Beyond The Pump

Hosted by California Fuels & Convenience Alliance

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Sep 2026

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About the show

For most Californians, the gas station is the main touchpoint with the fuel industry. But there's a lot more happening behind the scenes that impacts our daily lives. In this podcast, we dive deeper than the pump, exploring legislative battles, industry stories, and the latest tech shaping fuels. Tune in for expert insights, interviews with leaders, and discussions on how fuel powers our world.

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27 recent

September 30, 202641 min

A Strategic Outlook on California’s Fuel Market | Ep 27

California fuel prices aren't just a pump problem. They reflect a fragile global system colliding with some of the strictest gasoline standards in the world. This conversation looks at why supply keeps tightening, why refinery closures matter so much, and how events abroad can hit California drivers. Hear Skip York, from Turner Mason and Denton Cinquegrana from OPIS, explain why California is effectively a fuel island, an insightful breakdown on how refining works, and why limited refining and transport capacity can become a worldwide problem. Episode Highlights: Why California gasoline is chemically different from fuel in most of the U.S. How refinery shutdowns can trigger major supply shocks How the Jones Act waiver changed import routes Why better fuel economy, not just electric vehicles, has driven much of the drop in gasoline demand 🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy DISCLAIMER: The views and opinions expressed by guests on this podcast are their own and do not necessarily reflect those of CFCA. CFCA is a non-profit, non-partisan organization. #BeyondThePump #FuelLandscape #CFCA #California #Podcast #FuelIndustry #EnergyPolicy

August 31, 202636 min

The Future of Age Verification: Convenience Retail in the Digital World | Ep 26

As digital technology reshapes retail, age verification is evolving too. In this episode, Stephanie Sikorski, CEO of True Age, discusses how privacy-first digital age verification can help convenience retailers responsibly sell age-restricted products while protecting consumers and employees. Tune in to learn how True Age integrates with POS systems, provides real-time reporting, and creates a seamless verification experience. Stephanie also shares what retailers should know as digital IDs, age assurance technology, and industry standards continue to evolve. Episode Highlights: The seamless user experience and the future of TruAge Real-time reporting and operational benefits for fuel and convenience retailers How TruAge enables effective age verification while protecting consumer privacy Addressing common misconceptions and understanding the role of TruAge 🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy #BeyondThePump #TruAge #Retail #DigitalIDs #Age Verification #CFCA #California #Podcast #FuelIndustry

June 30, 202632 min

An Inside Look Into How To Maximize Your 2026 CFCA Summit Experience | Ep 25

Get a behind-the-scenes look at the 2026 CFCA Summit as Shelly Thomas, 2026 Summit General Chair, and Vincent "Vinny" Sullivan, Incoming Summit General Chair, share what makes this year's event one of the most anticipated gatherings in California's fuels and convenience industry. They discuss what attendees can expect, offer practical tips for making the most of the Summit, and highlight the value of networking, education, and building lasting industry relationships. You'll also get a sneak peek at some of the Summit's biggest attractions, including Bingo Loco, dynamic educational sessions, and other can't-miss events. Whether you're a first-time attendee or a seasoned participant, this episode will help you plan for a rewarding and memorable Summit experience. Episode Highlights: Learn about the history of the CFCA Summit and how the event has evolved over the years. Discover practical networking tips and the best opportunities to build meaningful industry connections throughout the three-day event. Get a preview of the new events, experiences, and exciting additions to this year's Summit. Hear memorable Summit stories and personal insights from Shelly and Vinny on what makes the event so impactful. 🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy #BeyondThePump #CFCASummit #CFCA #California #Podcast #FuelIndustry

May 4, 202630 min

DATC Keynote Preview: California Energy & Affordability with Assemblymember Heath Flora | Ep 24

Ahead of CFCA Day at the Capitol, when professionals from across the fuels and convenience industry gather in Sacramento, CA to engage in meaningful discussions with the California Legislature, we’re pleased to welcome Assemblymember Heath Flora, who will serve as our keynote speaker for DATC this 2026. In this conversation, Heath breaks down fuel regulations, the push for cleaner energy, and the politics behind legislation like AB 2046, which aims to expand consumer fuel choices. He also highlights how misconceptions about energy policy impact costs and why an all-of-the-above approach is key to tackling California’s affordability challenges. The views and opinions expressed by guests on this podcast are their own and do not necessarily reflect those of CFCA. CFCA is a non-profit, non-partisan organization. Episode Highlights: Real-world impacts of regulatory red tape, including rising gas prices and challenges for small businesses and rural communities that rely on affordable fuel. Insights on key legislation, emerging technologies, and the need for practical, balanced solutions that align environmental goals with economic realities—plus the role of bipartisan cooperation. A closer look at how California can lead in energy innovation while maintaining affordability, featuring Assemblymember Heath Flora’s perspective on delivering more choices and relief for working families. 🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy #BeyondThePump #CaliforniaLegislature #CFCA #HeathFlora #Podcast #DayAtTheCapitol #AB2046 #California

