Bodacious Women in Cannabis

Hosted by Susan Burns

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Jul 2025

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On the Bodacious Women in Cannabis podcast, your host, Susan Burns, encourages women business leaders in the Cannabis industry to share their journeys and expertise and discuss the power of being bold, brilliant, and having fun in the workplace.. We cover topics like Stepping Out of Your Comfort Zone,How Following Your Passion Can Bring In Money and Allow You To Make The World A Better Place . Most importantly, we let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing real stories from real people making a real impact in the Cannabis industry. We believe that every individual has a unique and powerful message that can positively impact the world.

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43 recent

July 11, 202526 min

Resilience, Grit, and Sass: Katelyn Koskey Journey in the Cannabis Industry

From Dispensary Manager to VP of Client Success: Katelyn Koskey's StoryWelcome to another episode of the Bodacious Women in Cannabis podcast! I'm your host, Susan Burns, a cannabis lawyer and founder of Botanicals for Boomers. Today, I had the pleasure of speaking with Katelyn Koskey, the Vice President of Client Success at Point7 Group, a leading cannabis business management firm.Katelyn shared her journey in the cannabis industry, starting from her early days managing dispensaries to her current role at Point7 Group. She detailed the comprehensive services Point7 offers, from pre-legalization support to post-licensing operational guidance. Katelyn emphasized the importance of authenticity and human connection in their approach, which sets Point7 apart in the industry.We delved into Katelyn's unique role as VP of Client Success, where she combines business development with project management to ensure clients' success from initial contact through to operationalization. Katelyn's favorite part of her job is the human interaction and the satisfaction of helping clients win licenses and start their businesses.Katelyn also opened up about her personal challenges, including entering the industry without a college degree and overcoming barriers through hard work and networking. Her resilience, grit, and willingness to learn have been key to her success. She shared valuable advice on putting oneself out there and the importance of continuous learning in the ever-evolving cannabis industry.We also discussed the fascinating science behind cannabis, the impact of different cannabinoids and terpenes, and the ongoing research that keeps the industry dynamic and exciting.Katelyn's journey is a testament to the power of perseverance and passion. Her story is inspiring for anyone looking to make their mark in the cannabis industry. You can connect with Katelyn and follow Point7 Group on their social media platforms and website. TIMESTAMP00:00:16 - Introduction to Bodacious Women in Cannabis Podcast00:00:31 - Meet Your Host: Susan Burns00:01:04 - Guest Introduction: Katelyn Koski00:01:24 - Working Together on License Applications00:01:51 - Overview of Point7 Group00:03:21 - Point7 Group's Services and Phases00:04:42 - History and Growth of Point7 Group00:05:18 - Role of VP of Client Success00:06:53 - Favorite Part of the Job00:08:23 - Katelyn's Background in Dispensary Management00:09:50 - Overcoming Challenges Without a College Degree00:13:01 - Advice for Job Seekers in the Cannabis Industry00:13:47 - Why Katelyn Chose the Cannabis Industry00:16:17 - The Science and Complexity of Cannabis00:18:25 - The Versatility of the Cannabis Plant00:18:48 - The Impact of Cannabis Prohibition00:19:34 - Katelyn's Career Milestones00:22:08 - Reflecting on Career Achievements00:23:58 - What Makes Katelyn Bodacious00:25:50 - How to Connect with Katelyn and Point7 Group Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

