Bitesized: Marketing | Entrepreneurship | Brand Building

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Dec 2024

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BITESIZED is is a weekly podcast featuring top entrepreneurs, brand builders & marketers giving actionable insights you can apply today. Hosted by Daniel James, founder of leading performance marketing agency Flight Performance , part of Steven Bartletts Flight Story group, focussed on accelerating growth for ambitious brands including Huel, Kappa, Ghost Golf, Represent, Oh Polly and more. BITESIZED is sponsored by Motion Motion have built the #1 platform for brands and their teams to develop creative that converts. With customizable and visualized reporting across your creative funnel stage, Motion makes it easy to identify key drivers of creative performance helping you generate more revenue from your paid ads. Thank you for listening! If you enjoyed any episode please subscribe and leave a review!

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45 recent

November 13, 202339 min

Avoiding lawsuits with ecom and advertising attorney Robert Freund

Avoiding lawsuits with ecom and advertising attorney Robert Freund.Marketing isn't all just high converting creatives, killer partnerships and driving off the chart ROI.Perhaps the less ‘sexy’ side of marketing, but a really important part of making sure you don't fall foul to the multitude of rules and regulations that have done for many and can trip you up!If you work in the world of digital and social media marketing, Robert has built a sizable social presence for being the go-to resource for knowing what you can, and cannot do to avoid that very event happening.Content is shared and repurposed constantly across social media platforms and AI deep fakes are on the rise. Knowing what you can and cannot do and say is something you don't want to take a chance on.We’ve all seen the ‘best coffee in the world’ signs outside the empty local diner. Unless substantiated, that could be a false advertising lawsuit! (please don’t try that one - you get the point).Covered in the episode:How Robert started his firm - helping creators and clients keep their money!Growing his Instagram to be the ‘go to’ legal voice for ecommerce and social media advertisingCommon themes of litigation in businessHierarchy of policies - FTV vs policies from platform / service providersDo you have the rights? Know the rules and regulations around content sharing and repurposing.The most outrageous lawsuits Robert's seen and worked onHow to stay compliant without the legal billsAI and what the future of policies might look like around itAnd loads more…Connect with Robert on InstagramConnect with Robert on TwitterSupercharge your team’s creative workflows with Motion.Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:Visual and customizable creative reporting: get to the insights quickerEasy to understand metrics, mapped to the consumer funnel stage: know where to optimizeEstimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and executionCheck it out HERESubscribe to the Bitesized newsletter: Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox.Join hundreds of other Marketers by joining the list HERE

October 27, 202335 min

Creative that converts, with Evan Lee: head of partnerships at Motion

Creative is the variable.Evan Lee is now Head of Partnerships at Motion after previously leading Creative Strategy.Motion is a creative analytics platform, so Evan is as close as anyone to seeing what works, what doesn't and how important creative is in achieving marketing success. If anyone is qualified to talk about the importance of creative, how to develop killer creative briefs, how to analyze and iterate on creative performance… it’s Evan!This is a must listen for every brand owner, marketer, creative strategist...anyone in marketing!Highlights from the episode:Creative is the Variable: With data loss, creative is the new targeting. How brands and marketers need to think differently about their creative strategy and production.How to structure your creative and media buying teams for the most successful results.How Motion helps creative strategists and media buyers with visualized and customizable reporting with easy metrics broken down by funnel stage, making it easy to understand what creative is working, what’s not and how to iterate.Research and personas: The creative strategy process starts with thorough research to understand the target audience and target personas.How to craft high converting creative: from hooks to CTAs, optimizing for Thumbstop ratio, with the help of Motion Metrics: individual creative reporting by funnel stageThe importance of a killer creative brief, and how to develop them for maximum results.The creative strategy flywheel: A consistent process of research, ideation, briefing, content creation, evaluation, launch, and creative analytics forms a creative strategy flywheel for ongoing success.Making "ugly" modular ads: Iteration and modification of creative elements can lead to improved performance, even if the initial creative is working well. Experimenting with different thumbnails, first three seconds, CTAs, and more to optimize creative content.What role will AI play in enhancing various aspects of the creative strategy - without replacing human creativity and decision-making.Supercharge your team’s workflow to bridge the gap between media buyers and creatives: https://tinyurl.com/motioncreativeFollow Evan on LinkedIn: https://www.linkedin.com/in/evanlee14/

October 13, 202345 min

Building personal and consumer brands with Feat Clothing Co-Founder & CEO Taylor Offer

