The Shadow Business Podcast

Hosted by Sarah Berckenkamp

Business Entrepreneurship Management Education

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Episodes

165

Latest episode

Jun 2026

Language

EN-US

About the show

What if the blocks in your business have nothing to do with strategy and everything to do with the unseen patterns running beneath it? Hosted by business coach and systemic guide Sarah Berckenkamp , The Shadow Business Podcast reveals the hidden dynamics that shape your money, your clients, your launches, and your leadership. Each episode (launched every Thursday morning) takes you beneath the surface of entrepreneurship into the world of family systems, nervous system responses, and emotional inheritance; so you can finally understand why you get stuck, why you sabotage yourself, and why success sometimes feels harder than it should. This is not just another business podcast. It’s a deep, unfiltered look at the shadows behind your strategy and the powerful breakthroughs available when you choose to lead differently. For entrepreneurs who are ready to trade quick fixes for real transformation, The Shadow Business Podcast offers truth, clarity, and a way to build your business from the deepest foundation possible: all of you.

Listen to episodes

60 recent

June 11, 202650 min

What does it actually mean to live at a higher standard, and can three days really change that?

Send us Fan MailIn this episode, I sit down with Olivia Brennan to talk about identity, presence, and why the most powerful transformations don't happen in big conference rooms or online courses; they happen in intimate, carefully held spaces.We're talking about The Duchess Secret Society: a three-day private experience in Bath, England, designed for women who already know they're meant for more; but haven't fully moved like it yet.We discuss: — Why exclusivity isn't performative (and what real proximity to the right women does to your self-concept) — The link between how you carry yourself and what you attract in life and business — What "embodied wealth" actually looks like beyond the aesthetics — Why we kept it to five women onlyWhether you're curious about the experience or just deeply interested in identity, self-perception, and feminine power; this conversation will stay with you.🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

June 9, 202630 min

Oliver Mann - Journalling through your shadows

Send us Fan MailOliver is a journaling teacher, mentor, and co-founder of the Barcelona Journaling Festival and the creator of the Shadow Journaling methodology, a practice built around self-acceptance, empathy, and building self-esteem from the inside out.In this episode, Oliver opens up about the fear and sleepless nights that came with stepping onto the festival stage himself and why he did it anyway. He shares the concept of "Oliver 3.0," an alter ego that represents embracing who you are right now, paradoxes and all.We explore why we waste so much energy hiding our shadow side and what becomes possible when we stop.https://journalingfestival.org/festivals/barcelona-journaling-festival/ 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

May 28, 20265 min

Create Content For Buyers Instead Of Followers

Send us Fan MailMy business has grown to a full-blown media company busting out at least 5 different pieces of content a day.And I don't have a team.How is this possible? I have a strategy.And I teach that strategy inside Viral Virgin, my new content program to help you attract buyers.https://bureausbb.com/viral-virgin 🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

May 26, 202647 min

Why Getting Dressed Is Never Just About Clothes ft. Samantha Harman

Send us Fan MailWhat if the way you get dressed every morning is actually a window into your deepest beliefs about yourself?In this episode, I sit down with Samantha Harman; The Style Editor, author, and fashion thinker, for a conversation that goes far beyond what's in your wardrobe. I first met Samantha in London at Overflow Live, where she was a panelist, and I knew immediately she had something rare: a way of talking about fashion that is systemic, psychological, and deeply honest.Her book Just Get Dressed reads like a coaching journey with a fashion foundation and in this episode, we pick up exactly where the book leaves off.What we explore in this conversation:* Why getting dressed triggers so much more than style decisions* The shadows and hidden beliefs that live in your wardrobe* How fashion connects to identity, self-worth, and the stories we tell ourselves* What it really means to dress for yourself📖 Read Samantha's book; every woman should:Just Get Dressed - https://www.amazon.co.uk/Just-Get-Dressed-Nothing-About/dp/9699896736 📲 Follow Samantha:instagram.com/styleeditoruk🎁 Free Hypnosis — Unblock Your Yes:In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

May 21, 202616 min

The 3 R's That Make People Buy From You (Trust-Based Content Strategy)

Send us Fan MailWhy do people buy from some creators and not others? The answer is trust and trust is built through intentional content, not random posting.In this episode, I share the 3 R's framework that will help you create content that actually converts. Whether you're posting on Instagram, LinkedIn, or Threads, this episode gives you a clear strategy to make your social media work for your business.In this episode you'll learn:Why posting without a strategy is costing you salesThe 3 R's that build trust and drive buying decisionsHow to show up on social media with purpose and consistencyViral Virgin:https://bureausbb.com/viral-virgin🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

