Better Done Than Perfect

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Apr 2025

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About the show

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

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60 recent

April 25, 202550 min

Marketing Channels vs Programs with Asia Orangio

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more. Visit our website for the detailed episode recap with key learnings. DemandMaven In Demand Episode 26: What is the SaaS Black Hole? Managing SaaS Growth with Asia Orangio Userlist’s email examples posts SignWell – example of a good SEO program Amplitude , Google Analytics 4 , SegMetrics – marketing attribution tools Metabase – business intelligence tool Dovetail , Cognism , Balsamiq , Drift – good marketing program examples MagicLibrary – ideas for ads ProfitWell’s hot sauce campaign Follow Asia on Bluesky and LinkedIn The Work by DemandMaven on Substack Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .

February 28, 202539 min

The Impact Mindset with Connor Joyce

How can the Impact Mindset improve your product development process? In this episode, we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more. Visit our website for the detailed episode recap with key learnings. Bridging Intention to Impact Desired Outcome Labs Follow Connor on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .

January 24, 202529 min

Bullseye Customer Research with Michael Margolis

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more. Visit our website for the detailed episode recap with key learnings. Learn More Faster – Michael’s book Follow Michael on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .

December 20, 202427 min

Product SEO with David Pasztor

When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more. Visit our website for the detailed episode recap with key learnings. UX studio – David’s company UXfolio , Copyfolio , Archifolio , Ranking Raccoon – their products Ranking Raccoon email example Building Two-sided Marketplaces with John Doherty Check out Ranking Raccoon Follow David on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .

November 22, 202439 min

Storytelling in SaaS with Stephen Steers

How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more. Visit our website for the detailed episode recap with key learnings. Superpower Storytelling – Stephen’s book PR Strategies for Founders with Sneha Saigal Get Stephen’s resources for podcast listeners Follow Stephen on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .

October 18, 202437 min

Managing Priorities with Harry Max

Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more. Visit our website for the detailed episode recap with key learnings. Managing Priorities – Harry’s book The Eisenhower Matrix RICE , ICE – scoring models for prioritization Prune the Product Tree Method Innovation Games – a book by Luke Hohmann Analytic Hierarchy Process The Max Priorities Pyramid Thinking in Bets – a book by Amy Duke How I Master Productivity with the “Mise en Place” Method Follow Harry on LinkedIn Visit Harry’s website Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .

September 20, 202434 min

Implementing Self-service SaaS with Franciska Dethlefsen

How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more. Visit our website for the detailed episode recap with key learnings. Amplitude Amplitude Academy Amplitude Community Check out their Plus Plan Read more about their Startup Program Follow Franciska on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .

August 16, 202435 min

Measuring Paid Media for SaaS with Barbara Galiza

How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more. Visit our website for the detailed episode recap with key learnings. Data Discrepancies in Marketing Sources Snowplow , Segment – data platforms Decoding Marketing Mix Modeling: A Complete Guide GeoLift , Holdout – types of tests Measuring the ROI of Email with Claudiu Murariu The consequences of privacy features and regulations for consumers 021 Newsletter Follow Barbara on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .

July 19, 202430 min

PR Strategies for Founders with Sneha Saigal

What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more. Visit our website for the detailed episode recap with key learnings. Geeks & Experts Help a B2B Writer , Source of Sources (formerly HARO) Survey-based Research Projects with Becky Lawlor Follow Sneha on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com .

June 21, 202447 min

Hybrid Messaging Approach with Carolyn Beaudoin

How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more. Visit our website for the detailed episode recap with key learnings. Boxcar Agency Copyhackers Proven Ideas for A/B Testing with Sahil Patel JTBD for User Onboarding with Ramli John Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis The Copywriting Formula: Features — Advantages — Benefits (FAB) Demand Side Sales – a book by Bob Moesta Get Boxcar Agency’s free resources for BDTP listeners Follow Carolyn on LinkedIn Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist , or leave us a review on iTunes. Sponsor This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets .