How to Turn Your Expertise Into a Book That Builds Trust - Jim Morris
In episode 321 of Beyond The Story , Sebastian Rusk interviews Jim Morris, the CEO of Human Touch Publishing, as he explains why a book can function as more than a product—it can become a powerful tool for lead generation, credibility, networking, speaking opportunities, and staying top of mind with potential clients. Tune in to unpack the real strategy behind writing a book, building authority, creating meaningful connections, and turning your story and expertise into opportunities that can move your business forward. TIMESTAMPS [00:00:00] Sebastian Rusk and Jim Morris reconnect through golf, networking, and podcasting. [00:01:55] Jim’s personal journey and how connection became central to his mission. [00:04:30] The $16,000 ghostwriting experience that inspired Human Touch Publishing. [00:08:00] Building a business around listening, storytelling, and extracting a client’s genius. [00:09:01] Jim’s experience building six businesses over 10 years. [00:12:20] Self-publishing, authorship, and the difference between publishing a book and creating impact. [00:15:55] Why strategic publishing matters when your goal is business growth. [00:16:02] Authentic connection, service, and dropping the ego. [00:20:26] How 50 books generated three new clients through strategic relationship building. [00:22:45] Using books to establish authority and create speaking and business opportunities. [00:23:00] Jim’s final lesson: You cannot become the greatest version of yourself by yourself. QUOTES "Connection is at the heart of what I do today." – Jim Morris "If you get the book in the right 100 hands, then you can drive revenue to your business because that book shows that you're the expert." – Jim Morris "I believe you cannot be the greatest version of yourself by yourself." – Jim Morris ========================== Need help launching your podcast? Schedule a Free Podcast Strategy Call TODAY! PodcastLaunchLabNow.com ========================== SOCIAL MEDIA LINKS Instagram: https://www.instagram.com/podcastlaunchlab/ Facebook: Facebook.com/srusk LinkedIn: LinkedIn.com/in/sebastianrusk/ YouTube: Youtube.com/@PodcastLaunchLab Jim Morris LinkedIn: https://www.linkedin.com/in/realjimmorris/ ========================== Take the quiz now! https://podcastquiz.online/ ========================== Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money ========================== PAYING RENT? Earn airline miles when you use the Bilt Rewards Mastercard APPLY HERE: https://bilt.page/r/2H93-5474