May 19, 202643 min

Collapsing While Hustling for Freedom - Zoe Collins

Send us Fan MailThrough EFT tapping and intuitive guidance, Zoe Collins helps high-achieving leaders dismantle the subconscious beliefs holding them back in work, money, and visibility.Zoe launched her digital consultancy driven by a deep need for independence and autonomy; to build a business that supported her life rather than burning her out. She had the qualifications, the experience, and the technical skills. On paper, success seemed inevitable. But the reality was far harder than expected.Every rejection felt personal. Every quiet month felt threatening. Every income gap felt like confirmation of a story she was desperately trying to escape. What she discovered was that she wasn't just building a business — she was constantly negotiating with a deep-rooted fear of instability, unconsciously recreating the very patterns she wanted to leave behind.The result? Emotional exhaustion disguised as hustle. A client saying no didn't just mean "not this project"; it felt like proof she might not be enough. That's the shadow work that changed everything.In this episode, Zoe shares how she broke the cycle and how EFT tapping (Emotional Freedom Technique) became a powerful tool for long-term mindset shifts and subconscious healing.Connect with Zoe Collins:🌐 zoecollins.co.uk📸 instagram.com/zoecollins.eft🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

May 14, 202625 min

Win At Trial Reels Without Losing Yourself

Send us Fan MailOkay so. You want to win at trial reels. You also want to still feel like yourself while doing it. And honestly?? That is the most important thing I have ever heard someone say about Instagram.This episode is for the woman who knows, she KNOWS, that trial reels could change everything for her business.And is still somehow not filming them. And it is not because she doesn't get the strategy. It is because showing up to a room full of strangers and going hi, this is me, please don't be weird about it is activating something that has nothing to do with the algorithm.We are getting into all of it today. The technique, the emotional architecture, the shadow underneath the avoidance, and exactly how to craft trial reels that make strangers stop mid-scroll; without losing yourself in the process.In this episode: → Why trial reels have nothing to do with you and everything to do with human emotion → How they work completely differently to your main feed → The shadow underneath why you're not using them yet → How I use trial reels as ads to grow my mailing list → A sneak peek at Viral Virgins 🌊Links: → €11 Trial Reels Training: https://bureausbb.com/trialreels → Viral Virgins pre-sale (Trial Reels Training included): https://bureausbb.com/viral-virgin🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

May 12, 202638 min

Slowing Down As A Business Strategy - Danikah Rose

Send us Fan MailAs a psychic business strategist with 17 years experience in business, marketing & sales, Danikah channels New Paradigm Business codes. Reading the energetic blueprints of global businesses that are here to shift the frequency of the entire planet through soul mission work & highest potential timelines. Danikah's shadow was BEING FORCED TO BE THE PROVIDER.Today, a mother of 5, a woman of her word, is someone who doesn't wear resilience like a badge of honour. She no longer discounts her integrity, prices, psychic insights and discernment for comfort of others, or of myself. She is here to serve you with a raw, honest conversations around entrepreneurship and motherhood, freebirth, divine union alongside business and what it means to truly embody that rest is safe and you can still get what you desire.Find Danikah here: www.instagram.com/danikahrosecreative www.danikahrosecreative.com🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

May 7, 202637 min

Meet Your Sales Shadow - What Jung Would Say About Why You Can't Close Sales

Send us Fan MailOkay so. You know your archetype. You know what you do. But do you know WHY you keep doing it even when you can see it happening in real time?That is what this episode is about.We are going one layer deeper than the archetypes today; into the Jungian shadow underneath each one. The part your psyche built a long time ago to keep you safe. The part that is now quietly running your entire sales energy without your permission.Don't know your archetype yet? The free five question quiz is at https://bureausbb.com/salesquiz - takes two minutes and will make everything in this episode click into place.Ready to actually do something about it? Shadows to Sales is open. All the details at bureausbb.com/sts.🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp

May 5, 202640 min

How Spirituality and Systemic work come together with Izabela Skarzynska

Send us Fan MailJoin me in the heartwarming conversation with Izabela Skarzynska, where she speaks about her moving from Poland to the UK at an early age and what it is like to give up on your mother's dream and start living your own. You can find Izabela at: https://www.facebook.com/izabela.skarzynska🎁 Free Hypnosis — Unblock Your Yes: In February 2026, I was invited to speak at the 500-person Yes Life Summit. I'm giving you free access to the Yes to Life hypnosis I shared there; so you can discover what's currently blocking you from saying yes to yourself. 👉 bureausbb.com/hypnosis💼 Ready to Work Together? If you know your true power lies in your shadows and you're ready to go deeper, fill in my application form. It helps me understand what level of support fits you best right now. 👉 bureausbb.com/application📲 Follow Sarah:Instagram: instagram.com/sarahberckenkampThreads: threads.com/@sarahberckenkampLinkedIn: linkedin.com/in/sarahberckenkamp