to ignore?Book your free Sales Boost Session — a 30-minute call where we’ll dive into your business and uncover 3 practical tips to help you communicate your value and boost your sales.📥 Book your free Sales Boost Session hereOr if you’re ready to explore how we can work together more deeply,book a free Discovery Call to discuss how I can help you improve your sales and grow your business strategically.📞 Book your Discovery Call here

October 30, 20259 min

42. Are you letting your client determine your price? Here is why you shouldn't.

If you’ve ever adjusted your price because a client said they didn’t have the budget? Well, then this episode is for you.It might seem harmless or even helpful to be flexible, but when you let your client dictate the price, you shift the power dynamic in your sales conversation.In this episode, you’ll discover:What really happens when you let clients steer the pricing conversationHow this small “flexible” act can damage your authority and positioningThe hidden cost of saying yes to price cuts (beyond profit)What to do instead when a client mentions budget early in the conversationHow to lead the conversation with value instead of price🎧 Listen to the full episode to learn how to take back control of your pricing and position yourself as the expert — not just another vendor.👉 Want to learn how to price your services without undervaluing yourself?Watch my 40-minute masterclass on pricing with confidence. It will help you:· Understand the psychology behind pricing· Communicate your value clearly· Stop discounting your expertise and attract better-fit clientsGet your instant access HERE .

October 10, 202519 min

41. 6 Key Questions you must answer to win your proposal

Are you spending hours crafting proposals only to hear "we'll think about it" or "the budget isn't right," then this episode is for you. Most proposals fail because they don't answer the critical questions your clients are silently asking themselves, not because you are considered ‘too expensive’. In this episode, I break down the 6 key questions every winning proposal must answer to help your clients see your value, trust your process, and confidently say yes, even before they see the price. Whether your proposals are converting at 20% or you're constantly competing on price, this framework will change how you sell your services. In this episode you’ll learn:Why most proposals are written from the wrong perspective (and how to flip that)The hidden questions running through every buyer's mind when they read your proposalHow to position your solution so clients believe it will work specifically for themThe critical mistake that makes clients focus on price instead of valueWhy trust in a proposal is different from trust on your website or social mediaHow to make your investment feel like a no-brainer (without dropping your price) Guides I talk about in the episode 1. Free Guide: The 6 Questions Every Winning Proposal Must Answer – grab the full breakdown with examples, tips, and pitfalls to avoid in your proposal HERE2. Download: 12 High-Impact Discovery Call Questions – the right questions to ask so you can write better proposals and even close deals on the call. Grab it HERE Happy listening! Connect with me on INSTAGRAM: @zjmeansbusiness Connect with me on LINKEDIN: Zhen Jun Chang Subscribe to never miss an episode and leave me a rating! PS: Whenever you’re ready there are a couple of ways I can help you grow your services based business with clients that value what you have to offer. 1. In a free 1:1 strategy session, I’ll show you the specific opportunities I see for you, and how I can support you in building a business that’s simpler, more profitable, and deeply aligned with how you work best.This isn’t a generic audit. It’s a strategic conversation for entrepreneurs who are ready to grow with clarity and intention Plan your strategy session here.2. Work with me 1 on 1. Curious about my services and want to know more about how I can help you? Have all your questions answered by booking a 15 min call with me here. Help me reach more business owners like you by leaving me a 5 star rating.

September 25, 202514 min

40. Why doing sales feels hard and how to make selling easier

If you’re a service-based entrepreneur who feels that selling your services is harder than it should be, this episode is for you. I’m breaking down the reasons why sales often feels overwhelming and what you can do to make it easier, more natural, and even enjoyable.In this episode, you’ll discover:Why your beliefs about sales could be making it harder than it needs to beThree common reasons sales feels difficult (and how to fix them)How to reframe sales so it feels like service, not pressurePractical tips to build confidence in your offer and process🎧 Listen to the full episode to shift the way you approach sales.👉 As a bonus, download my free Proposal Intake Guide: a checklist with the key questions you should ask in your first intake call before sending out a proposal. Using this guide will help you:· Collect the right information up front· Write proposals that hit the mark· Dramatically improve your chances of getting a yesDownload it here

September 17, 202518 min

39. Busy? Here is what to eliminate to make your business growth possible!

Feeling busy but not actually moving forward? In this episode, we’re talking about what’s really keeping you stuck, and it’s probably not what you think. If you’ve been adding more to your plate hoping it’ll lead to growth, this conversation will help you take a step back, reset, and refocus on what actually matters in your business.In this episode, you’ll learn:- Why doing more isn’t always the answer to growth - The real reason you might feel stuck (even if your business is doing “well”)- What a strategic reset looks like — and when you need one- How to identify what’s quietly draining your time, energy, and focus- Simple but powerful ways to create space for aligned growth Happy listening!Connect with me on INSTAGRAM: @zjmeansbusiness Connect with me on LINKEDIN: Zhen Jun Chang Subscribe to never miss an episode and leave me a rating! PS: Whenever you’re ready. There are currently 3 ways in which I can help you to run and grow your business with ease.1. Ready for a business that actually works for you? If you’re avisionary business owner with a unique perspective, and you’re done with strategies that don’t fit, then let’s talk. 15 min call with me here. Did you already leave me a review? If not, all you have to do is go to Bold Business Owners Podcast and leave a review.

December 9, 202417 min

38. How I won clients that declined working with me before

Did you prospect decline your offer? If that happened to you then in this episode, you'll learn what you can do about this. If you'd like this episode, please subscribe and leave me a rating so that other people can find me too. Book your free Sales Boost Session To book your Sales Boost Session with me go to this link: https://tidycal.com/zjmeansbusiness/free-sales-boost-session The Sales Elevator (beta) What would it mean for you if your current sales efforts could actually start producing the results you’ve been working so hard for? Let me help you take a strategic approach to your sales and check out my 1 on 1 program The Sales Elevator. Until 15th of December for a pilot investment (1.200 eur off!). Check it out here: https://www.zjmeansbusiness.com/the-sales-elevator

December 9, 202415 min

37. 5 Tips for pitches and proposals that get you new clients

In this episode, I’m walking you through a couple of tips to improve your pitches and proposals to clients, so they can't wait to say yes to your offer. Happy listening! Pssstt.. have you signed up for the Free live Monthly Alignment and Review sessions I host online? Stay on track in your business, plan your month ahead to reach your goals and learn and get inspired during the mini Masterclass. Sign up here and see you soon! https://www.zjmeansbusiness.com/masterclasses-workshops Follow me on INSTAGRAM: @zjmeansbusiness Follow me on LINKEDIN: Zhen Jun Chang Subscribe to never miss an episode and leave me a rating! PS: Whenever you’re ready. There are currently 3 ways in which I can help you to run and grow your business with ease. 1. Get tips and advice: book your FREE strategy session I help business owners run and grow their business with more ease. If you are a forerunner in your market, with a unique view on how you help and serve others and you are ready for a business that truly works for you and willing to spend an hour in your agenda to have a strategy session with me then you will learn the opportunities I see for you and how you get my coaching. Plan your strategy session here. 2. Work with me 1 on 1. Curious about my services and want to know more about how I can help you? Have all your questions answered by booking a 15 min call with me here. 3. Download the Free Finance template – with instruction videos - that will help you gain more control over your finances and help you have more insights for decision making here. 4. Listen to the Bold Business Owners Podcast: In this podcast I am sharing tips, tricks and strategies to run and grow an aligned business with more ease. Listen to the podcast here. Did you already leave me a review? If not, all you have to do is go to Bold Business Owners Podcast and leave a review.