Co-Founder & CEO of FEAT Clothing, "The best account to follow on LinkedIn" Forbes 30 under 30, Featured in NY Times, Entrepreneur, Forbes: Taylor Offer knows a thing or two about building a personal and consumer brand.This is a must listen for any entrepreneur. Taylor talks, with a level of transparency most don’t, about the highs and lows of entrepreneurship. The challenges of disconnecting business success from personal happiness. Other highlights from the episode:How being a fan of the LA Clippers & not fitting into the ways of traditional schooling led Taylor into his entrepreneur journeyFrom finance and a corporate internship to starting his entrepreneurial journeyWhat it is to be "sensory sensitive" to clothing Going from 5K to 130K followers on LInkedIn & how that growth helped scale FeatThe importance of building trust within your audienceThe impact iOS14 had on Feat - from flying to survivingHalf naked billboards throughout LA: what drives his marketing philosophiesSeparating yourself from your business to protect your mental healthThe importance of energy & tone as a leader How transparency attracts the right kind of people in your lifeLeaning into your uniqueness🔗 Links 🔗Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/Daniel on Instagram: https://www.instagram.com/mr_daniel_james/Taylor on LinkedIn: https://www.linkedin.com/in/tayloroffer/Feat Clothing: https://featclothing.com/Supercharge your team’s creative workflows with Motion. Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:Visual and customizable creative reporting: get to the insights quickerEasy to understand metrics, mapped to the consumer funnel stage: know where to optimizeEstimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and executionCheck it out HERESubscribe to the Bitesized newsletter! Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox.https://bitesized.beehiiv.com/subscribe

October 5, 202333 min

Disrupting a billion dollar industry. Jimmy Kim aims to solve ecosystem fragmentation through unified Email, SMS, Reviews and Loyalty with Sendlane

Disrupting a billion dollar industry.Jimmy Kim is founder and CEO of Sendlane, a unified email, sms and reviews platform that places tech consolidation and consumer journeys at the center of how they think about retention marketing.I loved this quote from Jimmy when he spoke about why he built Sendlane and what drives his vision for the platform:“Im solving for the marketer”Fragmentation, silod execution, data loss - these are all challenges marketers face, Jimmy aims to solve that.Highlights from the episodeJimmy's journey from car sales to in-house brand partner, to founding sendlaneHow Sendlane was born out of an internal need & tool created for his own companiesWhy Sendlane? solving data delays & creating one unified, consolidated systemEmail first, then SMS & now reviews, but they're still building.. what informs how they build?Why UX/UI and customer service is a key focusThe mindset of an entrepreneur that gave Jimmy the confidence to launch Sendlane and take on billion dollar companiesAvoiding shiny object syndromeThe problems within marketing: audience management, overcomplication & lack of being able to move forwardWhat does the future hold for email and sms marketing for marketers and tech providersHow to build a community and where email and sms come into playHis desire to change the way the world thinks about marketing🔗 Links 🔗Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/Daniel on Instagram: https://www.instagram.com/mr_daniel_james/Jimmy on LinkedIn: https://www.linkedin.com/in/jkimsendlane/Jimmy on Twitter: https://twitter.com/yojimmykimSendlane: https://www.sendlane.com/Supercharge your team’s creative workflows with Motion.Supercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:Visual and customizable creative reporting: get to the insights quickerEasy to understand metrics, mapped to the consumer funnel stage: know where to optimizeEstimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and executionCheck it out HERE: https://tinyurl.com/motioncreativeSubscribe to the Bitesized newsletter!Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox.https://bitesized.beehiiv.com/subscribe

September 29, 202346 min

What do Depop, Deliveroo and Nude all have in common? Yoann Pavy

What do Depop, Deliveroo and Nude all have in common?Yoann Pavy.Yoann is currently CMO at Nude, a fintech app that helps people start building their first home deposit.Prior to Nude, Yoann was head of paid social at Deliveroo (one of Europe's fastest growing startups!) and Head of Growth at Depop, overseeing the global remit for digital marketing across brand awareness, acquisition and retention.One thing really stood out to me in our conversation: simplicity. Growth marketing is complex, especially at scale. Avoiding unnecessary complexity is a theme that ran throughout the conversion. Highlights:What sparked the career change from engineer to media buyerMarketing fulfilled both his analytical brain & creative sideApp marketing vs ecomm marketing & how to customize your approachThe evolution of a CMOThe challenges, and opportunities, of bringing brand & performance marketing teams togetherWhat he does first to develop a businesses growth strategyHow to find and hire great marketing talentThe myth of channel diversificationThe three things needed to drive great conversion ratesWhy he started his podcast "In Growth We Trust"🔗 Links 🔗Daniel on LinkedIn: https://www.linkedin.com/in/danieljamesgraham/Daniel on Instagram: https://www.instagram.com/mr_daniel_james/Yoann on LinkedIn: https://www.linkedin.com/in/yoannpavy/Yoann on Twitter: https://twitter.com/yoannpavySupercharge your team’s creative workflows with MOTIONSupercharge your team’s workflow to bridge the gap between media buyers and creatives.Motion has been a game changer the agency and our clients:Visual and customizable creative reporting: get to the insights quickerEasy to understand metrics, mapped to the consumer funnel stage: know where to optimizeEstimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and executionCheck it out HERESubscribe to the Bitesized newsletter! Weekly growth marketing, ecommerce and entrepreneurship insights delivered straight to your inbox .JOIN THE LIST

September 21, 202336 min

From $900k to $10M in 12 months - Hyper Growth Lessons From Hush Co-Founder & CEO, Aaron Spivak