July 2, 202532 min

From Lab Equipment to Cannabis: Catherine Sidman's Journey

The Intersection of Cannabis and Technology with Katherine SidmanIn this episode of the Bodacious Women in Cannabis podcast, I had the pleasure of speaking with Catherine Sidman, a seasoned professional in laboratory equipment sales who has been focused on the cannabis industry since 2010. Catherine shared her unique journey into the cannabis space, highlighting how her technical sales background and people skills made her a perfect fit for this evolving industry.We delved into the intricacies of laboratory equipment used in cannabis extraction, discussing how these tools, although not unique to cannabis, play a crucial role in ensuring product safety and quality. Katherine explained the importance of vacuum ovens in the extraction process, drawing parallels to their use in other industries like pharmaceuticals and medical devices.Our conversation also touched on the challenges faced by cannabis businesses, particularly around access to monetary systems and the regulatory landscape. Katherine emphasized the resilience and passion of cannabis operators, many of whom are multi-generational and deeply committed to the plant.We explored the differences and tensions between the hemp and regulated cannabis markets, especially in light of recent legislative changes and the potential rescheduling of cannabis to Schedule 3. Catherine shared her insights on how these developments might impact the industry and the importance of normalizing cannabis use.One of the highlights of our discussion was Catherine's love for the cannabis industry culture. She spoke passionately about the sense of community and support that exists among industry professionals, particularly at in-person events and conferences.To wrap up, Catherine shared her contact information and encouraged listeners to connect with her on Instagram, LinkedIn, and the Future 4200 forum. https://www.linkedin.com/in/catherinesidman/ 00:00:16 - Introduction to Bodacious Women in Cannabis Podcast00:00:30 - Meet Your Host: Susan Burns00:01:02 - Guest Introduction: Katherine Sidman00:01:33 - Katherine's Journey into Laboratory Equipment Sales00:02:27 - Transition to Cannabis Industry00:03:11 - Unique Aspects of Cannabis Laboratory Equipment00:04:05 - Challenges in Cannabis Business Transactions00:04:49 - Learning from Industry Pioneers00:05:32 - Importance of Vacuum Ovens in Cannabis Extraction00:07:21 - Simplifying Extraction Processes00:09:02 - Vacuum Processing Explained00:10:16 - Introduction to Butane Honey Oil (BHO)00:11:28 - Benefits of Non-Combustible Cannabis Products00:12:57 - Safety and Regulation of Solvents00:14:39 - Comparison with Other Industries00:16:17 - Passion for the Cannabis Industry00:18:33 - Reflections on the 2018 Farm Bill00:20:00 - Challenges in Cannabis and Hemp Regulation00:22:00 - Impact of Rescheduling to Schedule 300:24:26 - Market Demand for Low-Dose Products00:25:46 - Regulatory Discrepancies Across States00:26:31 - Passionate People in the Cannabis Industry00:27:36 - Unique Bodaciousness in the Cannabis Industry00:28:19 - Importance of In-Person Events00:29:38 - Cannabis Industry Culture00:31:19 - Where to Find Katherine Sidman Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

June 26, 202546 min

Breaking the Grass Ceiling: Ashley Picillo's Journey in Cannabis

Building a Cannabis Business: Insights from Point7 Group's Ashley PicilloIn this episode of the Bodacious Women in Cannabis podcast, I had the pleasure of speaking with Ashley Picillo, the Founder and CEO of Point7 Group and author of "Breaking the Grass Ceiling: Women, Weed, and Business." Ashley shared her fascinating journey into the cannabis industry, which began somewhat accidentally in 2014 when she was working on a non-cannabis project in Colorado. Her path led her to meet influential figures in the industry, and she eventually founded Point7 Group, a management consulting firm dedicated to cannabis.Ashley discussed the challenges and opportunities she faced while building her business, emphasizing the importance of compliance in the cannabis industry. She highlighted how Point7 Group helps clients achieve licensure and maintain compliance, ensuring they have the knowledge to operate autonomously. Ashley also touched on her second business, Grove Cannabis, which provides fractional compliance services to small and mid-sized operators.We delved into her book, "Breaking the Grass Ceiling," which explores the role of women in the cannabis industry. Ashley reflected on the progress and setbacks women have faced in this space, noting that while there are opportunities, the industry still mirrors many of the challenges seen in other sectors.Throughout our conversation, Ashley's commitment to honesty, ethical business practices, and supporting women in the industry shone through. Her insights and experiences offer valuable lessons for anyone looking to navigate the ever-evolving world of cannabis.Listeners can connect with Ashley and learn more about her work through the Point7 Group website and her social media channels. It was an inspiring and enlightening discussion, and I hope you find it as engaging as I did. 00:00:16 - Introduction to Bodacious Women in Cannabis Podcast00:00:32 - Meet Your Host: Susan Burns00:01:07 - Guest Introduction: Ashley Pacillo00:01:43 - Early Collaboration and Insights00:02:23 - Ashley's Journey into the Cannabis Industry00:06:00 - Founding Point7 Group00:09:26 - Core Focus of Point7 Group00:11:08 - Importance of Compliance in Cannabis00:13:58 - Challenges with Changing Regulations00:15:14 - Educating Regulators and Social Equity Programs00:22:19 - Inefficiencies in State Compliance00:22:30 - Ashley's Book: Breaking the Grass Ceiling00:28:00 - Women in Cannabis Industry: Challenges and Opportunities00:30:01 - Overcoming Challenges and Building a Business00:34:22 - Coping Skills and Support Systems00:37:07 - Realities of the Cannabis Industry00:38:22 - What Makes Ashley Bodacious00:41:19 - Core Values and Leadership00:44:50 - How to Connect with Ashley Pacillo Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

June 19, 202531 min

Empowering Women in Cannabis: A Conversation with Heidi Whitman

Breaking Barriers: Women Leading the Cannabis Revolution In this episode of the Bodacious Women in Cannabis podcast, I had the pleasure of speaking with Heidi Whitman, a dynamic and inspiring cannabis industry consultant. Heidi shared her incredible journey into the cannabis industry, which was deeply influenced by her father's use of cannabis for mental health and her own experiences with holistic veterinary care.Heidi's story is one of resilience and passion. She recounted how her father's struggle with cancer and the inability to provide him with cannabis in a Tampa hospital in 2000 sparked her determination to bring cannabis into empathetic healthcare settings. This drive led her to create the Naked Leaf brand, focusing on natural health products for both people and pets, which she successfully launched in the UK in 2018.Throughout our conversation, Heidi highlighted the challenges she faced, including the mishandling of her brand post-acquisition and the ethical dilemmas she encountered in the industry. Despite these obstacles, Heidi's commitment to ethical practices and her passion for the cannabis industry have only grown stronger.Heidi is now a consultant, working on various innovative projects, including precision medicine and internationalization of cannabis brands. She is also a co-founder of the Empower Her Cannabis Society, a rapidly growing network of over 600 women from 24 nations, dedicated to supporting and uplifting women in the cannabis industry.Heidi's dedication to fostering a collaborative and inclusive environment in the cannabis space is truly inspiring. Her story is a testament to the power of resilience, community, and the pursuit of one's passion.Listeners can connect with Heidi on LinkedIn to learn more about her work and the Empower Her Cannabis Society. This episode is a must-listen for anyone interested in the cannabis industry and the incredible women leading the way.https://heidi-whitman.com/https://www.linkedin.com/in/heidi-whitman-535a067/ Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

August 8, 202437 min

From South Africa to the World: Sista Vee Nohombile Bush on Cannabis Medicine

The Human Companion Plant: Insights from a South African Rastafarian Healer In this episode, I had the pleasure of speaking with Sista Vee Nohombile Bush, a Rastafarian from South Africa and the author of "Cannabis is the Human Companion Plant." Sista Vee. shared her incredible journey and deep connection with cannabis, which she has been working with since she was 12 years old.Sista Vee. explained her African name and her close ties with the Isikosa tribe, who protected her during her field research. She currently resides in Plettenberg Bay, South Africa, where she serves as the medical officer at the Cannock Club, a private cannabis club. As a registered traditional healer, she uses the whole cannabis plant in her treatments, including the bud, leaves, roots, and seeds, and emphasizes the importance of using virgin organic coconut oil.We delved into her book, which was inspired by her grandmother, also a healer. Sista Vee. shared how her grandmother continues to guide her through visions and dreams, helping her stay on her path of healing with plant medicine. She discussed the challenges she faced, including multiple arrests and the need to work in secret due to the legal status of cannabis in South Africa during apartheid.Sista Vee. highlighted the medical benefits of cannabis, noting its effectiveness in treating a wide range of conditions, including liver diseases and even cancer. She also touched on the fascinating history of the endocannabinoid system, which dates back 350 million years, and its presence in various animals, except for bees.We also discussed the current legal landscape of cannabis in South Africa, where it is now legal for private use but not for trade. Sista Vee expressed her concerns about the challenges facing the hemp industry in the United States and the need for more collaboration and understanding of the plant's benefits.To wrap up, Sista Vee shared how listeners can purchase her book and connect with her on social media. It was an enlightening conversation that showcased the profound impact of cannabis on health and well-being, and I am grateful to have had the opportunity to share Sista Vee's wisdom with our audience.xhosastyles.blogspot.comhttps://www.linkedin.com/in/sista-vee-nohombile-bush-b2072418/?originalSubdomain=za Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