April 20, 202633 min

Earth Week Spotlight: The Rise of E85 in California | Ep 23

In this episode of Beyond the Pump , we celebrate Earth Week 2026 with a deep dive into E85 and its growing role in California’s energy future. Beatrice Lam is joined by special guest Jeff Wilkerson of Pearson Fuels to unpack the facts behind this renewable, cost-effective fuel and why it’s gaining momentum across the state. The conversation also touches on CFCA’s sponsored bill, AB 2046, which supports E85 conversion kits, as part of a broader effort to expand affordable fuel options for Californians. Jeff shares insights into E85’s role in California’s fuel market, highlights how it has proven to be an effective tool in other countries like France, and explores how increasing availability could give drivers more flexibility to choose cleaner, lower-cost fuel options in real time. Episode Highlights: A closer look at CFCA’s sponsored bill, AB 2046, and how it could open up new possibilities for drivers. Clearing up common misconceptions about E85, including concerns around engine damage, efficiency, and availability. Helpful tips for drivers on locating E85 stations and cutting fuel costs without disrupting their daily routine. 🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy #BeyondThePump #CaliforniaFuels #CFCA #EarthWeek #Podcast #Earth Day #AB2046 #California

April 1, 202636 min

A Process Worth Trusting: Owning Your Path In The Industry w/ Julie Jackson | Ep 22

In this episode of Beyond the Pump , we celebrate Women’s History Month by spotlighting a woman who has made a meaningful impact in the industry, featuring a special interview with respected industry veteran Julie Jackson with Jackson Advisory & Consulting. Tune in for an inspiring conversation as she reflects on her career transition from finance to retail, sharing how her experiences shaped her leadership style and approach to building strong, collaborative teams. She also discusses the importance of fostering community and mentorship within the fuels and convenience industry, along with maintaining work-life balance in a fast-paced, demanding environment. Episode Highlights: The importance of community and mentorship in the industry to build strong, collaborative, and high-performing teams. Key lessons and advice for early professionals looking to grow their careers. How her diverse experience shaped her leadership style and how she is uplifting the next generation of leaders. How trusting your own process and trying new things can lead to unexpected and rewarding professional paths. 🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy #BeyondThePump #CaliforniaFuels #CFCA #Women’sHistoryMonth #Podcast #Mentorship #TrustTheProcess #California

February 28, 202644 min

Designing the Destination C-Store & Travel Center with CVW T-Lines | Ep 21

In this episode of Beyond the Pump, Beatrice Lam interviews Joseph Farhat of CVW T-Lines, specializing in crafting store solutions that blend functionality with visual appeal. They explore what it really takes to elevate a convenience store or travel center from a simple stop to a standout destination. Joseph highlights the powerful role convenience stores and travel centers play in their local communities, serving everyone from daily commuters to long-haul drivers, and how operators can evolve to meet rising consumer expectations across both formats. The discussion dives into crafting memorable in-store experiences, striking the right balance between brand consistency and local personality, and reimagining store design for the future, including the smart integration of AI tools, expanded food service, and amenities tailored to both neighborhood customers and highway travelers. Episode Highlights: C-Stores play a vital role in local communities and continue to navigate supply chain challenges. Consumer expectations for cleanliness, modernization, and experience are rising. C-Store and travel center experience is key to customer loyalty and brand consistency is crucial for customer recognition. Planning ahead is essential to rebranding your store, especially for larger spaces like travel centers. How AI tools are changing the landscape of design and can support client contribution. 🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy #BeyondThePump #CaliforniaFuels #CFCA #ConvenienceStores #TravelCenters #Podcast #SmallBusiness #GasStations #California

