Beyond The Billboard

Hosted by Kirsty Carlson & Livia Brown

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Episodes

Latest episode

Oct 2026

Language

EN-US

About the show

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

Listen to episodes

60 recent

October 22, 2026Episode 2321 min

Nedbank: A Client's Point of View of OOH with Samu Makhathini

We sit down with Samu Makhathini, Head of Group Media at Nedbank to explore the role OOH plays in their media mix. From building brand awareness and connecting with consumers to measuring effectiveness and demonstrating value, we unpack how Nedbank approaches OOH, what drives investment decisions, and what clients really expect from the channel. We also explore the crucial role of creativity in making OOH campaigns stand out, why great creative execution can make all the difference, and Samu shares valuable advice for those starting their careers in the media and advertising industry. An insightful conversation that brings a fresh client perspective on what makes OOH work, the power of creativity, and the next generation of industry talent.

October 8, 2026Episode 2232 min

OOH's Role in the Modern Media Mix with Bianca Sidelsky

In this episode we sit down with Bianca Sidelsky, Group Strategy and Innovation Director at PHD, to explore what earns OOH a place in a brand’s media strategy. From building awareness and credibility to working alongside TV, radio and digital, Bianca shares why effective planning starts with the business objective. We discuss creative that works for OOH, how billboards spark conversations on social media, and why brands need to balance immediate sales with long-term brand building. An honest conversation about smarter media decisions, asking the right questions, and knowing the rules before breaking them.

September 24, 2026Episode 2134 min

The Power of Culture and OOH with Merissa Himraj

When OOH gets culture right, it becomes more than advertising; it becomes part of the conversation. In this episode with Merissa Himraj, we explore the power of cultural context in OOH: why local nuance matters, how smart placement can amplify an idea, and what makes certain campaigns resonate far beyond the billboard. From Coca-Cola to Pineapple, Naked, Heinz and Netflix, we unpack the work that gets people noticing, talking and sharing and why, when culture, context and creativity come together, OOH can create pure communication magic.

September 10, 2026Episode 2028 min

The Media Landscape: where OOH fits with Richard Lord

In a rapidly changing media landscape, where does OOH fit and what makes it such a powerful part of the mix? In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH plays alongside other channels, and why its ability to deliver real-world reach, impact and visibility remains so valuable. We explore how brands should be thinking about OOH today, where it can work harder within an integrated strategy, and why the fundamentals of great media planning still matter.

August 27, 2026Episode 1931 min

Inside OOH of the Day with Phil Blondé

In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore. Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplicity, and why truly great OOH can live far beyond the street through social sharing. A conversation about creativity, attention and the ideas that make OOH worth noticing.

August 20, 2026Episode 1828 min

The Power of Mall Media with John Faia

Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street Network, about the reach of mall media, shopper behaviour and the power of proximity to purchase. John shares how creativity, audience insights, attention metrics and data-driven formats can help brands create memorable campaigns and where the future of mall media is heading.

August 6, 2026Episode 1737 min

VW: A Client Point of View of OOH with Bridget Harpur

What does OOH media look like from the client's perspective? In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media partnerships, and the role OOH plays in today's marketing mix. From campaign planning to creativity and collaboration, Bridget offers a candid look at the priorities, challenges, and opportunities that shape client decision-making. Whether you're an advertiser, agency professional, media owner, or simply interested in the evolving world of OOH, this conversation provides valuable perspectives from the other side of the table.

July 23, 2026Episode 1628 min

Exploring the OOH Landscape in Ghana with Taniya Mondal

What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes. We discuss how brands can win with OOH in Ghana, what audience measurement looks like in a market with its own distinct challenges and opportunities, and the common misconceptions that global advertisers often have. Whether you're planning campaigns in West Africa or simply curious about emerging OOH markets, this conversation offers valuable insights into the realities of advertising in Ghana and the trends shaping its future.

July 2, 2026Episode 1535 min

Current OOH dynamics in the SA landscape with Peter Lindstrom

The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory saturation and the future of the channel. Peter shares his perspective on how OOH can continue to thrive in an increasingly complex landscape, why media owners need to move beyond competing on price alone, and what the industry must do to drive sustainable growth. We also explore the role of data, innovation, measurement, and collaboration in ensuring OOH remains a powerful and effective medium for advertisers. Whether you're a media owner, agency professional, marketer, or OOH enthusiast, this episode offers valuable insights into where the industry is headed and what it will take to succeed in its next chapter.

June 25, 2026Episode 1436 min

Takeouts from WOO Global Conference 2026 with Tom Goddard & Jacques Du Preez

Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH. From global industry trends and emerging technologies to measurement and AI this episode provides both a worldwide and local perspective on the opportunities and challenges facing the industry. Join us as we explore the key takeaways from one of the most important gatherings in the global OOH calendar.

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