July 25, 202425 min

Navigating Cannabis Marketing with Laura Hand of Laura Lu Experience Design

Creative Constraints: Marketing Cannabis in a Regulated IndustryI had the pleasure of speaking with Laura Hand, the founder of Laura Loo Experience Design. Laura is a fractional Chief Marketing Officer who works with cannabis brands across the United States and globally, helping them navigate the complexities of marketing in a highly regulated industry.Laura shared her journey from working in a large healthcare membership organization in Iowa to diving into the cannabis industry. Her transition was fueled by personal tragedies, including the loss of her brother to opioid addiction and her father's battle with brain cancer. These experiences ignited her passion for cannabis as a wellness product and motivated her to help other families avoid similar heartaches.We discussed the unique challenges of marketing in the cannabis space, such as social media restrictions and banking issues. Laura emphasized the importance of thought leadership and creating memorable experiences to build brand presence. She also highlighted the significance of owning your media and being strategic with lead generation.Laura's advice to women in the cannabis industry is empowering: "You are good. You are enough. You belong. Give yourself the green light to just go." She encourages women to overcome imposter syndrome and be their authentic selves.Throughout our conversation, Laura's resilience and dedication shone through. She described herself as a "lighthouse," steadfast and strong despite the waves of personal loss. Her story is a testament to turning tragedy into a force for good, and her work continues to inspire and support others in the cannabis industry. Biography:Laura Hand is the CEO and Founder of Laura Loo Experience Design (LLXD). She is an award-winning marketing executive rooted in technology and customer experience design. With 20+ years of leading a digital advertising agency to corporate healthcare marketing teams, Laura offers executive-level fractional marketing expertise for companies that want to remain lean but recognize they need marketing leadership to take them where they want to go. She works with wellness brands that want to reach their desired audiences, be seen as the authority in their space and practice the “Less but Better” marketing mindset of doing what is most impactful to move their business forward. She is a Board Member and Marketing Chair for the Cannabis Travel Association International (CTAI), a mentor for women-owned businesses and has served at the national level of the American Advertising Federation on the Council of Governors and still serves as an AAF creative competition judge. Learn more at www.customerdelightprocess.comYou can find Laura:Instagram at https://www.instagram.com/lauralooexperiencedesign/ Linkedin at https://www.linkedin.com/in/lhand/ Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

