
Episodes
51
Latest episode
Apr 2024
Language
EN-GB
About the show
Every week, thousands of sporting events take place across the UK. Whilst most of the attention goes on what happens on the field of play, there are tens of thousands of people that work hard to get these events to happen. David Lynam, Founder of London based Kaizen Ticketing, goes behind the scenes to talk to people involved in various sports at all levels. From club owners & CEOs, to service providers, broadcasters, administrators and volunteers, David gets their unique take on the industry and shines a light on some of the great work that goes on behind the scenes.
Listen to episodes
5 ways to boost season ticket sales
Let's get back into it!
Marketing Lessons from The FA Cup (Part 2)
David Lynam talks through some of the marketing lessons that can be taken away from the clever virtual ticket campaigns of two clubs working with Kaizen Ticketing (Part 2 of 2)
Marketing Lessons from The FA Cup (Part 1)
David Lynam talks through some of the marketing lessons that can be taken away from the clever virtual ticket campaigns of two clubs working with Kaizen Ticketing (Part 1 of 2)
Season 2 - Take 2!
David Lynam is back with season 2 at the second time of trying.
It's been a while...
David Lynam is back with an update after a few weeks off!
If you could start from scratch...
David Lynam talks about the positives of kicking off your club commercial or ticketing strategy from scratch and why it's an advantage.
How do you measure loyalty?
David Lynam talks about loyalty programmes being used at football clubs. What works and what you should consider.
£100k Generated for Non League Since Lockdown
David Lynam talks about the ways that clubs have been raising funds since the season was cancelled and lockdown enforced.
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