
You’re Client Obsessed. It’s Backfiring.
“Be client obsessed.” Every big company preaches it, every guru repeats it — so you say yes, stay available, keep them happy. The customer is always right. So why are you stretched thin, underpaid for what you deliver, and watching clients ignore the exact advice they hired you for? Darris and Saad pull apart what “client obsessed” has actually come to mean — and why the common version of it quietly damages the businesses that practice it hardest. They get into the fear that keeps consultants saying yes to everything (and what that yes really buys), the big firms charging millions and leaving behind nothing but PowerPoint slides, and the moment every advisor knows: the client rejects your idea, then proposes it back to you three months later. Saad shares a real engagement where he told the client on day one they’d end up paying for the same work twice — and what happened when they called back two years later. By the end, you’ll know what being obsessed with your clients is supposed to look like, and whether you’ve been doing the version that’s costing you. Timestamps: 00:00 – “Be client obsessed.” / “That’s what you’d say if you were possessed.” 01:41 – The vague advice every big company is pushing 02:16 – Dry cleaning, lunch orders, fresh coffee beans 02:53 – “The customer is always right” — skin crawl 04:37 – Too afraid to lose the business 05:03 – One moment erases six months of yes 05:12 – “I told you we should do it that way” 05:45 – 100 implementations, 100 “right ways” 08:19 – The 2 AM phone call test 11:31 – Millions of dollars and endless PowerPoint slides 12:40 – The client who was warned they’d pay twice 13:12 – Two years later, they called back 14:08 – What to actually be obsessed about 17:05 – Choose which one you’re going to be 🔧 RESOURCES: Constraint identification tool – coming soon