July 11, 202439 min

Crossing Borders in Cannabis: Jamie Pearson's Global Consultancy Journey

From Family Roots to Industry Leadership: Jamie Pearson's Cannabis StoryToday I had the pleasure of speaking with Jamie Pearson, a dynamic leader in the cannabis industry. Jamie is the CEO of New Holland Group, a global consultancy that helps cannabis companies and brands expand across borders. She shared fascinating insights into her work, including helping a woman-owned company that makes vaginal suppositories and assisting a major European seed company in entering the U.S. market.Jamie’s journey into the cannabis industry is deeply personal and unique. Growing up with a father who has been cultivating cannabis for over 57 years and a cousin who is the DJ for Cypress Hill, Jamie was surrounded by cannabis culture from an early age. Despite initially distancing herself from the industry, her path led her back when she helped Cypress Hill navigate endorsement deals in the burgeoning legal cannabis market.Her tenure as CEO of Bhang, a well-known cannabis brand, was particularly enlightening. Jamie discussed the challenges and triumphs of leading a company through public listing and navigating the complexities of the cannabis market. She emphasized the importance of integrity, emotional intelligence, and understanding the unique culture of the cannabis industry.Jamie also touched on her current role at New Holland Group, where she leverages her extensive network and industry knowledge to help clients succeed. She candidly shared her internal debate about whether to scale her consultancy or continue operating on a more personal level, highlighting her commitment to helping others, especially women and people of color, without always seeking financial gain.Throughout our conversation, Jamie’s passion for the cannabis industry and her dedication to supporting others shone through. Her advice to reach out to admired individuals, embrace curiosity, and approach challenges with humility is invaluable for anyone in the industry.You can connect with Jamie on LinkedIn under Jamie Lurie Pearson or follow her on Instagram at @jboogie.22. Thank you, Jamie, for sharing your incredible journey and wisdom with us.https://www.linkedin.com/in/jamielpearsonnhg/https://www.linkedin.com/company/newholland-group/https://bhangnation.com/ Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

June 27, 202424 min

Event Hi's Success Story: Overcoming Hurdles in Cannabis Event Planning

Navigating Challenges in Cannabis Events: Insights from Adelia CarrilloWelcome to another inspiring episode of the Bodacious Women in Cannabis podcast! Today, I had the pleasure of speaking with Adelia Carrillo, the Chief Marketing Officer of Event Hi, a cannabis-focused event ticketing platform.Adelia shared her compelling journey from corporate America to becoming a pivotal figure in the cannabis industry. Her story began with a personal health crisis that led her to discover the healing benefits of cannabis. This transformative experience inspired her to leave her stable career in the consumer electronics industry and dive into the cannabis space, initially founding Direct Cannabis Network, a cannabis tech and entrepreneurship platform.The conversation delved into the challenges Adelia faced, particularly with mainstream ticketing platforms that flagged and froze funds for cannabis-related events. This significant hurdle led to the creation of Event Hi, a platform designed to support cannabis event organizers by providing compliant payment processing and banking solutions. Adelia detailed the arduous process of finding a bank and a payment processor willing to work with them, ultimately partnering with Partner Colorado Credit Union and a supportive merchant processor.Despite the setbacks from the pandemic, Event Hi has grown significantly since its launch in 2017, now operating in 47 states. Adelia highlighted the types of events that thrive on their platform, particularly intimate gatherings and infused events centered around food and crafts.Adelia also shared her insights on marketing strategies, emphasizing the effectiveness of newsletters over social media due to the risk of shadow banning. She stressed the importance of organic growth and community engagement in their success.Towards the end of our conversation, Adelia reflected on the most joyful moments of her journey, including winning the Best Tech Company award at the Cannabis Business Awards in 2019 and receiving heartfelt messages from event creators who appreciate Event Hi's support and customer service.For women looking to enter or feeling stuck in the cannabis industry, Adelia offered valuable advice: leverage your unique skill sets, honor the legacy of the cannabis plant, and seek support from women-focused organizations like Blunt Brunch and Empower Her Cannabis Society.Adelia's unique brand of 'Bodaciousness' lies in her unapologetic authenticity, sharing both the highs and lows of her entrepreneurial journey and personal challenges to remind others that they are not alone.Thank you for tuning in to this episode. Be sure to check out Event Hi at eventhigh.io and Blunt Brunch at bluntbrunch.com. Stay bodacious! https://www.linkedin.com/in/adeliacarrillo/https://www.eventhi.io/https://bluntbrunch.com/ Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

June 18, 202424 min

From Wheelchair to Wellness: Debi Wimberley's Mission to Educate on Medical Cannabis