January 31, 202636 min

What's In Store for 2026? A Fireside Chat with CFCA's CEO | Ep 20

In this episode of Beyond the Pump, Beatrice Lam interviews Elizabeth Graham, CEO of the California Fuels and Convenience Alliance (CFCA). They discuss the challenges and opportunities within the fuels and convenience industry, focusing on the importance of education, advocacy, and innovation. Elizabeth shares insights on the unique aspects of gas station ownership, the impact of regulations, and the resilience of small business owners in California. The conversation highlights the community involvement of CFCA members and the need for continued support and understanding from consumers and legislators alike. Episode Highlights: The fuels and convenience industry is complex, involving various stakeholders. Education is crucial for both consumers and legislators to understand the industry. Insurance costs and regulations are significant challenges for small business owners. CFCA is focusing on local chapters to strengthen community engagement. Members are actively involved in their communities beyond just fuel and convenience store sales. The cost of doing business in California is rising, impacting small businesses. 🎙 Produced by the California Fuels & Convenience Alliance (CFCA). – To learn more about the California Fuels & Convenience Alliance, visit www.cfca.energy #BeyondThePump #CaliforniaFuels #CFCA #FuelRegulation #Podcast #SmallBusiness #GasStations #California

January 14, 2025Episode 101 hr 3 min

Advanced Clean Fleets Explained: Costs, Challenges, and Consequences | Ep 10

California’s Advanced Clean Fleets (ACF) regulation is here, and it’s reshaping the trucking industry—at a steep price. This week, Mikey and Beatrice welcome Brad Williams of Capital Matrix Consulting. With decades of experience analyzing the fiscal impacts of state policies, Brad explains why ACF might cost California households $2,500 a year, what it means for small businesses, and why the state’s infrastructure isn’t ready for the shift to zero-emission trucks. From hidden costs to the harsh realities of electrification, this episode cuts through the spin and lays out the facts. Key Moments: Understanding ACF: Brad Williams explains the Advanced Clean Fleets regulation and why it’s critical for California’s economy. The True Cost: How ACF could increase consumer expenses by $2,500 annually and impact small businesses. Electric Grid Challenges: Why California’s infrastructure isn’t ready for full electrification. Renewable Diesel vs. Electrification: Exploring safer, more practical alternatives for the short term. Balancing Goals with Reality: Can California achieve environmental ambitions without derailing its economy? 🚨 Got questions about ACFor the future of California’s economy? Join us at The California Fuels and ConvenienceAlliance CFCA.Energy 🎙 Produced by Muscatello Media LLC – Ready to launch your own podcast? Whether you need production, editing, or strategy, we’ve got you covered. Get started today at MuscatelloMedia.com ! 🚀 #AdvancedCleanFleets #CaliforniaEconomy #ZeroEmissions #TruckingRegulations #BeyondThePump #California #ACF #Fuel #oil #gasprices

March 25, 2024Episode 238 min

Fueling the Future: Challenges and Innovations in Transportation | Ep 02

In this episode of Beyond The Pump, Shelly Thomas and Ben Marsh from Flyers Energy shared their extensive experiences in the fuel transportation industry. They discussed changes in regulations, environmental stewardship, and the challenges of recruiting drivers. The conversation also touched on the disconnect between industry efforts and public perception, how EVs are just part of the equation, advancements in fuel transportation technology, and the industry's resilience during crises. The episode emphasized the need for practical decision-making by regulators and ongoing collaboration within the industry. Click HERE for more information about the California Fuels and Convenience Alliance and be sure to follow us on social media ________________________________ 00:00 - Introduction00:14 - Background and Experience01:07 - Roles in the Industry03:29 - Industry Regulations in California04:07 - Impact of Regulations05:54 - Efforts to Improve Environmental Impact08:33 - Coexistence with Electric Vehicles09:53 - Technological Advancements in the Industry10:11 - Disconnect Between Industry and Consumers11:49 - Driver Recruitment and Safety17:11 - Impact of Advanced Clean Fleets Regulation18:47 - Renewable Diesel Movement19:13 - Challenges of Electric Vehicles20:39 - Loading Rack Environment21:54 - Electric Truck Infrastructure23:16 - Future of Energy Sources24:38 - Diversification of Energy26:05 - Consumer Choice and Policy Impact30:18 - Realistic Regulatory Initiatives32:38 - Thriving in Industry Chaos34:34 - Industry's Critical Role36:38 - People in the Fuels Business37:29 - Topic Discussion37:36 - Appreciation #FuelTransportation #IndustryInsights #RenewableFuels #EmployeeWellness #CleanFleets #EnvironmentalStewardship #TruckTechnology #EnergyDiversification #CFCA #BeyondThePump

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