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Blackbelt Business Podcast

The Blackbelt Business Podcast is for martial arts school owners and managers. Each episode features guests with stories, strategies and resources which can help you establish or enhance your business with best practices. Most importantly, we’ll help you get back to doing what you love. Visit Easton.Online for more.
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Last Episode Date: 19 May 2024

Total Episodes: 42

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19 May 2024
Mastering Your Martial Arts Academy’s Marketing - Michael Phipps & Jordan Shipman (E42)

Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss strategies for reinforcing your martial arts academy’s brand and how to understand and master your marketing channels.  Watch or list...

53 min
19 April 2024
How We Open New Martial Arts Schools - Mike Tousignant & Ian Lieberman (E41)

Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss how we open new Easton Training Center schools and get into the black within 3 months of opening.  Opening a new academy? Check out our 100 memb...

60 min
19 March 2024
A to Z on How to Run a Kids BJJ Program - Michael Phipps & Jordan Shipman (E40)

Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how Easton run's our Kids Martial Arts programs and give some tips on what you could do to improve your kids Jiu Jitsu program. 

54 min
19 February 2024
Developing Skillful Martial Artists from the Ground + Up - Michael Phipps & Jordan Shipman (E39)

Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss how to build skillful students from day 1. As a martial arts academy owner or operator, the lifeblood of your academy will most likely be ...

66 min
27 January 2024
The Basics of Creating a Successful Martial Arts School - Michael Phipps & Jordan Shipman (E38)

Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the basic necessities of building a successful martial arts school. From marketing, to running classes and crafting a systematic sales pro...

58 min
19 September 2023
Creating Alignment on a Growing Coaching Staff - Michael Phipps & Jordan Shipman (E37)

Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss creating alignment in Martial Arts Academies with growing coaching staffs and how to make sure everyone is delivering a great product ever...

52 min
19 August 2023
Growing with the times in Martial Arts and Business - Amal Easton, Mike Tousignant & Ian Lieberman (E36)

Amal Easton joins the podcast with Ian and Mike to discuss how academies, business owners, and martial artists must adapt and grow with the times or see themselves becoming irrelevant. Amal adds details about the way things used to be done and how Easton has changed and adap...

45 min
19 May 2023
New Roles, Facilitating Transitions, and Finding Purpose - Michael Phipps & Jordan Shipman (E35)

Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to what it's like to change roles in a Martial Arts Company, helping front line staff through leadership transitions, and finding purpose in your mar...

54 min
19 April 2023
Structuring and Scaling a Martial Arts Academy - Michael Phipps & Jordan Shipman (E34)

Easton Training Center's Director of Kids Martial Arts, Jordan Shipman, and Director of Marketing, Michael Phipps, join Eliot to discuss the structure of an academy, the roles that need to be filled, and how those roles progress and change as the academy grows.   Watch or l...

54 min
19 March 2023
Delegating Roles and Building Your Academy on Core Values - Mike Tousignant & Ian Lieberman (E33)

Easton Training Center's CEO, Mike Tousignant, and Vice President, Ian Lieberman, join the Black Belt Business Podcast to discuss the thinking and processes behind delegating responsibilities and roles to people in your martial arts academy as well as how to build your acade...

55 min
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