The Power of Collaboration in Cannabis: Debbie Wimberley's Vision for Effective Cannabis EducationIn this episode of the Bodacious Women in Cannabis podcast, I had the pleasure of speaking with Debi Wimberley, the visionary founder of Effective Cannabis and the Effective Cannabis newsletter. Debbie shared her powerful and inspiring journey from being abandoned by doctors during the opiate crisis to discovering the life-changing benefits of medical cannabis. Her personal battle with chronic regional pain syndrome and severe lung conditions led her to become a passionate advocate for medical cannabis education.Debbie discussed how she transitioned from being in a wheelchair with a 24-hour caregiver to regaining her independence and significantly improving her health through the use of medical cannabis. She emphasized the importance of proper education and the need for collaboration among experts in the field to provide accurate and accessible information to patients.Effective Cannabis curates a newsletter that collaborates with certified educators, doctors, scientists, and patients to share research and firsthand stories about the benefits of medical cannabis. Debbie highlighted the challenges of educating the public about medical cannabis, including the lack of interest from dispensaries and restrictions on advertising.Despite these obstacles, Debi and her team of volunteers are dedicated to making a difference by providing valuable resources and support to those in the medical cannabis community. Her unwavering commitment to her vision and her belief in the power of collaboration make her a true inspiration.To learn more about Debi Wimberley and subscribe to the Effective Cannabis newsletter, visit effectivenewsletter.com. Thank you for joining us on this enlightening episode, and stay tuned for more stories of bold and brilliant women in the cannabis industry. https://www.effectivenewsletter.com/ ECNewsletter – IG and LIDebi Wimberley – FB, IG, LI Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes

May 30, 202422 min

Innovating Women's Wellness: A Conversation with Alison Farrell of Red Moon

Innovating Women's Wellness: A Conversation with Alison Farrell of Red MoonHost: Susan BurnsIn this episode, I had the pleasure of speaking with Alison Farrell, the co-founder and CEO of Red Moon, a pioneering company based in San Francisco that has developed the first CBD-infused menstrual pad. Allison shares her personal journey with endometriosis and how it inspired her to create a product that addresses menstrual pain and discomfort in a natural and effective way.Key Discussion Points:Personal Journey and Inspiration: Alison Ferrell opens up about her struggles with endometriosis and how cannabis, recommended by her doctor, helped her manage post-surgery pain without resorting to heavy drugs. This experience led her to explore the potential of combining period products with CBD to help other women facing similar challenges.Product Development: The conversation delves into the inception of Red Moon in early 2020, right before the pandemic hit. Despite the timing, Alison and her team pushed forward with research and development, eventually creating a menstrual pad infused with CBD.Challenges and Persistence: Allison discusses the numerous obstacles they faced, particularly in getting their product onto major platforms like Amazon. After two and a half years of persistence and numerous rejections, they finally succeeded. She attributes their success to a combination of stubbornness and a strong belief in their mission to help women.Customer Feedback and Education: The episode highlights the importance of customer feedback in refining their product. Allison notes that while most reviews are positive, some women do not experience the same level of relief. She emphasizes the need for continuous use to see better results and explains the science behind the product's effectiveness.Educational Efforts: A significant part of Red Moon's mission is to educate women about their bodies and menstrual health. Allison shares surprising statistics about how little women know about their own reproductive systems and the harmful effects of conventional period products.Empower Her Network: Alison talks about her involvement with the Empower Her Network, a global community of women in the cannabis industry. She praises the network for its support and the opportunities it provides for women to connect and grow their businesses.Future Aspirations: The episode concludes with Allison reflecting on the journey so far and her hopes for the future. She expresses her commitment to turning her pain into passion and power, aiming to empower other women through Red Moon's innovative products.Where to Find Red Moon:Website: GetRedMoon.comAmazon: Search for "Red Moon hemp pads"Social Media:Instagram: @RedMoonPeriodhttps://www.linkedin.com/in/alisonferrell/https://www.linkedin.com/company/getredmoon/people/All social media links are available on their website. Produced by PodConxSusan Burns' EmailSusan Burns' LinkedinSound Design by Jamie HumistonPrevious Episodes