This week I was joined by Aaron Spivak, Co-Founder and CEO of sleep improvement company Hush: selling what’s now considered to be the world’s most popular and reviewed weighted blanket. Highlights:The journey from starting a business with his family at 18, to selling his first products online, to launching HushInnovation through Iteration: Aarons thesis to making products that exist, better, and servicing demand.Why weighted blankets? How Hush came to life through market and product researchHyper growth lessons, what took Hush from $900k to $10M in 12 months and $48M in 48 monthsEffective marketing for DTC and Omni Channel growthThe misconceptions of entrepreneurship and selling a companyThe importance of choosing the right partners and investors; what to look out forRemote, hybrid, in-office: why Hush is fully in personWhat the future holds for Aaron and Hush 🔗 Links 🔗Daniels LinkedIn: https://www.linkedin.com/in/danieljamesgraham/Daniels Instagram: https://www.instagram.com/mr_daniel_james/Aarons linkedin: https://www.linkedin.com/in/aaron-spivak-hushblankets/Aarons Instagram: https://www.instagram.com/aaron.spivak/Hush: https://hushblankets.com/Supercharge your team’s creative workflows with Motion. "Since signing up to Motion, we have not only saved our creative and media buyers at least 2 days of manual work, we are able to analyze and iterate on creatives through easily digestible, visual creative reporting. It's been a game changer."Subscribe to my newsletter! Weekly growth marketing, e-commerce and entrepreneurship insights delivered straight to your inbox >>>> https://bitesized.beehiiv.com/subscribe🗝 Related Keywords 🗝Marketing, growth marketing, performance marketing, ecommerce, direct to consumer, DTC, data driven marketing, social media, social media marketing, branding, brand building, digital marketing, tech, tech news, founder, entrepreneur, customer acquisition, email marketing, influencer marketing, creator economy, seo, paid media, facebook ads, tiktok, tiktok ads, google, google ads, search engine optimization, omni channel, omni channel marketing, tips, trends, business, attribution, ios14, creative, creative production, creativity, content, content creator, content production, twitter, X, facebook, instagram, algorithm, activations, brand marketing, website development, conversion rate optimization, cro, roas, video, viral, viral marketing, ai, augmented reality.

July 6, 202331 min

Brand Building lessons from Disco Founder, Ben Smith

Ben is a serial entrepreneur and founder / ceo of mens skincare brand Disco. I've known Ben for a few years and his approach to brand building, focus on product, effective performance marketing and team building.Included in this episode:Ben's motivations & considerations when launching DiscoThe differences in launching a DTC brand before & after COVID/economic changesConsiderations for entering retail as a DTC brandHow Disco's marketing strategies have changed from launch to todayWhat paid media channels to focus on & the future of channels like TikTokThe challenges around acquiring & retaining customers in a subscription service modelFollow Ben on TwitterLearn More about DiscoKeep In Touch with Daniel on LinkedIn, Threads

June 9, 202330 min

Securing the bag with Caleb Ulffers

Caleb is founder and CEO of Haven Athletic: organized gym bags for athletes. Included in this episode:Caleb's career journey to the moment that started Haven AthleticChallenges the company faced from early days of starting the business to nowThe power of networking & not giving upHaven's approach to marketing & how they're thinking about product developmentBenefits of starting out in DTC vs. retailHavens approach to marketing for growth stage e-com brandsFollow Caleb on TwitterCheck out Haven AthleticsStay in touch with Daniel on LinkedIn

June 2, 202325 min

Bringing Fashion & Tattoo culture together through Web3

Mike is a seasoned entrepreneur having built music licensing powerhouse Mibe Music.In this episode I had the opportunity to talk with Mike about his new brand Indelible: bringing fashion and tattoo culture together through Web2 and Web3.Episode Includes:What is Web3, what are the opportunities for brands?Mike’s entry point to Web3 and NFTsThe Indelible lowdown: bringing tattoo and fashion culture alive through Web2 and Web3Core considerations for people looking to build consumer experiences in Web3First mover advantages and disadvantagesReally appreciate Mike for the conversation.Follow Mike on InstagramLearn more about IndelibleKeep in touch with Daniel on LinkedIn

May 8, 202334 min

Building the hottest hot sauce brand - lessons from co-founder Nick Guillen

Nick Guillen is co-founder of Truff, Forbes 30U30 and recently featured as AdAges Founder of the year along with Co-Founder Nick Aljuni. I’m a huge fan of the brand: not only the quality products but the way Nick has built the brand. If you are building a brand, thinking of launching a brand… this is a must listen.Nick's journey to starting TruffWhy product quality matters and is core to the Truff philosophyBuilding brand awareness & community online during the early years of TruffWhat drove the decision to expand from DTC into retailWhat his approach would be if he launched Truff Sauce todayHow to measure marketing efforts & success in retailThe importance of listening to your customers to develop & expand product offeringsFollow Nick on LinkedInCheck out TruffStay in touch with Daniel on LinkedIn