
Madison Savilow, Director of Marketing at Carbon Upcycling. The Climate Tech Innovator
In Between Meetings, Madison Savilow from Carbon Upcycling shares her perspective on scaling climate-tech companies, industrial innovation, and the future of low-carbon construction materials. Joining Carbon Upcycling as employee #5 while still at the University of Calgary, Madison has been part of the company's journey from an early-stage startup to an internationally recognized climate-tech company working with some of the world's largest cement producers. We discuss the challenge of moving from pilot projects to commercial deployment, why solving customer problems matters more than falling in love with technology, how Calgary has helped shape Carbon Upcycling's growth, and the financing gaps that often slow down climate-tech adoption. The conversation concludes with a thoughtful look at what success would look like for Carbon Upcycling and the broader climate-tech ecosystem over the next five years.TakeawaysClimate-tech companies succeed when they solve business problems, not just environmental ones.Understanding customer needs is often more important than the technology itself.Building an industrial-scale company requires a very different mindset than building a startup.Resourcefulness and adaptability are essential during the early stages of company growth.Scaling climate technologies is often harder than developing the technology itself.Calgary's industrial expertise and entrepreneurial ecosystem provide unique advantages for climate-tech companies.Growth-stage startups often face financing challenges that are not addressed by early-stage support programs.Commercial adoption requires alignment between customers, investors, governments, and industry partners.Low-carbon construction materials will play a critical role in reducing global emissions.The future of climate innovation depends as much on execution and adoption as it does on technology.Madison Savilow joined Carbon Upcycling as employee #5 and has helped the company grow from an early-stage startup into a global climate-tech innovator. Throughout that journey, she has worked across finance, operations, communications, partnerships, and business development while helping advance technologies that reduce emissions in the cement and concrete industry.Between Meetings is a video podcast with industry leaders, startup founders, and ecosystem builders. Each episode explores the realities of building, investing, and supporting innovation while catching guests between meetings during a car ride across town. Along the way, they share inspiring stories, personal experiences, industry insights, and practical advice. Since 2023, Between Meetings has been helping tell Calgary's innovation story one conversation at a time.Support the show🎙 Follow the host Marian Danko on LinkedIn.Find us on YouTube and LinkedIn.Thank you for listening/watching.













